"What about advertising sponsorship?"

Zou Wenhuai said without giving up. Yan Qingyu's biggest shock to him was the 20 million earned from product placement in the movie.

If Golden Harvest's films can do the same, then they can reduce financing and try to bear the risk by Golden Harvest themselves, anyway, there is sponsorship.

He Guanchang still smiled bitterly: "I have carefully studied his model, to be honest, there is a head, but it is very difficult." ”

Zou Wenhuai frowned and said, "What is the truth?" There is no reason, he Yan Qingyu can do it, we Jiahe can't do it! ”

He Guanchang said: "First of all, if a large number of advertisements are implanted in the movie, it is likely to cause disgust among the audience, and even lose word of mouth, and the gains outweigh the losses. Secondly, the reason why Yan Qingyu was able to earn 20 million advertising sponsorships was because of betting. ”

Zou Wenhuai's eyebrows twitched, and he said suspiciously: "Bet? ”

He Guanchang said: "Yes, it is a bet." For example, in the case of Ferrero Chocolate, the biggest head of advertising sponsorship, Yan Qingyu and his gambling contract wrote that if the box office is less than 10 million, then no penny will be taken. If it is higher than 10 million, it will cost 1 million, and if the box office is higher than 20 million, it will cost 2 million. If the box office is higher than 30 million, it will cost 5 million, and if it is higher than 40 million, it will cost 10 million! We're really not sure that we will make a movie with a box office of more than 40 million in this city! ”

Zou Wenhuai broke the clay pot and asked: "Why can Tianxia Pictures make a movie with a box office of 40 million?" They were just a newly established film company, and most of their men were Shaw Brothers. The Shaw Brothers are our defeated men! There is no reason, people can turn the tables in an instant when they are in the hands of Yan Qingyu! ”

Ho Kwun Cheong said: "The reason for the success is actually being analyzed by many people in Hong Kong. I think there are two main factors that are the most important. One of them is that the script written by Yan Qingyu herself is very good.

The second is Chow Yun-fat. Let's not talk about the script for the time being, let's talk about Chow Yun-fat first. This actor can be said to have sharpened his sword for ten years, and it is only today that he has bloomed his domineering and light on the big screen. has been the box office ** for many years, but he still polishes his acting skills to this point, which is not easy! If you change actors, it is difficult to perform the style of a king who reigns over the world. Even if you can, you can't imitate a fool at the same time.

The reason why the cost is so low is that there are no special effects shots, and it all depends on Chow Yun-fat's acting skills. The second is that Chow Yun-fat's salary at that time was only 100,000 Hong Kong dollars. And now, someone has offered a sky-high price of 1.5 million to invite him to film. And that's not even counting the dividends. ”

Zou Wenhuai looked at He Guanchang in shock, and said incredulously: "One and a half million Hong Kong dollars? How can there be so many? Aaron is only two million Hong Kong dollars today. ”

He Guanchang said with a smile: "Although Ah Long has been in the living house, he has not helped the investor earn 160 million Hong Kong dollars. Wen Huai, look at it. When Chow Yun-fat's next movie is still a big hit, he will really become a fairy. At that time, the salary of inviting him will be more than 1.5 million! ”

Zou Wenhuai looked at He Guanchang in shock, and only after a long time did he speak: "That script ......"

He Guanchang was even more speechless and said: "Wen Huai, Yan Qingyu has his own world film company, haven't you seen his logo?" He is determined to reign over the world, how can he give us a good script? Yan Qingyu is such a shrewd person, after he became popular, he didn't give people a chance to follow the trend at all, and immediately devoted himself to filming two gambling films, which vowed to hollow out the potential of gambling films! After the three gambling films, I am afraid that the Hong Kong film industry will not only be the Big Three, or the successor of the Shaw Brothers will be Tianxia Pictures. ”

Zou Wenhuai's eyes were slightly cold when he heard this: "Without a theater, the world film industry will never become a big thing!" ”

He Guanchang was a little surprised and said, "Wen Huai, is it possible that you still want to suppress Yan Qingyu?" ”

Zou Wen looked at He Guanchang with dissatisfaction and said, "Can't I still suppress him?" ”

He Guanchang said earnestly: "Wen Huai! You can also see Shao Daheng's attitude towards him that night, Jin Yong is his father-in-law, and Huang Zhan is his master. Even if Golden Harvest Cinemas refuses to release movies from Commonwealth Pictures, can you stop Shaw Brothers Cinemas from releasing them? Can you stop the Golden Princess from being released? Moreover, it was quite unwise to offend Jin Yong and Huang Zhan because of the suppression of him. You must know that Yan Qingyu's identity is not only the president of Tianxia Pictures, but also the vice chairman of Ming Pao Group! Jin Yong's designated successor! This sub-climate has become a must, and it can't be suppressed! ”

Zou Wenhuai let out a long sigh and said, "Since it can't be suppressed, then it can only be wooed." I hope that one day we can really do what that kid said, and we can break into Hollywood together. Hong Kong, after all, is too small. ”

……

In Hong Kong's most exclusive and famous shopping mall, the Landmark in Central, there is a shop called Disheng Watch & Jewellery Store.

