In the six films of "Star Wars", there are countless scenes of important supporting characters and passers-by having their hands cut off, and the protagonists of Anakin and Luke father and son have been chopped off even more miserably, Anakin's hands were chopped off twice in parts 1-3 of "Star Wars Prequel", and his mechanical hand was cut off by his son Luke in "Star Wars 6", and Luke was cut off by his father Darth in "Star Wars 5"? Vader chops off a hand. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info【Latest chapter reading】

This heavy hand-cutting plot has undoubtedly influenced many movies, such as Marvel's superhero movies, in the second phase of Marvel's series of movies that have been released, each of them has a true or false severed hand plot, so the audience has seen that Iron Man, Thor, Tree Groot, Winter Soldier and other characters have been chopped off, and the heroes of the "Women's Federation" are purely suffering.

Time has passed, the generation that grew up with Star Wars has grown old, and a new generation has grown up, but Star Wars has endured.

The plot of Star Wars and the direction of the fate of the characters have been in an extremely secret stage, except for a few core personnel such as Duke, not many people know the specific plot direction.

However, after nearly a year of strict secrecy, Star Wars: The Force Awakens has finally been revealed.

Warner Bros. is full of confidence in Duke and Star Wars, and Duke also knows what to do to win the favor of Star Wars fans, so before the release of "Star Wars: The Force Awakens", many media and people like George? Lucas and Steven? Spielberg and other well-known people in the circle held a test screening.

There is no doubt that this test screening is the focus of media and fans across the United States.

For the sake of publicity, George? Lucas once likened his relationship with Star Wars: The Force Awakens to a "broken man and woman" who would go their separate ways and never contact each other again.

However, this is ultimately the need for publicity, and on the day of the test screening, George? Lucas showed up at the theater on time.

Under the extremely strict security measures, the reporters who accepted the invitation handed over their microphones, voice recorders, cameras and even mobile phones, and happily walked into the theater. I was fortunate enough to be among the first viewers to be able to witness Star Wars: The Force Awakens in person.

And the reporters who did not accept the invitation did not give up, these people gathered around the test theater, looking ready to go, ready to wait for every Hollywood celebrity who watched the movie in advance.

The number of journalists is also far greater than that of the lucky ones. There were thousands of people around the test theater.

They waited outside for nearly two hours, every minute of which was torment, and the moment the doors of the theater opened, they rushed over like waves from a storm, enveloping everyone who came out.

Surrounded by George? Lucas and Steven? Spielberg was surrounded by the most journalists.

A reporter's voice was unusually loud. Almost completely silenced the other people's voices, "Mr. Lucas, I've just watched Star Wars: The Force Awakens, can you talk about your thoughts on this film?" ”

It's too crowded here, and George? Lucas, who was also older, couldn't stand such a scene, and when he walked out under the escort of more than a dozen security personnel, he just left a sentence, "I like this "Star Wars: The Force Awakens very much", and Duke made the most appropriate choice!" ”

Perhaps for the same reason. How far away is George? Steven not far from Lucas? Spielberg, under the siege of reporters, also left a comment of "I like it very much, very good".

This was just the beginning of the test screening, and in the days that followed, Duke and Warner Bros. held several test screenings for "Star Wars: The Force Awakens" one after another, and also made full use of the media to hype up the audience's word-of-mouth and carry out word-of-mouth marketing.

"Star Wars: The Force Awakens has just finished its audience preview yesterday, and the first wave of reviews has now been released, and it has been rated by 367 people on the famous movie rating website IMDB. The average score is as high as 100 points; It also has 57 ratings on Rotten Tomatoes, with a 100% positive rating; On another rating website, 32 media outlets across the United States gave the film a high score of 98. ”

As with films such as The Dark Knight, proper word-of-mouth marketing is a big contributor to the film's success.

As everyone knows. The quality of a movie's audience reputation is indeed fundamental, but it also has a great relationship with publicity and marketing.

With the collective efforts of Warner Bros. and Lucasfilm, there are countless word-of-mouth hypes like this in the media and on the Internet.

