Chapter 262 "Embroidered Spring Knife" opens in North America and surprises the box office
In this regard, thanks to the experience of the previous "Raid", Chen regrets that they now have a feeling of being familiar with it, anyway, they will use the shortest time to achieve the greatest effect, and everyone is working towards this goal.
"The latest masterpiece of the director of "The Raid"."
"The Inheritance of Chinese Costume Martial Arts Films......"
Similar voices appear everywhere, mainly from the hype on Chen Xi's side, and at the same time, some things have been added, and there are also some interest in the film among the fan community, and they spontaneously start to promote, or at least start to discuss related topics, and in the process, affect some people around them.
The box office of "The Raid" in North America at the time, as well as the subsequent DVD rental, did cause a lot of repercussions, and also made many people interested in this director.
Now that the repeated emphasis of "Raid", everyone naturally knows that the director of "Raid" and "Embroidered Spring Knife" is a person.
In terms of North American publicity, it also featured Wu Jing's appearance in two movies.
After Wu Jing passed "Raid", although she was not quite popular in North America, she did open up a lot of her own things.
His popularity overseas is really low, and he may only be well-known in Southeast Asia and East Asia, but after the very good box office of more than 10 million US dollars in "The Raid", his popularity in North America has opened, and his popularity in Southeast Asia and other places is even more amazing.
As a result, Wu Jing has now become one of the main publicity targets of "Embroidered Spring Knife".
…… After the release of the trailer of "Embroidered Spring Knife" in North America, many fans have become interested in the movie and have begun to evaluate it below.
The North American version of "Embroidered Spring Knife" is naturally different from the Chinese version, and there are many story background content in the Chinese version, and there are also some things that you can know and understand anyway Chinese you don't need to say too much...... But in North America, among these things. Some need to be omitted, while others need to be explained.
Americans have almost zero understanding of the history of the Chinese, and it is difficult to make them distinguish the difference between the Ming Dynasty and the Warring States, and it may be simpler to distinguish the Ming and Qing Dynasties (the hairstyle is different), so in these places, it is necessary to explain a little about the internal and external troubles faced by the Ming Dynasty, but they will be disgusted if they say much.
The American version of "Embroidered Spring Knife" further shortens the story line, that is, the three good brothers of Jinyiwei. It's a waste of firewood, and an opportunity is encountered...... These places are similar to the original, but the explanations in the middle and some storylines that don't have much need are omitted.
All in all, the North American version of "Embroidered Spring Knife" is mainly a simple and crude plot development, basically without much thought, more just a smooth and clear story, as for the European version and the Southeast Asian version, it will be a little more complicated, and it will be similar to the mainland, after all, the audience in Europe is more powerful. is more receptive to Chinese films, and Southeast Asia and East Asia are because they have an understanding of Chinese history.
However, in general, the overseas version of "Embroidered Spring Knife". The main thing is to pay attention to the fighting effect, pay attention to the visual expression, pay attention to the overall entertainment of the movie, and think about these things. There must be something missing, and it doesn't even involve much thought.
This is also the main idea.
The trailer of "Embroidered Spring Knife" is also edited according to such a method, and Chen Xi refers to the editing method of "The Grandmaster" of later generations here. The trailer of "Embroidered Spring Knife" was cut directly under a rock music, and the pace of the fight was also accelerated, making it almost look like a music video with a rock 'n' roll style.
After such a process, although "Embroidered Spring Knife" is not reborn compared with the mainland version, it has indeed undergone considerable changes.
"Boom!"
"Bell!"
A lot of the drums of this kind of rock music almost fall on the places in the trailer of "Embroidered Spring Knife" where there is some punch-to-flesh blowing, such as the collision of two people's weapons, such as the kind of places that directly pierce people's bodies.
In this trailer, the first protagonist is naturally Zhang Zhen, but the second protagonist is Wu Jing, as for Feng Yuanzheng, they are really not well-known in the United States, and Zhang Zhen and Wu Jing ...... Wu Jing has "Raid" as a foundation, and there are indeed more and more American fans who know him, and Zhang Zhen is needless to say, he played a role in "Crouching Tiger, Hidden Dragon", and it was a Chinese masterpiece that grossed more than 120 million US dollars at the North American box office, which reborn martial arts in the overseas market, and also brought the madness of a series of movies later......
