Chapter 581: Coping Strategies

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Leaning back in the high-backed chair, Duke couldn't help but secretly breathe a sigh of relief, the matter was not as serious as he thought. Pen, fun, pavilion www. biquge。 info

The projector was turned off, and the others were still discussing what to do, and Duke held his chin on his left hand, thinking about the past, present, and future, remembering all the events related to the leak of the film, and the reports he had seen.

Perhaps it was too much time to awaken those distant memories, and after a few minutes of contemplation, Duke's eyes gradually brightened.

Just as he had just fully used digital technology to develop relevant confidentiality measures, Duke's mind flashed into the three films "Wolverine", "The Expendables 3" and "The Interview".

Although the degree is not the same, all three films have suffered early leaks, and except for "The Expendables 3", which is a street bargain, "Wolverine" and "The Interview" have been relatively successful.

"The Expendables 3" can be thrown aside first, and there is nothing to learn from the success of "Interview", after all, it is impossible for Duke to have "Iron Man" related to the three fats or the current two fats.

His mind turned to Wolverine.

Then, a lot of related memories slowly came into mind.

This prequel movie produced by Twentieth Century Fox has been full of negative news since filming, resulting in a bad reputation for the test screening, and when it was about to be released, there was a network leak, which can be said to be very unsmooth.

But, if Duke remembers correctly, the film grossed more than $85 million in its first week in North America, which can be considered a success no matter how you look at it.

Gradually, more and more things were remembered by Duke, and he had also seen the leaked version of "Wolverine", which was also a version without special effects, but unlike "Iron Man", the version of "Wolverine" did not have watermarks and timecodes that affected the viewing effect, and only some special effects, including the final battle, were not added.

It's not like Iron Man, it's just Duke and Mike? Dawson's edited dailies.

"We need a joint statement calling on fans to resist online piracy ......"

The person who spoke was Kevin, CEO of Marvel Studios? Fitch. "Then the contact deletes the post on the network."

"I'm going to call ...... police," someone said, "and apply to the MPAA for support." ”

"Everyone!"

Duke said as he clapped his palms lightly, attracting all his attention. "After watching the leaked version of the Internet just played, I don't think the matter is as serious as expected, and if this thing is done well, maybe it can bring benefits to the film."

"Benefits?"

Doug? Walter and others were obviously influenced by the past convention that leaking early equals box office failure.

Actually, Duke is very clear. Even if he didn't say it, it wouldn't take long for these people to figure it out, but now that time was pressing, the sooner they acted, the better.

"I want to remind everyone, what is the main attraction of a superhero movie or Iron Man?"

Without waiting for someone to answer, Duke gave the answer, "One is special effects, and the other is Tony?" Stark's charisma. ”

As soon as these words came out, Doug? Walter immediately came to his senses. "In the leaked version, you haven't added any CGI effects."

"That's right." Duke went on to say, "How does the film show Tony? What about Stark's character, the main thing is to rely on Robert Jr.? Downey's performance and lines ......"

Kevin? Feige took Duke's words on his own initiative, "I remember you told me, Tony? Nearly 70 percent of Stark's lines need to be produced through Robert Jr. Downey's voice acting. ”

After these few words, the solemn atmosphere in the conference room was immediately soothed.

But how to turn disadvantages into advantages is the focus of Duke's words.

He said again. "The leaked version is missing the most important parts of the film, and I don't think it will have an impact on the box office, as long as it is done well enough, it can attract more people to the theater."

Doug? Walter, Kevin? Feige, Pani? Kelis, Jamie? Johnson. All eyes in the room were on Duke.

Instead of looking at them, Duke turned to a small assistant in the corner who was in charge of adding coffee and other chores, and asked, "You have just seen the leaked version of the Internet, what do you think after reading it?" It doesn't matter, say whatever comes to mind. ”

Probably Duke's last words. gave him enough encouragement, the assistant thought for a while, and said, "Although I work at Warner, I have never seen the filming and production of the film, and after watching it, I found out that the film was originally shot like this, and I am curious about how the actors in gray tights and red tights in it became Iron Man, and what it would look like after becoming Iron Man......

From the words spoken by the assistant, it was not difficult for those present to hear that the other party was aroused.

