Chapter 697 "Losing money" makes a lot of money

Some of the situation of the Phoenix Culture Annual Meeting was first circulated on Weibo, and the spectacular scene of the domineering "iPad wall", digital prizes and three million cash codes taken by the employees was easily attracted a lot of attention and spread quickly on the Internet in a very short time.

Soon, Phoenix Culture's official Weibo also posted a set of pictures reflecting the situation of the annual meeting. This set of pictures was taken by a professional reporter arranged by Fang Yang, and in terms of composition and clarity, it is much better than the photos taken by employees with mobile phones.

Of course, the photos released by the official Weibo are naturally indispensable for the photo of Jiang Xiaonan, the lucky winner of the annual meeting, and the minicooper.

A few days ago, the popularity of Simalaya has not passed, Phoenix Culture has once again become a hot topic on the Internet, many netizens will call Phoenix Culture a "local tyrant company", many netizens have followed the post to ask:

"Local tyrant, is your company still short of people?"

In just one day, "#ε‡€ε‡°ζ–‡εŒ–θΆ…η‰›εΉ΄η»ˆε₯–" has become a hot topic on Sina Weibo, and the number of discussions has increased exponentially. The number of applications for the corresponding Simalaya closed beta has once again ushered in a peak.

This is also the effect that Fang Yang hopes to achieve.

This annual meeting seems to cost a lot, spending more than 5 million Chinese dollars, but in fact, the real additional expenditure is those lottery prizes, of which the most expensive is the purchase of more than 300 iPads, spent more than 1 million, other prizes include laptops, cars and other Although the price is expensive, but because of the small quantity, the cost is not as much as the purchase of iPad.

As for the year-end bonus of more than 3 million, it has already been included in the expenditure budget. Fang Yang just changed the form of distribution, instead of directly hitting the employee's salary card, he took out the cash and distributed it on the spot, and the effect immediately shocked a lot.

Fang Yang's philosophy is that since the money is spent, it must be rewarded accordingly.

Increasing corporate cohesion and employee sense of belonging is naturally the primary goal to be achieved. And Fang Yang felt that this was far from enough, so it was imperative to build momentum on the Internet.

The past few years of Fang Yang's rebirth have happened to be the years of rapid development of self-media. Before he was reborn, he had seen too much hype and operations on the Internet, so he naturally applied it to the development of his own company.

Don't look at it as only three years ahead, but in the era of rapid development of information networks, three years is already a considerable span, and the ideas brought by Fang Yang are undoubtedly quite fresh now.

It also turned out to work very well.

Seeing thousands or even hundreds of thousands of related topics on the Internet, Fang Yang felt that the two million were worth it.

If the two million are invested in the national TV station for advertising, they may not even be able to see a wave, but if they are hyped up in such a way, the effect is surprisingly good.

While netizens were talking, Fang Yang and Finn had already boarded the Heron flight to the capital.

Su Jun rushed back to Rongcheng last night, and the production of the Simalaya promotional video was basically completed, and when the internal beta test was officially launched, this promotional video could just come in handy.

The Soho sisters and brothers and their grandmother are preparing to celebrate the New Year in Rongcheng this year, Fang Yang insisted on not letting her see her off at the airport, Fang Yang didn't want to see Soho's tearful eyes, and Fang Yang would come back in a few days.

When he boarded the plane, Fang Yang still had a little expectation, wondering if he would meet Yang Liuyi.

Of course, this small probability event did not happen.

Since the last time they "met" Yang Liuyi on the plane back to Beijing, the two have not met. Especially after the winter vacation in kindergarten, Xiaohua was also sent back to her hometown by Sister Yang, and Fang Yang had no reason to go to Yang Liuyi.

However, the two kept in touch on the Internet, and Fang Yang sometimes teased Yang Liuyi with words on the Internet, and she would not be angry. It's just that at the end of the year, the airline is also very busy, and Yang Liuyi flies around in the sky all day long, and there are very few opportunities for the two to meet.

The plane flew smoothly at an altitude of 30,000 feet.

Fang Yang and Finn were also chatting quietly. Finn was very impressed by the annual meeting of Phoenix Culture Company last night, and after returning to the hotel last night, he specially opened the website of Simalaya to find out.

"Fang, you are such a generous boss!" "Even in Germany, there are very few companies that give every employee an iPad as a New Year's gift. ”

Fang Yang smiled faintly and said:

"Isn't the money you make is just for you to spend? This year, the cultural company can make so much money, and the efforts of these more than 300 employees are inseparable, and it is also appropriate to use the opportunity of the New Year to give back to them. ”

Finn gave Fang Yang a thumbs up and said:

"Only the boss who knows how to treat his employees well can achieve greater achievements in business, Fang, I am very optimistic about you!"

