Chapter 167: Cinema Imagination

"Brother Hao, you go to my office and sit down first, and we will have dinner together at noon." Lin Yuquan nodded first, and then said to Ning Hao and the others who were walking out of the conference room, after everyone left, he asked Ding Zhi to sit down and talk, and he also sat down, and said with a smile: "It seems that what you want to tell me is not a trivial matter, what is it?" ”

"Boss, that's the case, according to the current box office trend of "Red Cliff", when "Red Cliff" is drawn, all the box office will be divided into the account, and our company's funds will be at least 1 billion or more, such a huge amount of money, if you just invest in film and television drama production, you can't use it up at all, and it's too wasteful to deposit it in the bank, so the best way is to find a use for this fund, I seriously considered it, boss, let's build Shuguang Film Company's own theater!" Ding Wei's eyes flashed with longing.

"Build a theater." Lin Yuquan looked at Ding Wei suspiciously.

"Yes, boss, I think theater investment should be the foundation of a film company, after all, the production industry is characterized by high risk and high returns, and the films invested by domestic film and television companies can make less than 10 profits, and film investment is like gambling, before the final unveiling, you will not know whether the money you invest is smart money or stupid money. The cinema industry is characterized by strong sustainable operation, and the revenue of the cinema can provide stable cash flow for the film company. Moreover, after the theater chain reaches a certain scale, the control power in the terminal means the right to speak, and our own films can also get better treatment in the future. Ding Wei couldn't wait to say excitedly.

Of course, Lin Yuquan knows this, his brain is turning rapidly, thinking about the feasibility of this idea, there is no doubt that with the continuous increase of people's economic income, in the next few years, the domestic film market will improve rapidly, and then look at the current situation, he has seen a group of numbers before, as of this year, a huge country, the number of theaters is less than 2000, the number of screens is only 2668, the number of multiplex theaters is even less pitiful, and most of them have backward facilities and equipment, In fact, the current cinemas are mainly concentrated in first-tier cities and a small number of second-tier cities, China's 2800 county-level cities, most of which have no standards, formal cinemas to screen movies, from this point of view, investment cinemas undoubtedly have huge potential.

However, the problem is not without problems, be prepared for danger in times of peace, first of all, the film market is heating up, cinema investment has become a hot project, the first few years are fine, and so on for a few years, cinemas will face fierce competition, resulting in overheating of investment. Secondly, the theater is renting someone else's venue, and once the relocation suffers heavy losses, it can only passively increase the rent in response to the wishes of others. Secondly, it is necessary to form a team of industry personnel with many years of experience in theater operation and management, which is not overnight. Finally, although the revenue of the theater can provide a stable cash flow for the film company, it will take three or four years to recover the cost, and after recovering the cost, although the income is more secure, it is not as much as he makes a movie.

And from the perspective of personal wishes, although Lin Yuquan hopes to grasp the right to speak in the theater schedule, but there is nothing in fact, the core of Shuguang Film Company is production, and the theater chain is only auxiliary, as for the film company without a movie theater is an asset-light company, this is even more nothing, like the eight major Hollywood film companies, what is their core asset, is the film copyright.

The $1.6 billion acquisition of DreamWorks by Paramount Pictures, which was reached some time ago, is a good example, and through this acquisition, Paramount acquired ownership of 59 films in the DreamWorks film library, including "War of the Worlds". MGM, which has a library of more than 4,000 films, including "007", "Mission Impossible", "Gone with the Wind" and "Rocky", was acquired by Sony in April this year for as much as $4.8 billion.

Therefore, as long as a certain amount is accumulated and a large number of copyrights have created high box office or other market revenues, Shuguang Film Company can form a film library of amazing value, which is the most important way for Shuguang Film Company.

Of course, this does not mean that Lin Yuquan will give up the cinema investment project, if it is just a few movie theaters, there is naturally no need for investment, bother and effort, and can't make money, but just like Ding Wei said, once the market share of the theater reaches a certain scale, the situation is completely different, at that time, the income of the theater will really become a cash cow to deliver nutrition to Shuguang Film Company, and have enough right to speak, the key is to grab time, while many people have not reacted or made up their minds in recent years, rapid expansion, Strive to form a strong scale effect in a short period of time and occupy an active position in the future market.

