Nokia.

"Guys, Penguin's smartphones have sounded the alarm for us, and now, you say, what should we do?"

Nokia CEO Lopp held a high-level meeting of the company.

"Mr. Lope, I think we should get into the smartphone space right away."

Nokia mobile phone senior designer "Singh" said.

It's just that as soon as Singh's words came out, he was immediately choked by another voice.

"Singh, do you mean that our N95 is not a smartphone?"

"Taylor, what do you mean?"

"I don't mean anything, I just think Mr. Singh, please don't take the opportunity to suppress the N95 that I was responsible for designing."

"Did I take the opportunity to suppress it?"

Singh sneered.

"Not now, isn't it?"

"Oh, Taylor, if that's what counts, then I finally understand why the N95 has been launched until now, it's still the same, and there is no achievement at all."

"Singh, you are responsible for what you say."

Taylor was furious.

"You know, the Nokia N95 is the best-selling smartphone in the world."

"Yes."

Singh continued to sneer, "But so what? Our Nokia is the number one in the world, even if you produce any mobile phone, it will become the first, Taylor, I want to say, it's not your credit. ”

"Okay, okay, Singh, then what do you think, since the N95 is not a smartphone, then what do you think is a smartphone?"

"Taylor, you're asking right, this is the smartphone model I designed, you can take a look."

Singh took out a copy of the design and passed it to everyone present.

"Haha, haha, this can also be called a smartphone?"

Just one glance, Taylor burst out laughing.

"Singh, do you know why I'm in charge of the design of the N95 and not you? With your level of design, I think the company will be ruined by you. I ask you, in the design of your smart model, how to type with touch, don't tell me, and then add a stylus. ”

Taylor, a senior designer at Nokia, saw at a glance the shortcomings of Singh's design model.

If so, what's the difference between that and the resistive screen smartphone you designed? Oh, there's still a difference, I see, you just replaced the resistive screen with a capacitive screen and removed the keyboard. Could it be that Mr. Singh forgot the lesson on the resistive screen, and how long has it been since he made a similar mobile phone. ”

"Taylor, please don't talk nonsense about the past. Everyone knows that the company's previous resistive screen mobile phone was just an attempt. Of course, there will be failures in trying, can you succeed if you make a resistive screen mobile phone? ”

"A failure is a failure, don't make excuses. You can fail before, and you can fail in the future. You better put away your blueprints, so as not to be embarrassed. ”

"You ......"

The two went head-to-head, and the meeting had barely begun.

"Alright, don't argue."

Loop slapped the table.

"Singh, tell me about your design plan first."

"Yes."

Singh picked up the design, pointed to the design and said, "Guys, the reason why I think our N95 is not a real smartphone. It's not that I'm trying to take the opportunity to suppress anyone, although the N95 is really smart before this, and it is indeed the best-selling smartphone in the world so far. However, after the emergence of the Meizu generation, we saw the shortcomings of the N95.

The N95's human-machine experience is not as strong as that of the Meizu generation. N95 is a button, and the Meizu generation is touch. Obviously, for many people, touch is more attractive. And that's not all. The Meizu generation also provides more abundant functions than our N95, such as his e-book function, which is like a real paper book, and he can capture users in an instant. In addition, there is the innovative touch game of fruit scraping, which is more powerful than the user experience that our N95 gives users. ”

"Go on."

Loop nodded and continued to ask.

"Of course, this is only the software aspect, in terms of hardware, from the Meizu generation, we can also see that he greatly surpasses our N95, such as his photography, after adding flash, the Meizu generation's technology value is immediately improved, as well as gravity sensors, compasses, and so on. However, the most powerful thing is not these, but the operating system of the Meizu generation. Although Penguin did not focus on the Meizu generation of operating systems, the implementation of these functions is actually closely related to the Meizu generation of operating systems. The Meizu generation operating system provides richer scalability, supports file management, supports multi-tasking, and has excellent process management...... It's actually a miniature PC operating system, and our Symbian operating system is very much worse than it. ”

"So, Singh, do you think we should design a new smartphone?"

