readx;?“ A good driver will never let himself get into trouble. Pen "Fun" Pavilion www.biquge.info If one day I die in a car accident, it must be my own choice. ”

This is a line in "Fast and Furious", which has a feeling of being blown up, but is the car accident a fan? Diesel's own choice, only he knows.

Despite being only a second-tier star in Hollywood, Van ? Diesel is also one of the best in the second line, and as soon as the news of his death in a car accident leaked, the media almost rushed to report it.

"At 15:30 Western time on April 5, the actor of the "Fast and Furious" series, the famous movie star Fan? Diesel died in an explosion caused by a car accident. “

It is reported that the fatal car accident occurred in Santa Clarita, north of Los Angeles. The Porsche driven by Diesel suddenly lost control and crashed into a nearby tree, causing the car to burst into flames. Diesel died instantly. ”

"At present, the Los Angeles police have revealed that the accident vehicle is a red 2005 Porsche Carrera GT sports car, and speeding has been identified as the main factor causing the accident, and the Los Angeles police issued a notice saying that speeding is the main cause of the tragedy of the car crash."

"As for Fan? Whether Diesel took drugs and alcoholic beverages before his death, the Los Angeles police have not yet given a definitive test result. ”

"Fan? Diesel's official instant sharing account confirmed the news, and the original text is - We confirm Fan with a really heavy heart? Diesel is shocked and saddened to pass away in a traffic accident and thank you for praying for his family and friends during this very difficult time......"

In a conference room at Universal Pictures, an assistant picks up the remote control and turns off the LCD screen.

There was silence on both sides of the table, and there wasn't just people from Universal's public relations department. Also David? An executive at Ellison's Sky Film Studios.

Originally, Universal Pictures did not plan to invest too many resources in "Fast and Furious 5", after all, the company occupied a limited investment, who knew that such an accident would happen, they immediately smelled the business opportunities and saw the profitable place.

Anyway. Universal Pictures is the copyright owner of "Fast and Furious", and if the film can be a big hit, they will also benefit a lot.

David? Ellison sat at the conference table, but didn't say anything, his serious face with a hint of sadness, as if he had really lost a close friend.

He knew he didn't have to say anything, not even a reminder. The whole of Hollywood is a profit-oriented business circle, is there Hiss? Ledger and Duke? Rosenberg's "The Dark Knight" is ahead, and Universal Pictures will definitely do something.

And this is indeed the case, in the basic certainty of the range? Immediately after Diesel's death, Universal Pictures executives convened this "Fast and Furious 5" publicity meeting.

"Fan? Diesel's departure. It was our great loss, and we were very saddened by the loss of a friend and important partner to Universal Pictures. ”

The head of Universal's publicity department said sadly, "Fan? Diesel is gone, though. But he should not be forgotten by fans and the public, and Universal Pictures will launch several campaigns. Come to commemorate Van ? Mr. Diesel ......"

Speaking of which, he turned his head to look at David? Ellison, it seems, is asking for advice from Sky Movie Studios.

David? Ellison didn't speak, a Sky Studios executive said. "We're going to fully cooperate with Universal Pictures."

How much of a dead Hollywood star will play a role in the legacy film he starred in?

Maybe a dozen or twenty years ago Hollywood wasn't sure, but Heath? Ledger's contribution to The Dark Knight is well known, and it's now clear to everyone that a dead blockbuster star often contributes to a blockbuster more than being alive.

In the Malibu mansion, Duke sat in his study, frowning and looking at Pani across from him? Kelis and Jamie? Johnson, the two men were also frowning and seemed to be bothered by the problem.

Take a sip from your coffee cup, Jamie? Johnson said, "The headlines in the media for the past two days have been about Fan? Diesel's news and the public's attention were all attracted by the car accident, and the publicity of "The Avengers" was somewhat affected. ”

"I just got the news." Pani? "Universal Pictures and Sky Studios have agreed on the publicity. ”

"They won't let go of this opportunity." Duke sighed softly, "We're going to be in trouble." ”

Like when he and Warner Bros. were in the Heath? Ledger did the same, as long as the interests are large enough, how can capital give up this opportunity?

Duke was just a little surprised, how could the person in the car accident be Fan? Diesel? And the timing is completely wrong.

Although this bald head has not been mixed with the status of the first line, he is also a well-known figure in the circle, why did he die like this?

