Chapter 617: The Target

In the next few days, the busiest department of Phoenix Culture is planning and legal affairs.

All the members of the planning department canceled their vacations and worked overtime to carry out the work of the project in Simalaya, and the vice president of the company, Fang Qiao, personally went into battle, working in front of the computer for more than ten hours every day, just to design the promotional poster of Simalaya.

The first draft alone was overturned by her more than a dozen times, and she was not satisfied with a slight flaw, so she immediately reversed and redid it, and the standard was quite high.

The legal department was also in a state of nervous and busy, Fang Yang personally instructed them to collect all negative reports on Phoenix Culture without omission, especially the statements that were unsubstantiated and completely nonsense, and to check the relevant legal provisions in advance to prepare for litigation.

Originally, in the credibility crisis, the public relations department, which should have been the busiest, became a little idle, and they just issued a simple statement according to Fang Yang's instructions, claiming that all the recent reports on Phoenix Culture were not true, and Phoenix Culture reserved the right to resort to law.

The series of reports of the Rongcheng Evening News is still continuing, and due to the weak reaction of Phoenix Culture, Zhuang Dong's manuscript has intensified, and now it is no longer about "a certain company", but directly naming and saying "Phoenix Culture", and the most shameless thing is that the words he made up at the front desk of the newspaper that day were really concocted into a report.

The name of the report is "Fang Yang, Chairman of Phoenix Culture: Want money? No way! 》

In the article, Zhuang Dong did his best to slander Fang Yang, concocted many so-called Fang Yang's remarks out of thin air, and also claimed that he was personally threatened by Fang Yang during the interview.

This report, coupled with a series of review articles in the early stage, immediately caused a lot of impact in Rongcheng.

The official background of the "Rongcheng Evening News" makes readers preconceived to believe their report, and Zhuang Dong's manuscript is so scorching that if he does not have a very in-depth understanding of the matter in advance, it is very likely that he will be misled by Zhuang Dong.

Zhuang Dong also insidiously attached a "further reading" section at the end of the report, where he detailed the background of Phoenix Culture, the company's address, and its association with Channel 896.

The people knew all of them at once, and it turned out that the 896 channel, which has become rapidly popular in Rongcheng recently, is operated by this Phoenix Culture Company.

Originally, many listeners felt good when they heard the program of Channel 896 after listening to a friend's introduction or taking a taxi, and they would occasionally listen to it after they came down. This type of listener is not a die-hard fan of radio, but it is the largest in number.

And because of the report of "Rongcheng Evening News", many of these listeners have turned black and given up listening to the programs of Channel 896.

According to the latest Listening Rate Survey, for the first time, the listening curve, which has been rising rapidly for several months, has reached an inflection point, showing a downward trend.

Immediately afterwards, the "Rongcheng Evening News" threw out another report, which caused an uproar.

This article is called "Doxxing Phoenix Culture Communication Company, how many unknown shady scenes are there?" ", the headline is alarmist.

And the content of the text has taken a lot of thought. Including Fang Yang was summoned by the police for speculating in second-hand houses to earn demolition compensation, but he retreated, and also earned the so-called "disgraceful first pot of gold", and then Fang Yang got acquainted with a certain leader of the Municipal Radio and Television Group through unknown social relations, founded Phoenix Culture, and contracted the so-called "secrets" of radio channel 896 with the main body of the company.

In fact, this is almost all public, as long as you have the heart to investigate, you don't need to make much effort at all.

The article also introduced the rise of Channel 896 at length, which was an incident of fundraising for children with leukemia, implying that Fang Yang was deliberately using vulnerable groups to hype up in order to increase popularity.

In addition, the article also used the Spring and Autumn penmanship, such as "An insider who did not want to be named revealed that Mr. Fang of Phoenix Culture has a lot of influence in Rongcheng, and everyone in the circle knows that this young man is not easy to mess with." There are no specific examples, and there is no specific person who broke the news, but it implies that Fang Yang's foundation is not clean.

In addition, this report also pointed out that Phoenix Culture is suspected of hiring online trolls and even conducting online public relations. Zhuang Dong cited many examples, including posting breaking news on well-known forums such as the Haijiao Forum, which was deleted in less than three minutes.

As soon as this report came out, the negative impact on Phoenix culture was extremely obvious.

Some taxi drivers who had been listening to channel 896 since the beginning couldn't help but call the radio hotline to express their concern.

And Rongcheng is the provincial capital, there are not only the provincial media, but also almost all the central media reporter station, with the intensification of the wage arrears incident, some of the central media also began to pay attention to this matter, although only in the southeast province channel reprinted the news, but according to this trend, soon the influence of public opinion will expand to the whole country.

When the time comes, even if you want to press it on the Internet, you can't hold it down.

You must know that in addition to some large-scale forums, self-media such as microblogs are also very developed, even if you can delete Weibo, but if it forms a hot topic for discussion, it is really inexhaustible.

Phoenix Culture's public relations department also began to get nervous.

