Grand Jury Prize at the 65th Cannes International Film Festival!

The appearance of this award quickly spread throughout the world.

In fact, the influence of the Cannes International Film Festival is still not as much as the Oscars, and this is even more true in the hearts of the public, but even so, the films that won awards at the Cannes International Film Festival can still be valued and liked by many people.

Now with the passage of time, the number of people who pay attention to movies in the world is increasing.

Of course, in these old countries and regions in Europe and the United States, because of the education level and developed level many years ago, their people's movie-watching habits have long been established, but in some backward countries and regions, many people have a higher and higher enthusiasm for movies, and these people belong to the new audience of movies.

There are quite a few countries and regions like China, and these countries do have a growing and growing number of moviegoers.

As a result, film festivals like Cannes are actually gaining more attention.

Chen Xi has brushed his face once in the whole world after the previous "Source Code", and many people know this amazing young Chinese film genius because of that movie, and now they have seen the success of "Gravity" in Cannes, although they have not really seen this film, but the expectations in their hearts have been established, and in the countries and regions where these things are established, as long as they publicize it, the effect can be good.

As a result, in the whole world, as long as they can do it, they have begun to exert a certain influence, and they have begun to use various methods to carry out propaganda in these places.

The popularity of Gravity is also snowballing.

…… After the awards ceremony and closing ceremony of the Cannes International Film Festival, Chen Xi walked out of the Grand Theater and was surrounded by some reporters.

There are basically some foreign journalists, but there are also a few Chinese journalists, but they are basically speaking English now.

Chen Xi picked up and answered a few questions.

The most important thing is that a Chinese reporter asked: "Director Chen, we all know it." Your participation in the Cannes International Film Festival for "Gravity" this time still has a great purpose, so do you think this Jury Prize has been able to fulfill your previous expectations for the Cannes Film Festival? ”

That's a good question.

In fact, Chen Xi really has no regrets in his heart, after all, he still thinks that it would be awesome if his film could win the Palme d'Or or the Best Director award at Cannes...... But now he wasn't going to say it.

This year's Palme d'Or won the film "Love" is indeed a good film, and it is worthy of such a title.

At that moment, Chen Xi smiled and said, "It's okay!" After all, I was just hoping to win an award at the beginning, but what I didn't expect was that Gravity would win such an award as the Grand Jury Prize, which was enough for me, and it was a great affirmation for our team. ”

"Then you don't have any regrets? Wouldn't it be better if the film won the Palme d'Or? ”

That's true, but it's not convenient to say right now. But without saying anything, Chen Xi also felt a little unwilling, at the moment, Chen Xi smiled and said: "I can't get the highest award now, maybe this will allow "Gravity" to participate in the Oscar and get a good result......"

Belch!

Chen Xi really dares to say it!

Now several foreign reporters are pondering the meaning of Chen Xi in their hearts, and it seems that this guy has a certain desire for the Oscars.

Truly...... Now there are some rumors that the Oscars and Cannes are not compatible, and many American films have won good awards at Cannes, but when they return to the Oscars, they have not received anything, and few films have been able to win a big harvest at the Cannes International Film Festival and the Academy Awards.

So Chen Xi really dares to say this!

...... "Chen Xi's "Gravity" won the Grand Jury Prize at the Cannes Film Festival"

"Chen Xi's victory again. Gravity's European Journey"

"Gravity was a success in Europe, and word of mouth skyrocketed after Cannes was supplied."

…… A lot of these headlines appear in the Chinese media today, and many of them are real stories from journalists, although this is also the case in practice. "Gravity" has received a lot of word-of-mouth and popularity in Europe in addition to awards.

However, deep space film and television also contributed to it......

In fact, Chinese audiences are increasingly recognizing awards such as Cannes......

Later, "Fireworks in the Day" won a big victory at the Berlin Film Festival, and a series of publicity was carried out in this way, and the main focus was the card that won the award at the Berlin Film Festival, and the film finally got a box office of 100 million in the mainland. Of course, this figure is not too high compared to other movies that cost 500 million at every turn, but for such a literary film with no well-known directors and no well-known actors, it is quite good to be able to get a box office of 100 million. What's more, the audience may not be able to really accept such a film.

and "Assassin Nie Yinniang" is also ...... Although it is a very good movie and has made a great contribution to the breakthrough of the world film language, it is a long and boring bad movie for the largest number of moviegoers, and it is difficult for the public to accept this film, but Cannes and other cards are a dozen of them, and this kind of movie can actually reach 60 million box office.

…… And Chen Xi is now a relatively popular director, and his "Gravity" is actually a very popular movie, so of course Chen Xi and they have to use the gimmick of the Cannes Film Festival to hype it up.

All of a sudden, many domestic fans saw such news and made their voices heard.

"Do you need to say much about Chen Xi's movie? Now that "Gravity" has won the Cannes award, I actually think it is well deserved, and I believe that Chen Xi's film really deserves such a good award! ”

"I'm really looking forward to it! Chen Xi's another sci-fi film, and it also won an award like Cannes, presumably the artistic achievement should be good......"

"Now I'm really looking forward to July 20th......"

In similar comments, the attention of "Gravity" in China has also been rising, and even the topic of #Gravity# spontaneously by the masses has been on the hot search list several times.

