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Wang Shi, Liu Chuanzhi, Huang Guangyi...... These business tycoons can be invited if they want to.

Like these business tycoons, they are at the top of the whole of China, they are business successes, they are far more successful than those celebrities. At the same time, they don't have much idea about reputation and the like, they just want to focus on making their business bigger and stronger. It's hard to interview him even if you just want to, let alone let them spend so much time coming to the TV station to participate in the production of the program.

Time is money, and they value it as precious.

I have time to participate in the recording of the show, I am afraid that these business tycoons have already completed a lot of business.

However, Zhang Ning shook his head, "Sect Chief, how can you not move." ”

When Zhang Ning thought of this plan, he had already thought about it.

In my previous life, some of the guests invited by the job were the heads of some small companies. Although some of these small companies are okay, they are not super enterprises after all, whether it is this company or their business leaders, their influence is not enough. Therefore, even if it is a good show, it is not particularly watched. Besides, don't disturb if you're not honest is still ahead.

Zhang Ning also learned from this experience, and now he is starting again, and he immediately replaced the original ordinary enterprise leader with a top domestic business tycoon on the invitation to the show's guests. Think about it, not to mention that all these business tycoons have come to this stage, even if it is one of them, it will be sought after by countless people. What's more, in China in 2002, there was no sincerity, do not disturb, if it is launched, he will be the most innovative variety show.

Of course, as for what Zong Liguo said that he couldn't invite them, Zhang Ning replied with a smile, "Director Zong, although these business tycoons have precious time, they may not necessarily accept our invitation to this show." But, I think, these business tycoons are the ones who are the best at calculating the business value. Jiangsu and Zhejiang Satellite TV is also a satellite TV program, if our program is popular, we can spread the culture of their enterprises to the business tycoons on stage, and further promote their corporate brands, I think, they will not consider it. Just like Mr. Huang of Gome Electric, their main business is to sell electrical appliances. Mr. Huang records an issue every week to broadcast on our Zhejiang Satellite TV, which is not a disguised advertisement for Gome Electric. You say, at this time, will Huang Guangyi still come? ”

"Good boy, Mr. Zhang, your plan seems to be very mature, according to this, we don't have to invite them."

"Of course. It may be a little difficult at the beginning, but as long as we make the show popular, make it known to the whole people, and make it more popular than the happy base camp, they will definitely come. ”

"Great, Mr. Zhang, we want this show from Jiangsu and Zhejiang Satellite TV."

"Director Zongming is wise, this is my plan for this show, you can take a look, if there is anything wrong, you can modify it."

"Mr. Zhang, even the plan is ready, it seems that Mr. Zhang is prepared this time."

"Where, where, just a little creativity, where can I compare to you."

"Haha, you kid."

Zong Liguo laughed, at this time, he had already recognized Zhang Ning.

On the contrary, after talking with Zhang Ning for a while, Zong Liguo had a higher understanding of Zhang Ning.

The monster is really a monster, and I really don't know how his head is made, and he actually gave birth to such a genius.

With a sigh in his heart, Zong Liguo opened the program planning book handed over by Zhang Ning.

Program name: Career to job.

Well, it's a good name, it's accurate, and the name is easy to remember.

Positioning: Audience working in China.

The positioning is very accurate, and it is also very popular, and if it works well, it may become the signature program of Jiangsu and Zhejiang Satellite TV.

Program definition: This is a reality variety show about job hunting, composed of the host, corporate guests, and job seekers. The host is provided by Jiangsu and Zhejiang Satellite TV, and the corporate guests are the top domestic business tycoons or successful managers. Job seekers are made up of the general public......

Zong Liguo kept nodding his head while watching.

What the hell is this guy doing?

This planning plan is too professionally written, and people who don't know think it's a TV station.

But this guy is clearly engaged in the Internet.

"Hey, what does this light mean?"

Along the way, Zong Liguo saw another innovative setting.

The stage must be arranged with the position of corporate guests, and a light must be set up on the table at the guest position. When a corporate guest is interested in a job seeker, the guest can keep the light on, and if they are not interested in the job seeker, they can turn it off. Then, after the image evaluation of the job seeker, the interview assessment, and the guest questions, if there are still many guests in the venue, the job seeker's power is reversed, and he can choose one of the guests to enter the company.

This setting made Zong Liguo excited again.

What a new setting.

Zong Liguo never thought that variety shows could still be extended in the way of turning on and off.

