Chapter 1548: The heat is coming
72_72291 North America in June became a big scuffle because of the controversy over Glory to Death, Oasis, and Mariah Carey, and the struggle between these three groups of singers turned into a big scuffle, American rock and British rock, neo-metal rock and traditional rock, rock and pop, mainstream and alternative music...... Everything has turned into a mess, everyone is giving their opinion, everyone is choosing their own side.
Such a scuffle may not be able to be calmed down in a short period of time, and at the same time, it also makes people look forward to the results even more: Glory to Death is preparing a third album, Oasis is preparing a third album, Maria is preparing a fifth album, if their albums all collide together? This scuffle will be the most exciting, just imagining it, it makes the blood boil.
No matter what the eloquence is, whether it is a mule or a horse, it still has to be taken out in the end, the parties' own opinions do not count, the opinions of professional music critics do not count, and the opinions of senior fans do not count, and the market will use such cold and objective numbers as sales figures to give the most direct answer - very simply, whoever has the best sales of albums and singles is the ultimate winner, just like a sports game, the score at the end of the game determines the winner or loser, even if you are not convinced, you can't change the facts.
Therefore, this also made the storm brew in North America early, maybe this melee will eventually come to a result, but no one can predict who the final winner will be.
Glory to Death, Oasis Band and Maria, etc., everyone knows the cruelty of reality, although the entertainment industry is glamorous in front of the stage, but once the popularity disappears and the interests are no longer there, they will disappear countless times faster than the speed of becoming popular, because there is never a shortage of newcomers in the entertainment industry. They also know very well that this melee is bound to decide the winner, and no matter how fanciful they say, they still need the approval of the audience to prove themselves in the end.
No matter how great art is, if it is not recognized by people, then it is just a pile of waste paper. From Vincent van Gogh to Claude Monet. From the Beatles to Michael Jackson, from Woody Allen to Steven Spielberg, any art creator is like this, no matter how beautiful the art is, it still needs Bole's insight and people's pursuit.
Music is no exception.
Even if artists despise the vanity and materialism of commerce, they still cannot ignore the importance of the market. That's why top awards shows like the Golden Globes, Grammys, and Oscars are always looking for a balance between art and business. This is especially true for Glory to Death, Oasis and Maria, whose music needs to be recognized by the market, no matter how special, artistic, and beautiful.
So, after this uproar lasted for a while, it gradually regained its calm—a temporary calm, and everyone concentrated on the production of the new album, which was the key to victory. The entire North American music market slowly fell silent, but everyone knew that it was just the calm before the storm.
When the storm will come, no one knows, because Glory to Death, Oasis and Maria have not announced the release date of their new albums, and the record labels they work in, EMI Records, Creation Zào Records. records) and Columbia Records were also silent, and no news leaked out, and this silence added a bit of depression and turbulence to the brewing storm.
There's no way to find out exactly when this scuffle will come, or even if it will come along the way - if someone staggers the release of the album by avoiding the limelight, it won't happen. However, people clearly know when the biggest highlight of this year's summer season will come: July 4th, Independence Day!
Independence Day is one of the most important legal holidays in the United States, and every year on July 4th, in order to commemorate the "Declaration of Independence" in Philadelphia on July 4, 1776, marking the United States independence from Britain and declaring its independence, so this day has become the national holiday of the United States.
Every year, the United States has a day off, but rather than family reunions such as Thanksgiving, Halloween, and Christmas, Independence Day in the summer is more like a break from the busy daily life to celebrate the founding of the nation. And because it was the hustle and bustle of the summer season at this time, Hollywood has never taken out this day separately and treated it differently.
The concept of an Independence Day schedule was first proposed in 1991, when "Terminator 2" was preparing for its premiere. The week of Independence Day begins on July 1st, which means that Independence Day is Thursday, and Friday is the day when Hollywood movies usually premiere.
Considering that there is a holiday on Independence Day, and the holiday is the peak of the crowd in movie theaters, so "Terminator 2" premiered on Wednesday, July 3, and ushered in the first peak of audience entry on July 4, just on Independence Day, "Terminator 2" earned a super high box office of 20 million US dollars, and won 31 million US dollars at the box office in the following weekend, and collected 52 million US dollars in the first week.
Although "Terminator 2" invested $100 million at that time, it was the first work in film history to invest more than 100 million, but the huge success of the box office in the first week proved James Cameron's ability. Of course, for the first time, Independence Day's ability to attract money has also entered the attention of Hollywood.
