(Today is the first day of the strong promotion of urban classification, worried about an afternoon, thank you for your support, today is a change, tomorrow two more will be sent.) ）

On January 25th, the list of nominees for the 77th Oscars was announced, and "The Aviator" and "Million Dollar Baby" led the list of award nominees, and as Lin Yuquan expected, the purely commercial "Huo Yuanjia" was not favored by the judges at the Oscars.

At this time, the lively New Year stalls finally came to an end, and various year-end inventories were released one after another.

The 2004-2005 Lunar New Year stall was recognized by all media and the public as the most wonderful Lunar New Year stall in the history of China, and the violent collision between the three directors was mentioned from time to time until much later.

After winning 71 million in five days after its release, Zhou Xingchi's "Kung Fu" continued its amazing box office list, and finally the mainland box office was fixed at 173 million yuan, surpassing the summer release of "Ambush on All Sides" and becoming the mainland box office champion in 04. At the same time, Zhou Xingchi once again proved his box office appeal in Hong Kong, as of the end of the next painting, the Hong Kong box office was 61.27 million Hong Kong dollars, breaking his previous box office record of 60.73 million with "Shaolin Football", and this is the sixth time he has broken the Hong Kong box office record, and it is also the seventh annual box office champion.

In comparison, Feng Xiaogang is much inferior to Zhou Xingchi, and after receiving more than 10 million box office in the fourth week, "No Thieves in the World" finally rushed to the 120 million mark, and finally the mainland box office was 126 million yuan, becoming the fourth place in the annual box office in the mainland.

Although Lin Yuquan's "Huo Yuanjia" has an extremely amazing box office table, it also surpasses Feng Xiaogang's "No Thieves in the World", ranking third in the 2004 mainland annual box office list, but it is very embarrassing to set a record of five consecutive Asias, following the first two weeks of "No Thieves in the World" and "Kung Fu" were pressed down, and the next three weeks have been firmly suppressed by "Kung Fu", and from beginning to end, they did not even win a weekly box office championship.

Although the annual box office champion "Kung Fu" did not break the box office record of Zhang Yi's "Hero", but four hundreds of millions of movies a year, the continuous rise of the total box office in the mainland has made the trend of commercial films and the potential of the mainland film market infinitely magnified.

Zhou Xingchi undoubtedly won the victory in this battle for the Chinese New Year stalls without gunpowder, but the biggest winner of Chinese films in 2004 was not him, nor "Ambush on All Sides", which currently has a global box office of $92.8 million, but "Huo Yuanjia", which has never been the box office champion in the mainland.

The film's overseas box office performance was an absolute miracle, and in the North American market, "Huo Yuanjia" hit a stellar performance for several weeks before barely slipping into the top 10 until the sixth week, grossing $118 million as of January 20.

This result can be ranked 19th even on the annual box office list in North America, and according to the current situation, "Huo Yuanjia" can still be screened in North America for two or three weeks, and it is expected to collect $1 million.

The box office in other regions is also triumphant, counting the previous overseas box office results, the total overseas box office of "Huo Yuanjia" as of January 20 has reached an astonishing $145 million.

This also made the total box office of "Huo Yuanjia" miraculously reach 160.39 million US dollars, only 15.61 million US dollars to surpass Zhang Yi's "Hero", at this time, media reporters also began to discuss the possibility of "Huo Yuanjia" catching up with "Hero", after all, from the end of the month, "Huo Yuanjia" will land in 12 countries such as France, Spain, Mexico, Greece, Italy, etc., these 12 countries can be regarded as global box office powerhouses.

Lin Yuquan himself thinks it is unlikely, although the original box office of "Hero" in these countries is extremely amazing, including Germany's box office of 3.7456 million US dollars, France has 620,000 moviegoers, Italy 5.5517 million US dollars, Greece 1.2 million US dollars, but unlike him, Zhang Yi has always been favored in the West in this regard, far from what he can currently compare.

And looking at the countries and regions that have been released, in addition to the extremely successful publicity strategy in North America, the British has Lewis, the legendary boxing champion, to help promote, Hong Kong has Zhen Zidan and good quality, "Huo Yuanjia" surpasses "Hero", other places are fiascos, the domestic "Huo Yuanjia" box office is 135 million yuan, "Hero" is 250 million yuan, "Huo Yuanjia" Japanese box office is 6.13 million US dollars, "Hero" is 33.9958 million US dollars, "Huo Yuanjia" South Korean moviegoers are 620,000, "Hero" South Korea set the record for the highest box office of a Chinese film with 1.91 million, and the same is true elsewhere.

