Chapter 220: Xu Wenbo's Great Gift (2)
Following!
A million-dollar weekly magazine certified Weibo: "I don't know if you went to see it yesterday Brother, if you didn't read it, you will be disappointed." ”
A professional film critic: "Yesterday's run, brother is so good-looking, and then it will be a love apartment immediately, I feel full of happiness, but it's a pity that I go to work with dark circles under my eyes in the morning, it's really hard, Director Ye, you are really bad!" ”
A netizen: "I feel so much fun about the show of tearing off the famous brand, I really hope that the second episode will appear soon!" ”
"Run, brother, you didn't disappoint me at all, support Ye Han, support Ye Shen!"
"Very nice show!"
The reaction to the Run Brother on the Internet can basically be said to be a one-sided situation, all of them are praising the Good Run, and no one really says that the Run, Brother is not good-looking.
And at this moment, Ye Han has come to BJ Satellite TV! Now the entire TV station knows about this matter, and they can eat the celebration banquet tonight, but the main thing is that Ye Han's audacity and recklessness, the program that has been promoted in place, Ye Han has to be some time early, this is fortunately a success, if it fails, Ye Han will really be ruined because of this.
But since it was successful, no one would say anything, and everyone began to congratulate Ye Han one by one.
When I came to the office, it was already nine o'clock in the morning, Ye Han was preparing some materials, and in two days it would be the recording of the third issue of the Run Brothers, to be honest, the time in the future is still relatively rushed. At least run this episode of the show, brother, I have to spare a day every week to record it.
So Ye Han not only had to memorize some key lines, but also did some other things.
And at this moment. Several phone calls came at the same time, and when I looked down, I saw that it was the phone number of some sponsors.
The exclusive sponsor called, and as soon as the phone was answered, there was a strong laughter.
"Oh, Chief Ye, what can you tell me, anyway. You are my great benefactor, are you free tonight? Why don't you go to dinner together? ”
Ye Han remembered that this person, named Zhou Ming, was a high-level executive of the exclusive title sponsor, who was responsible for negotiating this matter. At the beginning, he almost didn't get the qualification, but he agreed to it for the last time, and someone behind him offered more than 300 million and more than 300 million, and even the bid reached 400 million, Ye Han did not agree.
Although the main thing is to sign the contract, in fact, the main thing is that Ye Han sticks to his own principles, first come, first come, and can't ruin his reputation because of a little money.
Zhou Ming is very grateful to Ye Han, run away brother's fire. made Zhou Ming realize that he was going to be promoted and make a fortune, and indeed in the morning Zhou Ming's company's finances were estimated, based on the most accurate number of their company. That is, if the Run, Brother, can continue to live like this, just in the first quarter, they can make at least 18%~25% of the profit.
This is a year's annual income, although Zhou Ming's company is not one of the world's top 500, it is also one of the top 500 in China, just because it sponsors a program. The profit is 18%~25%, what a great thing. You know, their initial expectation was 10%, but if it doesn't work, 8% they think it's okay.
But the investment of 300 million yuan has brought such a big return, the other party must be extremely happy, especially Zhou Ming, who is the full person in charge of this matter, although the investment in the end is not invested, it still depends on the opinion of the leader, but Zhou Ming has also made some contributions, and now things are perfect, so Zhou Ming has been praised by the real core executive, at least there will be no problem with promotion in a few days, and there is no shortage of annual bonuses.
So at this time, Zhou Ming called Ye Han and wanted to invite Ye Han to have a meal, of course, this meal also has another meaning, that is, can you talk about the exclusive naming rights of the second season of the brothers, but Ye Han didn't know what Zhou Ming thought, he didn't say anything, he couldn't refuse directly, and he couldn't agree directly.
Now run away brother is so popular, if you directly sell the exclusive naming rights of the second season, then Ye Han will be a fool, and if you refuse directly, this will inevitably be a little unkind, you can eat for dinner, but Ye Han will not sell the naming rights of the second season, no matter what, at least wait for the second season.
After hanging up the phone with Zhou Ming, several sponsors soon also called, Ye Han answered the phone one by one, did not ignore anyone, and after chatting a few words, several sponsors immediately called, just to see if there was anything else that could be advertised.
In fact, for variety shows, Ye Han wants to have some advertisements, but more importantly, Ye Han wants a character, he would rather hope that someone will say that the show is not doing well, and he doesn't want someone to say that there are so many advertisements in this show, it is really disgusting, since he wants to achieve a good reputation, Ye Han will try to minimize millions or even tens of millions of profits.
He won't say this, but many people in the industry know it, but no one will.
So for these advertising sponsors, Ye Han politely refused them one by one.
