Chapter 415: A Generation of Geniuses: Kai-Fu Lee
After Xu Baohua left, Zhang Ning did not relax at all.
If more than a dozen supergiants enter China, Zhang Ning is not worried, it is fake.
If it is an ordinary person, I am afraid that when I hear that so many people are besieging it, I will be stupid.
However, although he was worried, Zhang Ning still had to face it.
Looking up the information of various supergiants in the computer, Zhang Ning continued to analyze it.
First of all, 8848 can be ignored.
Although 8848 was the largest e-commerce giant in China before, after entering the company, 8848 has been surpassed by Penguin Mall. Originally, this was nothing, even if 8848 was surpassed by Penguin Mall, there was still a background. It's just that, in order to go public, in order to cater to the preferences of American investors, the B2B model was actually launched. Don't you know that Alibaba has not made any money in the B2B model, and it has also burned a lot of funds, and 8848 continues to die, so you can ignore it.
On the contrary, EABY is difficult to do, the world's largest C2C e-commerce platform, after he acquires the domestic eBay, he will inevitably take the first step to seize the C2C market. At the same time, Ma Yun didn't know what to smoke, and he also laid out the C2C platform in advance. This made Zhang Ning, who originally entered the C2C market one step later, not knowing what to do for a while.
Could it be that Penguin Mall is also keeping up with the pace and entering quickly?
This can be possible, but now is not the time to enter the C2C market.
It's just that if you don't enter, with the strength of EABY, coupled with the glory of Taobao in later generations, if you want to enter the C2C e-commerce market in the future, I'm afraid it's no fun at all.
In addition, outside of e-commerce, the search space has been challenged.
The entry of Yahoo and Google gave Zhang Ning a headache.
As for Norton, Kaba and the like in the back, Zhang Ning has not entered the field of network security and antivirus for the time being, so he doesn't have to worry too much.
I sorted it out in my mind, although I still had a lot of pressure in my heart, but I didn't have a clue as I first heard the news.
The biggest threat to yourself right now should be Google.
Yes, what other eaby, Taobao, 8848, although also important, but e-commerce in China is still in its infancy, if in terms of importance, far less than search engines. Crucially, e-commerce still relies on search engines. This also made Zhang Ning see Google as the biggest threat.
As long as he defeats Google, even if he doesn't enter the C2C platform now, even if Blizzard's World of Warcraft army is overpowered, he doesn't need to worry too much.
After thinking about it, Zhang Ning began to analyze the specific information of Google China.
The CEO of Google China is Kai-Fu Lee, which is a master, far from being comparable to a guy like Tang Jun from Pheasant University.
During the era of Kai-Fu Lee's rule of Google, Google and Baidu later shared the Chinese search market equally.
On the one hand, this comes from Google's precise search technology, and on the other hand, it also benefits from Kai-Fu Lee's market operation.
It wasn't until Kai-Fu Lee left Google that Google was instantly unaccustomed to China and was completely defeated by Baidu.
I have to say that Kai-Fu Lee is a key figure.
No, Li Kaifu is a talent, and if you want to fight him, I'm afraid you will have to fight for a few years.
It's better to strike first, and before the fight starts, directly remove the guy Li Kaifu.
A hint of sinister appeared at the corner of his mouth, and Zhang Ning instructed Chen Qingqing, "Contact some media and help us send some news." ”
……
Google China.
Kai-Fu Lee, who took over Google China, officially entered China after using a huge amount of money to pull the relationship with the Wu family.
After a review of the formalities, Kai-Fu Lee began their first step with Google China.
Officially launched the Google search engine.
Of course, as Kai-Fu Lee of Google China, he certainly understands that the newborn Google cannot immediately surpass SOSO. At the same time, he also knows that Google, which is imported from the United States, will have a lot of problems in China. For example, Google China's website. google。 Such a website feels a bit complicated for Americans, let alone China.
However, the genius Lee Kai-fu still thought of a way.
He started thinking of ways to use portals like URLs to promote their Google.
This way, users can go directly to their Google interface with a single click, without the need to enter a URL.
On the other hand, this also redeems the disadvantages brought by Google's website.
In the future, if users get used to Google, they can enter it themselves, even if they don't have a web address.
However, such an idea was quickly abandoned by Li Kaifu.
It's not that Kai-Fu Lee thinks this idea is bad, but when he found out that hao123 of the domestic website Daquan portal was a subsidiary of Penguin, Kai-Fu Lee vomited blood.
It seems that Zhang Ning, this guy, is indeed a search genius.
No wonder he was able to defeat Baidu in a short period of time.
Using URLs to bind their search engines and put themselves in an invincible position is really powerful.
However, although he couldn't cooperate with the website, Kai-Fu Lee was also a good man, and he immediately ordered to go down and start the advertising cooperation plan for all small software. That is, small software such as input method software, compression software, player software, etc., cooperate with each other, and when they download and install these software, they are forced to bind their Google homepage.
In addition, they also thought of working with 3721 to modify the user's homepage with 3721, a super killer software.
But unfortunately, no matter how much they offered, Zhou Hongwei did not agree.
Later, Li Kaifu learned that 10% of the shares of 3721 belonged to Zhang Ning.
However, the inability to cooperate on the 3721 side did not discourage Kai-Fu Lee's plan.
Later, he came up with a more classic Internet café binding strategy.
He paid a sky-high sum to contact one-third of China's Internet cafes, and on every computer in their Internet cafes, he tied Google's homepage.
Of course, after doing this qiē, Kai-Fu Lee has not stopped there.
In order to seize the Chinese market and become the No1 of China's search engine, Kai-Fu Lee began a large number of shareholding plans.
The first to invest in the company is the well-known Sky Software Station in China.
Sky Software Station is one of the largest software download platforms in China, and almost 1/3 of users will choose Sky Software to download software. When users use search engines, there are a considerable number of netizens, and they will search for various software and mini games to download. Eventually, the target's address was locked to the Sky Software Station.
Undoubtedly, it is a huge benefit for Google to have search engines bound to download sites.
Of course, it's not just Sky Software that has taken a stake.
After Kai-Fu Lee took a fancy to Sky Software, he took a fancy to Internet Express.
Although downloading software is not popular in China for the time being, and there is no profitability for the time being, Kai-Fu Lee feels that based on the experience of the Internet in the United States. Downloading software will definitely break out in China in the future, and investing in the most popular Internet Express in China is more conducive to their future traffic introduction of downloading software users.
After doing this, Kai-Fu Lee contacted a number of media outlets and began to build momentum for Google China.
There is only one purpose of the campaign, and that is to knock Google China out.
The tactics of building momentum are simple.
Play the Google brand, hit the world's No. 1 search, and hit the world's largest search engine.
Kai-Fu Lee believes that this is very attractive to Chinese search engine users.
In particular, for those users who want to search precisely, they will definitely abandon search and switch to Google.
However, Lee Kai-fu is making a fiery layout, but there is a series of bad news about Lee Kai-fu on the Chinese side.
Jumping from Microsoft to Google, Kai-Fu Lee brought more than just Microsoft technology.
According to rumors, Kai-Fu Lee also brought more than 20 technical elites in Microsoft's real room to Google.
Kai-Fu Lee: A traitor to Microsoft.
Microsoft, when it should take up the non-compete agreement, will not allow Kai-Fu Lee to work in the computer field for three years.
ps: Today's third chapter, a chapter with a change, sorry, it's a little late, no accident tomorrow, and it will continue to be added.