There was a brief silence in the conference room, and Jamie, who was in charge of Warner's distribution department? Johnson opened his mouth to break the silence, "I see what Duke means, there are quite a few people who watch the leaked version of the Internet out of curiosity, and they will also become the cinema audience of Iron Man because of curiosity." ”

"But these people watching the leaked version of the network," Kevin? Feige offered a different opinion, "Most of them should have planned to go to the theater to watch Iron Man. ”

Doug? Walter laughed, "As long as there is not a large area of potential viewers, we can accept it." ”

"It's more than that." Duke gently tugged on the arm of his chair, "The early leak of a big production like Iron Man is definitely big news, even those who are not interested in superhero movies will pay attention to it, and this is where we can take advantage of it." ”

"And the more restricted things are, the more interested the public tends to be."

After saying that, Duke looked at his PR manager, Pani? Kelis has worked with him for many years, and was reminded by Duke, and immediately understood, "Since there is no problem with the leaked version, we can mobilize the media to hype this matter up to the public." ”

Jamie? Johnson said, "Totally doable. ”

"Also, draw up a sternly worded public statement." Doug? Walter said again.

Duke nodded lightly, and then said, "We report to the Los Angeles County Police Department and the FBI, and all the websites that have been reprinted and rebroadcast are the objects of investigation, mobilize our relationships, try to make the FBI investigate with great fanfare, let our media keep an eye on the actions of the FBI and the Los Angeles County Police Department, and report on it in a timely manner." ”

This matter is certainly not so simple, Duke is well aware of this, but those websites can only consider themselves unlucky.

No matter who is behind the scenes, if you want the FBI to cooperate with the news report to a certain extent, this case will inevitably be solved by them in the end.

Duke understands that this can't implicate some people, but in its current form, it doesn't matter who is really behind the scenes, what matters is how the hype becomes a social hot spot, so that "Iron Man" becomes the focus of public discussion.

Next, the two sides discussed the details, what Duke needs to grasp is the general direction, how to implement it, of course, there are more professional people to operate.

The meeting lasted until near midnight, and as he walked out of the Warner Building, Duke suddenly remembered a possibility.

In the past, "Wolverine" was riddled with negative news during the filming, and the audience's reputation was not good during the test screening, but after the leak incident, the public screening achieved relatively good results, which is not a coincidence, but like a well-planned publicity and marketing strategy.

However, this is just Duke's speculation, and now that "Iron Man" is in front of him, "Wolverine" is bound to not enjoy the same treatment as it once was.

As the night passed, the next morning, Warner Bros. and Marvel Studios jointly convened a press conference and issued a public statement on behalf of Duke, Warner, and Marvel through various media outlets.

"Yesterday, a stolen, incomplete, early version of Iron Man was illegally put on certain websites."

"A lot of the special effects shots, voiceovers and soundtracks weren't in this version, and some of the scenes weren't edited. We immediately contacted the copyright protection law department and had the sites remove the content. We've tagged it in the video so we can find the person who leaked the source and offered the download. ”

"Whether it's the person who first leaked it, or the person who spread it later, we will prosecute it in accordance with the law, and the courts have decided similar cases in the past. In addition, the FBI and MPAA have also stepped in to investigate. We are encouraged by the many fan websites that have expressed their support for us and denounced this criminal behavior, which not only harms the production staff who have worked so the film, but also the fans. ”

At the same time, those media outlets with close ties to Warner also began to hype up the incident.

"The famous Hollywood director Duke? The unfinished version of Rosenberg's new work "Iron Man" was leaked on the Internet, which can be called the most serious early leak of a Hollywood blockbuster in history! Warner Bros. has officially reported to the FBI and said that the company will pursue legal responsibility for the leaked version of the broadcast. To be honest, it is impossible to predict what the consequences of this incident will be. ”

Obviously, these media are trying to make this hype a hot topic.

And Time Warner's N specially dispatched a team to follow the FBI agents who handled the case.

and TMZ, a well-known gossip website owned by Warner, has launched many paparazzi to dig deep into every concern of the incident.

Due to the impact of the leak, Warner Bros. and Duke directly canceled the test screening in late April after discussing with Duke, and in the current situation, the test screening is no longer necessary.

In the days that followed, at first only those who followed the entertainment news were concerned, and as the media tracked the report, more and more people were talking about the progress of the incident.

Especially after several actions by the FBI, the "Iron Man" leak has almost become the focus of attention in the United States. (To be continued.) )

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