Chapter 196: How Much Money Can You Make in One Game?

10 million sets?

Zhang Ning secretly said to himself, this Nima is too expensive.

You know, this is a 2D game engine, not a 3D one, how can it be so expensive?

It's just that Zhang Ning shouted in his heart, but it seems that some investors who come here don't seem to feel it.

Even Chi Yufeng on the side didn't seem to think that the 10 million was very expensive.

"Mr. Chi, don't you think 10 million is too expensive?"

Frowning, Zhang Ning whispered a few words to Chi Yufeng.

"Not really."

Chi Yufeng shook his head, he didn't have any concept of this expensive.

"None? Why not? ”

Zhang Ning didn't understand.

Just imagine, a few months later, Chen Tianqiao represented a hot-blooded legend for only $300,000. Now that a 2D game engine actually costs 10 million, why didn't he grab it. Even if Zhang Ning has money, he doesn't want to spend it like this. However, it seems that investors like Chi Yufeng do not understand it this way.

"It is said that the king of kings has made a profit of more than 100 million yuan a year, and the 2D game engine is the most important part of the entire product development, although it is also a little expensive, but compared with the market, it is nothing."

Zhang Ning understood this.

Come on, these guys have been staring at the king of kings.

No wonder, if you look at the income of the king of kings, it is really not expensive to spend 10 million to buy a 2D game engine.

It's just, do these guys really think that if they develop a game, they can be as popular as the king of kings?

It's completely impossible.

Although online games are easy to make money, not everyone can make money, and not everyone can make a lot of money.

Throughout the history of online gaming in China, it is unknown how many game companies have closed down, and how many have gone bankrupt and ceased operations.

Like the popular King of Kings, didn't it also stop operating a few years later? Moreover, even the later King of Kings 2 and King of Kings 3 did not make much money, and disappeared into the history of online games. Similarly, in addition to the King of Kings, Jin Yong's Qunxia, a good game in China, also ceased operation after a few years.

It's a pity that online games have just developed in China, but because of the popularity of the King of Kings, many investors have forgotten what danger is. Of course, this of his forgets about the danger. It's not that he didn't take into account, the real reason is just that they don't understand this market. Of course, not to mention them, even many people in the IT industry dare not say that they understand the online game market. This is a new market, and they, like newborn calves, have entered the online game area like crazy. Although, this is also in a certain way, creating the prosperity of online games in China.

It's a pity that Zhang Ning knows that this crazy way of entering online games is unhealthy.

After waiting for a year, when they found out that it was cheaper, cheaper, and shorter to represent Korean online games. I'm afraid these investors will never want to make their own games again. Again, there will be no more desire to buy a 2D game engine. This is also the reason why Korean online games in later generations occupied the domestic market.

No, we can't let that happen again.

Thinking about the countless Korean online games in his previous life, when he continued to occupy the domestic market, Zhang Ning wanted to shout every time, why are domestic online game companies so uncompetitive. Until now, in addition to making money in online games, Zhang Ning also wants to completely drive Korean online games out of the Chinese domestic market in the future.

In this case, then, at the beginning, China's local online games should develop healthily.

Only in this way will there be no terrorist agent of the Korean game wave in the future.

"That's what our 2D game engine is, you can talk about it."

After introducing their 2D game engine, Tong Lei left the product introduction hall.

At this time, many investors also began to talk about it.

"Their 2D game engine technology is good, beyond my imagination."

One of the investors exclaimed.

"It's good, I didn't expect that there is such a good technology in China."

The other said, too.

"It's just that 10 million yuan, isn't it a bit expensive?"

There is also talk about the price.

"Hey, Boss Li, what kind of price is this. Look at the king of kings, 300,000 a month is online at the same time, and the average monthly consumption is 30 yuan, and there must be 9 million a month. Over the course of a year, the point card income alone is about 100 million profits. ”

"That's true."

The crowd nodded from time to time.

Although they don't know the entire online game market, they still have a hand in settling accounts. In addition, it seems that the Internet also invests less in online games. If you want to enter the portal, if you want to enter the search engine, then you have to invest hundreds of millions. Even if it's a small instant messaging, look at the confrontation between Penguin Technology and Tencent, both of which have smashed hundreds of millions of yuan, and this is the winner.

However, while everyone was talking, from time to time someone set their eyes on Zhang Ning.

It seems that many people have recognized Zhang Ning. Or, it may not be recognized, but many people have already recognized it.

"Everyone, I think, let's ask Mr. Zhang of Penguin Technology to say a few words."

Everyone is aiming for online games, and Zhang Ning came here, obviously for this. Moreover, here, it seems that only Zhang Ning is the most qualified to evaluate. After all, they not only engage in instant messaging, but also engage in single-player games.

Everyone looked at Zhang Ning, and Zhang Ning was a little embarrassed.

"This ......"

What can you say in someone else's territory?

Could it be that the technology of this 2D engine is just like that, and it is not worth 10 million at all?

In fact, there is really no technology for 2D game engines, and 3D game engines are for technology.

It's just that this kind of behavior of finding the door to slap someone else's face is too shameless, and obviously Zhang Ning will not do it.

But Zhang Ning felt that these guys really felt that online games were huge profits and a place to pick up money, which couldn't help but make Zhang Ning a little worried. After thinking about it, he still said a few words, "I have had contact with Chen Guangming, the founder of the King of Kings, and Huang Yuzhen. Their King of Kings table xiàn is good, but it's not as lucrative as the legend says.

Everyone has only counted the profit of the king of kings. However, everyone did not count his expenses. Like server costs, labor costs, are a lot of investment. Moreover, there is also a large amount of advertising investment. Moreover, even if you count the profits of the king of kings, there are mistakes. Although the king of kings has announced the maximum of more than 300,000 simultaneous online records, this is only the highest simultaneous online, and does not mean that there are 300,000 simultaneous online at any time. On average, there are only more than 200,000 kings online at the same time, so their profit is not as big as the legend.

"Oh, I see."

Hearing this, everyone nodded from time to time.

I didn't expect that this highest simultaneous online record would have such knowledge.

"Beyond that, if you're going to develop a game. In addition to the 2D game engine, you'll also have to develop specific maps, levels, and other game settings. R&D investment in this area is not small. So, just 10 million buys back a game engine. I'm afraid, you'll have to spend another 5 million to be able to develop a complete client. In addition to the early server, broadband, labor investment, and advertising investment, at least 30 million yuan of investment is required.

Of course, 30 million may not be a big deal. If everyone develops a game that is as popular as the king of kings, it will definitely earn back. However, what if everyone's game can't surpass the king of kings. If the maximum number of concurrent users in your game is 200,000, then your annual income is only about 40 million. And if your maximum number of simultaneous online users is 100,000, it is estimated that you may not even reach 20 million in a year. ”

If the cost of online games does not pay for itself in a year, then, I think, the pressure on investors will be very high.

But if you're like our Penguin and don't plan to make money in three years, that's fine.

Zhang Ning analyzed little by little, but after everyone listened, they changed color again and again.