"In terms of schedule, after we discussed, we felt that it was more appropriate to set it in the summer file, after all, the competition for this year's Chinese New Year file is too fierce, in addition to our "Red Cliff" and Chen Kaige's "Wuji", there are also Zhang Yi's "Thousands of Miles to Ride Alone", Chen Kexin's "If Love", Liu Zhenwei's "Love Crazy Sage", released at this time, almost all of the opponents are currently the top directors in China, and competing with them, the box office will definitely be squeezed strictly, and on the release list of the summer file, the situation is completely different. The next June 24 is "Initial D" co-directed by Liu Zhenwei and Mak Zhaohui and starring Jay Chou; June 29 is the Hollywood blockbusters "Batman and Robin" and "Fantastic Four"; July 1 is "Ren Changxia", which tells the story of Ren Changxia, director of the Public Security Bureau, who took office; On July 8, "Operation Smith" was played by Hollywood superstar Brad Smith. Pete and Angelina. Starring Julie; On July 15, it was the DreamWorks cartoon "Madagascar", and on July 18, the Hollywood action-adventure film "Ultra Warrior 2"; On July 29, Xu Ke's "Seven Swords" was released; On August 11, Steven Spielberg teamed up with Tom Cruise to launch "War of the Worlds" was released; "Top Secret Flight" on September 8; On September 23rd, Cheng Long's "Myth" was released simultaneously in Asia, from the above filming situation, we can see that although the film schedule during this period is very intensive, our film style does not overlap with them, and Hollywood films account for a large part in July, which is not only competitive pressure, but also an excellent opportunity, if our "Crazy Stone" is released in mid-July, aside from the Hollywood movies of the same period, at this time the release of "Initial D" is nearing the end, Ren Changxia Its box office mainly comes from the chartering of the system, so the audience who wants to watch domestic movies can choose almost only our "Crazy Stone", and in order to avoid the later "Seven Swords", we had better set the schedule on July 11. ”

Ding Wei took out the prepared schedule and said that he and the staff of the company's marketing department had already studied the release of this year's schedule and had done enough market analysis.

"On July 11th, will it be too urgent, after all, it is less than a month away from the release, can it be guaranteed to be fully publicized?" Lin Yuquan frowned.

"Yes, after all, "Crazy Stone" is different from "Red Cliff", "Crazy Stone" is only a small-budget movie, and in the case of extremely limited publicity expenses, our expenses can only support short-term publicity, so we only need to do the publicity in this nearly a month." Next to Xiao Ran, a middle-aged man wearing glasses said categorically, he is Ye Zetao, the company's newly hired deputy director of the publicity department, graduated from the Communication Institute of China, and previously worked in Guangguang Entertainment.

"That's it, I'm OK, Brother Hao, what do you think?" Lin Yuquan nodded and said, with the expansion of the company's scale, more and more outstanding talents have joined the company, and the daily operation of the company no longer needs him to worry.

"Yes." Ning Hao looked at the schedule carefully, and after a little consideration, he readily agreed, as Ding Wei said, this schedule is already the best schedule choice.

"Well, well! It's scheduled for July 11th, and what about the publicity and distribution? Lin Yuquan asked.

"When "Huo Yuanjia" was released, we established a very good relationship with several major domestic theater operators, I believe that "Crazy Stone" should be able to get a good number of screenings in terms of film scheduling, and in terms of specific publicity, because director Ning Hao and a group of actors are relatively not well-known, so when promoting, we mainly promote several points, one is the sky-high jade provided by the boss, which is unique in domestic films, and is our biggest publicity selling point. Attract the public's attention, and at the same time, we will also cooperate with Zhou Sang Jewelry to do some corresponding ground publicity; The second is that Director Ning Hao was the assistant director of "Huo Yuanjia" before, and fans don't know Director Ning Hao, but they are very familiar with "Huo Yuanjia"; Finally, in terms of variety shows and media interviews, I helped the crew try to contact as much as possible to increase the exposure of the movie. Ye Zetao said after getting Xiao Ran's signal.

