"Unknown Identity"

"Unknown Location"

"Unknown Mission"

…… There is such a thing in such a trailer, and next to such a keyword, there are flashbacks of several pictures, which are mainly Chen Xi's appearance, Chen Xi looked at these places around him, with such tangled doubts on his face: "What is this place?" ”

This is the unknown location, and then there is the unknown identity, which is to see another completely unfamiliar face in the mirror.

In the original version of "Source Code", the unfamiliar face seen by the actor is more or less unsightly, and it can even be said to be a fat face, but in the current version, the face in the mirror is Wu Jing found by Chen Xi as a cameo, Wu Jing is still very okay no matter what, just purely talking about appearance.

Now it is indeed close to the era of appearance, which is quite obvious, and many things will be looked at the appearance to make some reactions.

And Chen Xi's appearance is definitely no problem.

Next is the unknown mission, here, it is the female officer played by Yu Nan who directly says: "Hello, Xiao Lin! ”

…… After some clips like this, this trailer came to an abrupt end with the sound of an explosion, and for many people, such an ending is really full of unfinished feelings, anyway, I feel that I could have seen more things.

The trailer is also well done, anyway, it makes people see a lot of things, and at the same time, I think there is a huge attraction here.

"It's really great! That's great! ”

These are some of the things that come to mind after seeing the trailer for this version, and that's all they can think of.

After all, this is Chen Xi's movie, so there is already a preconceived sense of substitution, just like Nolan's movie...... Of course, this is also easy to cause backlash, and sometimes it may indeed make people feel very disgusted, because not every director can guarantee that any of his movies is not a bad movie, at least there are very few such people. Many well-known directors will have times when they stumble......

But at least, the expectations that everyone has established for Chen Xi now have made everyone have a strong favorability towards Chen Xi, anyway, in their world, the movies shot by Chen Xi have been labeled as good-looking and wonderful by default.

Seeing such a trailer with such a label, maybe everyone will feel very pretending to be forced by the trailer of an ordinary director, and even feel that they are not interested, but since it is Chen Xi...... Everyone assumes that this is too exciting. That's great! It feels very suspenseful, and it will make people look forward to it even more.

After this trailer, soon, everyone was already full of expectations for the movie, and they also hoped that the movie could come out soon, but at the same time, they would also look forward to the next trailer of the movie.

"It's finally done! This time, I really feel like I've spent years of energy in it! When Chen Xi and a few people came out of it, their tone was full of exhaustion, and after this time, "Source Code" has undergone many post-production adjustments and re-editing. The final product is finally out.

In fact, to be honest, the final product of "Source Code" is the biggest departure from the original movie, and this is not because "Source Code" is a foreign movie. And it's really because this movie is really completely different from the original in many ways......

Although the movie retains the original essence and maintains the sense of tension and suspense, in many intense fight scenes, "Source Code" has gone far beyond it. It's much better than the original......

Here, the fight scenes of Source Code are even compared to The Raid in some places!

The first overseas trailer of "Source Code" has also begun to be released overseas, and this place is the main Chen Xi and Liu Yifei......

At this point. Needless to say, Chen Xi's current popularity is naturally needless to say, after he has gone through two movies, his personal popularity has become higher and higher, and he is becoming more and more known and understood, and he is now using to shoot movies, and he can also carry out a certain amount of hype from Chen Xi's identity as a director and actor.

So, by now, these two films have become more and more powerful.

In overseas propaganda, according to the ideas of many people, although Chen Xi now has a certain amount of influence, in fact, this influence may be false......

However, Chen Xi also had some failures with a certain amount of overseas Cheng Dù, which was mainly due to the North American release date of "Source Code", which could not really complete the synchronization with Chinese mainland, but in the end it was only delayed by seven days compared with China, seven days, this time is very short, and it is easy to spend directly.

However, this also allowed Chen to gain enough buffer time between China and the United States, and within such time, they were also prepared for many things.

So far, the trailer list of the first overseas version of "Source Code" is still quite good, of course, this has also formed a certain scale of publicity, and Chen regrets that they will inject at least 12 million US dollars into the overseas promotion of "Source Code...... Of course, this fund is not much compared to Hollywood blockbusters, but it is quite good for this movie, and Chen Xi has invested more than 100 million yuan in this alone, which also constitutes a considerable investment in the entire movie.

Most of the input is in it.

This first version of the trailer is indeed quite good, and Chen Xi's overseas trailer focuses on explosive showdowns and mutual attacks again and again, from this point of view, the investment in "Source Code" is very scary, but the gain is indeed great.

"The same fight scenes are continued, and the same quite realistic but beautiful fight scenes...... As a new work directed by Chen Xi, this "Source Code" is indeed a great ......"

"Source Code is great so far...... Director Chen Xi starred in person, which seems to be able to achieve a mutual promotion effect for the whole movie, which is really good! ”

"Director Chen Xi from China has presented us with a wonderful trailer, it seems that it should also be a wonderful movie, "Source Code" is still a few months away from the actual release, there is still some anticipation!"