Because in the past two days, countless phone calls have come in, all of them from major media outlets, and they are calls from reporters asking for interviews.

According to Fang Yang's unified voice, they rejected them one by one, and said that the company would make a unified explanation at the appropriate time.

Phoenix Culture's non-response is naturally interpreted as being a thief.

The Rongcheng Evening News and Zhuang Dong were even more unforgiving, and one interview report and review article after another were constantly released, changing their tricks to abuse the phoenix culture, which also set a record in the history of the "Rongcheng Evening News" -- in-depth reporting on the same incident for 10 consecutive days.

As the director of 896 channel, Song Xiaoyun finally couldn't sit still.

Because this negative incident has an increasing impact on Channel 896, she doesn't know what Fang Yang thinks, and this crisis public relations is simply weak in her opinion.

If it weren't for Fang Yang's expression all the time to give her confidence, she couldn't help but wonder if Fang Yang was really poked in the sore spot by Phoenix Culture, and she was in a mess because she couldn't argue.

On this day, Fang Yang finished his class from school, and not long after he arrived at his office on Channel 896 and sat down, Song Xiaoyun knocked on the door and walked in.

"Mr. Fang, it's not a way to let the Rongcheng Evening News continue to mess around like this!" As soon as Song Xiaoyun came in, he said straight to the point, "We will be very passive!" ”

Fang Yang stretched out his hand to turn on the computer and said with a smile:

"Sister Xiaoyun, didn't I ask the public relations department to make a statement? We have made our attitude and position clear! ”

"What's the use of that?" Song Xiaoyun said anxiously, "People report one after another, and we make a fluttering statement, which is the same as not saying it!" Do you know how it is spread out there now? It is said that our Phoenix culture knows that it is wrong, so it is a turtle with a shrunken head...... And some people say that we deliberately ignore the media reports because of our hard background, and that this matter will definitely be closed in the end...... In short, there are all kinds of ugly words! ”

Fang Yang's face was still calm, he smiled slightly and said:

"Sister Xiaoyun, your mouth is on other people's faces, we can't care what they say, right? Besides, we open a company to make money, they love to talk about it, and we make a lot of money! ”

"Mr. Fang ......" Song Xiaoyun felt that it was really a bit of an emperor who was not in a hurry and the eunuch was in a hurry now, but she couldn't help but be anxious, and said, "Who said that it won't affect our money?" Now the listening rate of Channel 896 has been declining, which means that our reputation has been affected because of this incident! ”

"It's normal to have an uptick and a fall, right?" Fang Yang said, "How can there be no ups and downs at all? ”

"But we have been on the rise for several months, and it is very unusual for the channel to decline in listening during the blowout development period!" "And some advertisers have asked to terminate their contracts on the grounds that our company's image is not good, and they are worried that advertising on our side will backfire......

Fang Yang's face turned a little colder, and he said:

"Promise it all! And put these customers on a permanent blacklist, and in the future we will be on channel 896, no! The whole Phoenix culture will not have any business intersection with these companies! ”

"Huh?" Song Xiaoyun paused.

She had been coordinating this matter for the past two days, just to appease those customers who were wavering, but she didn't expect Fang Yang to take such drastic measures, which made her a little stunned.

"Mr. Fang, this ...... Something is wrong! Song Xiaoyun hesitated.

"Sister Xiaoyun, don't you understand?" Fang Yang smiled and said, "As long as we develop well, customers never have to worry, didn't they beg you to give you a little advertising time before?" We had no shortage of customers in the past, and we are the same now, and even more so in the future! So some wall grass is just that, let them roll as far as they want! ”

宋晓云 says:

"But now our company ......"

"What's going on now?" Fang Yang asked lightly, and then said, "Sister Xiaoyun, the difficulties are temporary. I know this matter in my heart, you don't have to worry too much, just do your job according to my arrangement! ”

Then, Fang Yang stared at the computer screen and said thoughtfully:

"Soon there will be a break!"

When he said this, Fang Yang's eyes were full of cold edge, and Song Xiaoyun couldn't help but feel a chill in his heart through the computer screen.

Out of Fang Yang's blind trust, Song Xiaoyun finally held back and did not continue to persuade, she sighed, then nodded and said:

"I see, Mr. Fang."

"Sister Xiaoyun, if the employees below have any ideological fluctuations, you have to do a good job of appeasing them." Fang Yang stared at the computer screen and said without raising his head.

"Okay, don't worry!" Song Xiaoyun stood up and said, "Mr. Fang, then I'll go out first......

"Okay, thank you for your hard work!" Fang Yang withdrew his gaze from the computer and said to Song Xiaoyun with a smile.

After Song Xiaoyun took the door and left, Fang Yang took out his mobile phone and made a call, and after connecting it, Fang Yang said lightly:

"Dajun, I received what you sent, and it was good...... Now that I've figured it out, then I don't bother the two masters, and there's one more thing next, so please help me deal with it......"