Chapter Twenty-Eight: The Slap in the Face Feels Cool!
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Yao Guangbo said with a cold taste at this time: "Although the sales of vacuum cleaners have been good recently, I have heard that some people were frightened by that advertisement. ”
This guy was busy with other things during this time, and he didn't pay attention to that ad for the time being.
He was relieved when he heard that someone was scared by the advertisement, but he didn't expect the changes in the past few days.
So he said it straight now.
"This is a number, you can take a look." Now, Tian Gexin handed over a piece of information to Yao Guangbo.
"What count?" Yao Guangbo actually had a little ominous premonition in his heart.
It seems that this Tian Gexin is prepared? What's going on?
Suspiciously taking over this number, Tian Gexin saw a rather beautiful report card.
It says that some TV stations have given feedback, and they regretted the ratings of their advertisements before, and there will still be feedback on these things.
This is the first ...... Of course, the ratings of this kind of advertising have nothing to do with the advertising itself, many times the advertisements are bundled into TV dramas or variety shows and sold together, and there may be a problem in the middle of the TV station's self-brushing ratings, which may not really explain too much.
Then, there is the recent sales of Haier vacuum cleaners......
Of course, this can't say too much, after all, the number of sales of sea and vacuum cleaners is jù, and no one knows what the credit is, and no one dares to pat their chests and say that this is the effect of that advertisement.
But the next one is quite surprising.
Because there is a number of jù below, that is, it has only been an advertisement for five days, but now it has millions of hits on major video sites.
In 06, because of the Internet and piracy, the life of major video websites was happy and unhappy.
The happy thing is that there is no problem with copyright, and the video sources are quite extensive, but the unhappy thing is that it has never been on the table, and it is difficult to get real expansion.
In this day and age, it is also quite a good thing for a video to reach a million views, and it will be sought after by many people.
But this ad has only been five days old, and it has already received more than 3 million clicks, and there are so many comments!
It's a breathless click-through rate.
And the most important question is, this is an advertisement!
The click-through rate of an ad, multiplied by five, is not excessive.
After all, in normal times, everyone is annoyed when they see the advertisements in the TV station, and it is even very likely that they will directly switch to the TV station to stagger the advertisements.
But now they're going to look at an ad specifically...... It also pushed the click-through rate of the ad to such a high level.
"Really?"
Yao Guangbo, who hadn't paid attention to these things for a long time, seemed to have been smashed by a dull hammer at this moment, and the blood on his face had faded a lot.
"You count jù ......"
He originally wanted to say that Tian Gexin's number jù didn't know where he got it, and he didn't know whether it was true or not, but after a little thought in his heart, he knew that if he said this, it was unreasonable to make trouble to the point that everyone could see through it at a glance, which was really too low-level.
After all, on this kind of occasion, it is impossible for Tian Gexin to deceive himself with a fake number jù, if he really uses a fake number jù, it will be exposed...... That impact is really big, it will subvert some people's opinions, and he won't take that risk.
Thinking of this, Yao Guangbo swallowed what he was going to say into his stomach, and his face became very ugly.
The so-called self-defeating is exactly what it means now.
Looking further down, there are still some advertisers' evaluations of this advertisement, and these things can't be faked:
"Under the soil of China, purely by virtue of creativity to make the advertising wonderful and attractive, Haier Company is also one of the best vacuum cleaners, they dare to do this, so it is successful! The creator of this ad is excellent and capable. ”
"This advertisement of Haier Company should be regarded as a great innovation, which will make many people interested in this vacuum cleaner from now on, this advertising method is incredible, but it is wonderful and moving, and this innovation should also get due returns."
"Domestic household appliances have always been considered to be of low quality and low quality, and even if they are exported, they rarely play the brand of Made in China. Hai Er, the leader of China's home appliance enterprises, when China's home appliance industry is maturing, suddenly such a creative advertisement, young people will be impressed by the creativity of the advertisement, and young people are the backbone of society, they will affect the whole age of people, this advertisement is wonderful! ”
…… Some comments like this verified the authenticity of the previous numbers from another angle, making Yao Guangbo feel that his face was crackling.
At the moment, he really didn't have the face to continue to mess around, and then talk about cronyism, so he sat back on the stool with a depressed expression.
Seeing Yao Guangbo like this, Tian Gexin simply had the feeling that he suddenly ate a bowl of chilled mung bean soup in the hot summer, and there was no need to say much about the comfort in his heart.
"Son, your friend not only didn't bother me, but also made me fight a turnaround!"
This expression made Tian Gexin want to reminisce ten thousand times in his heart.
A lot of things are really cool this time.
Sometimes, there are really two sides to things, and they are also mutually reinforcing, just like water can overcome fire, but if the fire is too strong, it can still turn all the water into water vapor and evaporate directly......
Indeed, Yao Guangbo used his previous words to choke Tian Gexin, and let people talk about Tian Gexin from the side, which was able to receive the effect, but now, everything has been rebounded back, and damage is attached!
…… Walking out of the conference room, many people also talked about today's events, but they all whispered in a place where no one was, after all, in such a discussion voice, there were a lot of ridicule and sarcasm behind Yao Guangbo's back.
"Hehe, Yao Guangbo can be regarded as planted today!"
"This has to say that what kind of leather bag advertising agency did a really wonderful job of advertising! It's normal for such a magical advertisement to have a good effect. ”
"Anyway, Yao Guangbo is a bad move this time!"
"Tian Gexin is still quite powerful, and he has also met more suitable people."
…… Chen Xi's advertisement is indeed really popular, and now on the Internet, ordinary people, professional advertisers, and media people are almost all praised.
They all expressed their praise from the perspective of the innovation of this advertisement, and some people will also say that it is good from the perspective of the shooting of this advertisement.
This is also an affirmation of Chen Xi's directing ability......
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