He couldn't figure it out at all, it could only be attributed to some unknown factors.

However, Duke is not too bothered by it, Hollywood has changed too much because of him, Fan? Diesel's death was nothing.

"Pani, Jamie...... Duke said solemnly, "keep an eye on Universal Pictures and Sky Studios, and the Fast & Furious 5 crew, we're going to face an uphill publicity battle." ”

Fan? The timing of Diesel's death in a car accident is too clever, and the summer season is about to begin, which is the time when the promotion of the movie released in May is at its hottest, and as long as Universal Pictures and Sky Movie Studios are not fools, "Fast and Furious 5" can easily steal all the show.

In fact, just as Duke expected, a game of exploitation? Diesel's campaign to get involved in a car accident has been launched.

As the copyright owner of "Fast and Furious", Universal Pictures took the lead in standing up, and they called a press conference and issued an official statement, "The entire staff of Universal is heartbroken. Diesel is one of the most beloved and respected members of our global family, and his passing is a bolt from the blue for us, for everyone involved in the Fast & Furious franchise, and for countless fans. Diesel's family and supporters send our warmest greetings. ”

Not only Universal Pictures, but in the various promotional activities of "Fast and Furious 5", the crew must talk about Fan? Diesel.

Director Justin? Lin told the media, "I'm so heartbroken that I can't think about anything now, I can't do anything." ”

Paul? Walker even posted a message on instant sharing to mourn Fan? Diesel.

"Brother, I miss you so much, I really can't speak, there is a new angel in heaven. You make people feel your humility from the beginning, and every time you show up, it makes a difference, and we are like brothers. You will always have a place in our hearts, and this memory will never be erased. ”

Johnson, a superstar who has just joined "Fast and Furious 5", also repeatedly mentioned to the media, "In this heartbreaking moment, I bring all my strength, love and faith to Fan? Diesel's family. We will find new strength in His guidance, I love you, brother. ”

Subsequently, all the main actors of "Fast and Furious 5" appeared in the Van ? At the scene of Diesel's car accident, flowers were used to commemorate the actor, and they stood at the scene of the car accident for a long time until they attracted enough media and fans to watch, and then they left contentedly.

A type of promotional planning called sentimental marketing has been promoted by Universal Pictures and Sky Movie Studios.

First of all, Sky Movie Studios summoned Justin? Lin and other production staff plan to add a commemorative special at the end of "Fast and Furious 5", and find a special music company to produce a commemorative song as quickly as possible for subsequent promotion.

After the completion of the special production, Universal Pictures and Sky Movie Studios held fan and media test screenings one after another, and it has to be said that the treatment of the dead and the living in the media and the public is very different.

"Athletic Fan? Diesel throws himself into action scenes that push the limits again and again, and his passionate performances bring people a continuous thrill of watching the movie. Diesel didn't expect this to be his own screen legacy, but his performance deserves the highest praise - Fan? Diesel completes each scene as if it were his last performance. When the end is near, Fan? Dominic played by Diesel? Toletto will finally say goodbye to us, Fan? Diesel retired perfectly in the movie, and the whole scene was arranged very appropriately and tastefully. ”

There was no surprise that there was a chorus of praise in the media, and this voice was almost overwhelming.

Something like' Fast & Furious 5 is right for Fan? Diesel just the right tribute' and other propaganda slogans were even more hyped by the media.

Immediately after, Sky Movie Studios held the "Van ? Duster's Life Photographs Retrospective", exhibited Fan? Many pictures of Diesel since he started his career have attracted the attention of a large number of fans.

Universal Pictures also released the latest version of the "Fast and Furious 5" poster, the two cars split lanes in the dark night, and the tail lights of the cars left light and shadow to complement each other. Diesel vs. Paul? Walker.

The latter also announced the poster on his personal Twitter, and wrote movingly, "The poster makes me want to cry." ”

"It's a fantastic popcorn movie, right? Diesel best compliments. ”

The shock of death is always incomparable, and in just a few days, Fast and Furious 5 is the van? The news of Diesel's "last posthumous work" flooded major social media and information platforms, and the scenery was infinite for a while.

At the latest press conference, Paul? Walker almost burst into tears.

"At the time of the tragedy, I lost my best friend, I lost my brother." He was very emotional when he spoke, "It's a job with love, and this movie is the hardest for me in some ways, because the friendship you see in the movie is so real. (To be continued~^~)

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