The advantage of this is that, on the one hand, it may see that job seekers are popular, and on the other hand, it will not let the scene get out of hand. The bigger benefit is that it's good for creating buzz. For example, when a corporate guest directly turns off the lights, at this time the host can ask the guest, why do you want to extinguish the class, doesn't he meet your recruitment standards?

This deepens the depth of job search programs in a big way.

Not only can he elicit topicality, but he can also make the audience in front of the TV learn more.

Perhaps, in the future, when you have to interview, you will encounter such a situation.

And, it seems, this light is closed in the setting, and he has more other benefits. It's just that for the time being, I didn't think of it. However, no matter what, Zong Liguo admired this lighting setting. He believes that the emergence of such an innovative model may detonate the entire domestic variety show.

Because, such a setting is so new.

Isn't doing a show just to make people shine?

Isn't making a show just to make people remember it after watching it?

It can be said that in this program, he has completely met the standards required by all audiences.

Half an hour later, Zong Liguo stared at Zhang Ning.

Staring at Zhang Ning, he had some hair, and couldn't help asking, "Sect Chief, are you not satisfied with my plan?" ”

"No, I'm completely satisfied."

"What does the sect chief mean?"

"I mean, such an innovative program, Mr. Zhang, you won't give us Jiangsu and Zhejiang Satellite TV in vain."

"Haha......"

It seems that this Zong Liguo is also a wonderful person, Zhang Ning did not mention the conditions, but Zong Liguo mentioned it first.

It's okay, anyway, I didn't come here to help people for nothing, "It seems that the head of the sect is really human, that's right, I only have one request." ”

"What a request."

"I want the naming rights to this show."

To make this show, Zhang Ning also started the brand effect of penguins.

Although in many cases, the brand seems to be of little use.

However, when your business wants to be big and world-class, the brand is important.

Just like Apple and Microsoft, even if they make a random product and put out one of their trademarks, countless people will buy it. Penguin, on the other hand, can only develop innovative, practical products, and users will only consider whether to buy them. Undoubtedly, in the company's competition, Penguin will suffer a lot.

Now Penguin's business is progressing well in all aspects, but after all, it has been established for a short time, and its brand effect is not high.

Not to mention in reality, even on the Internet, many people also believe that the brand value of Penguin is not as good as Sina.

Job-to-job is the first step for Zhang Ning to improve his own brand.

"It's as simple as that?"

"It's as simple as that."

"Deal."

Zong Liguo made a decision on the spot, and a cooperation was officially born.

In the following time, Zhang Ning did not take care of his job again.

He doesn't need to take care of the whole arrangement of the show, he is only responsible for coming up with ideas. Moreover, after getting the naming right, it can be regarded as a successful completion of the task, and what to do in the future will be done by Jiangsu and Zhejiang Satellite TV. It's just that a few days later, Zong Liguo still found Zhang Ning with a phone call.

"Mr. Zhang, something went wrong."

"What's the problem? Is the program review not enough? ”

"It's not, there is no problem with our program review, on the contrary, after the higher authorities knew about our program, they also praised it greatly."

Job-to-job is different from other variety shows.

Other variety shows are either funny for the sake of being funny, or they have some stars to attract popularity.

If it's valuable, it's really not much.

But the definition of job to job is job hunting, full of positive energy, how can the superior review agency not approve it.

"However, we reached out to a few business tycoons in the country. They were interested in our show, but they said they couldn't spare time for the time being. ”

"I guess they don't have time to do it, they want to see the effect of our job dealings before participating."

"I think so."

Zong Liguo nodded, "I can also understand this, they will think that this show looks good, but if it doesn't form a certain influence, then I'm afraid it will delay their time." They're not the first to come over, and that's fine. ”

"Sect Director, what's the matter with your call to me?"

"I'm thinking, since the first few episodes of the show can't call them, Mr. Zhang, how about you top the number."

"Me?"

Zhang Ning really didn't think about coming to power, "I'm not a business tycoon." ”

"Mr. Zhang, don't be modest. Now young people, who don't idolize you. Especially those friends who like to surf the Internet, they use your company's QQ every day. Moreover, the fact that you are so young is a big attraction in itself. Also, Mr. Zhang, if you want the naming rights of this show, it is nothing more than to expand your company's brand. In that case, it might be even better if you come to participate. ”

Zong Liguo's persuasion skills are very strong, and in just a few words, he said that Zhang Ning was a little moved.

"Ok, it seems that the head of the sect has already calculated me, it's okay, I'll participate. By the way, not only do I want to participate, but I also help you pull a cow to participate. ”

"Who?"

"Ding Lei, the richest man in Chinese mainland."