"Thank you!" Fang Yang said with a smile.

Finn went on to say:

"Fang, last night I went to your company's Simalaya website to take a look, if the Internet translation tool is not wrong, I think Simalaya should be a sharing website similar to YouTube, but YouTube is video, and you focus on the audio field, right?"

Fang Yang turned his head to look at Finn with some surprise and said:

"Yes, Finn, I didn't expect you to go to our website to see it."

Nowadays, there are many tools on the Internet to translate the entire web page into English or German, but this automatic translation tool can only translate the text, and there is a possibility that the words do not reach the meaning, and if the text is made into a picture, it is naturally unrecognizable, so it is quite difficult for Finn to browse the Chinese website.

It seems that last night's annual meeting really touched Finn, otherwise he wouldn't have bothered to browse the Simalaya website overnight.

"At the dinner yesterday, Miss Fang introduced you to me about this project, so I went to your website as soon as I went back to learn about it." Finn smiled and said, "Fang, I think your project has a lot of development prospects, and there is almost a blank in the field of foreign audio sharing!" ”

Simalaya is Fang Yang's proud work, and he also became excited when he talked about this, saying:

"Yes! At present, we are still in the trial operation stage, if we can accumulate the ideal number of users in a short period of time after the official launch, we are ready to develop overseas and strive for this time difference! ”

"Fang, I wonder if you have any intention of financing this project?" Finn asked suddenly.

"Financing?" Fang Yang paused for a moment.

"Yes, I have a friend who also works in the cultural industry in Germany, and I am sure he will be very interested in your project." "If you're going to expand your project in Europe, I think financing is a good option. ”

Fang Yang groaned.

There is no doubt that the promotion and publicity of the project are very money-burning, and there is no fixed profit point in Simalaya at present, which is destined to basically operate at a loss in the early stage. In fact, this is also the norm for most Internet companies, and only after achieving a certain scale and accumulating a large number of users can they gradually get rid of this state.

The Internet has always been a money-burning industry.

However, Fang Yang doesn't need to worry about funds for the time being, Channel 896 has now embarked on the fast track of development, even if the Rongcheng market has saturation, it is still no problem to provide one or two million funds to Simalaya every year.

What's more, Fang Yang still has the big killer of Tianheng Mining in his hands, so it can be said that in the next ten years, Fang Yang does not need to worry about insufficient funds.

Therefore, after weighing it for a long time, Fang Yang shook his head a little apologetically and said:

"I'm sorry Finn, I've thought about it carefully, we have no plans to raise funds for the time being......"

"That's a shame!" Finn said with some regret.

It can be seen that he is also very optimistic about this project.

"However...... Fang Yang said, "I think there are other cooperation models, if we enter the Western market, we also need some strategic partners and content providers, since your friend is engaged in the cultural industry, I am also very happy to cooperate with him!" If you have money, you can make it! ”

The project is Fang Yang's heart, and in his mind, it is not only a tool to make money, but also has a deeper meaning. This project was made by him and Fang Qiao together, so psychologically speaking, Fang Yang didn't want any third party to get involved.

However, it is no problem to cooperate together to develop the market, as long as it does not dilute his shares with Fang Qiao.

"Okay, when I return home, I'll tell my friend about your project in detail!" Finn said.

His expression was still a little regretful, obviously he still didn't understand Fang Yang's decision, he thought that Fang Yang would gladly agree when he heard that there was an opportunity for financing, at least he would think about it for a few days, but he didn't expect him to refuse so decisively.

"Thank you Finn!" Fang Yang smiled and said, "But this matter is not very urgent, even if you want to enter overseas, it should be a matter of the second half of the year." In the first half of this year, we will focus on the Chinese market and strive to make the cake bigger! ”

"Then I wish you all the best of luck as soon as possible!" Finn smiled and nodded.

"Thank you!"

……

Two and a half hours later, the plane landed smoothly on the runway of Beijing International Airport. After the plane docked at the covered bridge, Fang Yang unbuckled his seat belt and said with a smile:

"Finn! Welcome to the capital! ”

After the Beijing Olympics, this song became popular, and Finn was also familiar with it, and he said with a smile:

"Thank you, Fang! I can't wait to start this tour of the folk culture of Beijing! ”

"So what are you waiting for? Let's go! Fang Yang said with a smile, "I'll take you to see the ancient Ming and Qing Dynasty buildings first, and then eat an original Chinese New Year's Eve meal in the capital!" ”