Instant messaging, search engines, e-commerce.

The three major businesses that Zhang Ning attaches the most importance to have no chance.

Zhang Ning was not shocked and secretly sighed pity.

It is still too late to enter the global market, and if it had been earlier, it is estimated that this would not be the case.

Zhang Ning shook his head.

It's just that it can't be helped.

Of course, in addition to these, there is also the mobile phone and computer business that Zhang Ning attaches great importance to.

Whether it is a super mobile phone or a Shenzhou computer, Zhang Ning has already begun to lay out.

However, these two major businesses have not been in for a long time, and hardware is an area that is extremely needy of technology.

Zhang Ning was also unprepared for this piece and could not enter it for the time being.

It seems that I had to push the penguin video first.

Although video websites are not Zhang Ning's top priority business, video business can attract a lot of traffic.

As long as the IP is absorbed, it will be convenient to enter other markets in the future.

……

After instructing Chen Qingqing to make the English version of Penguin Video framework first, Zhang Ning studied the way out of Penguin Video.

Undoubtedly, it is easier to make a video than to do instant messaging, search engines, and e-commerce. After all, the video has not attracted the attention of global giants, and Zhang Ning also has some experience in Japan and China in the video section.

However, it is still not so easy to get into this part of the business.

Especially for the U.S. market, if you win the U.S. market, it is equivalent to winning the global market.

YouTube, Yahoo Video, Online Videos.

There are currently three major video operators in the United States.

The first is YouTube.

Of course, YouTube here is not a Japanese YouTube.

YouTube was first born in the United States and has subsidiaries in dozens of countries and regions around the world.

YouTube Japan is nothing more than a subsidiary of YouTube.

If you talk about YouTube's position as a video site, it is the same as Google's position on search engines.

Even if YouTube does not have a monopoly, such as in China and Japan, it was taken down by penguins, but it is actually similar to a monopoly.

In second and third place are Yahoo Video, as well as AOL Video Online

As global portals, Yahoo and AOL are the most important portals in the United States.

Their status is equal to Sina and NetEase in China.

Moreover, Yahoo and AOL are much bigger than Sina and NetEase.

Yahoo, in particular, is the king of global portals.

Although the video business of these two major websites is not very good, relying on their strong portal traffic, their video business also occupies an important position.

However, the way Yahoo Video and Online Video rely on portals to import traffic also inspired Zhang Ning.

Penguin videos can also be implanted into the secondary page of Facebook in this way.

In this way, there is no need to worry too much about traffic.

However, being attached to Facebook does not really promote Penguin Video.

A video site should have the core content of the video site, even if you can attract some traffic. However, if he does not have his own advantages, then he is unlikely to be watched by too many people. Just like Tencent, Baidu, Sina, Sohu...... Portals and other unanimous portals, supergiants, are also doing videos. However, their video business is not as good as Youku, Tudou, and even LeTV.

Undoubtedly, video content is key.

……

youtube。

YouTube is headquartered in California, and its founder is also a Chinese-American - Chen Shijun.

When YouTube went public, it also caused a wave of madness.

Many people say that Chen Shijun is Yang Zhiyuan's second.

If it weren't for the fact that YouTube is not as well-known as Yahoo, I'm afraid that Chen Shijun's fame would have been known all over the world for a long time.

But even so, Chen Shijun is also very well-known in California.

Because he is also very young, yes, he was born in 1978, and he is only in his 20s.

"Shijun, we have to immediately open a video business in Taiwan, and strive to expand our video website to every corner of the world."

Co-founder Kelly walked into Chen Shijun's office and said to Chen Shijun.

It's just that Chen Shijun at this time is frowning.

"Kelly, I think we should take a break."

"Hold off?"

Kelly shook his head, "No, the Internet is developing too fast, we can't quickly grab the territory, then, the new companies in these areas may squeeze into this market." On the Japanese side and in China, because of this. ”

"Kelly, listen to me."

Chen Shijun opened the copy, "It is precisely because we have expanded the subsidiary business so quickly, although it seems that our YouTube has become very powerful in a series of expansions. But, internally, only we know, we are actually very vulnerable. The failure of the Japanese side of the business has already sounded the alarm bell for us. If we don't pay attention to the content of our videos, then even if we go global, we will be beaten by local companies. ”

Chen Shijun looked at the copywriting record made by the previous investigation in his hand, "Penguin Video, in Japan, in a few months, has seized our YouTube market, I feel very sad. At the same time, I was very worried. ”

"Worried?"

Kelly shook his head, "Shijun, you're thinking too much. On the Japanese side, our business lost entirely because the penguins were hooligans there. You asked him to come to us in the United States, does he have the ability to compete with us? ”

"Well, they're hooligans on the Japanese side, but what about the Chinese side?"

"Aren't we going to enter the business in China before? It's just, but didn't you also say that the penguins have almost monopolized the entire Internet on the Chinese side, and we don't have a chance. However, Shijun, although it is a pity that we have not entered the business on the Chinese side, we should enter other markets that we can enter. For example, table bends. It is a more developed region than China, and it has a very promising market. ”

"No, Kelly, I've already explained to you that we can't expand like this anymore. And, I feel, we're already in crisis. ”

"Crisis?"

Kelly was amused.

"Chen, I know that you Chinese have a tradition of being very cautious. But, you see, in China, no, even in the world, there is no company that can compete with us YouTube. Yahoo Video vs. Online Video, heh, they're just staying on American soil. Besides, many people in the United States say that his video inside is terrible. If they don't have traffic import from the official website, no one will get in at all. ”

"Oh, you're talking about Google?"

Kelly seemed to understand all of a sudden, "Google seems to be interested in entering the video business, and it has wanted to buy us before." There are some dangers in saying that. ”

"Nothing to do with Google."

Chen Shijun shook his head.

"Google has no experience in making video sites, I'm talking about Penguin Video."

"Penguin video!"

Kelly was a little crying and laughing, "God, Shijun, I just said just now, do you really think that Penguin Video dares to come to our United States and compete with us?" ”

It's just that before Kelly's words were finished, Chen Shijun's secretary knocked on the door and came in.

"Mr. Chen, Penguin sent an email, saying that they wanted to visit our youtube."

After the secretary finished speaking, Chen Shijun couldn't help but smile bitterly, turned his face, and looked at Kelly, "Kelly, look, they're here." ”