Chapter 859: A Race Between Nations
It's not the same as most of the video game competitions.
The primary competitions of Dadu Games are all competitions on the Internet platform. In other words, all players only need to enter the designated competition area as they usually play games, and the normal game can be played. This has the advantage of saving a lot of money on the game, and at the same time, it also saves time and effort, and it will not be so troublesome.
However, there is a big downside to this, and that is that such a game can cheat.
Since it is only an online platform, there is a high probability that someone else will help you play on your behalf, and the game lacks a fair mechanism.
However, Zhang Ning is not most concerned about this.
There is nothing about cheating in the primary, he can't affect the big picture, you can't cheat all the way to the big game. Important matches, such as the top 32 and the top 16, will definitely be played on the spot, and there is no possibility of cheating.
What Zhang Ning cares about most is the influence of the game, which is the degree of attention that "Zion" said before.
If a game is not watched, and if a game lacks influence, there is no doubt that such a game is a failure.
Although the online platform competition is more time-saving and labor-saving, it also reduces this kind of viewing attention.
In order to increase the attention and influence of global college competitions, Zion arranged for Zhang Ning to find a large-scale competition venue in each city or region. Of course, the venue fee is not from Penguin, nor from the global e-sports league, nor from the official platform of League of Legends, but by the sponsor.
This means that Zion must find a sponsor before the tournament begins.
Zhang Ning has been worried about this sponsorship problem at first.
He didn't know that some of the sponsors would join in, after all, most of the sponsorships like game competitions were at a loss. Just as the WCG has held one session after another, although it is notoriously sponsored by South Korea's Samsung, their sponsorship has been upside down with a lot of money every time. On the contrary, the attention gained from sponsorship is far from enough.
It's just that when Zion sent staff, or even just posted the news on the official website of League of Legends looking for sponsorship partners, a series of merchants almost failed to step on the threshold of League of Legends. In some large cities, there are also scenes of several sponsors fighting for a competition venue.
Obviously, League of Legends is nearly 10 million online at the same time, and the total number of players is close to more than 100 million, which sponsor cannot be ignored. In particular, a series of advertisements that have recently emerged from the League of Legends explainer video have now become a new platform for promoting products. Let's take Weilong spicy strips as an example, I don't know how many people are interested in Weilong Company. It is said that they were the first to seize the opportunity and sell this kind of domestic road goods to the world, and it has also become a high-end and high-grade product.
Eventually, when League of Legends looked for sponsors in major cities or regions around the world, these sponsors responded.
It has to be said that the decisions of these sponsors are extremely wise.
Although this seems to be a game sponsorship, not only to pay money, but also to get the venue, it seems to be a bit funny.
But the popularity of these sponsors is unparalleled.
Look at it, it's just an ordinary qualifier match, because it's school-to-school, and the entire competition venue is full.
No, you can't react with a full seat, where is there a full seat here, it's just overwhelming.
A dorm team competes, and the whole class comes.
If a team in a class advances, the whole year group will come to cheer them on.
Not to mention, when the killing came to a critical moment and the two schools competed, almost the whole school ran over.
It's a battle of honor.
Although it's just a game, it's about the honor of the school.
These teams, these players, they represent the school behind them.
Even if it's just a small game, these schools, they don't want to lose.
All of a sudden, the entire competition venue was surrounded by these students and cheerleaders, and the whole scene was an unprecedented sensation.
And that's just between some small cities, but if you change to some big cities, especially those in college towns, the scene is even more sensational.
There schools are next to each other, one after the other.
At a glance, there are at least dozens of colleges and universities.
In each university, there are tens of thousands of students.
Dozens of colleges and universities rushed over at once in order to support their own teams and the honor of their schools, even if there are many people who don't play League of Legends, even if there are many girls who are not interested in League of Legends, but the combined popularity is also hot, which is why many sponsors in hot urban areas are fighting.
And that's just some of the students.
Similarly, although it was a college tournament, some other League of Legends players also came to watch when they learned that the League of Legends college qualifier would be held here. Among them, some are white-collar workers, some are workers, some are office workers, and many are high school students.
Such a terrifying flow of people, such a terrifying popularity.
Let's ask, which businesses can't grab such sponsorship?
At the same time, the super popular competition has also attracted the attention of other traditional media.
Under their interviews and reality investigations, these traditional media were greatly surprised.
Because they found that just a game of competition, his popularity actually surpassed countless sports.
This phenomenon once aroused heated discussions in many traditional media.
Some people say that games are just games, everyone likes to play games, and it is normal to have more people, so there is no need to make a fuss.
Some experts also objected, believing that such a hot game scene is a reflection of the shift in the values of modern young people. They have slowly shifted from traditional hobbies to new cultures.
Of course, more media outlets took out Zhang Ning's speech at Harvard University.
I'm going to create a path like never before.
Zhang Ning refers to this road, which refers to the road of e-sports.
Until then, many people thought it was impossible.
But now, people seem to see traces of this road.
……
The popularity continues, and the media's attention is getting hotter and hotter.
China University District Finals.
North American Collegiate District Finals.
German Higher School District Finals.
French Higher School Regional Finals.
……
After the winners of all 100 National Finals, it is the most exciting of all the national finals in the world.
The college teams of all countries, at this moment, are no longer wearing the uniforms of their own schools, and they are not just their own schools.
Behind him, in addition to the school, there is a more important and distinct symbol and flag - the country.
This is no longer a battle for global universities, but a global competition between countries.