"A believable real world, with visuals that make the audience feel that a war between the machine and the people is really possible."

"There's a Transformer in everyone's heart, and it ends up being a movie ticket."

"Every second is full of action scenes, so that the audience will feel unfinished after walking out of the cinema, and then can't help but contribute another box office." This is about the phenomenon that many viewers don't enjoy watching it once, and they also brush it twice or three times.

Under the rave reviews, the box office has risen wildly, breaking a series of box office records again, and many of these records are held by Zhang Qiuxi themselves, and at the same time, they have also broken their own box office revenue records, which is destined to become their most profitable film from film (including investment).

Although it is not about making money, it is still money that is ultimately measured, because movies are always a commodity, and the box office cannot be said to fully represent its value, but at least it is a very important part of it. Zhang Qiuxi is also a contributor to the box office, of course, not to break the record, but simply to appreciate the visual shock brought by the movie.

"After coming out of the cinema, the movie itself doesn't seem to have anything to do with us except for the dividends." Red beans nibbling on fritters and drinking soy milk, she always likes to bring it to the magazine office early to eat, and work while eating.

Shangguan Jin is just the opposite, she usually comes over after eating, and at the moment she is making a cup of coffee as a continuation of her morning, and said: "If you don't read the reviews on the Internet, it seems to be true, but don't forget that there are toys in addition to the movie itself." ”

After watching the movie, what they said is more noteworthy is this, the toys corresponding to the live-action version have been fully stocked in the surrounding stores, and they have also been supplied to other dealers as soon as possible. In fact, if the dealer gets the goods later. It was more beneficial to them, but they didn't do it in the spirit of the contract.

"When the cartoon was broadcast. The popularity of Transformers toys is still vivid, and after such a long silence, that enthusiasm is aroused by the movie. Isn't it too bad? Ye Qingqing's eyes widened expectantly, hoping to get a positive answer, but although Zhang Qiuxi and the others also thought the same, they couldn't give any positive answers.

The new toys are named Alliance-level because the two factions of the machine and the human are in the alliance, and therefore the Autobots' toys are equipped with a three-inch miniature figure, which is based on the image of the main character, which can be placed in the cab of the car.

There is also interaction in the toys, and the shape of the machine and the human has also been modified according to the form of the movie. It's still very different from the animated version of the toy. Other than that, there is no difference, the size is about the same as the elite class that has been sold, and the price is the same.

"The price of about 300 yuan is not expensive, but from previous experience, it seems that Transformers at this price do not belong to the category of toys." Shangguan Jin drank coffee and looked at the number report, and said: "Most people buy toys at this level for collection, and most of them are purchased by adults. ”

"Most parents are still reluctant to pay for toys that cost hundreds of dollars, mainly for this reason, right?" The red beans are not accurate, so they can only guess. Ye Qingqing said: "But there are so many rich parents, is this really the reason?" ”

"Anyway, according to market research, most of them are bought for children to play with less than 100 yuan, and we ship the most ordinary toys. Elite level is not for nothing. Relatively much less. ”

"As long as the sales are good, why do you have to ask who it was sold to?" Yang Jie felt that it was completely redundant to discuss such a problem, and it was not a high-level toy that could not be sold, so she had to discuss countermeasures.

Alliance-level toys are on the market. Indeed, as speculated, toys are once again leading the trend driven by movies. It's just that the surrounding stores in Qingxi can sell hundreds or thousands a day. While sales are as good as ever, so is the audience. Buying the alliance level is also the majority of collections.

Every toy is very exquisite, and the furnishings are also very beautiful, and adults buy them as ornaments, and they are already past the age of playing with toys, and they will not fiddle around all day long like children. Children are more interested in freshness, and it doesn't take long for a toy to be put on the shelf.

"Maybe some parents don't choose elite-level toys for this reason, after all, it's too wasteful to spend hundreds of dollars to buy them back and just play for one day and throw them away." Ye Qingqing's guess is not impossible, of course, it is still not important.

Shangguan Jin said: "In the case of Transformers, the sales volume is already very considerable, and our peripheral stores are mainly not for children and teenagers, and there has always been a problem of zài, if you want to do a good job in the toy market, you can't just rely on Transformers." ”

This is also a rehash of the same old tune, their toys are developed around anime works, and they don't put toys in the first place, because of the style of the work, mainly for the homebody. Originally, this is very good, but now that a toy company has been established and a merchandise store has been opened, it is worth making a fuss about toys.

"I have no opinion on doing a good job in the toy market, but I also think there is no need to develop toys for the sake of developing toys, just develop around the work, and the purpose of the establishment of the toy company is only to facilitate management.

There is still a big difference between the development of anime peripherals and the development of children's toys, the latter is obviously more difficult, and it is still not easy to develop toys that children can enjoy, let alone reach a level like "Transformers".

If you don't have a clue, Zhang Qiuxi also feels that there is no need to bother about this, after all, the development of animation peripherals is busy enough, but it is different if there are ready-made ones that can be used, why not do it? Zhang Qiuxi said: "Let me do this thing, just make up for the regrets I had when I was a child." ”

"Now I don't even know that you actually had a grudge against playing when you were a child, this is not scientific, haven't you even played with dolls?" Azuki's eyes widened.

Doll Zhang Qiuxi really hasn't played with it, and she's not interested at all, but the best choice of toys for girls seems to be dolls. That's why Barbie dolls were so popular in time and space, and it is said that Barbie dolls are indispensable for every girl growing up. (To be continued......)