Chapter 1228: Absolute Dark Horse
"According to our sample survey, 15 percent of the audience in the second round of screenings had just watched the first round of films; Fifty-six percent of the audience called back to persuade friends to come and see; Ninety-three percent of viewers said the film was very good; There are ...... percent"
"Enough!" The young fat manager suddenly yelled nervously. [This article is from]
This roar not only made the secretary who was reporting shut his mouth in surprise, but the other two managers looked at him in confusion.
However, the two managers quickly understood why he was yelling, and they couldn't help but feel anxious.
The elderly manager asked, "How likely is it that the attendance rate will exceed 50 percent?" ”
The secretary glanced at the young manager and replied, "More than eighty percent." ”
Before the young fat manager could refute, the old manager said, "Looks like we're in real trouble." Let's report it to the top management right away, it's better to be prepared now than to rush into this situation. As if to convince his younger colleagues, and as if to convince himself, he added, "You all say that this movie is good, and that 15 percent of the audience still watches it a second time late at night, which means that this movie will definitely be a big hit, maybe the attendance rate will exceed 50 percent, and maybe even reach 60 percent, and it will become a real American blockbuster." ”
The manager in the suit said in agreement: "Yes, it's an American blockbuster, and the audience who will watch the second round immediately does not have this ratio." They should have grossed close to half a million dollars on their first day. Again, they only scheduled two shows, and if they had traditionally shown three shows on the first day, the box office would have been higher. ”
Generally, in order to save money on the release of new films, three screenings will be arranged at night, and then depending on the attendance situation, adjustments will be made in time to increase or decrease the number of theaters in the afternoon of the next day. But this time, "The Sinking of the Petrel" only arranged two scenes. 8 p.m. and 11 p.m.
That posture is very calm, as if it has been broadcast for a good day and has a good reputation for an American blockbuster, and it is stable.
The next day was Friday, and although there was almost no news of "The Sinking of the Petrel" in the media, only a few entertainment tabloids said that the film was good and touching, but because they did not have a large circulation. As a result, not many people paid attention to it.
However, what those film and television personnel don't know is that there is a lot of discussion about this movie among the people, especially young people who have just gone on vacation.
The day starts at 7 p.m., with morning and afternoon screenings of other obscure films. And it was broadcast four times in a row on this day.
To the surprise of many, the average occupancy rate of the 320 cinemas rose from 12.5 percent to 31 percent. And the attendance rate is higher than the game.
The three performances on the second day grossed a total of $1.6 million. The media began to bustle and began to make all kinds of reviews and praises about "The Sinking of the Petrel", some people began to estimate its total box office value, some people began to assert that the film may exceed $50 million at the box office, and of course, there are also senior film critics who believe that although this is a good film, it is impossible to think that the box office value will exceed $50 million. It's an authentic American blockbuster with a box office value of more than $50 million, very little.
The third day was Saturday, December 24, which can be said to be the most golden and golden movie day of the year, and Maple Leaf Film Distribution seemed to hold back its strength this time, starting to show continuous screenings from morning to evening until the early hours of the next morning.
Two screenings were held in 320 theaters across the United States that morning. The average attendance rate was as high as 56 percent, far exceeding the estimates of Universal Pictures' Marketing and Distribution Department, and certainly of 20th Century Fox.
The two companies lamented that if the film continued to develop like this. Both companies will have to come up with at least 300 theaters for Maple Leaf Films to screen "The Sinking of the Petrel," and that will be next week. This is the golden period of this annual movie. You must know that after Christmas and before mid-January next year, as long as the film is not too bad, it can be greatly profitable to show it at any time, and the income in these days is several times the usual income, and now one day is equivalent to more than a week in the off-season.
The executives of Universal Pictures only hope that this high attendance rate of 56% is just a flash in the pan, but because the audience is curious, and it coincides with the best time of Christmas, and wait until tomorrow and the day after tomorrow, this attendance rate will definitely drop down, as long as the average attendance rate of the next two days is not higher than 55%, the average attendance rate of this week will not exceed 50%, because this indicator will be pulled down by the attendance rate of the first and second days.
In the afternoon, the theaters under the Maple Leaf Film Distribution Company showed four consecutive screenings until 1 a.m.
