Chapter 202: Chasing the Prize

"On the North American side of the Internet, I think you are much more familiar than us, so for some of the online hype of the movie, I think it is more appropriate to leave it to you." Chen Xi said to Chris: "We have some experience in China, and North America has a more developed and relatively complete social network, if it can be effective in these places, the influence will definitely be not small, and this is also the publicity strategy that I hope "Raid" can implement, this kind of movie, should be able to spread." ”

Chris nodded: "That's true, things can be said like that, but you also know that it's not easy to really spread the word...... It's often things like this that make it difficult for us. ”

Chen Xi said: "Do your best!" ”

Chris snorted and said, "Of course, maybe we have a better choice, for example, if our film is a blockbuster at the Toronto Film Festival, more people like it, or even win an award in the Midnight Madness section, then it will be much easier for us to promote it on social networks and in many places!" That's a truth that you surely understand. ”

Chen Xi nodded: "Of course I know this, it's just that the award of the Midnight Crazy Unit ......" He then shook his head again, feeling that it was really difficult to get this award.

Because this year's movies are all very good......

It's really not easy for discourse films to win awards abroad, basically they are all literary films, and there are very few commercial films that win awards.

"Raid", which is quite simple in terms of plot and difficult to far-fetch too much reflection on human nature, has nothing to do with literary films.

Of course, the Midnight Madness unit, originally many fans came for the bloody violence and other sensory impact shots, what they want to see is also related to it, and they may not really want to find the kind of spiritual feeling that makes you go beyond the visual senses to the heart, so in this place, the movie can be recognized by the audience. Many times novelty is needed, and what is needed is a shot in the heart.

Because in the Toronto Film Festival, many of the awards for a film are selected by the audience, not the judges...... Therefore, as long as "Raid" can be loved by fans, there is actually a little possibility of winning this kind of award.

But will The Raid be able to finish?

Now Chen Xi not only wants to open up his overseas market, but also holds a breath of anger towards that Johnson in his heart, and wants to use the success of this movie to make him swallow back the words he said before. But this goal is not easy to achieve, and there are many things that are needed in between.

Now, Chen Xi still focuses on the Toronto journey of "The Raid", because the previous performances are not bad, coupled with the evaluation of some other fans, the current "Raid" has also got an additional opportunity to be screened, this opportunity is relatively rare, after all, many fans want to find a movie to vote, so they have to watch this movie first......

Meanwhile. There is a lot of attention to "Raid" in China, and there are even some media outlets whose eyes are aggressive, and the attention to this movie makes them do their best to put it on it. I also heard some reviews of "The Raid" overseas now, and heard the praise that this film is getting now.

"The Raid" has soared in foreign word-of-mouth, and it may be expected to become a representative of Chinese films at the Toronto Film Festival."

"Chen Xi's new work was praised in North America, and Chinese action films were resurrected at the Toronto Film Festival."

…… Many similar reports have appeared in the domestic media. Especially when it appears on major websites, although it is difficult to make headlines, it still has a good click-through rate and comment rate in some sections...... Merely. The media is always just to attract people's attention, and you don't need to do anything about it.

They can work the headlines for the sake of their news exposure and attention......

It's like they blew Yao Ming back then, and then they blew the Green Arrow Union, blowing too many black ...... Of course, Yao Ming himself is indeed strong and holds up the sky of Team Rockets, but the Green Arrow United was touted by the media as the god of big forwards, and everyone can only kneel and lick after arriving in the United States...... As a result, his performance was not satisfactory, but everyone's resentment and disgust with the media reports were vented on the Green Arrow United.

These things are really frustrating......

But even so, celebrities still have to rely on the media, which is a situation where the two are interdependent.

However, these reports have made many people really full of strong expectations for the appearance of "The Raid" in the United States, and I have to say that everyone is really interested in this kind of thing, and if it is clear that the media reports are true, it is really a very good thing.

