Each of those professional models has a bumpy figure, and the developing trio is a little stimulated, in addition to participating in the fashion show for the first time, they also feel that the trip is worthwhile, although a little tired and feeling very good, the novel experience is enough to make them forget these tiredness.

Wen Ting did not rent a showcase like other brands, and her fashion week was over after the fashion show, and for her, the show was equally successful, and the attention received was definitely the highest. The purpose of participating in Fashion Week is to promote the brand of Muji to the world, and this has already been done.

Fashion magazines and news media have used a lot of space to report, from Wen Ting's design concept to the specific situation of the fashion show, although most of the people who read these reports will only be the same as Zhang Qiuxi, can only judge whether the clothes look good or not purely by their own senses, and others do not understand, but this does not affect anything.

Although Wen Ting invited all professional models, none of them can be called supermodels, as the largest fashion week in the Celestial Empire, the show also gathered all the well-known models in China, but those are all other brands. I feel that this matter is similar to an actor making a movie, the script is found to be a suitable actor, and the actor also has to pick the script.

Muji Forest is just a newly created brand, and the disadvantages of brand influence are also reflected to a certain extent in this regard, and although Wen Ting is famous, she has just returned to China and has no connections, and she sadly said that she can't invite supermodels, so she didn't work hard towards this side from the beginning, but took advantage of Zhang Qiuxi and pulled them over.

And this is not just booing, whether it is a fashion magazine or the news media, the clothes Zhang Qiuxi wears are the most highly evaluated. In the end, it's because. Each of their outfits is tailor-made by Wen Ting, and this is what she is best at. So it fits better with the clothes than the model.

Zhang Qiuxi has always had a limited level of appreciation in this regard, but when she looks in the mirror, she feels this way. Wen Ting said: "When I was in Paris, I mainly made custom clothes, and the chief designer of our company once told me that being good at tailoring is actually a disadvantage for creating a brand, and he didn't do it. ”

The establishment of a brand is for the public to sell, it is impossible to tailor it for every customer, and it is not necessarily appropriate to wear the clothes that are natural on Zhang Qiuxi's body to change to other people, so it is not unreasonable.

Zicai Xinna said: "Originally, a set of clothes can't be suitable for everyone, there are always suitable and inappropriate, I think the chief designer is simply reluctant to let you stand on your own." No problem. ”

"It's not like that, it's really this kind of exquisiteness, but the main thing is that I still lack the level of relationship." Wen Ting shook her head with a smile, and then said: "Anyway, it's impossible to reach the sky in one step, whether it's me or the brand, it's just a matter of slowly improving, and a company is not just me a designer." ”

To build Muji into a brand like Chanel, more world-class designers are needed to join, and Wen Ting is not at all in a position to attract these people to join. Money is not a problem now, but designers of this level are not hired if they have money. It's also very simple for them to make money.

"That's right, the first step is to do a good job of Muji Forest in China." Li Yue's concept is down-to-earth, moving forward step by step, and the advice she gives is the same.

"The next thing to do is to continue to open up awareness, right? simply let Zhang Qiu cherish them as brand spokespersons. Then go to each TV station and buy a time slot to place an advertisement, preferably one ad three times in a row to bombard, so that women and children will know about it in less than a month. Jiang Xiaoting said so. Many businesses do this, and it's a simple but crudely effective method.

Wen Ting shook her head again. said: "If you really do this, the popularity will be opened and the brand image will also be lowered." Compared with all kinds of overwhelming advertisements, it will be better to slowly create a cohesive word-of-mouth, that is, it will take longer. As for the spokesperson, in fact, it is already now. ”

Zhang Qiuxi has indeed been regarded as a spokesperson, and with the news media's report, it is a bit of a snake to add to the TV commercials, and people will feel forced if they don't fall into the cliché. The fact that there is a spokesperson but no spokesperson, they don't care about it, and said: "I expected the situation, just provide us with clothes in the future." ”

"Don't worry, even if you don't like it, I'll force it on you." Wen Ting grinned, she hadn't been angry with Ye Qingqing today, and she could see that she was in a good mood.

Zhang Qiuxi and they wear the clothes of Muji Forest every day is the best publicity, you must know that many spokespersons wear and throw them on and off the stage, and even do not use the endorsed products at all. In addition, Zhang Qiuxi can't help much, she can write a script for Ye Qingqing and Zicai Xinna to draw, and she can plan a show for Li Yue to host, but she can't come up with any world-shaking clothes for Wen Ting to design.

