Just entered July, and Warner Studios, which had been deserted for a while, was buzzing again, Anna? Prinz, Hannah? Serena, Mike? Dawson, Jimmy? Carter and John? Schwarzman and others have returned from their vacations to Warner Studios to work on their latest projects with Duke. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Since there was no press conference, a large number of reporters and paparazzi surrounded the gates of Warner Studios, and almost all the cars in which they were traveling were crammed into the set.

But, like Duke, they're used to it.

Also appeared on the set, and Christian? Bell, Gary? Oldman, Michael? Kane, Lawrence? Fishburne and many other star actors.

That's right, Duke's new project is Batman, and under the constant urging of Warner Bros., the new Batman crew was officially established, and this one also did not wait for the title of Batman, and the project was named "The Dark Knight Rises".

This is also the finale of the new Batman trilogy.

As a sequel, the high remuneration of the actors is unavoidable, just Christian? Bell alone is paid as much as $20 million, and the estimated production cost of the entire film is as high as $250 million, which is also the highest single film investment since Duke started his career.

In addition to these veteran actors, Duke has also finalized some new actors before, such as Gail, who is tall and long-legged? Gadot as Selena? Kyle, James? Franco as John? Black.

As for the villain Bane, Duke is very interested in Tom, who has been mixing in the independent circle and the literary circle? Hardy was unimpressed and deliberately wanted a real big guy to play the role.

In fact, Duke knows very well that Bane will not be able to surpass the Joker no matter what.

The role of the clown can become a classic, on the one hand, the setting and the actors, and more importantly, the Heath? Ledger's death.

No Heath? With the death of Ledger, there is no doubt that the Joker will never reach the heights he is today.

Duke couldn't let the actor who played Bane die too, he wasn't that crazy yet.

This destroyer Bane, in Duke's setting, will show more of a strong fighting ability, incitement ability, and madness for anarchism. There is no need to dig too much into the psychological dimension.

The Dark Knight Rises will be an epic final chapter in the form of a trilogy, and towards the end of The Dark Knight, Batman is the true hero who saved Gotham City, but now. But he became a superfluous being, abandoned by others.

It's a scheming but fateful ending that ultimately makes Batman an out-and-out murderer, and he needs to fight for Harvey? Dante was responsible for his tragic death - but what everyone didn't know was that Harvey didn't die. He also became a vengeful "two-faced man", and as a spearhead of a jealous reform movement, he paid a huge price for the peace of the city.

Arguably based on lies, Gotham City implemented a heavy-handed and tough new law that put all criminals in jail or expelled them from the city entirely......

The new episode of the story will begin 8 years later, looking 'Batman' and Jim? Gordon seems to have gotten the results they wanted, and the city has gone into a state of order, and it really doesn't look like the 'Dark Knight' is needed anymore - maybe the audience will think it's Bruce, the real Batman? Wayne wins the battle, but he's tormented by what happened. Completely lost in himself, he didn't know how to present himself as Batman anymore - so in the third film, Duke basically had to deal with the consequences of previous events, including 'Batman' himself and other characters who had appeared.

As the finale of the "Batman" trilogy, Duke decided to tell a story that would not be extended in any way, and that content had already been submitted to Warner Bros. in 2005 when he was working on "Batman: Time to War."

The scale of this film is smaller than that of "The Dark Knight", and as a $250 million supermasterpiece, the film must be at the level of PG-13.

In essence, none of the "Batman" trilogy is out of the realm of PG-13's family fun. It is also the PG-13 rating that ensures that the film can be a big seller.

In Hollywood, if film operations want to get enough market returns, they must consider being able to be understood and accepted by different ethnic groups and different media platforms. Among the diverse platforms for the development of home entertainment - cinema, television, home theater, games, toys or other forms of derivatives, the PG and PG-13 film genres are the most easily accepted and commercially successful.

This category refers to a series of films that reach audiences under the age of 17 across various media platforms, and that are able to transcend demographic and cultural barriers and appeal to a wider audience.

All superhero movies can basically be divided into this ranks.