Thinking of this, Lin Yuquan asked in a deep voice: "Of course it's a good thing to have your own movie theater, tell me about your plan." ”

Seeing that Lin Yuquan agreed to his own construction, Ding Zhixi couldn't help but say: "Boss, I have thought about it, since we have sufficient funds, we can spend some money to build theaters every year, for the sake of risk and investment payback period, not too much every year, just build three theaters, the important thing is that each theater must be on the scale, at least more than four or five halls." ”

Ding Value's construction is undoubtedly a very safe approach, obviously he was very thoughtful before, but Lin Yuquan shook his head: "The idea is good, but it is not enough, if you follow your approach, we will only have 15 theaters in 5 years, 60-70 screens, and now there are more than 2,600 screens in China, not to mention that after 5 years, the number of screens we have is only a fraction of it, and we can't make the slightest wave, this is not what I want, and this scale can't talk about any scale effect, since we want to do it." , we have to do our best, otherwise we can't go up or down, and the so-called theater investment will eventually become a drag.

So don't be petty, you must let go of your hands and feet to do, the theater only has full autonomy if the theater line is established, and since the establishment of the inter-provincial theater line needs to have 15 cinemas, then our goal next year is to establish 15 cinemas in the first-tier cities and very few second-tier cities, and each cinema has 8-10 screening halls, the next year, we mainly do the preparation of the cinema line, and so on the year after the establishment of the cinema line, we will be able to open 15 cinemas, with 120-150 screens, A certain scale has been initially formed.

In the next few years, we invest at least 200 million yuan in the construction of cinemas every year, not only first-tier cities, but also second- and third-tier cities will also be included in the key development areas of cinema construction, in short, it is fast and accurate, and strive to have at least 70 cinemas and 600 screens at the beginning of 2011, plus the brand effect of our Shuguang cinema line to join the cinema, at that time we will have hundreds of cinemas, become the leading cinema chain in China, occupy a pivotal position in the industry, By 2015, we will have 150 theaters and thousands of screens, becoming the largest cinema chain in China, on a par with internationally renowned cinema chains such as Oceanex Loews, AMSTheaters, and AMC. ”

In the end, Lin Yuquan's face was radiant, he was infected by his words, thinking of the future scene, Ding Zhi was short of breath, and his heart was indescribably excited.

"Yes, boss, I'm sure that day won't be too far away, and we can definitely do it."

"Next, our first step is to set up a team of industry personnel with many years of experience in theater operation and management, and then they will realize the blueprint of my dream, you collect information for me on all domestic cinema companies and Hong Kong and Taiwan cinema companies, including their management, theater scale, box office, list of outstanding ability, with leadership personnel list, after I return from the United States, to carry out a poaching operation, for now confidential, except for a very few people responsible for collecting information, do not leak the news." Lin Yuquan said slowly as he got up.

"I know that, and I'll start setting up the action right away." Ding Wei also packed up his things and walked out of the conference room with Lin Yuquan.

"I didn't make you wait long, it's almost time, why don't we find a place to eat and chat." Lin Yuquan said as soon as he returned to his office.

"Okay, I'm waiting for your words!" Gao Xixi said unceremoniously.

After the group simply cleaned up, they drove to find a high-end Chinese restaurant, asked for a private room, and chatted about the unfinished topics in the office before, exchanging their respective directorial experiences, but this time it was mainly Ning Hao and Liu Meng's turn, Ning Hao's directorial talent amazed Lin Yuquan, and naturally won the admiration of Gao Xixi and others.

After lunch, Lin Yuquan just went to the supermarket to buy some daily necessities, and then drove back to his villa.

The phone rang for a while, Lin Yuquan picked up the phone, and immediately heard Wang Luodan's babbling voice: "Lin Yuquan, open the door and send you something." ”

"Come right away, you can't be softer, as if I have to open the door for you." Lin Yuquan muttered a few words, got up and went downstairs, and as soon as the door opened, in addition to the smiling Wang Luodan, there was also Jiang Yan with a smile on his face.

"Hey, Rain Fountains!" Jiang Yan greeted him with a smile.

"Come, come into the house and say something." Lin Yuquan didn't have any surprised look, a few days ago, Jiang Yan had already moved to Ziyu Villa to be Wang Luodan's companion.

"Well, I bought macaroons when Dandan and I were shopping in the morning, you can taste it, it tastes amazing." Jiang Yan entered the house and handed the bag in her hand to Lin Yuquan.

"You're coming in too!" Looking at Wang Luodan, who was still moving, Lin Yuquan said angrily.

"The tone of your voice on the phone just now seems to be reluctant to open the door for me! Why are you going to invite me again? Wang Luodan squinted and said.

