By the end of July, the film's North American box office had reached $585.21 million, and the global box office had managed to break the $1.4 billion mark, reaching $1,422.84 million. Pen ~ fun ~ pavilion www.biquge.info

Despite a series of negative events, The Dark Knight Rises was a huge success in every way.

Compared with "The Dark Knight Rises", the later release of "Alien Battlefield" has been released from North America, with a total box office of less than $50 million in North America, and the loss is a fact that cannot be changed.

The failure of this super-masterpiece set off a series of chain reactions.

First of all, Andrew, one of the five Tigers of Pixar Studios? Stanton thoroughly saw that his thoughts and ideas were not suitable for live-action movies at all, and it was true, some things would be very touching when put into animated movies, and when put into live-action movies, they would be out-and-out poison.

For example, the relationship between Vali and Eva, if it is not a robot, not in an animated movie, that kind of relationship can only be said to be bloody.

It's the fact that the animated movie sublimates all this.

Andrew? Stanton temporarily gave up the idea of continuing to direct live-action films, returned to Pixar Studios, and prepared "Looking for Dolly", the sequel to "Looking for Nemo".

The failure of "Alien Battlefield" also led to the chairman of Walt Disney's Disney Studios, Richie? Ross's resignation further upset Walt Disney's high-level power structure, making Disney's management even more chaotic.

On the other hand, David? Ellison's Sky Movie Studios too.

The box office fiasco is expected to cost Sky Studios more than $100 million.

However, Sky Studios' debt will be divested separately and has little to do with Duke's acquisition of the studio.

At Sky Studios, David? Ellison stood behind his desk and watched his assistant silently pack up his personal belongings, the film studio he had painstakingly built and fought for for years, since yesterday when the transfer agreement was officially signed. It doesn't belong to him anymore.

Willingly? Nearly a decade into Hollywood, there have been successes and failures, but David? Ellison was never reconciled.

What's the use of being unwilling? Leaving Hollywood is his only option right now. It is also the wisest choice.

Otherwise, by the time the fire really burns on the body, it will be too late.

Long sigh, David? Ellison was the first to walk out of the office, and the assistant followed him with a suitcase. The two walked down the hallway, and as they were about to leave, they were confronted by the person who received the Sky Film Studio.

At the head of those people was a woman with curly brown hair, Duke? Rosenberg's right-hand man Tina? Phenanthrene.

See this woman, David? A hint of anger jumped in Ellison's eyes.

If it's not this Tina? Fei, he probably won't have the fate he has today, when the Walt Disney people revealed to him that they were with Tina? Fei has been in contact with this woman, and this woman is not willing to be an assistant for a long time. So his people found her, promised her a lot of profits, and got the news about the four movies "Robin Hood", "Tron", "Super Battleship" and "Alien Battlefield".

Then, these four films, all with an investment of more than $150 million, gave him a glorious record of four consecutive wins......

He was completely blind in the first place, how could he believe Duke? Will Rosenberg's most loyal dog betray its owner?

Seeing David coming to your face? Ellison, Tina? Fei didn't say anything, she still looked plain, it seemed that she was just a nobody.

She really doesn't care about David? Ellison, what the other party thinks has nothing to do with her.

In Tina? Fei seems. This is a rich son who relies on his family and father, and his ability can only be said to be very mediocre, even far inferior to his sister who has made some fame in the independent film industry, if there is no Larry? Ellison's support and presence. I'm afraid Hollywood has long been without David? Ellison's footing.

"What is it like this to compete with Duke?"

With that in mind, Tina? Faye vs. David? Ellison passed by to take over the film studio, which was destined to merge.

With the arrival of August, North America has also ended another hot summer season.

Although the film industry faces more and more competition from other entertainment, the North American box office this summer is still up from last year. However, for industry insiders like Duke, it is also clear that the rise in the North American box office market is not caused by the increase in the number of moviegoers, but more due to the increase in movie ticket prices.

For consumers who love entertainment, the current is a golden age, with super blockbusters sweeping in, a series of screen blockbusters that are overwhelming, stimulating the audiovisual enjoyment of audiences around the world, and the TV entertainment industry is thriving more than ever as the commercial value of the entertainment industry becomes increasingly prominent, and more and more high-quality TV series are also being released.

