Chapter 345: Forced to Expand
The results of this food exhibition can be said to be beyond Shi Lei's expectations. The booth of Stone Ranch has become the star of the most attention in the whole exhibition. The Stone Ranch is now famous, and many of these merchants who come here have been admiring the Stone Ranch for a long time.
After Shi Lei put on his usual posture and put the chicken soup and steak on the table, in front of the booth of Stone Ranch, the whole crowd was like canned sardines, and the crowd looked scary.
That's a lot more people than there was in New York during the sensation. There's no way, there are a lot of people in our country, is it normal to be crowded, anyway, Shi Lei is not surprised.
As Shi Lei expected, chicken and beef, like each other, have indeed become the hottest products. Those who came to taste it, and those who simply found Shi Lei to sign a cooperation agreement, there was an endless stream. Shi Lei has never stopped flowing in front of him, and people are coming in waves.
After hearing the quotation of Stone Ranch, those who can still insist on signing the contract are generally not far behind, many of them are well-known chain groups, and there are also some boutique food stores, all of which Shi Lei has seen on the news before, that is, those merchants who have sold out of ultra-expensive food.
So Shi Lei and these stores were very happy when they signed the contract, anyway, all the goods were settled first and then delivered, what did Shi Lei have to be afraid of.
It is nothing more than that if some businesses have a bad reputation, they may be shoddy, and they will use other people's ingredients to sell them under the name of stone pastures.
This kind of situation is relatively rare in the top food industry, those customers are well-informed people, in such a situation, they can't always be unfounded, as long as they are found once, the whole store will stink, absolutely more than worth the loss, so the more these boutiques, the more they cherish their reputation.
It is not the same as the table xiàn in the European and American markets. Even in China, those big hotels, especially those hotels with various domestic cuisines, have a relatively large demand for chicken.
Or in addition to the advantages of being an ingredient itself, chicken soup has always been a seasoning in China, and making it into a soup stock can add a lot of color to all your dishes.
Naturally, there are many chefs who like this chicken soup with a particularly delicious taste, so chicken has become a major part of beef sales.
Fortunately, the poultry part was moved to a new farm. Shi Lei had long expected a sharp increase in sales of broilers. Mo Yan and his wife have long been asked to give priority to expanding the number of broilers.
There are so many eggs in the accumulation, and these chickens are also the world's top quality in terms of the quality and quantity of eggs, so there is no need to worry about not having enough eggs on the farm to breed chicks. This growth rate is enough to catch up with the number of slaughters.
And the new breed of turkey that was originally planned to be developed is not in a hurry for a while. Just take it with you first, and it won't become the main product of Stone Ranch in the short term.
And the main market for this piece. They are all concentrated in Europe and the United States, but the local production is not small, and the competition is extremely fierce. Shi Lei just doesn't want Stone Ranch to be under the umbrella of these mainstream varieties. But there is no hurry to increase the sales of turkeys.
And the pork from the stone pasture is also sought after. After all, for domestic chefs, pork is the most important consumer product, and the consumption even exceeds that of the international mainstream such as beef. This is a different country. Naturally, everyone's needs are different.
However, the current pork is mainly placed on the side of the Milk River Ranch, and the quantity is still relatively limited. At present, most of them are supplied to the Chinese restaurants on the side of Midi. If you want to fully meet the demand of this wave of this exhibition, there is still some power.
But Shi Lei also thought of a way. Because these porks will be transported across the ocean, from the distant Midi, it must have been transported in the form of chilled meat.
And these hotels still have some scruples about this, so the first batch of needs is not much in quantity, and the time required is not much concentrated. Therefore, Shi Lei can first transfer out a part of the output to meet the first wave of domestic demand.
Then immediately introduce more semi-finished pigs, only need to be raised for a period of time, the kind that can be slaughtered, after the transformation of the stocking for a period of time, they will be sent to the slaughterhouse.
In this way, their quality can also be guaranteed, although not as good as those that have been bred in stone pastures for several generations, but they are still much stronger than ordinary ones.
It's a big deal that when the time comes, this batch will be used as an advertisement to open a larger market, and a relatively low price will be given. At the same time, a large number of sows were purchased, and the breeding ranch's own pigs were intensified. When it really wins a larger market share, better quality pork can be marketed on a large scale.
Of course, in order to accommodate these pigs, which are destined to be small, it is necessary to raise these pigs on the entire ranch. Naturally, this matter has to be entrusted to the hard-working Grims.