And the trailer of the movie starts with these two people as the axis, roughly cutting out a little bit of the plot, but the progress is not too fast, and the things involved are not complicated, and the trailer ends with the last battle between Wu Jing and Tartar, and the battle between Zhang Zhen and Nie Yuan in the woods......
Wait until the last rock note comes to an end, and this trailer is over, and at the end of the trailer, the English words "Chen Xi's works" are put on, and Chen Xi leaks his face, this is mainly to let Chen Xi lay the groundwork for the official release of "Source Code" in the future, and then the release date of the movie......
A trailer, in fact, is still very well cut, and the better part is the sense of rhythm and attraction that everyone likes, which will make many people really want to watch what the feature film of "Embroidered Spring Knife" will look like.
At the very least, there have been a lot of comments about this under the trailer, and many people have expressed their desire to see the movie.
"What a great trailer! Different from the style of traditional Chinese costume martial arts action movies, I have watched a lot of trailers like "Hero" and "Ambush on All Sides", and now I will think that "Embroidered Spring Knife" feels like a combination of two styles of things! I'm looking forward to "Embroidered Spring Knife", and I'll definitely go to the cinema to watch it then. ”
"When I watched "The Raid", I saw the talent of the Chinese director called Chen Xi, and now I see that it is true, his ability to grasp the action should be innate, this kind of fluid but full of violence action style, which is more common in his films...... It seems that "Embroidered Spring Knife" will be my next favorite Chinese martial arts movie, and I will go to the cinema to watch it. ”
"Judging from the trailer, "Embroidered Spring Knife" should be different from the style of "Raid", but it will have its own good place, which will become a surprise to people in this movie, Chen Xi's movie, I think I like it very much!"
…… With the recognition of many fans, "Embroidered Spring Knife" is also in full swing and began to prepare for the final release, the release scale of "Embroidered Spring Knife" is not as good as "Raid", the predicted box office is to be able to exceed 3 million US dollars is considered a victory, after all, this movie will recover its cost in the mainland market and make a small profit, now in overseas markets such as North America, no matter how much box office it gets, this is already excess income, three million US dollars, this is because of "Embroidered Spring Knife" After all, there is no such background as the awards of the Toronto Film Festival, and there is no more publicity, but even if it is three million US dollars, it is more than 20 million yuan in income, which is indeed a lot of money if it flows back to Deep Space Film and Television through various channels.
However, whether the income can be completed on time is also a big question.
Chen Xi and Wu Jing once again launched propaganda in the United States, and they are going to 6 movie theaters to do publicity, which is actually quite tiring, but there is no way to ...... Some things just have to be done to be able to really open up something, rather than waiting for something to gradually appear in front of you.
However, Chen Xi is also worried that there will be a place like they attending this kind of fan meeting, and no one will come, and it will be too painful if there are a few people in the movie theater who are embarrassed and embarrassed......
Thankfully, this terrible thing didn't happen, and almost every one of the six movie theaters they appeared in was full, and less than 20 percent of the Chinese in the middle were ...... And this is because they see the yellow-skinned ones and become Chinese, if you deduct some Japanese Koreans in the middle, maybe this rate will be even lower, even about 10%, that is to say, Chen Xi is really liked by many native foreign natives.
At such a meeting, Chen Xi's popularity is actually quite high, at least everyone knows Chen Xi in the middle, and many reporters are also willing to ask questions with Chen Xi...... After all, Chen Xi is also a director of a Toronto Film Festival award, and there is also a director of a mass box office work like "The Raid", so he is also easier to be liked by everyone.
With such a foundation, Chen Xi is also full of confidence in the expression of "Embroidered Spring Knife".
In August, in the more noisy summer file, "Embroidered Spring Knife" officially began to be released in North America, the first week of release, although not as good as "Raid", but there are still 457 theaters released, and the North American box office of 2.74 million US dollars in the first week, has become the second highest-grossing Chinese film in the North American box office market this year, and has also become Chen Xi's second film with a box office of more than one million US dollars in North America!
Two movies in a row have such a good box office schedule, Chen Xi has actually surpassed many other directors at this point, and even to the point where he can be close to mentioning it with a big director like Zhang Yimou. (To be continued......)