"Yes, compared to the last time our movie was released, the publicity channels are more diverse." Lin Yuquan praised, worthy of the elite in publicity and distribution, the organization is very clear, during this time, the company has invested a lot of energy in the distribution of publicity, the introduction of a lot of outstanding talents, in order to solve the company's poor distribution and publicity, especially in overseas publicity, thinking of this, he couldn't help but ask interestingly: "In your opinion, "Red Cliff. What should I do to promote the overseas distribution of "". ”

Ye Zetao sighed slightly and said: "In terms of distribution, I checked the company's cooperation with other regions last year, although we achieved a relatively high box office share and huge profits, but did not fully tap the potential of the box office, which is obviously related to our lack of publicity, and in general, although our company has made great progress in distribution and publicity, it still does not have the ability to do a good job in global simultaneous release, so I think in terms of overseas, We can seek cooperation with several major Hollywood film giants, they have rich experience and distribution channels all over the world in this regard, in terms of cooperation, it is more difficult for us to get the box office share of "Huo Yuanjia", unless we are willing to bear the publicity costs, but this is obviously not cost-effective, the water in the distribution and publicity is very deep, and our losses are very large. Therefore, we can reduce the box office share and take out a sum of publicity expenses, so that the other party is responsible for the distribution and promotion of overseas markets other than the mainland, Hong Kong and Taiwan. In this way, it seems that our share is less, but the potential of the box office is fully tapped, and in the end, our income is naturally rising. ”

The appreciation in Lin Yuquan's eyes became stronger and stronger, it was really the same as the hero's vision, after the release of "Huo Yuanjia", he realized this problem and had such thoughts, and now after listening to Ye Zetao's opinions, he is even more determined, before Shuguang Film Company does not have the ability to distribute and promote it globally, this is indeed the best way.

But it's not in a hurry now, when the post-production of "Red Cliff" is completed, it will undoubtedly be much easier and easier to discuss with Hollywood film giants with the works.

Lin Yuquan nodded at Ye Zetao, and then smiled at Xiao Ran and said, "Director Xiao, when you arrange variety shows, choose one that suits me, and I will accompany Brother Hao at that time." ”

"Ahh Xiao Ran exclaimed, staring at Lin Yuquan deadly, he remembered that Lin Yuquan was reluctant to appear in this kind of variety show before, and even now, he has never accepted any media interviews.

Of course, others knew about this situation, and the expressions on the faces of Xiao Yang and Ning Hao were particularly exciting.

"Can't I participate in variety shows? Just remember to talk to them about the questions you want to ask. Lin Yuquan didn't care about everyone's weird eyes at all, he didn't participate in variety shows before because he had a knot in his heart, but now that he has let go, of course he doesn't reject it anymore, although he still doesn't like it very much, but for the sake of his friends, he is now fully capable of helping, and it doesn't matter if he participates once.

And this time, after all, "Crazy Stone" plays the protagonist, in the limited few questions asked by the host, he must not be entangled in why he suddenly took a break to study directing, even if he asked, he can easily lie and hide the past without a knot.

"Thank you, Yuquan!" Ning Hao said gratefully.

For "Crazy Stone", Lin Yuquan's support is too important, and the significance is the same as the effect of Lin Yuquan mentioned in an interview during the last promotion of "Huo Yuanjia", and even because this is Lin Yuquan's first time participating in a variety show, the response will be much warmer.

"What are my friends talking about, I believe I am in need, you, Xiao Yang, Yifei, Dandan, Yawen, Jinshao, and Yanzi will definitely help me without hesitation." Lin Yuquan smiled and said: "Due to the large number of special effects in "Red Cliff", the post-production may not end until the end of September or early October, originally I planned to use this time to shoot a TV series with the theme of special forces after filming "Red Cliff", but now the plan has changed, I am not ready to direct it myself, I will only be an actor in it, and in the next time, I may use it more to think about the next movie." ”

After the events of the Kyoto University Student Film Festival, Lin Yuquan, who has a new pursuit and new goals, just wants to present the wonderful pictures in his mind to people who like film and television dramas as much as he does, and he no longer wants to make film and television dramas that can't be completely according to his own ideas.

As for being an actor, it is mainly because his movie will not start filming until at least the end of the year or early next year, and he feels that it is too wasteful to do nothing in the middle of the half year, so he plans to experience the feeling of an actor acting under the director.