This luxury storefront, now famous in Hong Kong, was opened four years ago by Poon Di-sing, a wealthy kid, when he was 26 years old.

In 1980, Dickson Poon returned to Hong Kong with the full idea of starting his own business. After returning to Hong Kong, he borrowed a million US dollars from his father to open this flute watch and jewelry store in The Landmark Central, and began his legendary story of relying on famous brands and boutiques.

Central is a high-end business district in Hong Kong, and rents are expensive. Poon called on Swiss high-end watches, such as Rolex and Chopard, as well as precious jewelry, to establish the concept of a famous brand in the hearts of Hong Kong people. As for Pan Disheng's method of operating on the route of brand-name boutiques, at the beginning, many Hong Kong businesses had the idea of waiting to see this hairy boy's joke.

In the early 80s, only a few consumers in Hong Kong knew how to enjoy brand-name products. However, Poon insists that Hong Kong has entered the ranks of the newly developed regions in Asia, and its per capita income is above the moderately developed level, and it is time to cultivate and establish the concept of consumer enjoyment of brand-name products.

In December 1980, when Hong Kong entered the first Christmas of the 80s, Dickson Poon bought eight pages in Hong Kong's oldest English-language newspaper, the first five pages were used to congratulate Hong Kong citizens on Merry Christmas, and the last three pages were filled with advertisements for his brand-name products. After the advertisement was published, it attracted the attention of many professionals in Hong Kong; Dickson & Co. became famous.

The second branch was opened in 1981. In the same year, Dickson Poon entered the haute couture industry by buying a Hong Kong franchise for foreign designer clothing. He first acquired the franchise of Charles Jourdan fashion and opened two Jour and Dan fashion stores in Hong Kong.

In 1982, he further acquired the exclusive rights to Jourdan Sporting Goods in the Far East (excluding Japan).

In 1983, Poon obtained the exclusive right to POLO/products.

In 1984, Pan Disheng obtained the world franchise of HE products.

In just a few years, Pan Disheng has become the individual with the most franchises in the world famous brands in Hong Kong, and Dickson's company is also famous in Hong Kong for operating famous brands, favored by many middle classes, and Pan Disheng's business is becoming more and more prosperous.

However, Pan Disheng was not satisfied. When he felt that his career seemed to have reached a bottleneck, and it was difficult to expand the scale and increase the benefits, one day he suddenly saw the news in the newspaper that Yan Qingyu Tong Guò had made a profit of 20 million in the middle of the advertisement.

This news lit up his thinking like a bolt of lightning, and the word movie was deeply engraved in his mind.

When Yan Qingyu clearly mentioned at the celebration banquet of Longmen Restaurant that Tongguò was a piece and Tianxia Pictures had a net profit of 168 million, Pan Disheng felt that his breathing was a little suppressed.

Pan Di heard the roar in his head!

Originally, he wanted to talk to Yan Qingyu about cooperation, so that Yan Qingyu could implant the brand-name luxury goods in his hands in his movies.

But when he heard that making movies was so profitable, he immediately made up his mind that he wanted to enter the film industry by himself! First, Pan Disheng found that the economic depression seems to have had little impact on the entertainment industry. Even though there was a wave of immigrants in Hong Kong in 83 years and the real estate stock market plummeted, the entertainment industry actually ran and danced. The film photos made are a big hit at the box office of tens of millions!

And shoot your own movies, insert your own brand-name luxury goods, and don't have to pay sponsorship fees to others, maybe you can make a lot of money, why not?

After having made up his mind, Pan Disheng found that if he wanted to build a new film company from scratch like Yan Qingyu, the probability of success was really low. He is self-aware, he is not an insider like Yan Qingyu, and he can write such a script.

Therefore, Pan Disheng decided to use guò to inject capital to control an already established film company. This film company should ideally be built by a big brother in the film industry, and the company should have top talents who are proficient in all aspects of film. In this way, after he took over the film company, he only needed to inject funds and could directly shoot the film. Instead of dealing with the details.

After instructing his assistant to find a lot of film industry information, Pan Disheng found a film company that he liked very much, Debao Film Company.

The founder of this company is Sammo Hung, an absolute big brother in the Hong Kong film industry, and there is also a top talent who is said to be proficient in all aspects of the movie, Cen Jianxun, whose talent is worth more than 10 million!

This reason worth tens of millions is said to be related to Yan Qingyu, Yan Qingyu personally visited Cen Jianxun at the beginning of the establishment of Tianxia Pictures, saying that as long as Cen Jianxun joins Tianxia Pictures as the president of Tianxia Pictures, then in addition to the annual salary of one million, he can also get 10% of the company's annual profits.

If Cen Jianxun had joined Tianxia Pictures, he would have been able to get as much as 16 million in dividends.

And that's not counting the next two films.

So, this person is worth at least 10 million or more.

Pan Disheng had seen Yan Qingyu and knew that he was a shrewd person. A shrewd person would never do a single stupid thing. And the most important thing for a shrewd person is to have the wisdom to know people.

Pan Disheng believed in Yan Qingyu's vision. Therefore, for the sake of Sammo Hung and Shum Jianxun, he decided to invest in Debao Film Company and create his own film era!