Chapter 17 Sad Days 5. Bank-Enterprise Network Group

5. Bank-enterprise network group

After the reception, Maodan's online business plan was launched on a large scale around the world, which made great changes in the production structure and sales methods of the children's enterprise group, and the children's receipt bank later joined the online business. Pen Fun Pavilion wWw. biquge。 In this way, the children's conglomerate, the children's receipt bank and the Internet company have merged into one to become the world's largest bank, enterprise and Internet group.

The prototype of the children's bank, enterprise and network group has been formed, but how to operate, how to manage and how to operate this huge group has become a big problem. To this end, Bistable held a meeting of the group's middle-level and above cadres on Monday. It focuses on the organizational structure and operation mode of banks, enterprises and network groups.

The meeting was held on the 15th floor of the Children's Ticket Bank, and 250 group elites gathered before the meeting. The first content of the meeting was for the general manager of Maodan to introduce the organizational structure and operation plan drafted by the group. He then introduced the draft plan to everyone for discussion.

General Manager Mao Dan sat on the console at the front of the venue, and he turned on the projection TV. On the big screen in front of the venue, the figure of Mao Dan immediately appeared, and he pointed to the organizational chart of the group with a whip in his hand and said: "The top level of the bank, enterprise and network group is the chairman, general manager and deputy general manager.

The following is divided into three main blocks:

The first is the financial block, the second is the enterprise block, and the third is the network block.

The first financial block is divided into Asian Children's Bank, North American Children's Bank, European Children's Bank-------- etc.

The Asian Children's Bank is further divided into the Children's Bank in China----------- etc.

Children's Bank in China is divided into e-banking business, traditional banking business-------, etc.

Mao Dan said it on the big screen for a whole day.

In the end, he said: "The goal of our children's bank, enterprise and network group is to strive for 5% of the world's currency in circulation, which flows in and out of the banks we open. We aim to have 6 percent of the world's goods in circulation produced in our businesses.

After Mao Dan's explanation of the draft plan on the TV screen, everyone had an extensive discussion on the draft plan and put forward various revisions.

In the days that followed, the draft plan was revised and revised, and finally finalized and finalized. In the process of implementing the plan, although it was not all smooth sailing, there were no major problems. In the end, in the implementation, it was stalled due to a small problem.

Here's the thing, the new sales model of factory products is that the products can reach consumers through the group buying network, and the global group buying websites are fiercely competitive, and children's banks, enterprises, and network groups have established more than 500 group buying websites with a variety of names around the world. Product advertising is also the key to the external promotion of shopping websites.

What kind of advertising can be the most attractive has become an important job for hairy eggs.

On the day of the Qingming Festival, Bistable, Mao Dan and Wang Yu, the publicity officer, discussed advertising planning in the office of Bistable.

Wang Yu said: "Most of the spokespersons for product advertising for more than ten years are beautiful women, and I think this kind of advertising is a bit frustrated." ”

"I think advertising is like serving food to the dinner table, and people will get tired of eating the same food for a long time. ”

Mao Dan said: "If there is no novelty in advertising, it is difficult to attract the attention of consumers. ”

Bistable went on to say, "So, the ads on our website had to be original. ”

Wang Yu said: "Then let's think about it, what kind of advertising design can be the most innovative?" Wang Yu said. The three of them sat there quietly thinking.

After about ten minutes of stopping, Mao Dan suddenly smiled and said, "I remembered." He said to Shuangstable: "Do you remember the Shuangxing Chief, Mr. Qian danced and played space boxing." ”

Bistable said in a rough voice: "Why don't you remember!"

Mao Dan smiled mysteriously and said, "Don't you think that Mr. Qian dances space dance and plays space boxing very novel and funny?"

"Yes, yes! If a dance instructor is asked to give artistic direction to his space dance and space boxing, and make a commercial, it will definitely attract the public's attention. ”

Wang Yu said: "A person of Mr. Qian's size, with an arc-shaped belly, looks like a leather ball." If you can find a dozen people of this size and perform a commercial, it will be very funny!"

"Ahem, haven't you seen Mr. Qian dance in space? He danced in space with both hands on the ground and turned his head, it really looked like a ball rolling on the ground, that would be beautiful!" Bistable said: "Then find Mr. Qian and ask him to organize a commercial film performance team." ”

Wang Yu said: "I am afraid that there is no one like him in advertising films." ”

Shuangwen thought for a while and said to Wang Yu: "I think it's up to you to come forward and ask Teacher Qian to come back to work." Wang Yu hesitated for a moment and said, "Then I'll try it." ”