Shape the story and image with popularity, spectacle, emotional line, and positive energy, and under the demand for commercial profitability. Pleasing as many viewers as possible and offending as few and youthful audiences as possible is the biggest feature of this type of movie.

Although Hollywood family movies can be traced back to the early days of sound, its current market dominance only began in the late '80s.

The centrality of family movies in the post-Hollywood era is often largely overlooked, and many people define family movies as films aimed at children and their parents, but this definition of family movies is actually outdated.

Since the mid-80s, this type of film has not only been a pastime for parents and children, but has expanded its goal to the global media market, and spread it to a wider audience across regions and cultures as much as possible.

Family movies are no longer just a single film context, most family movies are a collection of multiple media intellectual property rights, and many are built on existing brands.

For example, Warner Bros. Harry Potter, The Lord of the Rings, Superman, and Batman.

The core brand image of these films has been accepted by the audience, has a certain mass base, and can be presented in a variety of media forms such as film, television, computer games, comics, toys, etc., so that Hollywood family movies can cross the boundaries of cinema and reach a wider sky.

In Hollywood, practitioners, including Duke, have a consensus - those who win the family market win the world!

Looking at the list of the 100 most grossing films in the world, more than 95 percent of them are labeled or widely considered to be family movies, and most of them were released in the late 90s.

In addition, these 100 films were produced or distributed by six major Hollywood studios, Disney, Warner Bros., Paramount, 20th Century Fox, Sony Columbia, and Universal Pictures, which together make up the American Film Association->

These studios, which make less than 30 percent of Hollywood's films each year, account for the vast majority of the global box office market and major film franchises, and these MPA member companies have nearly dominated the global film distribution market.

The fact that these major companies are now standardizing their box office blockbusters, both in terms of format and target audience, is increasingly being classified as "parent-directed" (PG) or "parentally supervised for children under 13" (PG-13), indicating that these films are increasingly targeting the global family market.

In contrast, restricted(r) films, which were once the mainstay of studios and were not allowed to be watched by children and teenagers without their parents, are gradually declining in number and appeal.

And so far, none of the top 30 films in the global market are restricted.

Beginning in the mid-'80s, one of Hollywood studios' apparent attempts to expand the audience for family movies was to pioneer the PG-13 rating (a special tutoring grade recommended for children after the age of 13), which originated in the 1984 American film Raiders of the Lost Ark.

PG-13 is a buffer zone between PG and R-rating, allowing children under the age of 13 to be accompanied by an adult, and PG or PG-13 ratings have become a top priority for box office success because of the wide range of people who can go to theaters.

Although family movies have evolved into a variety of now, the most popular is the genre of fantasy and science fiction, the most typical is superhero movies, and no matter how the "Batman" trilogy changes, it can't change the fact of superhero movies, and the genre of fantasy and science fiction is the movie that can really break out of North America and run rampant in the world.

The various collaborations in the film industry and the integration of derivative markets have a direct impact on the film subject itself.

Most notably, we can see the proliferation of catchers and fantasy themes, which have become a staple of family carnivals since the turn of the millennium.

And it's not for nothing that this type of film has become mainstream in Hollywood.

First of all, fantasy themes have a highly visual sense of form, which can meet the needs of international consumers for visual shock.

Second, because the subject matter is generally detached from the reality of the earth, it avoids the alienation of non-Western audiences due to socio-cultural factors.

Third, and most importantly, a rich fictional world offers endless opportunities for the development of movie merchandise and other commercial tie-ins. For example, Warner Bros. used the "Batman", "Harry Potter" and "Lord of the Rings" series to bring to life an already famous, deep-rooted fandom, narrative world, and the series, by-products and film styles built on them made Warner a leader in the "world architecture" after the millennium.

Audiences actively portray and buy films through word of mouth, social networks, and fan clubs, all of which extend the life of a work to a large extent, and these cross-media interactions sustain the development of cinema in the post-Hollywood era and inform decision-making in the film industry.

There is no doubt that The Dark Knight Rises is bound to follow these. (To be continued.) )

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