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Charging phone bills and group buying, these two businesses have just appeared, and his information has been placed in front of Zhang Ning's eyes.

Let's talk about group buying first, this business can be said to have created another major model of e-commerce.

His operation is somewhat different from traditional orders, the main mode of group buying, with the help of multi-person ordering, through guò batch sales, to reach preferential users, merchants also have profits. In later generations, group buying was just becoming popular, and it was even more popular than some traditional e-commerce websites.

Unexpectedly, Taobao actually decided to buy the group a few years in advance.

Not only that, this time, it seems that Ma Yun is going to fight with himself, not only grandly launched their group buying, but also, they also launched a phone bill charging business. Don't underestimate this business, this business seems to be small, but online phone bill charging is one of the necessary functions of all e-commerce websites in the future.

Almost all users who shop online have recharged their phone bills online.

Even, there are many online shopping users, they generally open online banking without buying anything, and directly use it to charge the phone bill.

Use this trick to attract users, I have to say, it is also powerful. Moreover, in order to be more attractive to users, Ma Yun also geniusly used the discount of recharging phone bills to return phone bills to attract users again. If such a feature is unique to Taobao, within a year, Taobao users will definitely be able to catch up with penguins.

It's just a pity, it's a pity, although the genius Ma Yun does e-commerce, he doesn't really understand the Internet.

Although e-commerce is business, its essential core is also the Internet.

Ma Yun's Taobao has launched the content of Zai Niu fork, and other competitors can plagiarize the past.

Ma Yun pushed two major innovations in one go, which is simply making wedding clothes for others.

"Yunyun, tell the technician, within three days, our Penguin Mall will also be on these two major businesses."

If you don't say it, you won't copy it.

In fact, Zhang Ning has long known about these businesses, he could have not copied them, he could have developed them himself.

However, Zhang Ning has always believed that now is not the best time to launch these businesses.

Just like group buying, although group buying is popular, it is just a good idea, and the real profit is not big. Zhang Ning has been thinking about using group buying for the future mobile Internet, and he doesn't want to launch it so soon. However, Taobao took the lead, and Zhang Ning had no choice but to follow. Of course, in Taobao's eyes, Zhang Ning has become a complete plagiarist again.

Plagiarism, see also plagiarism.

When a few days later, Penguin Mall once again copied the phone bill recharge and group purchase business, and the entire Taobao members were completely angry.

"Damn, that Zhang Ning is too shameless."

"That's it, copy this, copy that, it's not disgusting."

"Hehe, don't you know that Zhang Ning started by plagiarism. His QQ, plagiarized is ICQ. ”

Eighteen partners of Alibaba, in the office, are already arguing.

"Brother Yun, no, we have to sue the penguins, this time, they really copied us, and we will never let him go."

"Yes, Brother Yun, Zhang Ning is so disgusting, our IP stream is already less than that of Penguin Mall. And when we come up with a new business, they immediately follow suit. Even if we are given another ten years of development, we will not be able to fight him. ”

"Yes, Brother Yun, we will sue him now, sue him for infringement. Moreover, we still have to completely double the hype in the media. We can also use this opportunity to make the penguin fame stink. ”

Everyone came up with ideas, but Ma Yun in the middle was silent.

"Brother Yun, you have an idea."

Everyone looked at Ma Yun one after another, waiting for him to say a word.

It's just that Ma Yun smiled bitterly, "Sue him, can we win?" ”

Although this may seem like copying, it is not legally protected.

It's just an idea, just like if you can start an e-commerce, someone else can start an e-commerce too.

It's impossible for you to open it, and others will open it too, so it's called copying.

If you want to sue in law, you will definitely not win.

"Brother Yun, even if we don't win, we have to take advantage of the situation to hype it up. Otherwise, what will we do if he copies it like this? ”

It's just that Ma Yun still shook his head.

"I know, but after the last incident, they've been prepared. Moreover, speaking of which, in fact, Zhang Ning did not copy us, this did not exist in the first place. If zài is saved, then we also copy them penguins. Just like our shopping cart, many of the settings in our backend are also borrowed from Penguin Mall, aren't they? ”

At this point, everyone was silent, but they all looked at Ma Yun incredulously.

"Brother Yun, what's wrong with you, are we just going to forget it?"

"Yes, Brother Yun, don't we say it at all?"

Seeing that everyone was excited, Ma Yun waved his hand and pressed it down, "Don't be excited, when did I say forget it." ”

At this moment, Ma Yun seemed very calm.