Lopp asked rhetorically.

"Yes."

Singh nodded, "Not only should we have a comprehensive design, but our operating system should also be completely redesigned." Also, I think it's necessary for us to try touch again. Because I always think that the touch operation is very good, at least, it is much better than the button operation. ”

"Hmm."

Lop nodded, thought for a few minutes, and then, asked Taylor on the side.

"What do you think, Taylor?"

"I think Singh takes it for granted."

Taylor also stood up, ignoring the deep anger that Singh was throwing at him on the side, and said, "I admit that the current N95 is indeed very different from the Meizu generation in terms of function. However, this cannot be blamed on N95. After all, the N95 smartphone series was designed two years ago, the world is developing, technology is advancing, and it is normal for the Meizu generation to surpass the N95 in terms of functionality. But it's not fatal, we have time, we have time to make an upgrade to the N95. First of all, in terms of function, we can also make the same function as the Meizu generation. But I don't recommend changing the exterior design of the smartphone, at least, not completely. I've also always believed that touch isn't as quick as a button. Perhaps, it is more enjoyable to play games with touch, but what we do is not a smartphone, but a smartphone. Our smartphones are not all about playing games, and the main functions of our smartphones are still calling and texting. Previously, we have verified it. In fact, users weren't interested in touch-based input, so our resistive screen phones failed. ”

"Also, I don't recommend replacing our Symbian operating system. I don't object to Mr. Singh's admiration for the Meizu generation, but I don't know why he would say the idea of replacing the Symbian operating system. Do you know how important the Symbian operating system is to our Nokia? Do you know how many people around the world are using the Symbian operating system at the same time? Your replacement, hehe, success is just enough, if it fails, it will be a fatal blow to our Nokia. It's like Microsoft replacing their Vista system. Vista suffered a total failure, but Microsoft was lucky. Because the world would not be able to operate without them Microsoft, but we at Nokia are not. Although we at Nokia have always been the number one in the industry, we don't know how many companies we have in competition. The world is out of our Nokia, and the prototype can work. ”

As soon as this remark came out, the senior executives of the company sitting secretly nodded.

Everything else is easy to say, but replacing the Symbian system is basically impossible.

As Taylor said, the Symbian system is too important for Nokia.

Even if the Meizu generation operating system is more powerful than the Symbian operating system, it does not mean that it can be replaced.

"So, Taylor, what do you think of the principle of not replacing the Symbian operating system?"

"My idea is to upgrade."

Taylor was prepared, "The Meizu generation operating system is more powerful than our Symbian operating system, and this is not our Nokia's fault, this is the reason for technological progress." I believe that in two years, you will see a more powerful smartphone operating system than the Meizu generation. If that's the case, do we have to replace it again? Obviously, we can't do that. My idea was to upgrade the Symbian operating system, upgrade the original single-task mode to multi-tasking mode, and improve the scalability of the Symbian system...... It's not a very difficult thing to do. Because, we all know that. When we developed Saipan, we were already thinking about the future. ”

"It's a really good idea to upgrade."

After Taylor spoke, one of the department heads in the room stood up and supported Taylor's opinion.

"So, Rammy, what about your opinion from the marketing department?"

Lopp asked about Rami, the head of marketing.

"I support Taylor's claim."

Rami stood up and said, "Although the Meizu generation is very popular at present, many industry insiders have also analyzed that this will pose a threat to our Nokia." However, I think there is some alarmism in this. Of course, from a technical point of view, there is. However, the threat is not so powerful. Judging from the current market research, the Meizu generation has only affected the sales of MP3, Walkman, handheld, and other niche electronic products, but the impact on the sales of mobile phones and computers is negligible. After all, we can see it. The Meizu generation is just a smart phone, he is not a mobile phone. Of course, in the future, Penguin may also use the Meizu generation to enter the smartphone market. However, what Taylor said just now was right. A smartphone is not the same as a smartphone, and the smartphone can not think about calling, nor can it think about texting and typing, so his touch can be done very well, which makes people feel great. However, when it comes to input issues, then touch will show its shortcomings. At the same time, we also did a survey on touch input, and in a survey of 100,000 people, everyone still tends to type by key, and only 1% of people can accept touch typing. ”

"Rammy, I know your opinion, Raymond, what is your opinion?"

