On King West Street, many people stood in the afternoon sun with hamburgers and lined up, and although the line dragged nearly 200 feet, no one left, just waited patiently.

"There were only three screenings of Chicago."

An old white man in his fifties said to an audience that was obviously out of town, "My neighbor went to see the second show yesterday, and he said it was very good, and it was the best movie he had seen in the first four days of the festival, so he ......"

He pointed to the men, women and children around him, "This weekend, our family came over together, and if we miss the third screening, we won't be able to see it until two months later." ”

The old man looked at the man and suddenly asked curiously, "Aren't all your American media suspicious of Duke?" Does Rosenberg mess up the movie? Why did you come here from Seattle? ”

The guy was also a little older, and he shrugged his shoulders, "I want to see how the movie version differs from the revue version, and Duke?" A superstar director like Rosenberg and Tom? How can you miss a new film with a top star like Cruise? ”

Next to him was his daughter, who said, "I'm just here to see the big star and the big director cooperating, Tom on the poster?" Cruise is so handsome, Duke? Rosenberg is also good, I heard that he has been dating the heroine recently? Because of the movie love? It's so romantic! ”

The movie was still nearly half an hour away, and the line was getting longer and longer, and they had just walked into the theater when the shouts of volunteers came from behind.

"I'm so sorry, the theater is full!"

They turned their heads to look. With a long, hundred-foot-long queue behind, it seems that "Chicago" has become the most attractive film of the festival.

During the festival, on several blocks centered on King West Street. Hundreds of thousands of people come and go in and out of each theater to watch as many movies as they can, to eat, drink, and every other opportunity they can meet and gather, to exchange their views on the films they have watched, and to select the best works from the leaked information of other audiences.

The power of word of mouth. More effective than any media propaganda, unconsciously. "Chicago" became the focus of many people's discussions, and the three screenings were sold out, and Warner Bros. responded with the occasion, and two more screenings were added in the future. Although it still can't meet the needs of the audience, Chicago's road to participation is over.

Audiences from all over the world, especially a large number of North American audiences, have watched the film and become a good word-of-mouth publicity node, and those who have the need to watch the movie but have not seen the movie have brought their hunger for the film back home.

This is a common promotional tactic used by Hollywood studios at the Toronto Film Festival, and it is also a kind of hunger marketing.

However, it's just to get that. Warner Bros. and the Duke Studios were not satisfied, and Duke and the others soon returned to Los Angeles and continued to use various methods to promote the film. The Warner Bros. staff stayed in Toronto to run the festival's all-important 'Audience Choice Awards'!

While this is a relatively fair and equitable audience vote, it's not without room for functioning, and the Toronto Film Festival has always been the backyard of Hollywood films.

Of course, all of this is premised. "Chicago" has indeed received praise from countless audiences.

At the same time, the promotion of the film in North America has also reached the stage where it has really begun to exert force. There is an endless stream of relevant news in the media.

"Tom? Cruise's latest masterpiece, just singing and dancing has been preparing for half a year......"

"Duke? Rosenberg and Tom? Cruise worked together for the first time, and both men considered each other to be their best mate. ”

"Two heroines, Naomi? Watts and Catherine? Zeta? Jones has a strong singing and dancing skills, and the performance will not disappoint......"

In addition to formal propaganda means, gossip and scandal are also an effective supplement, and the crew from Duke to Tom? Cruise, and then from Naomi? Watts to Catherine? Zeta? Jones, whoever could use it, went into battle shirtless.

Nancy? Josephson for Naomi? Watts won an endorsement contract with Tiffany, and the Duke's studio and Tiffany reached an agreement to hold a press conference when the film was about to be released. At the press conference, Watts talked about his difficult past efforts and how Duke has helped her.

"I'll never forget Director Jì Rosenberg, who led me on the right path in Hollywood, who guided me on the right path, and I have been preparing for this film and the role of Lockhee since two years ago!"

Her words immediately caused an uproar in the media, what does this mean? While they were still immersed in the blast of the Explosive Maniac, Duke was already preparing for the transformation!

The media, which came back to their senses, immediately hyped Duke's two-year transformation path under the guidance of public relations of some well-intentioned people, as well as the relationship with Naomi? Some stories that had to be told between Watts.