Lin Yuquan didn't eat this set, and was about to close the door with an expressionless face, Wang Luodan saw it, his face panicked, and he hurriedly rushed in, and Lin Yuquan, who closed the door with white eyes: "It's just a joke for you, do you need this?" Besides, you don't usually make jokes about me? ”

"I'm not as stupid as you, I know it's a joke, how could I be ridiculed by you for being bored." Lin Yuquan smiled and took out a piece of almond cake from the bag, took a bite, and exclaimed: "Yes, it tastes really good." ”

"Although it was paid by the swallow, I bought this almond cake!" Wang Luodan interjected beside him.

"Yes, yes, it's all your credit." Jiang Yan smiled.

The three of them went upstairs and watched movies and chatted in the video room, and soon the two knew that Lin Yuquan was going to Los Angeles again tomorrow.

"Didn't you just come back from Los Angeles? What are you doing this time? Haven't you had enough? "Wang Luodan's curiosity is always so heavy.

"Am I that playful?" Lin Yuquan scolded with a smile, he drank water when he was thirsty after eating macaroons, and then said leisurely: "This time I went to Los Angeles mainly to deal with the special effects of my new movie. ”

"Ahh

"You're going to make a new movie?"

The two exclaimed in surprise, their eyes widened, and they looked at him incredulously, as long as they were actors,

"Hmm." Lin Yuquan nodded, without any concealment: "It is a film adapted from a story in "Strange Tales from Liaozhai", filming will start early next year, and this time the investment is more than "Red Cliff", do you really want to act?" If you are confident in your own strength, you can participate in the audition, and if you make a cameo, although you are far from the beautiful vixen I want, but who makes us friends, you can reluctantly get off. ”

"Cut, who's rare, right, swallow." Wang Luodan recovered from the shock and pouted.

"I think it's good, others don't have a chance to make a cameo!" Jiang Yan said with a wink.

"Sure enough, it's the swallow that is sensible." Lin Yuquan smiled.

Wang Luodan looked at the two of them speechlessly, while Jiang Yan winked at her, and then asked with a smile: "Yuquan, in addition to your new film, does our company have any other shooting plans?" ”

Lin Yuquan didn't understand what Jiang Yan wanted to ask: "Yes, and there are a lot of them!" You hurry up and rest, you should be busy after the year, although there are not many scenes, but whether it is a movie or a TV series, the investment is not small, I believe it is no problem to make you familiar. ”

"As long as there is a role to play, we are not yet capable of truly playing the female number one." Jiang Yan, who has starred in many female leads, said with emotion that a very important factor in the popularity of film and television dramas is the star effect, and the dramas she is starring in now mainly rely on others, "Happiness is Like Flowers" is Liu Ye, and "Our Youth with Nowhere to Place" is Chen Daoming and Tong Dawei, which are not her factors.

"What kind of genre is it?" Wang Luodan asked curiously.

"You know the story of "Deer and Ding", Wei Xiaobao's seven wives in it, you can fight for it, the other is a movie adapted from "Love Call Transfer", there are twelve female characters in it, you can also fight for it, in addition, "New Shanghai Beach" and "Ice is Sleeping Water" should also have suitable female characters, I don't know the specifics, but if you meet the conditions, you will definitely be given priority." It was not finalized before, and Lin Yuquan and the others did not say anything to the outside world, but now that it has been decided, of course, they can sue the two of them.

"Wow!" Both women had a look of joy on their faces.

"Okay, you Lin Yuquan, every time you do this, you don't tell us until now, if you don't ask you, you will definitely not say it again." After Wang Luodan was excited, he looked at Lin Yuquan angrily.

"I haven't decided before, how can I tell you, I'm going to tell you when we eat together after it's settled." Lin Yuquan said with a smile.

"Defend yourself!" Wang Luodan had an expression of I don't believe you, and said to Yanzi: "It's better to get together with Yifei and them tonight to share this good news, and let someone have some blood." Speaking of this, she glanced at Lin Yuquan.

"You're too ruthless, it's okay to get together, but it must be AA, you can't retaliate against you because I didn't sue you." Lin Yuquan glared at her.

"Stingy ghost, so rich and calculating." Wang Luodan muttered a few words, and then called Liu Yifei, Zhu Yawen and others.

In the following time, the two kept asking Lin Yuquan about the situation of film and television dramas such as "The Legend of Deer and Ding", and it was not until about half past four that the three of them rushed to the agreed place. R1152