Of course, there is also plenty of live entertainment to choose from, such as sports games, concerts, and various other media shows.

In this increasingly competitive climate, it stands to reason that film distributors will be more cautious in trying to maintain a balance of payments, and even reduce profits appropriately – more to the benefit of consumers in order to consolidate their market position.

But the opposite is true, and a survey obtained by Duke shows that movie ticket prices are quietly and slowly rising.

According to a spontaneous survey by the National Association of Theater Owners, the average price of a single movie ticket in North America has reached an all-time high of more than $8 this year.

That's a whopping 26 cents jump, up nearly four percent from the previous year's average ticket price, which itself was a record high.

However, the North American audience is not very repulsive to this small increase.

Audiences are always looking for audio-visual enjoyment, and despite the rapid development of home theater products, the visual experience of the cinema will always be bigger and better than that of their own home, especially the special picture effects such as IMAX cinema and 3D technology are becoming more and more popular with audiences, and these technical means can help increase the immersive entertainment experience, and it is still evolving.

IMAX ticket prices are 3 to 4 US dollars higher than ordinary movies, and the audience's pursuit of better audio-visual stimulation can easily raise the value of the movie, such as the release of "The Dark Knight Rise" this summer, a large number of IMAX movie tickets were snapped up by fans, instantly raising the average ticket price of the entire summer file, creating an all-time high of $8.13.

Film companies and theatrical companies are profit-driven, and they are in the future, but they also know that they have to further reduce their risk in the intense mall, so they have to be smarter and more selective 3D.

Today's studios are increasingly focusing on family-friendly films and action blockbusters — especially PG-13 movies — rather than simply making everything in 3D. Because they know that audiences want to have a better cinema experience for the subject they want to see, and are willing to pay a little more for it.

In this digital age, audiences are becoming more and more discerning about high-quality pictures and sound, and quality comes at a cost, and large movie theater chains have spent a lot of money to upgrade their sound systems, add digital projectors, and then spread these expenses to each audience.

It's typically a small increase, and consumers generally don't mind because they see or hear the immediate benefits of a theater upgrade, and if audiences can hear crisp and powerful surround sound instead of choppy broken sound, they won't mind paying an extra 50 cents eight times a year out of ten times a year to pay for the difference.

In addition to equipment upgrades and the need for refurbishment of the theaters themselves, the front-end costs of chain theaters are also increasing. In order to occupy a better market position, both large and small cinema brands - from cinema giants such as AMG and Emperor Entertainment to independent and boutique cinema chains such as A. - are trying to take the high-end route to win over the audience above the middle class with diverse tastes.

This means not only reserved seating, lounge areas with luxury loungers and a selection of food packages, but also more staff and better parking facilities – the customer's experience of service has a big impact on the overall impression, and good service can make audiences feel that their movie-going experience is high-level and free from the hustle and brilliance of daily life.

The increase in movie ticket prices may seem noticeable because of the general inflation, but in the end, it seems that going to the movies is still one of the most affordable forms of family entertainment, both in the United States and in most parts of the world.

Unless you live in a big city with a wide variety of top-notch live music events to choose from, concerts and concerts are a special, occasional event. Of course, sports competitions are more frequent, but mainstream events are much more expensive than movies, and regional, small-scale, non-commercial sports have a limited number of fans.

TV shows, especially the unique, high-quality film and entertainment offered by streaming services, are the strongest contenders for movie theaters. The creative groups of these shows – actors, directors, producers and screenwriters – are of course geared towards financial gain, but they are equally eager to express their creativity flexibly and tell compelling and challenging stories in their own way.

There is still plenty of room for production from both TV and film platforms to develop.

As a result, studios and cinema companies will continue to monitor ticket price increases and keep them within a moderate range to avoid reaching critical values, as the temptation to stay comfortably at home becomes more and more irresistible as an audience member gets older.

However, the audio-visual enjoyment that movies bring to market-themed teenagers is difficult to match with TV after all. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!