At this time, the promotion of "Gravity" has actually entered a sprint period. After all, the movie will be officially released in a little more than a month.

Chen Xi is also busy with a lot of things these days, on the one hand, he is preparing for the official release of "Gravity", and on the other hand, he is actually preparing for a new movie......

He plans to start filming the new movie after the official release of "Gravity".

Of course, the current center is still arranging the release of "Gravity" and promoting various things, there is no need to worry too much about domestic problems, various press conferences and publicity in major cities Chen Xi will also take the time to go, this time Liu Dehua and Zhang Ziyi are both more motivated, and the two of them will also consciously start some spontaneous publicity, and they have no objection to the publicity on the ground.

And Chen Xi is now more concerned about the publicity and distribution on the North American side.

Chen regrets that they have basically negotiated with North America now, and "Gravity" can be released simultaneously, but it will be released at the same time. And in terms of film scheduling, it can basically reach the level of 20%, which can actually explain a lot of things.

After "Source Code", Chen Xi's popularity in North America is still very high, after all, there are so many box office displays, and there are many people who have seen it.

And now that Chen Xi's new movie is coming, everyone's expectations can be imagined, coupled with the publicity of Cannes, as well as Zhang Ziyi's joining, etc., many audiences in North America are waiting for the real arrival of "Gravity".

But there's so much going on in North America. Chen Xi has also been preparing, Zhang Ziyi will also participate in the promotion of several cities in North America, in addition, "Gravity" will still be screened in North America for a week in advance. The final release schedule of "Gravity" is largely determined by the results and data of these screenings.

From this point of view, the quality of "Gravity" will also determine the next release, and will ultimately be related to the subsequent box office.

"Gravity" Chen Xi's North American box office goal is really a huge ambition, and many people will think that he is thinking too much if he says it...... That's $100 million!

It's too hard to get $100 million at the box office in North America. This is especially true for foreign-language films, which have a long history of foreign films entering the North American box office market from the time the film industry owns it to the present. But in such a long history, for decades and hundreds of years, there is only one Chinese-language movie "Crouching Tiger, Hidden Dragon" that has received $128 million at the box office in North America.

There are so many countries in the world, so many countries with film industries, and so many countries where the film is likely to be in the North American market and be released here......

But there is only the one-of-a-kind Crouching Tiger, Hidden Dragon!

You can imagine how difficult this thing is.

However, no matter how difficult it is, there must be a goal, and Chen Xi is not afraid of this goal being broken, because he still has some confidence.

Of course, if he can make "Gravity" get a box office of 100 million US dollars in the North American market, it can basically announce the official rise of Chen Xi, he will become a fairly well-known figure in the world film industry, and if this film won an award at Cannes and performed so well commercially, Chen Xi has obviously begun to move towards the road to becoming a film master.

These things, one link after another, are quite important.

Chen Xi has completed the first ring: Cannes.

If the second ring of the North American box office and even the world box office is completed, his goal will basically be completed, and if "Gravity" does not get some inconsequential small awards at the Oscars, but gets an award that is slightly weighty and related to Chen Xi, then his third ring is completed, and the name of the new film genius will be recognized by the world......

Obviously, at that time, Chen Xi will become the most outstanding one among Chinese directors (not Chinese......

And if all this can be done, Chen Xi is not yet thirty years old!

Thinking of these achievements and glory, as well as that self-evident brilliance, Chen Xi is really looking forward to it!

"Gravity" began in North America, and the trailer and various billboards and advertisements in many places were broadcast in turn, and Deep Space Film and Television smashed 40 million US dollars in publicity investment in North America, which made the total investment of "Gravity" exceed 500 million yuan, and at the same time, in other countries and regions, relatively important box office towns, the investment of "Gravity" is also very high.

Worldwide, Gravity now has $60 million in publicity!

$60 million!

That's almost 400 million yuan.

So far, there are only four foreign language films that have received 40 million box office in North America: "Crouching Tiger, Hidden Dragon", "Beautiful Life", "Source Code", and "Hero...... And Chen regrets that they actually smashed so much into the publicity expenses, this number is terrifying to think about, how can they recover the cost?

But now Chen Xi almost has a little bit of a gambler's feeling, and recovering the cost in North America is actually not in his consideration.

Because as long as the box office in North America really comes out, the box office of the whole world will naturally rush up...... Coupled with the publicity invested in the early stage, there is no need to worry about many things at the world box office.

Moreover, if the box office is really good, the rights to DVDs and peripheral products in North America will also allow them to recoup their costs.

Of course, these things are beautiful to think about, but whether they can be realized or not depends on the next performance.

It really can't be done, then you can only return to Chinese mainland, I have to say that Chinese filmmakers are really the luckiest in the world, they make so many bad movies, but they can occupy such a huge market, of course, Chinese filmmakers are also unlucky, because China's movie box office market looks skyrocketing, but good movies want to get high box office is not so simple.

…… Starting on July 13th, "Gravity" has begun to be screened in advance in North America, Japan, Germany, France, the United Kingdom, Italy and other box office towns.

The battle of "Gravity" to conquer the world or sink into the sand has begun! (To be continued......)