Chapter 851: Game Commentary
After Zion joined, Zhang Ning threw some other staff recruits to Zion.
A qiē is very smooth, with work experience in the Xinlan Charity Foundation, in this area, Zion is also handy.
It didn't take much effort for the entire global esports league to finally look decent.
"Zion, what are we going to do next?"
After some time, Zhang Ning found Zion.
"Mr. Zhang, next, we will expand the exposure of League of Legends. However, it is not the same as the traditional one. I didn't want to organize an esports league in North America first, though, Blizzard did. However, because of the lack of exposure, these leagues have always been paid by Blizzard out of their own pockets. Although, there are some sponsors who have sponsored some teams, but because of the lack of exposure, the game teams cannot provide too much advertising services to the sponsors, and in the end, these competitive leagues have failed one after another. At the moment, there are only a handful of teams in North America that survive. ”
"Well, the problem of exposure, you mentioned it before, what good method do you have?"
"I'm ready to roll out our competition, the first phase, to campuses."
"You're preparing for the Jeonbuk University Esports Tournament."
"Mr. Zhang, why do you know so well."
Zion was amazed.
You know, this plan was decided after he went through field research and research.
Unexpectedly, Zion only said one campus, and Zhang Ning completely understood.
"Young people have always been the main force of video games. Among the young people, students make up the majority. It's certainly a good way to bring the competition to campuses. However, I think we need to make it bigger. The North American Campus Tournament is only North American, and we have to do it globally, which also coincides with the overall purpose of our global e-sports league, the Global College Competition, what do you think of the name? ”
"The Global College Competition, as soon as I hear the name, it makes people's blood boil, if I am a student, I can't wait to join it now."
"Hehe, don't worry. Although the Global College Championship looks like a high-end atmosphere, I think we should first complete our League of Legends e-sports industry chain, which is what you said before, how to make a profit in our e-sports. ”
"Mr. Zhang, I think the road has to come step by step, and if the exposure level goes up, our profits will also come up. I believe that as long as we operate the global college esports league well, there will be countless more merchants to sponsor it. And, I think, it's going to be a win-win partnership, both the esports players and the sponsors, both parties will be satisfied. ”
"I know, Zion, maybe you didn't understand what I meant."
Zhang Ning shook his head, "I have already said before that our global e-sports league is not exactly e-sports. Like I think, the entertainment industry is not just about celebrities. It's the same with sports, they're not just about the carriers. In this, he also involves directors, arrangers, distribution, coaches, TV stations, and offline products...... Wait, this is a complete industrial chain. Through the industrial chain, the entertainment industry is alive, and the sports circle is also alive. I think it's the same with our esports. ”
Regardless of Zion's sluggishness, he certainly knew that the ideas he was talking about were too far ahead of his time.
E-sports leagues can't make a profit, so how can we build the entire industry chain.
But in fact, Zhang Ning believes that if the industrial chain is not built well, e-sports will never be able to rise.
It's just a pity that many people don't realize it.
This is also normal.
Although video games have been developed for many years, e-sports has always been regarded as entertainment and leisure content.
Neither the entertainers nor the game manufacturers that created Zào Entertainment had ever considered such a problem before.
It wasn't until after the emergence of some large-scale strategy games represented by Blizzard that the slogan of professional gamers and e-sports was shouted. It's just that it's useless to just shout slogans, if you don't dig a really feasible road. Professional gamers will always be just a dream, and esports will never be on the table.
"So, when we are preparing for esports competitions, we need to build a larger ecosystem for our esports competitions, so that this ecosystem revolves around esports and continues to promote the development of esports. In other words, we can't just think about the pros in eSports all the time, we have to develop something else. ”
"Like, commentary."
"We want to build a world-class commentary team."
Commentary, not only for certain tournaments, but also for his own commentary when playing the game.
In fact, the commentary has long been stored zài.
During the Warcraft period, many masters, including some rookie players, would upload a lot of videos of their own explanations. Some of these videos are for entertainment, some of the masters are to increase their popularity, and of course, some of the commentaries are to help everyone improve the game.
It's just that most of the previous explanations stayed in interest.
Whether it's a rookie or those masters, they don't do professional commentary. Sometimes they do one issue, and sometimes they don't do it when they're done. Moreover, at that time, the commentary did not have any source of income. In the end, commentary, a very important part of e-sports, has been forgotten to a certain corner.
In fact, in Zhang Ning's understanding.
Commentary is so important.
How many competitions, how many competitions, it is because of the commentary that they have become popular.
Let's talk about football.
Maybe you only supported the Chinese team, and you didn't like football. But when you're watching football live, when you're constantly watching the commentator's commentary, naturally, you also understand the rules of the whole game. Once you understand something. Invisibly, you become a fan of these sports.
It can be said that commentary is an important player in driving the popularity of esports.
Without commentary, the whole game will be uninteresting.
Without commentary, a qiē game will be boring.
Without commentary, the whole game lost its meaning.
However, Zion seems to have thought of a very important question at this time.
"Mr. Zhang, you have considered it very thoroughly, the commentary has indeed been forgotten by many people, and we really need to vigorously support the commentary. It's just that, what about the profitability of the commentary. Do we pay the salary, or do we ......"
"Payroll?"
Zhang Ning shook his head like a rattle, "I said that I wouldn't invest too much money in our esports. It's not that I don't want to vote, it's that I don't think it's necessary. Explain how it could not be profitable, perhaps not profitable before. But now, not necessarily. Zion, you know, it's the age of the internet. Why don't you insert an ad during the commentary? ”