"There's no doubt about the quality and good-looking nature of Star Wars: The Force Awakens. Rosenberg artistically incorporates the themes and characters of the series' past into new contexts and texts. Viewers who haven't watched the Star Wars franchise will also enjoy Star Wars 7, but if you do, you'll know its twists and turns. better understand how successful it is. ”

- Los Angeles Times

"The joining of the core actors of the old version does add points to the film, but it is Duke who really adds points? Rosenberg has rediscovered an energetic, humorous atmosphere for Star Wars: The Force Awakens. ”

-- Detroit News

"Star Wars: The Force Awakens is not only a well-timed tribute, it's also an inspiring Hollywood blockbuster adventure movie. The highly anticipated film inspires life far more than The Force itself. Duke? This sequel directed by Rosenberg bursts out of every scene George? The spirit of joy contained in the old Lucas trilogy.

-- The New York Times

"For Duke? It was an impossible task for Rosenberg and all the participants in the film to bring the Star Wars franchise back to the screen, but they did it, and they did it very well. They made the film beautiful, honest, and very funny. This film and the promise it represents gives me a lot of energy. ”

-- The Washington Post

"Duke? Did Rosenberg understand George? What Lucas doesn't realize: it's that we're less interested in the future of science fiction and more willing to go back to the past. We didn't really want to see what would happen next in the galaxy far, far away, we just wanted to relive what we felt when we first watched Star Wars in 1977. We wanted to go back to our hometown, and The Force Awakened took us back there. ”

- The Boston Globe

"There is currently a very large number of products waiting for our authorization, the highest number in the history of records."

In the conference room of Warner Studios, Lucasfilm CEO Catherine? "If nothing else, there will be an explosion of spending on Star Wars movie merchandise by consumers across the U.S. next year, and sales will certainly exceed $3.4 billion this year."

This news undoubtedly gave everyone who attended the meeting, including Duke, full of expectations.

"At this meeting, we need to decide on the final plan for the market execution that we are going to carry out with our partners next year,"

Glancing at Duke, seeing that he didn't say anything special, Catherine? Kennedy continued, "These decisions include how much product to produce, how to display it in the surrounding stores, which area to display, including how to drive the content of the entire site when the product is presented online. Anything that can be thought of as a marketing method that can bring the brand around Star Wars to the market must be thought of. ”

In this regard, Duke believes in the competence of Lucasfilm professionals, and that Warner Bros. and Tina, who has just returned from China? Filipino will also be involved in these efforts.

Of course, production companies, surrounding manufacturers and retailers still have to gamble on the budget to invest.

"The risk is that people don't know how big the market really is."

After tapping lightly on the table to attract everyone's attention, Duke emphasized, "We have to do a risk assessment in advance, including the purchase of materials, the number of orders, etc., and even for high-volume production orders, there is also risk, because it all has to depend on the consumer's reaction to the product, and as we all know, consumer tastes are often elusive." ”

Since the release of the "Star Wars: The Force Awakens" trailer, despite the explosive growth in sales of related products, Duke will not blindly formulate business strategies, and like all large companies, the film company has also made bold and risky decisions while remaining cautious enough to never let anyone make a decision on the head.

As the meeting drew to a close, Duke knew that Warner Bros., Lucasfilm and his entire team had been busy with this for a whole year, and that this was the time to do something to boost morale.

What did he do to Tina? Faye nodded, Tina? Faye opened a folder and said, "As of last night, the North American advance box office for Star Wars: The Force Awakens has exceeded $100 million. ”

Hearing this number, John, who had been drowsy before? Schwartzman couldn't help but perk up, he had worked with Duke for so many years, and this was the first time that a film had been shot to exceed $100 million in box office pre-sales.

Tina? Fei's words did not stop, "Our BB-8 is very popular, and the sales in North America have exceeded 100 million US dollars, and the rough estimate is about 124 million US dollars. ”

The quiet conference room instantly set off a wave of admiration and discussion, Charles? Rowan and Catherine? Kennedy's eyes immediately fell on Duke, Star Wars products have been selling well in North America, yes, but a single product can sell more than $100 million in less than half a month, and it has never appeared.

What now? The two circles drawn by Duke turned out to be a business miracle.

Don't forget, it's just a peripheral!

Tina? Fei also said, "Stimulated by the upcoming release of "Star Wars: The Force Awakens", from October to now, the sales of related peripheral products are close to 600 million US dollars, and it will definitely break this number on the premiere day!" ”

"Star Wars: The Force Awakens" has not yet been released, and it has actually recovered its cost, and the only suspense is what kind of height the box office can rush to in the end. (To be continued.) )

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