In recent years, there have been a lot of advertising endorsements of all kinds, and the automotive industry is no exception, from the entire brand image to one of the models. [And the endorsement is also divided into regions, and there are many domestic celebrities who endorse cars, but only in the face of the Celestial Empire area.]

Although it is common to ask celebrities to endorse, I still feel that compared to other industries, car manufacturers are not keen on this, and first of all, there are almost no advertisements for luxury cars on TV. Bugatti hasn't even advertised in China yet, let alone asked celebrities to endorse it.

"Actually, I don't think the influence is good, the main reason is that the price is too high, how many people can afford to drive a 25 million pulley all day? If the price was only one-tenth, I would definitely be able to buy it everywhere. "Find out why Zhang Qiuxi and Bugatti cooperated, Hongdou said so.

Yang Jie said: "Although it makes sense, if it really only sells 2.5 million Bugatti, it is not Bugatti." In their own right, they considered themselves noble, and they had not bothered to publicize it before, as if they had taken it for granted that the whole world should know about their cars. ”

Ye Qingqing followed: "Actually, I think it's true that the influence is weak and the popularity is not enough, and there must be more people who know Ferrari and Lamborghini at the same time than Bugatti." It's useless to raise awareness among the general public, just like Yang Jie said, if you know what, you can't afford it. ”

As a manufacturer, every consumer must be able to afford it, but at least let their products be deeply rooted in the hearts of the people. In this way, more potential customers can be captured. If you don't have enough influence to compete with your opponents, even if you encounter a local tyrant, you will only choose to buy with stronger influence. ”

Hongdou also made sense, Zhang Qiuxi said: "That's why Bugatti made the decision to let me be the spokesperson of the global brand image." The price of more than 20 million is indeed beyond imagination, but there are actually many people in the Celestial Empire who don't treat it as money. Bugatti is not the only luxury car at this price, and the price of Rolls-Royce at a previous auto show dropped by 100 million was still as high as 45 million, and it was not sold the same. ”

"Many sports car brands have models that cost more than 10 million yuan, and even limited editions can be found in the Celestial Empire, but Bugatti has only sold three cars over the years since it entered the Celestial Empire market, which is no longer a problem of too high a price."

To break into a market, you definitely need to investigate. Bugatti can make such a decision, and it must also be determined that with the consumption power of the local tyrants of the Celestial Empire, their results should not be so bad. In this way, it makes sense to spread the word and expand its influence. If it is placed in some poor countries, no one in the whole country can afford it, and no matter how much you expand your influence, it is useless.

It was previously agreed that the premiere of "Fast and Furious" should be a little grand, and it is impossible to have such a luxury car to help the formation. The movie itself is based on drag racing. At the premiere, Bugatti made his debut and rightfully so. The two protagonists, Zhang Qiuxi and Shangguan Jin, rushed to the stage directly one by one.

Unlike other manufacturers, Bugatti generally only has one model on sale, and only after all of them are sold out will a new model be launched. It took several years for the previous model to sell out of 300 units in stock, and now it is the latest model to premiere, in fact, two models of the same type, which debuted at the Geneva Motor Show a few months ago and has sold less than 30 units worldwide.

The hardtop model driven by Shangguan Jin is still called Weihang. And Zhang Qiuxi drove the convertible version, which looked softer. It is named Weihang Grandsport, and it is also known as Bugatti Veyron.

The premiere of the film is the same, but Bugatti's addition is a bit of a noise, in order to show the most respect and attention to the Celestial Empire market, the executives in charge of the Greater China market are personally present. Officially signed Zhang Qiuxi as the spokesperson, and presented a Weihang Grandsport on the spot.

Although this process only took up a short period of time for the entire premiere, it became the most interesting topic, and the hot scene of the movie's release caused countless audiences to go crazy and did not suppress the related topics and reports, and Bugatti's strategy was already very successful in this regard.

At the beginning of the movie, the first thing that comes from the roaring engine is the sound of the engine, which can make people's blood boil just by listening to it. On the wide road, the first thing that catches your eye is the Bugatti's red-bottomed logo, and the other sports cars come into view only after the camera zooms out. As the largest sponsor, the treatment of close-ups also needs to be given.

Driving the car into the belly of the truck in order to avoid obstacles, this thrilling action is not uncommon in drag racing movies, and the movie is not satisfied with it. I saw several sports cars fence the truck in front of and behind, left and right, and the person in the passenger seat jumped on the roof of the car and robbed the truck in such a high-speed movement.

The exciting scenes make the audience adrenaline soar, but this is just an appetizer, like the web novel, the opening is just to attract the audience, and the real exciting scene is still to come. For audiences, this routine, especially in Hollywood blockbusters, is common and familiar for a long time.