However, in the next four years, in 1992, "Stealing the Mood Saint (B)", in 1993 "Sugar-Coated Trap", and in 1994 "The Phantom Wizard (the. shadow)", 1995's "Apollo 13" and several other works, although the table xiàn are acceptable, but they do not reflect the additional strength of the Independence Day holiday, and the table xiàn can only be regarded as decent, not exceeding expectations.
Therefore, although the concept of Independence Day schedule appeared, it was not taken seriously by Hollywood. However, this situation seems to change because of the appearance of the movie "Independence Day"!
This year's Independence Day is the same as in 1991, this week starts on July 1st, Independence Day is on Thursday, "Independence Day" and "Terminator 2" chose to hold a premiere for the film on July 3rd, hoping to use the following day of vacation to sprint the box office, and the following weekend, burst out of infinite energy, truly exerting Hugo's appeal to the extreme.
As early as the preparation stage of "Independence Day", this film can already be called a lot of topics, whether it is the casting process or the high investment, it is enough to make the film attract a lot of attention. But if that's all there is to it, then "Independence Day" is no different from the already released "Tornado", not even as good as Tom Cruise and Hugo's "Mission Impossible" for the leading actor, and not as good as Sean Connery as the protagonist of "Brave Island".
However, every action of the next "Independence Day" attracted countless eyeballs, first Hugo joined with a pioneering salary of 20 million, creating Hollywood's "20 million club"; then broke the news of a strong cameo lineup, star-studded and blind, more powerful than "Brave Death Island" and "Thief of Fire"; This was followed by the Super Bowl halftime when the first trailer for Independence Day was unveiled, allowing more than 100 million American viewers to enjoy the spectacular spectacle of the destruction of the planet.
Then there was the intensive bombardment in the next three months, from the design and announcement of each version of the poster to the release of each trailer, "Independence Day" created an unprecedented precedent, so that the timing and method of posters and trailers have also become one of the links in the way of publicity.
Twentieth Century Fox designed as many as 24 posters under Hugo's design. For a long time, the poster only existed as a movie theater billboard, but Twentieth Century Fox benefited from Hugo's inspiration to design the poster as a movie peripheral, making the poster a memento worth cherishing, which was undoubtedly a sensation and was embraced by countless loyal movie lovers. Every time a new poster is released on Independence Day, it attracts any attention.
It can be said that under the bombardment in half a year, "Independence Day" has become a well-known work on the streets. This made "Independence Day" stand out in an instant and became the most watched work and the only focus of this year's summer file. Even "Mission Impossible" is much inferior in topicality.
No one will forget what the production "Independence Day" really means, and every Hollywood insider knows this, because people know that the success or failure of this work will determine the future of the 20 million club, and it will also determine the popularity of the high-investment, high-return production model in Hollywood, and even determine Hugo's prospects in commercial films.
As we all know, this is Hugo's first commercial film in the true sense, and Hugo has not invested more than $30 million in any of his works before, and this time it is a super high cost of $100 million, which also makes the historical significance of "Independence Day" completely different from "the speed of life and death". What's more, Hugo just won the actor Xiaojinren in March, proving his outstanding talent in acting, if this "Independence Day" is strong at the commercial box office, although it will not affect Hugo's status in Hollywood, but people's confidence in Hugo will inevitably be shaken, after all, Hugo's success in the past is a small and big case, and no one knows whether the high-risk and high-return model can succeed - especially this movie is still the first member of the 20 million club, which is even more sensitive.
Maybe, just maybe...... Maybe Hugo is only suitable for small-budget films? Maybe Hugo is only suitable for challenging acting? Maybe Hugo's previous box office appeal was all an illusion?
From any point of view, "Independence Day" is a work of historical significance, and from the perspective of propaganda, whether the novel propaganda methods of Twentieth Century Fox's huge cost are effective and can be rewarded accordingly; From an investment point of view, whether the 20 million salary is worth it, and whether the investment of 100 million US dollars should be raised again; From an actor's point of view, whether Hugo can shoulder the test of a real commercial blockbuster; From the perspective of computer special effects, after the increasingly mature computer special effects are put into the actual combat of the movie, can they create zào brilliance, or will they face the dilemma of "future water world......
This qiē has made "Independence Day" a unique hot topic in the United States when July is approaching!