At this moment, I don't know how many companies regret it, especially a sponsoring company, the boss jumped to his feet and pointed at his subordinates and scolded: "Advertising director, you are a fart advertising director, I trust you to let you be in charge of this matter, the original price of 300 million, although it is a lot, but it is not something that cannot be invested, now it's okay?" What is 300 million? Do you know how much profit it will increase for us if we really get the exclusive naming rights, brother? You shit! ”
The boss yelled, and the whole conference room could only hear his roar, but no one dared to speak, and they all bowed their heads and remained silent.
In fact, since sponsoring the voice of China, JDB's performance has continued to grow, getting better and better month by month, but after it comes to run brothers, in fact, they also want to sponsor, but if they sponsor, three one is a little more for them, so they endured the pain and did not participate.
But in this way, they lost a better opportunity, so the boss of JDB Company was saying to the minister in charge of sponsorship at this moment: "Since the wood is already in the boat, let's make friends with Ye Han as much as possible, fully support Ye Han, and try to make Ye Han have a good impression of us, in this way, the exclusive naming right of the second phase of The Voice of China, we have a great chance to fight, last time we were lucky and willing to spend money, but as Ye Han becomes more and more famous, I believe that it is not only us who are willing to spend money." ”
The minister of the sponsorship department nodded, and then he said: "Actually, we don't have to befriend Ye Han, then BJ Satellite TV is not his, we can completely make friends with the main station of BJ Satellite TV." ”
As soon as he finished speaking, Jia Duobao's boss sneered, looked at him and looked at him with some mockery: "How old is Liu Xuejun now, he is almost sixty years old, and he is about to retire, maybe he can also be in the upper position, if he retires, who do you think will be controlled by BJ Satellite TV?" If Liu Xuejun continues to be in the position and enters the Ministry of Information, that is, the National Propaganda Department, then he is even more grateful to Ye Han, if Ye Han wants to let other companies sponsor at that time, as Liu Xuejun, will you choose a friend, or a subordinate who has a promising future and will help him get to the top? ”
After explaining at length, he said: "The second most important project this year is to befriend Ye Han, if anyone can befriend Ye Han and at the same time let our company continue to sponsor the second season of The Voice of China, who will I appoint as the head of the department!" ”
With that, he left the room.
In the conference room, many people's expressions changed, the main minister, to put it bluntly, is the No. 1 minister, second only to the power position under the CEO and chairman, that is a real executive, with an annual salary of millions, whether it is the propaganda department or the marketing department, many people have moved their minds in an instant.
Run, brothers, are popular, not only affecting here, but also affecting the industry, and there are many people.
November 7th, it is the appearance of a new program of ZJ Satellite TV and Mango TV, but soon it was reported that ZJ Satellite TV changed the date and moved it forward by one day, which means that I don't want to compete with Mango TV, ZJ Satellite TV's goal is to target Ye Han, and want to block Ye Han and let Ye Han not rise so quickly.
Now that Ye Han is doing this, they don't know what to say, and for the benefit of the program, they are naturally reluctant to go online with Mango TV, so they are a day early.
This incident came in the morning, and at noon, with the interstitial advertisement of ZJ Satellite TV, the news was confirmed.
After Ye Han learned about this, he didn't care about anything, but soon Xu Wenbo made a phone call, Ye Han thought that Xu Wenbo was letting him participate in the brave move, but he didn't expect that the first thing Xu Wenbo said when he called was: "You are really a madman." ”
Sitting in the office, Ye Han felt the sunshine, and then showed a smile and said, "It's not that you forced it. ”
Hearing this, Xu Wenbo smiled, and then said: "Four days later, the third episode will be recorded, and I will contact you when the time comes, by the way, I will give you a big gift later." ”
"A big gift? What kind of gift, a villa or a sports car? Ye Han said jokingly.
And Xu Wenbo sighed, but chuckled and said, "You'll find out later." ”
After hanging up the phone, Ye Han was very strange, what kind of gift?
After about ten minutes, suddenly Zhang Heng walked in and said with a smile on his face: "Hahahaha, a good thing, a good thing!" ”
"What's going on, you're so excited?" Ye Han frowned, thinking that Xu Wenbo had said that he was going to give himself a big gift, and he couldn't help but be very curious.
"Isn't ZJ Satellite TV going to launch a new program a day earlier?" Zhang Heng said.
"yes, what's wrong?"
Ye Han was very strange, he had known this news for a long time, it was not good news.
"Did you know that Mango TV has just inserted an advertisement, and the show is also a day early!"
Zhang Heng said with a smile.
And Ye Han was stunned! I was so surprised!
(There are three more ~~~ monthly passes in the back, give it to me in the last three days, reward the recommended ticket members to click, you can go crazy ~~~) (to be continued) R466