News is always time-sensitive, here about Naomi? The conversation caused by Watts has just cooled down a little, and there is good news from the Toronto Film Festival, "Chicago" won the 'Audience Choice Award' at the 1996 Toronto International Film Festival!

It's a heavyweight award and hype, and the audience choice award is extremely limited in the world and even in Europe, but in North America, which is an extremely exclusive market for the media industry, this award is far more important than the Golden Bear, the Golden Lion and the Palme d'Or, especially in the minds of the audience.

On this occasion, Warner Bros. also released a second round of posters and the first promotional trailer, both of which added the subtitle of 'Audience Choice Award Winning Film', and even the billboards erected on Broadway and London's West End, adding this new promotional slogan.

The quality of the film is only the foundation, and the promotion is a necessary means of commercial success, and the two complement each other and are indispensable.

With the development of the media industry, the promotion methods of films have become diverse, and various means have emerged in an endless stream, and the lower limit of them is getting lower and lower.

Time enters November, and there are gossip media secretly photographing Duke and Zeta? Jones held hands shopping on Rodeo Strip and took photos of the two kissing, which completely confirmed the news that the explosive maniac and the heroine of the new film were in love, and the two residences in the greater Los Angeles area also became a gathering place for the paparazzi.

At this time, the scandal that would spread for a while finally turned into a fact, and the excitement of the gossip media can be seen, and gossip is the fastest and most popular topic among the public.

"The explosive maniac finds true love and falls in love with the heroine of the new film "Chicago"......"

"Chicago, Changing Duke? A film of Rosenberg's life, in which he became acquainted with his muse. ”

While they didn't grab the headlines of major newspapers like the Big Three, Chicago and Duke stole headlines from gossip media outlets like the New York Post.

When his film enters the promotional release period, no director will completely hide behind the scenes, and with Duke's status in Hollywood, coupled with Warner's media, it is not too difficult to grab some gossip media headlines.

To catch the eye, Pani? Kelis also released a number of reports written specifically to find the gunman, especially the media led by "World News Weekly", which actively participated in the hype.

"The first four movies were big hits, Duke? Rosenberg has been handsomely rewarded, according to reliable sources, he has been paid a total of at least $300 million in four films, which means that the young director already has a net worth of hundreds of millions, and Catherine? Zeta? Who is Jones? Presumably, before "Chicago", many people had never even heard of this name, why did she get Duke's favor? Insiders close to Miss Jones told us that it was Duke who she actively pursued, and she said that 'I pursued Duke because he was rich......

These media outlets collectively look down on Duke and Zeta? Jones, actually this is also Pani? Kelis's back hand prepared in advance.

"Duke and Zeta? Jones was brought together by a long time on the set of "Chicago", and they have a lot of topics in movies and song and dance, but such a love is bound to not last long, and Hollywood has proven countless times that when the film ends, they will also end. ”

Meanwhile, Duke and Catherine? Zeta? Jones hid in his home, refraining from expressing any opinion on the media hype, allowing the news to be fully fermented, whether it was a biased position or a report with a contrary opinion, which would help spread the word about "Chicago".

Of course, these are all complementary means of normal publicity, and the regular publicity of the film has been exerting force, and in the three weeks leading up to Thanksgiving, Warner Bros. gradually pushed the publicity to a peak, organizing theaters, media and audience test screenings in succession as usual, the difference is that the audience chose a very targeted nostalgic audience who likes themes similar to "Chicago".

Not surprisingly, most of these people who watched the film in advance were satisfied with the film, and their evaluation was quickly disseminated by the media, and Warner also made a big fuss about it, even Mia, the heroine of the Broadway revue and who participated in the filming? Valentine came out for the film.

"I've watched the film in advance, it's so much better than I thought, it's a successful adaptation, and no one can do it better than director Rosenberg!"

In an interview with the media, she said, "I think everyone who loves 'Chicago' revue should go to the theater and see this movie, it will bring a completely different feeling from the revue, but it will be just as moving!" ”

Although it is not a standard commercial blockbuster, the intensive hype and publicity of "Chicago" have attracted enough attention.

And unconventional propaganda methods are also constantly appearing to win more eyeballs.

If you frequently hype a person's lace, it will inevitably cause aesthetic fatigue, this time Tom? Cruise pulling his pretty wife Nicole? Kidman jumped out. (To be continued) R580