Before negotiating with Huayi, "Border Storm" had already negotiated with Bona.

However, it didn't work out.

It's not that the conditions can't be negotiated...... Instead, Chen Xi thought carefully about Bona's distribution ability......

Can only hehe.

Bo Na and Hua Yi, it's interesting to say!

Bona initially started with distribution, and has been successful in many films, such as "Dragon and Tiger Gate" in 2004~2005, "Auntie's Postmodern Life" and other films are quite successful, last year, Bona participated in the investment production of "Wounded City", "Disciple", "Yangtze River No. 7", "Red Cliff", "Fuse" and many other films, and this year invested in the filming of "Three Kingdoms: Seeing the Dragon Unloading the Armor", "Fuse", "Iron Triangle", "Casting Names", "The True Colors of Men"......

These films all take a huge amount of time, and when they put all their time into production, it is difficult to achieve results for distribution.

According to the memory in Chen Xi's head...... This year, Bona's "Casting a Name" is not bad in quality, and it is the pinnacle of China's cold weapon war movies, Chen Kexin is as awesome as ever, but he was pitted by Bona's release, and lost dozens of streets in the publicity of "Assembly Number".

As a result, "Assembly" became a domestic film to save the market, and almost killed "Transformers", but the box office of "Casting Names" was not as expected.

And Huayi, which started with the production of zuò movies, and the cooperation with Feng Xiaogang really started the concept of "Chinese New Year films" in China.

Last year, Huayi's three films ("Night Banquet", "Baby Plan", and "Ink Attack") grossed nearly 300 million yuan, accounting for 21% of the total box office of domestic films......

This year, they mainly released "The Assembly", and they didn't get involved much in film producers.

So, in '07, the two companies and when they got a foothold reversed.

Huayi's publicity has always had its own uniqueness, and many movie classics have been promoted by him.

Especially the small steel cannon, it is even more deeply understood.

It is commonplace to talk about cannons, go to the city to publicize, hype to news broadcasts, and even a lot of black history, so it's inconvenient to say more.

Therefore, if it is really just about the professionalism and creativity of publicity, Huayi is the best candidate.

Chen Xi still focused on Huayi.

"So, you just need to outsource general publicity?"

On Huayi's side, Zhao Guang, deputy director of publicity, asked Chen Xi.

Huayi's ordinary publicity is also a traditional way of publicity: movie posters, bus stop signs, cinemas, and patch advertisements...... What Chen Xi wants is for Huayi to do it, and they have their advantages.

With Huayi's publicity, the cinema has no reason to refuse "Border Storm", so it will be broadcast for a few days to see the attendance, and then talk about others.

Chen Xi will give Huayi a lot of publicity expenses, but he wants to stuff all the 8 employees in the company's propaganda department, and under the leadership of Long Songyun, they are monitoring and learning technology.

Huayi's people are not fools, they know Chen Xi's calculations, but they don't care.

There are things that are not easy to learn.

You can learn the epidermis, but you can't learn the essence.

Huayi has a lot of things, focusing on the essence inside.

It's a pity that they don't know that Chen Xi, who fuses the soul, understands the essence of it, is more powerful than the current Huayi, and what is lacking is just some propaganda employees who have undergone this kind of training.

As long as Chen Xi gave enough money, Huayi would not refuse this business.

"Yes! If you need to use your company's strength in other aspects of publicity, we will also pay the corresponding price! Chen Xi nodded.

"I see." Zhao Guangdao: "Okay, let's talk about the details." ”

…… Talking about details becomes boring and every minute counts.

Chen regretted that they stuck to the bottom line, chatted for several hours, and finally reached an agreement, one million, this is the price......

This is indeed not a big business, so Huayi can only send a deputy director, which is the case.

"Old Dragon, you have a very heavy task!"

After the business was negotiated, after having a meal with Huayi's group, they invited Zhao Guang and them to find a high-end club, and lay in the rest room of the sauna, Chen Xi said to Long Songyun.

"Well, I know what you mean." Of course Long Songyun knew this.

"Okay, I'll leave it to you for now! However, the publicity on the Internet, this is your old business, and the resources are also there, and you have to come to this! The traditional propaganda effect of our "Border Storm" may not be good, and the main position may have to be placed on the Internet......"

"Don't worry!"

…… After negotiating the publicity, "Border Storm" will start the trailer press conference, and then officially announce the finalized news!

"Border Storm" is finally set for June 20th!

This is the beginning of the summer season.

It can't be delayed any longer, and if it is delayed any longer, it will face the fire of "Transformers......

It's not 2014, "Transformers" is still released in 2D, and if you try to take the route of "Breakup Master" at this time, you can only find death.

"Breakup Master" is a 2D movie, and many viewers who can't buy tickets for "Transformers 4" went to see "Breakup Master", but in this year, it is definitely not.

The schedule of June 20 is actually a bit dangerous, after all, the summer schedule has not officially started, but the important thing is to avoid "Transformers". It's just that on June 12, an American blockbuster "Pirates of the Caribbean 3: The End of the World" was released......

What Chen Xi wants to do is to snatch a part of the audience from "Pirates of the Caribbean 3".

How dangerous it is to snatch food!

Even just thinking about it makes it difficult.

But this is the only option, further back, there is not enough time, and the previous schedule is basically the off-season, and there are too few people watching movies.

Later, I ran into "Transformers", and "The True Colors of Men" was so killed......

There is "Spider-Man 3" in the future, and the schedule boom has passed......

Therefore, June 20th, although this is still a schedule with pressure, it is also a schedule that Chen Xi thinks will have opportunities.

The news that "Border Storm" is officially scheduled for June 20 will be released together when the trailer press conference of this movie begins.

"Alas, the cost is still so high!"

Chen Xi looked at the report in his hand and was very entangled.

So far, the cost of "Border Storm" has reached 5.78 million.

Among them, the pure production cost is 4.07 million, which is not too expensive, and then, 1 million was spent on Huayi's publicity expenses, and in addition, hundreds of thousands of yuan were also spent on film review, public relations fees for release, and pre-hype, so the cost reached 5.78 million.

But the cost of this movie will not stop there, because next, "Border" will need a lot of publicity expenses in other places, as well as public relations costs in theaters.

These are essential, and in the end, the total cost should be between 6.5 million and 7 million, this cost, Alexander...... (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow the ~ point / Chinese network public account (WeChat add friends - add public account - enter qdread can be), participate now! Everyone has a prize, now pay attention to the qdread WeChat public account! ）