Chapter 901: Introducing Kajiwa Motorcycles
The news of the establishment of the Eastern Star F1 team in Lamborghini has also attracted the attention of the Italian media, and in addition to giving interviews, Lin Qiangsheng has also been invited to attend several cocktail parties held by political and business people in Modena and Bologna. Pen % fun % Pavilion www.biquge.info
He made acquaintances and contacts with some of the local elites, and at a reception he also met with the head of Cagiva in Ducati.
Cagiva is also a well-known Italian motorcycle company, and in 1985 Cagiva acquired all the shares of the poorly run Ducati.
So, Lin Qiangsheng expressed his intention to acquire Ducati to the person in charge, but he categorically refused, but he still invited Lin Qiangsheng to visit Ducati.
"After Ducati was acquired by Cagiva, it began to develop in the racing side, although it has improved financially, but Cagiva has not invested much in it, but has been using Ducati to provide it with engine technology, and Ducati is more famous than Cajiva in the market outside Italy, so it can retain the brand.
In the past few years, CAGIVA has also been expanding into multiple fields, distracting their energy and financial resources, and they should be eager to cooperate with you. Villanica introduced.
The two arrived at the Ducati factory, where the famous motorcycle brand has its headquarters in the north-western region of Bologna, which is also known as Italy's "Valley of Motorcycles", surrounded by Ferrari, Maserati and Lamborghini.
He met with Carddo, the general manager of Cagiva's Ducati branch, and Livio Lodi, the factory manager, who was very enthusiastic, first led them to visit the Ducati Museum, and then sincerely invited Lin Johnson into the production workshop.
Lin Qiangsheng found that Ducati does have some traditions of traditional old European motorcycle brands, and it is not like some new factories in China, which is very historical.
But Lin Qiangsheng quickly found that many workstations had been suspended, and the workers in the workshop were sparsely packed, and there was no appearance of a large motorcycle brand at all, which was a little inconsistent with what he imagined.
He asked Caldor, puzzled: "Why are many of the production lines here idle?" ”
Caldo was embarrassed for a moment and said: "Over the years, Japanese motorcycle technology has advanced rapidly, and it has sold very well in Europe, and the overall technology of Ducati is a little behind, so we stopped the production of one project here."
Where the work was stopped, the parts were actually outsourced, which not only reduced the contracting, but also improved the technology, such as steel frames, body parts, etc., were manufactured by other factories and then shipped here for assembly. ”
After Veranika translated to Lin Johnson in English, she added: "The reliability of Ducati motorcycles is very low, the products are defective, and the quality control is not strict, which is what the outside world has been criticizing. ”
Lin Qiangsheng realized that Ducati's current situation was very bad.
He asked the factory manager, Livio, "How is Ducati production now?" You use made-to-order production, right? ”
Livio looked at Caldor, then nodded to Lin Qiangsheng and said: "The production and sales situation is okay, we can produce up to 15 motorcycles a day, it is indeed an order-based production, which basically ensures the balance of production and sales." ”
Lin Qiangsheng liked motorcycles very much in his previous life, especially the Ducati brand, and it turned out that the factory only produces 400 motorcycles every month.
He asked: "I love Ducati motorcycles, if I order one, will it be delivered next month?" ”
Livio shook his head and said, "Impossible, at least it will take more than half a year to receive the car, maybe we can give you two months in advance." ”
Lin Qiangsheng was even more surprised, now Japanese motorcycles are flooding the European market, but he didn't expect these old Italian brands to live quite leisurely.
In fact, Lin Qiangsheng has a misunderstanding, he thinks that Italian motorcycles should be mass-produced like Japanese motorcycles, with factories all over the region.
But in fact, the production scale of old European motorcycle factories such as Italy is very small, and most of their suppliers are manual level, so it is not unusual to have hundreds of cars a month, and it is very leisurely.
He looked at the bikes on the assembly line, which was producing a car with a big wrap-around shape, which was very popular in the '80s, while models that were almost as close to the LUO as the Monster of the '90s had not yet appeared.
"Huh?" Lin Qiangsheng's eyes lit up, since the rugged steel-framed motorcycle like the monster did not appear, wouldn't he have a chance!
At this time, Caldo said to Lin Johnson: "Mr. Lin, if you have plans to set up a motorcycle factory in China, you can directly contact us Cagiva, our headquarters is in Varese, which belongs to the Milan area, and Ducati is now only one of our subsidiaries. ”
Lin Qiangsheng slandered in his heart, Cagiva had never even heard of it in his previous life, and it must be a disappearing brand, while Ducati has survived for decades, but it is very brilliant, Ducati motorcycles are very expensive in China, and they can be regarded as luxury.
He nodded and said, "I want to introduce the full set of technology of a street car, but it seems that there is really no model in Ducati that I can look at, do you have any models in Kajiwa that I can recommend?" ”
Caldo hurriedly said: "Please come with me, there are several models of Kajiwa in the company, you can take a look, I can help you contact Chairman Bretto, he will communicate with you personally!" ”
So Lin Qiangsheng nodded, and under the leadership of Kaldor, he saw the Cagivaalazzurra model equipped with Ducati's twin-cylinder 90-degree right-angle PANTAH engine, which is Kajiva's Blue Wing series, featuring a 0.6 displacement 647cc medium-sized motorcycle, which is considered heavy in China.
The rest of the big wrap-around cars are either too old or too ugly, and old street racers like the BimotaDB1 are simply stumbling home.
He suspects that if Japanese motorcycles hadn't broken into the European market, Europeans would have been retro and funny.
Lin Qiangsheng is very optimistic about the Blue Wing series, and he personally talked to Bretto, the chairman of Kajiwa, on the phone, and intends to introduce this series and produce it in China. Blue Wing belongs to the technology of the mid-80s, while the Honda and Yamaha introduced in China are both technologies of the mid-70s, such as the JH70 that was put into production in Jialing 84.
Bretto is very interested in this cooperation project of Lin Johnson & Johnson, and now that Kajiwa is expanding in all directions, it is very much in need of financial support, and the Chinese market is beyond their control, and licensing the model to China will not affect the European and American markets.
In addition, the Lamborghini under the leadership of Lin Qiangsheng, the eye-catching performance at the Frankfurt Motor Show, and the design of the Diablo ghost new supercar, have made him famous in the Italian car industry.
If Kajiwa and Lin Qiangsheng can complete this technology license, they can not only get funds but also gain fame and fortune, so Bretto came to Modena very actively and personally discussed the technology transfer plan with Lin Qiangsheng.
Here, Lin Johnson not only came into contact with Ducati and Kajiva, but also with Benelli Motorcycles, Agusta Motorcycles and Piaggio Motorcycles.
Now that the European motorcycle market is being conquered by the Japanese, these Italian brands are very difficult to suppress, and small factories like Benelli are short of funds, and many European motorcycle companies are in business difficulties.
However, Lin Qiangsheng is not a philanthropist, now Japanese motorcycles are the king of the market, and he does not want to touch the stone with eggs, and China's motorcycle market has not yet developed, is in the initial stage, and now is a good time for development. (To be continued.) )