He had never been so calm now.

When he knew that Zhang Ning had copied the two innovative businesses he wanted to come up with, Ma Yun's first thought was anger. Even, he wanted to take his brother directly and have a real PK with Zhang Ning.

However, after calming down, Ma Yun knew that it would not help at all.

This is a manifestation of incompetence.

In the struggle between business and sea, Zhang Ning can calmly face all kinds of attacks from competitors, why can't he be?

"What do you mean, Brother Yun?"

"I mean."

Jack Ma walked around the office twice, and then returned to the middle again, "Penguin's Zhang Ning is a genius, even a genius among geniuses, and it is our misfortune and great luck for us to compete with such competitors." Now, Penguin Mall has relied on their previous efforts to gain a firm foothold in e-commerce, and the four words of Penguin Mall have formed a brand. That's the last thing we want to see, so to compete with penguins, we have to keep our opponents from developing, in addition to developing ourselves. For example, they can't make Penguin Mall synonymous with e-commerce, let alone a brand. ”

"Brother Yun, what can we do?"

"It's easy, we're going to open a store with their penguins."

"Ah, Brother Yun, are you crazy? How to go to them and set up shop. ”

"Yes, Brother Yun, what are you going to do here?"

Everyone was stunned, thinking that what Ma Yun said today was too bizarre.

"Hehe, don't worry, I'm not done yet."

Looking at the anxious look of everyone, Ma Yun looked very confident, "What does online shopping rely on?" ”

"Credibility."

"Yes, online shopping does not rely on convenience, nor on security, but on reputation. Whether it's the credibility of the user or the credibility of the merchant. But what happens if one side has a credibility problem? ”

This said, everyone's eyes lit up.

"Brother Yun, are you saying that let's go to Penguin Mall to open a store, and then, breach the contract to the user, or, do not ship the goods to the user."

"Yes, we can not send it, we can choose to send it, but we can send whatever we want. There is only one thing we have to do, to destroy the credibility of Penguin Mall in all aspects. As long as their credibility is finished, so will Penguin Mall. ”

This is a poisonous plan that Ma Yun came up with after thinking about it for a long time.

He knew that although this was shameless, he would suffer Zhang Ning's revenge.

However, for the sake of Taobao and e-commerce, he can only do this.

Moreover, in the struggle between the business and the sea, there is no shamelessness or shamelessness, as long as you defeat your competitors, people will only remember your success in the future.

As for what you did before you succeeded, others don't care and won't pay attention.

Soon, under Ma Yun's arrangement, tens of thousands of accounts became penguin sellers.

In order not to be discovered by Penguin, Ma Yun entrusted a studio and let them be responsible for more than 100 store owner accounts, and entered Penguin in a normal way of opening a store. In addition, each store sells different products, and there are all kinds of products. And tens of thousands of shopkeepers moved in, and in an instant, they entered the Penguin Mall and began to sell all kinds of products as normal shopkeepers.

The person in charge of Penguin Mall didn't know about this, and similarly, Zhang Ning didn't know.

Although among the number of shopkeepers in the statistics, there was a few days when there were many more shops. But Zhang Ning and the person in charge of Penguin Mall at that time only checked in as normal store owners, and there was no suspicion. However, while these stores continue to operate normally, Penguin Mall has suffered hundreds of complaints of one kind or another.

Complain about unscrupulous sellers, I bought an Apple computer, he meowed, what kind of store is this, actually sent me a box of apples.

Complaints, it's been a month, and I haven't received the goods yet. And the store said that it had been shipped, where did the goods go, where did they go?

Complaining, obviously the product received is different from the picture, and actually said that this is what they sell.

Complaints......

Originally, these complaints were just complaints about those store owners, and had nothing to do with Penguin Mall. However, when this series of complaints is too much, Penguin Mall has been faintly mired in credibility problems. Moreover, at this time, there have been a lot of fraudulent information about online shopping in Penguin Mall on the Internet. Netizens are reminded not to be careful, if you are not careful, you may also be scammed.

At the same time, some experts who had previously questioned e-commerce also took advantage of this incident to jump out.

I have long said that the security of e-commerce is too poor, but now I see it, buying an Apple computer has become an apple, buying a computer has become an abacus, and buying a CD has become a pirated CD...... There are even shopkeepers who don't ship and act as shipping. E-commerce should really let the government manage it well and supervise it vigorously.