"For me, the appearance of director Chen Xi has reawakened my expectations for Chinese films. Especially the expectation of Chinese action movies, "Source Code" is currently quite good in terms of action, which should be another component of a new Chinese action movie created by Chen Xi, but from the plot point of view, he seems to have added some new things, "Source Code" is the most anticipated foreign film of the year, there is no one! ”

Although director Chen Xi is from Chinese mainland, I have to say that he has revived some of the essence of Hong Kong action movies, and also made the film have greater tension in these places. I believe that his new movies will continue to surprise us all the time! ”

…… Similar comments keep appearing, in fact, many Huayu trailers are scolded in overseas countries, the key is that no one watches them at all, and no one even scolds them...... That's tragic enough.

So in these current circumstances, the effect that "Source Code" wants to achieve with the trailer has been achieved, and it has been exceeded, at least there are many people commenting on it. And everyone's comments are still good, and many people are looking forward to it...... That's enough to prove a lot.

Another promotional point of "Source Code" is Liu Yifei, and now "The King of Kung Fu" still has a lot of influence in North America, and Liu Yifei, as one of the heroines in it, still has a certain degree of attention. So now after this two-pronged approach, "Source Code" is indeed getting more and more attention now.

In terms of overseas publicity, "Source Code" does not take the route of winning awards, but the route of exposure. Of course, on this route, "Source Code" and various homegrown American blockbusters are certainly incomparable. So you can only go in some unexpected ways, such as viral marketing.

Chen Xi: They have actually accumulated a lot of experience in online marketing in the United States because of a lot of online propaganda in "Raid", which is not so clear in Chen Xi's memory......

But Chen Xi still has a pretty good place that no one else can catch up, that is, he has memories of the future...... So in this case, Chen Xi directly began to work hard to make some things in "Source Code" into a way of video marketing, indeed, there are many things in "Source Code" that can borrow these concepts.

So, Chen Xi directly copied one of the most popular videos on YouTube in 2011, but added some promotional concepts of "Source Code" in the middle.

In fact, this is a divine comedy that has quite a terrifying number of hits on YouTube in 2011 and has a particularly terrifying degree of singing, and this popularity is similar to the Chinese "The Most Dazzling National Style" that everyone has heard, but many places on the screen are cut some video clips of "Source Code".

Many of the videos themselves are too hot to shoot, but as a pure copy, Chen regrets that they don't have any problems, coupled with their previous marketing experience, I believe that this video will be sought after by Americans in a short period of time and reach a new level on Youtube.

Now Chen Xi does have a certain degree of popularity, but this popularity is not too high and even can't really be said to be very painful, so in this case, Chen Xi can only use his best to choose some other ways, viral marketing is such a thing, failure accounts for the majority, but if successful, the benefits that can be obtained are absolutely beyond the imagination of these people.

So, such a video is now included in the publicity plan of "Source Code", but this kind of propaganda may not be really effective in the eyes of many people, but when the time comes, Chen Xi believes that this kind of video will make such a group of people really taste the power and understand why Chen Xi will have such confidence.

The box office of "Source Code" will definitely be greatly boosted by this viral marketing video......

The United States can be said to be the political, economic and cultural center of the modern world, and the entertainment culture of the United States is profoundly influencing the whole world...... And if "Source Code" really gets a pretty good box office in the United States, the box office in other places will be a matter of handy.

In this situation, the publicity of "Source Code" has been rolled out, and some results have begun to be shown in many places.

Back in China...... Chen Xi now has to appear in a lot of domestic propaganda as an actor and director, mainly to promote "Source Code", which will also include a lot of publicity in colleges and universities, after all, colleges and universities are a relatively active part of movie-watching, and college students are more able to accept movies with a structure like "Source Code", and they are also the easiest to spread the word-of-mouth of this movie......

Chen Xi, as the chief director and male lead actor of "Source Code", put the last college meeting of "Source Code" similar to this promotion in Beiying......

Beiying is the place where the most decent students came from in China, and it is also the most formal and developed area for film education in China, and it is also the dream palace in the hearts of many people who study art, which has had and is having a profound impact on Chinese films.

Even the concepts of the first generation of directors, the second generation of directors, the third generation of directors, the fourth generation and the fifth generation of directors in China before were really formed by studying at Beijing Film School.

Of course, Chen Xi also knows that holding a symposium in such a place, and still having to communicate with students, will inevitably face some rather terrifying war of words, and if he loses, it will be tragic enough.

When Du Qifeng entered Peking University with his new movie, it was because this person was arrogant, and he even had the reputation of "Du Cannon" in the industry, so he also spoke with some things that made the proud sons and daughters of Peking University angry, so this product was argued out of Peking University, and later they were not embarrassed to go back.

And Chen Xi now has to face a more professional Beiying!

However, for Beiying, a place that he once particularly wanted to enter but missed, Chen Xi was also gearing up.

He wants to make a big splash in these places, too!

The subordinates of celebrities have almost no privacy, and they will get different degrees of attention according to the needs of the audience, Chen Xi is only entering Peking University now, but he is still discovered by many people. (To be continued......)