But so far, the media also knows that it is difficult to be truly convincing, after all, most of the praise that has appeared at the moment is on social networks, and some people who are really authoritative in the film review tool have not expressed any opinion on this, so the media has temporarily stopped digging deeper into this matter, but there are also many people who are more concerned about the performance of "The Raid" in Toronto.

Originally, many people were already full of expectations for Toronto, and now there is Chen Xi's "Raid", which is even more expected.

...... the second, third, and fourth screenings of "The Raid" happened like this, a total of four screenings, which is really a great treatment, and after these four screenings, more and more fans who watched "The Raid" and liked it became more and more.

As a result, there are more and more news that "Raid" began to appear on major social networking sites, and many people who were not able to watch it live are very regretful, after all, the whole of Toronto has only been screened four times. In fact, many people have always paid more attention to the screening of various films at the Toronto Film Festival, so they will look for information about Toronto, and now that there is a Chinese-language film like "The Raid", everyone also feels that their focus is clearer, and they have paid more managers on it.

And the first few screenings of "The Raid" at the Toronto Film Festival, the attendance rate was relatively low, 70%, but the next few screenings, the attendance rate did not fall below 80%, and even in the fourth screening, which is the last screening of the Toronto Film Festival, "The Raid" directly got a horror attendance rate of more than 95%......

Such an attendance rate also proves that the movie "Raid" has been recognized by fans, in North America, this kind of movie has been deeply rooted in the hearts of the people, and everyone's viewing level is generally relatively high, if a movie gets such a reputation, it will generally not be too bad at the box office and attendance.

In fact, "Raid" is indeed not the kind of ordinary movie that plays cards according to the routine, this is a film that takes the sword off the edge and takes some things to the extreme, but the black cat and the white cat, the one who catches the mouse is the good cat, and the words of this great designer are actually more appropriate in these places.

Along with the soaring attendance, everyone's praise for "The Raid" is ...... In fact, the praise of fans for this film and the higher attendance rate of this movie are a kind of virtuous circle that promotes each other, and each makes each other stronger.

After the four screenings, according to the attendance display and the number of people in the movie hall, there have been nearly 1,000 people who have watched "The Raid", not to mention, this is still the Toronto Film Festival, there will be many reporters who come to see the news points with a kind of attitude, and they also have a lot of reports on "The Raid", so the praise of "The Raid" has increased a lot now.

"The best Chinese movie I have seen recently, although it seems to be a little worse than "Huo Yuanjia" in some places, but "Huo Yuanjia" will definitely not have the violence and bloodiness in "Raid", nor will there be such a strong impact...... "Raid" came out of nowhere, which made me pay more attention to Chinese movies."

""The Raid" is a film that you don't even have to care too much about the language, don't need to read subtitles, and don't need to listen to English dubbing, you can almost understand it, but there are too many solid things in those simple plots, the action of the movie, the gore, and the qiē are just right!"

"From beginning to end, this is an action a. film, a film naturally does not rely on the plot, relies on skills, positioning and endurance, from foreplay to confrontation to climax, completely spread out to play, the film is a little rough, but rough is enjoyable, especially like to dive into the part of the attack, the pleasure behind is layer upon layer, I didn't expect the Chinese to make such an awesome film! It's amazing! ”

…… When the praise rose, the various votes for this movie also increased a lot, which made Chen Xi's heart ignite some hope.

The awards of a film festival are by no means as useless as some people think, on the contrary, the awards of a film festival are very useful, and ordinary people may feel that the awards of the film festival are more used to improve the qualifications, which is not of much help to economic interests...... But in reality, it is not.

Someone has calculated that as long as it is not the kind of Oscar that ordinary people don't know too much about, in the whole world, if the hype is good, it is even equivalent to 10 million US dollars...... It is conceivable what terrifying energy is contained in this, and the commercial energy in the middle of the awards of the Toronto Film Festival is certainly not comparable to the Oscars, but if an award is operated well, the box office value of millions of dollars should be able to operate, of course, this is mainly because the energy of this film is indeed not small, and the evaluation is also very high.

Of course, the premise is to get the award, if it's just that everyone likes it, then it's over...... There are still quite few things left. (To be continued......) R1292