To be honest, the current Lin Yuquan has almost no box office appeal, compared with the combination of Zhang Yi and Li Lianjie, Liang Chaowei, Maggie Cheung, and Zhang Ziyi, it is really too far behind, he is completely supported by the excellent quality of the movie, and it is not easy to achieve the current results.

Of course, these are only subjective reasons, not the real reason for his defeat.

In fact, Lin Yuquan also thought a lot during this time, putting aside the subjective reasons for his lack of box office appeal, as Grandpa Deng said, practice is the only criterion for testing the truth, and after the release of "Huo Yuanjia", he did find many problems and mistakes made by Shuguang Film Company at the moment.

The problems and mistakes are mainly focused on distribution and publicity, because there are only three films released by CITIC Film and Television before, so the company lacks excellent distribution and publicity capabilities, especially overseas, and has no experience, so that "Huo Yuanjia" does not have excellent performance except in local areas, and this has a lot to do with the poor distribution and publicity strategy.

On the one hand, although it has been released in many countries and regions with excellent quality, it is obvious that compared with "Hero" and a number of Hollywood blockbusters, "Huo Yuanjia" is still released in a small number of regions.

On the other hand, although "Huo Yuanjia" is released simultaneously around the world, except for the mainland and the United States, other regions almost rely on the distributor to do small-scale publicity before the release, and the publicity is obviously insufficient, after all, "Huo Yuanjia" is not like "Hero" is a buyout, for its own interests, compared with "Huo Yuanjia", which is only distributed as an agent, the distributor is definitely more willing to spend the capital.

According to statistics, the average marketing cost of a movie in Hollywood is close to 30 million US dollars, and many Hollywood blockbusters with an investment of hundreds of millions often account for 45% of their investment, or even higher, and a few films will have marketing and distribution fees higher than those of the producer.

Although the quality of the film is the foundation of its success in the market, the aroma of wine is also afraid of deep alleys, but whether it will sell the movie and how to sell the movie is also the key, only when the production and marketing and distribution are done well, the film can maximize its success.

In this regard, the publicity expenses invested in "Huo Yuanjia" are far from enough, if it can reach the level of Hollywood, presumably its box office results will not be what they are now.

Of course, even if he loses, Lin Yuquan does not feel discouraged at all, this is only his first film, and "Hero" has an investment of 30 million US dollars, in general, "Hero" is still more countries and regions than "Huo Yuanjia", such an unfavorable situation, the box office of "Hero" is comparable to millions of dollars more than him, in fact, he has won.

What's more, he surpassed Zhang Yi with a North American box office of $118 million, becoming the mainland director with the best box office performance in the North American market, and he has done what even Zhang Yi has not been able to do, which alone is proud enough.

From this point of view, it doesn't matter whether it surpasses "Hero" or not, Lin Yuquan is now counting on these regions plus the countries and regions that are about to end in the past, relying on the excellent quality of the film, he can win a box office of 10 million US dollars, he is very satisfied.

Of course, these are far away, with the preparation of "Red Cliff", the cost of costumes, props, scene construction and the deposit of the special effects team, the money is spent like flowing water, and Lin Yuquan is most concerned about the company's financial situation.

According to the figures provided by Fang Qing, the global box office of "Huo Yuanjia" so far is 160.39 million US dollars, in addition to the domestic because Shuguang Film Company itself has the distribution right and the theater 55 box office share, according to the 4:6 box office sharing agreement signed by Shuguang Film Company and various countries and regions, Shuguang Film and Television can earn 65.58 million US dollars. Of course, the $65.58 million is not all his, and he still has to pay taxes.

Because it is its own sole proprietorship, the tax is paid in accordance with the personal income tax, and because the tax is paid by means of audit collection, this part of the tax will actually be paid at the end of the year, and there are many doorways.

Lin Yuquan didn't bother to deal with it himself, but according to the financial accounting, after paying taxes, the income he could actually get was 49.18 million US dollars.

49.18 million US dollars, and after deducting the cost of 30 million yuan, and 35 million yuan of publicity costs that increased compared to expectations because of the small publicity in North America, the actual net profit of the movie "Huo Yuanjia" was 41.33 million US dollars, of course, these money are Lin Yuquan's, it doesn't matter, anyway, after deducting the part of paying taxes, not counting the areas where it is still being released, when the current box office share is all received, he can use 410 million yuan of funds at will.

This is a huge amount of money for any film company in the mainland now, Lin Yuquan was also stunned when he saw the financial statements, quietly, he had become a billionaire, but he quickly came back to his senses, even if there was no "Huo Yuanjia", it was only a matter of time before he became a billionaire, but with such a huge amount of money, it was just enough to realize the ideas in his heart.