What worries Universal Pictures is that the attendance rate of "The Sinking of the Petrel" continues to soar, especially for this show that starts at half past ten in the evening, many theaters have no tickets to buy, and many audiences ask everywhere where to buy tickets. Cinema occupancy rates in several city centers are as high as 100 percent!
Although they don't yet know what the final average attendance rate of more than 300 theaters will be, professionals can know that the attendance rate will not fall below 68% in a day combined!
More and more media reporters were attracted, more and more citizens noticed the film, more and more people began to inquire and discuss the film, and more people began to buy tickets and wait for admission......
The average attendance and box office value on the third day were finally counted at 3 a.m. on the fourth day after the efforts and inquiries of all parties: 71%! $4.26 million!
These two numbers are like two World War II stones thrown on the heads of the Japanese and stunned the entire Japanese people, these two numbers made many people in the film and television industry roll out of bed in fright.
Of course, the executives of Universal Pictures and 20th Century Fox were not among them, and they were not so frightened that they rolled out of bed. Because they weren't in bed at all, they stayed in the conference room and waited for news while discussing countermeasures.
When these two numbers came, they almost collapsed on the couch in fright: My God, is this still a foreign film? Even American blockbusters can't compare with it, and the box office value in one day is more than five million dollars, which has already exceeded the total box office of many films!
If it is only a single-day box office, not to mention other films and other blockbusters, it is not far behind the most popular "First Blood" now, but when people are on fire, there are thousands of theaters released at the same time to have so many box offices.
At this time, they realized that they really underestimated the film's ability to attract money, and only then did they know the reason why the other party refused to sell the film at that time. The box office is so high in one day that a fool will sell it.
Dark horse! An absolute dark horse!
The blowout continued, and on the fourth day - Sunday, December 25, 1983 - 320 theaters across the United States continued to show back, with an average attendance rate of 88 percent and a single-day box office that crossed the $5 million threshold to a staggering figure of $5.34 million.
At the beginning, many distributors and theaters submitted requests to Maple Leaf Film Distribution Company for release.
Not only are more young people on vacation being aroused, but young men and women are persuaded by their favorite friends to go to the theater to learn how to love each other, but even some old men and women have figured out the film to regain their love or reminisce about their past love. People are starting to make their way to the theater in droves, and many families are on the move.
Not to mention that tickets are hard to find in big cities such as New York and Los Angeles, even tickets in some medium-sized cities are often sold out as soon as they are on the counter. Many people who didn't get tickets simply sat in the ticket hall, talking about the plot and hungry for tickets for the next show or even the next show.
These people are not only talking about the plot, discussing the love of the heroes and heroines, talking about the actors and actresses, but also many people are talking about China, talking about Chinese culture, talking about Chinese scenery, and many people want to go to the filming place - Qionghai Island - to travel, which has become a holy place of love in the hearts of young people, and it has become the most beautiful and desirable place in the hearts of the audience.
Of course, there are also some young people who are humming the theme song "My Heart Is Eternal" in the film "My Heart Forever", which is "my-heart-will-go-on" in English.
This theme song is, of course, Guo Zhuocheng, a reborn who shamelessly plagiarized mainstream Hollywood movies, the famous composer James? Horner's work.
Because Guo Zhuocheng has no special skills in music except for plagiarism, so in order to maintain the charm of the original song, he did not make any changes to this song, and still adopted the Scottish bagpipes with strong national charm, which is melodious and poignant. The melody of the song goes from the initial flat to the passionate, to the lingering and slanderous **, all the way to the final tragic ending, and the short four-minute song is actually a condensed version of the whole film.
It's just that the singer of this song is no longer Canadian female singer Celine Dion, which is really no way to do it, because "The Sinking of the Petrel" appeared too early than "Titanic", fourteen years earlier. Celine Dion is only fifteen years old now, and she doesn't know what love is like, let alone her voice that is unique to mature women.
Guo Zhuocheng had no choice but to give this honor to his future wife - Liang Liang, the most famous singer in China at present.
Compared with Celine Dion, who sang "My-Heart-Will-Go-On" in her previous life, Liang Liang's singing voice is naturally not as good as that world-class singer, but in this movie, she expresses it appropriately, which adds a lot to the whole movie.
Now she has tens of thousands of fans in the United States, and her singing voice is regarded as a natural sound by these fans. So much so that later Liang Liang became a world-class singer, her records sold well all over the world, whether yellow, white or black, they were proud to own her records and sing her songs, especially Chinese songs.
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