Although he had to invest a lot of money, Shi Lei still felt very happy. According to the profitability of the stone ranch today, it is only the income of the pigs, and it will not take long to earn back the money of this small ranch. And the current expansion momentum of the stone ranch is really gratifying.
It should be said that the hot sales of these three ingredients are still not beyond Shi Lei's expectations. After all, these three types of meat products have always been the main force in domestic meat products, so this situation is relatively common. However, what made Shi Lei a little depressed was the situation of the mutton produced in the pasture.
This mutton has never been considered the mainstream on the side of Midi. The main consumption on the side of Midi is beef and chicken.
Lamb is also generally used as a garnish in high-end restaurants, and is used in some dishes. Or in those Muslim restaurants, there will be a greater demand for mutton. So at the show in Dubai, the sale of mutton was okay.
But after returning to the domestic side, the situation is similar to that of Midi's side, and mutton is also not the main force. In Muslim areas such as Loulan, they all have their own local characteristic varieties that have been bred, and they are obviously more loved by the locals.
Even many high-end hotels will use Loulan lamb to make zuò dishes, so the demand for this mutton has not been rising.
Shi Lei would like to spend money to open up new territory for them, but the fact is that now with beef cattle, the part of the Fox River Ranch can already meet all the current needs.
However, the sales of milk powder once again gave Shi Lei a big surprise. For milk powder, Shi Lei originally didn't have any expectations.
The price of oneself is placed here, and in a certain sense, there is no shortage of various types of imported milk powder in China. Those who are really rich will also buy pure imported milk powder directly from places of origin such as New Zealand at any cost.
So it seems that the milk powder of the stone pasture has no advantages. This is also one of the reasons why Shi Lei has not paid too much attention to milk powder.
On the other hand, the newly increased milk production can also be easily sold in other forms, so Shi Lei is also resigned to the sales of milk powder.
This time, I brought it over to show that I didn't stop moving forward, but I didn't expect the milk powder to be unexpected, and it was also popular to a certain extent.
Of course, this kind of popularity is still limited, basically limited to the major boutique supermarkets, this kind of category, and at the beginning they were all holding a try-and-see attitude, and the number of purchases was relatively limited. It may also be out of belief in the quality of the stone ranch.
However, there are many big cities in China, and the number of natural boutique supermarkets is also quite a lot. So after this cooperation, the first wave of sales is also a lot.
Shi Lei believes that with the quality of this milk powder, as long as someone starts to use it, more and more people will definitely become its loyal users. After all, our quality is here, and those who can afford it will not care about the price, so this kind of good start is really half the success for Shi Lei.
However, Shi Lei is about to start worrying about the output of dairy products again, and the orders for milk powder have increased, but they still can't keep up with the growth rate of demand for products such as cheese.
The top hotels generally use imported cheese, which has the production of higher-quality stone pastures, so it is natural to change camps.
Shi Lei brought cheese and the like over this time, but he took the right step. Naturally, the cheese was run in partnership with Alexander, the top quality of the cheese factory.
However, the sales of this part of the country have to be completed through the sales company that Guò cooperated with Alexander. In addition to the relationship that may have been connected to Guò Vantaa at that time, the domestic hotels that were contacted were like that.
Other orders in the domestic market, as long as they are developed by Shi Lei himself, will naturally be enjoyed by Shi Lei alone. It doesn't make sense that Shi Lei has laid down the market by himself, and he has to share the profits with Alexander.
This was said a long time ago when their sales company was established, and it was also indicated in the terms of cooperation.
The increase in orders for this dairy product made Shi Lei have to consider continuing to expand the number of dairy cows. However, the problem is relatively simple, and there is plenty of space to accommodate more cows on the Milk River Ranch. In addition, the pig part is about to become independent, so it is natural that a larger area will be vacated for the cows.
And if you want to expand the size of the cows, it's quite simple. Are they all cows, just give birth? Besides, there is also the stone ranch, which can constantly supply blood to various pastures.
At the same time, Shi Lei also got an inspiration from this exhibition. Or in fact, as early as the beef produced in Stone Ranch occupied enough shares of top European and American ingredients, and entered a stage similar to a bottleneck period, Shi Lei already had this idea.
Shi Lei felt that it was time to consider the ingredients of Stone Ranch to the next level, and not just stay at the top level. (To be continued......) R1292