What can be done has been done, Wen Ting's event conference is to end with them, Hongdou saw that the time is not early, and said: "There is still something to do in the magazine, we should also withdraw, can you go back with us?" ”

"I guess I'll have to stay in the magic capital for a month, Ye Yatou didn't tell you? I knew it was so. Wen Ting glared at Ye Qingqing and said: "Now that the fashion conference has been successfully concluded, the remaining thing is the deployment of the brand store. ”

The MUJI Forest Autumn/Winter ready-to-wear has been released, and most of the clothes on the show will be sold, and will also be the main style of this autumn/winter season. Coupled with the designs of other designers in the company, the variety of styles is no longer a problem, and the most important thing is to open the store to sell nationwide.

It's not difficult to have money in your pocket, no matter how many stores you want to open, you can get it by throwing money, even if you open the store to the North and South Poles, the difficult thing is the business problem after opening. If the benefit is good, you can develop and grow, and if the benefit is not good, the store will open fast and close faster, and the more the store will open, the more you will lose.

Judging from the Qingxi store and the current momentum, there is definitely no problem for Muji to continue to operate, this step has not been completed but it can be said to be done, and Wen Ting has to continue to work hard.

"Senior Sister Xiaoting and Shangguan are also going to stay in Qingxi during this time, and it is also for the purpose of opening a store, you have a lot of help, and we will go back first." Zhang Qiuxi and the others had already booked a return ticket, and when they came, there were six people, and when they went back, they were the same.

It is said that it is a foil, in fact, it is at most a companion, and you can relax and relax together when you are free, but there is really no intersection in addition, after all, they are two completely different industries. Moreover, the progress of the surrounding stores is even slower, the Muji Forest has reached the stage of opening stores, and the staff of Dream Time and Space have not yet recruited enough.

This is just taking its time, no matter whether there are enough people, it has to start operating slowly, and it will not affect Jiang Xiaoting and Shangguan Jin's planning. Whether it is a high-end clothing store or a peripheral store, there is no need to open everywhere like a supermarket, as long as there is one in a city, and there is no need to open even a small city.

Whether it is suitable to enter a certain city needs to be assessed by relevant personnel, and the two of them are not concerned about this matter at present. Coincidentally, the surrounding stores of Dream Time and Space will also be opened on Ningjing Road like the Muji Forest, which is also one of the most famous pedestrian streets in the Celestial Empire, and it is also the most developed city in the Celestial Empire, which is much more well-known than the one in Qingxi.

The design of the store is also an extremely important detail, which cannot be ignored, giving customers an intuitive feeling that the store is first and then the goods. Muji Forest naturally implements the brand image, and the store style also shows the brand's design concept, which can be well felt from Qingxi.

The tone has been set, and the rest of the matter is much simpler, Wen Ting's job is much easier than Shangguan Jin and Jiang Xiaoting. In fact, she doesn't even need to stay in the magic capital to supervise, but prudence is one thing, and the reason is that for her, the next show of the magic capital fashion week is still meaningful.

Looking at the dream time and space, there is nothing now, Shangguan Jin and Jiang Xiaoting are also very sorry that they have discussed the issue of store design style, but none of them are good at this, and it is almost the same if they get it and give an evaluation.

Strictly speaking, toys and peripherals are also two industries, and entering a toy store feels like entering a children's paradise, and stepping into a peripheral store is entering the home world created by anime. It's just that when they come here, the toys and the surroundings are confused, and what style should be preferred is a headache.

Design problems, including office decoration, are directly thrown to professional companies, and the solution is equally simple and crude, that is, it is divided into two, monopolizing toys and peripherals. After getting this result, Zhang Qiu felt that the money of the design company was really easy to make, but he couldn't imagine it before he didn't find a design company.

Of course, it is not as simple as roughly dividing the area, there must be a certain degree of coordination in the style, and the toy area also needs to provide a certain space for children or adult customers to play and try.

As for the store sign, there is nothing more suitable than Tinker Bell, originally Jiang Xiaoting also mentioned yì and added elements of Transformers, after all, this is their main toy so far, but the design company said that the image of Transformers is too hard and not suitable, so think about it, so I gave up.

Although Zhang Qiuxi complained a lot, the design company ate this bowl of rice after all, and it was still very thoughtful. (To be continued......) R1292