As soon as the camera turned to the literary drama, Zhang Qiuxi and Shangguan Jin appeared one after another, at this time the audience didn't know who robbed the truck, and the car driven by Shangguan Jin and her subordinates was not as luxurious and beautiful as the beginning. As the plot progressed, after learning that Zhang Qiuxi was an undercover agent sent by the FBI to investigate the truck robbery, the audience guessed that the group of people at the beginning must have been led by Shangguan Jin.

Shangguan Jin's image this time is also eye-catching, with wheat-colored skin and tight leather pants, an equally tight waistless T-shirt on the upper body, and a shirt tied at the hem on the outside, showing wild and sexy. On the other hand, Zhang Qiuxi, although the role has changed, the image gap is not big, and he is a bit of a limelight, but the audience is satisfied with watching it.

Bugatti appeared again, at this time, both the audience and Zhang Qiuxi in the film affirmed that it was Shangguan Jin who robbed the truck, and after learning about the conspiracy of the Mexican drug lord, he was very anxious to take Shangguan Jin's sister to the rescue. Once again, the battle is on the road, and these are longer and more thrilling.

The two people who know each other and cherish each other are estranged because of Zhang Qiuxi's identity as a policeman, and then they come together because of the behind-the-scenes boss, which is warm and humorous at the same time. Under Zhang Qiuxi's adaptation, the Chinese drama is no longer a urine point, and when the final battle ends, every audience feels happy.

Although he helped arrest the big drug lord who was already in danger of national security, the FBI did not fulfill the agreement, and Shangguan Jin was still sent to court and sentenced to 25 years in prison without parole for any reason. The judge's voice fell, and the last shot was given to Zhang Qiuxi, and then the end credits had already appeared with rock music.

The lights in the theater have not been turned on yet, and experienced people know that this means that the movie is not all over, so I waited patiently for a minute or two to wait for the easter eggs. Shangguan Jin's originally wild image was still bright when he changed into a prisoner's uniform, and he smiled after hearing the roar of the engine while sitting in the prisoner car.

On the other side, Zhang Qiuxi drove her Bugatti and several other people at a rapid pace, and the movie ended here, and it is self-evident what will happen next.

"It turns out that it is not only a simple drag racing movie, but also a popular crime theme, as for understanding why Zhang Qiuxi and them traveled thousands of miles to Hollywood to shoot, it is not just because of technology."

"Friendship, family affection, and the elements that have remained unchanged in Hollywood blockbusters for thousands of years are not missing. Xiangche beauties, thrilling scenes, hurricanes and explosions, a commercial blockbuster should have everything, and every element is controlled just right, Zhang Qiuxi has mastered the Hollywood model of commercial blockbusters to the point of perfection. ”

"Friendly reminder, don't drive to see this movie, or you will be greeted with a ticket. For the safety of your life and the lives of others, please hold back your excitement, pay more attention to the speed limit card, and do not imitate it. ”

As one of the premiere audiences, Ye Qingqing also said: "After watching the movie, I really had the urge to step on the accelerator to the end, and my heart was broken when I looked at the speed limit signs on the street." Shangguan, you must have had a good time this time, I can't imagine that it is so exciting without watching a movie. ”

"Don't be funny, you think I took all the shots?" Shangguan Jin said: "Most of the shots are done by stuntmen, and I just sit in the cab and make a show." ”

Hongdou stared at her and said, "Judging from your expression, I didn't find that you felt regretful, but you couldn't get enough." It's like being satisfied, and you want to ask for it again. ”

“……”

"Are you talking about drag racing?" Zhang Qiuxi answered: "The thrilling scenes are indeed completed by stuntmen, but it doesn't mean that we don't have a drag racing experience, those shots that have been out of the category of drag racing let the stand-in complete Of course, we will not feel sorry, we are looking forward to drag racing and not dreaming of playing with life." ”

Ye Qingqing said: "I want to try it even more when I hear you say this, aren't you planning to make a sequel, let's do our best when the time comes." Speaking of which, we didn't participate in the show this time, but there was no audience to express regret, which was a little unhappy. ”

The easter egg at the end of the film has already indicated that there will be a sequel, and it is very simple to let the red beans join in the filming. Zhang Qiuxi said: "Let's watch it then, don't worry about these now, the audience is still immersed in the shock brought by the film, how can they have time to think about other things." ”

They have always worn a pair of pants, but now "Fast and Furious" only has Zhang Qiuxi and Shangguan Jin, and there will definitely be viewers who express regrets. Of course, maybe it's a long time ago, after all, this is the news that they already knew when they went to the United States, and the stills released to the public are only the two of them. (To be continued......) R527