After listening to Rammy's opinion, Lop asked Raymond, Nokia's chief technology officer.

"From the perspective of hardware technology, I think that our Nokia mobile phones can fully meet the standards of the Meizu generation, and even we can surpass them. However, I am not satisfied with the exterior design of the Meizu generation. ”

"Oh, how do you say?"

Lop was slightly surprised.

"Everyone in the world thinks that the Meizu generation is very stunning, and even our senior designer Singh thinks so. Why are you not satisfied, Raymond, you think the Meizu generation is not beautiful enough? ”

"No, no."

Raymond shook his head.

"Judging from the appearance alone, the Meizu generation has indeed done a very good job. In particular, the whole glass screen, without a button design, makes people feel very beautiful at first glance. If under the illumination of the light, the luminous light reflected by the large screen glass may be difficult to refuse. However, the Meizu generation is beautiful, but he is not practical. ”

"Not practical?"

"Yes."

Raymond confirmed, "Or rather, the Meizu generation has a great flaw under the beautiful appearance. ”

"What a flaw."

"He's afraid of falling."

Raymond walked to the middle of the rostrum and picked up the Meizu generation placed on the rostrum.

"The other day, a friend of mine just bought the Meizu generation that was broken. He sent me a picture of the entire Meizu generation shattered. At first I thought it might just be an isolated thing. However, later I saw that a friend of mine broke the Meizu generation, although the fall was not as serious as the previous friend, but the screen was also broken, which greatly affected the aesthetics. I don't think it's a coincidence. For this reason, I specially searched for information about other friends who have purchased Meizu Generation. In the end, I found that although the Meizu generation has only been on the market for more than a month, there are not a few who have broken the screen. ”

"Raymond, what do you want to explain?"

Lop didn't understand what Raymond meant.

"You're saying that it's Penguin's problem that the user broke the glass screen, and it seems that the user broke it himself."

Electronic products are such a thing, it is impossible to blame the manufacturer for breaking it, this is the improper operation of the user.

No company in the world can guarantee that my product won't break.

Basically, it's electronics, and he has the possibility of breaking.

"It's all too common to say that the screen is broken. Even in our Nokia mobile phones, there are cases of broken screens every day. And, I'm sure that we have more Nokia broken screens than the Meizu generation, which doesn't seem to tell the whole story. ”

"Mr. Lopu, our Nokia sales are the first in the world, and the base is dozens of times that of the Meizu generation. However, I didn't mean that, I'm talking about the proportion of broken screens, so I'll do an experiment. ”

Raymond felt a little inarticulate, and took out another Nokia phone he used.

"I'm holding our Nokia phone in my left hand, and I'm putting him down about a meter away."

With a thud, the Nokia phone fell to the floor as Raymond let go.

Then, Raymond picked it up, looked left and right, and said to everyone, "We can see that although our Nokia fell a little, it didn't show much damage. Of course, it has to do with the quality of our Nokia. When we design Nokia mobile phones, we specifically do anti-drop design. But with such a height of 1 meter, other mobile phones should not have too many problems. ”

"However, let's try the Meizu generation."

Holding the Meizu generation in his right hand, Raymond also placed it about a meter above, and then let go.

Clap.

It is completely different from the sound of Nokia falling ground.

Even if some of the people sitting there did not see the Meizu generation on the ground, when they heard the sound of the landing, they also knew that it was the sound of glass breaking.

Raymond was very satisfied with the effect of the experiment, and gently picked up the Meizu generation that had fallen.

"You can take a look, the screen of the Meizu generation has been seriously damaged."

The Meizu generation rotated and let everyone look around.

Everyone present only saw that the Meizu generation screen was cracked one by one, and the originally extremely beautiful appearance became extremely ugly because of the broken glass.