The North American film market is booming, with new films coming out every week, but it's hard to reconcile, not everyone likes the same film, and in order to attract fans and even the general audience to the cinema, pre- and post-screening publicity is very important.

From a certain point of view, publicity is to stimulate the curiosity and interest of potential audiences, and attract audiences to enter the theater to contribute to the box office.

And the purpose of Duke Ken standing in front of the screen and confronting film critics is to create hot topics and promote publicity.

"Independence Day's" extremely low professional ratings and super high audience reputation and box office figures constitute a peculiar landscape, if this topic is stirred, it will inevitably arouse the curiosity of quite a few people - why do so many people watch a film that is so badly evaluated by film critics? How catchy or bad is the young Dukr Rosenberg's film to cause such controversy? Why does the director rarely fire at professional film critics, just to fight back or to have great confidence in his work?

This is one of the most commonly used propaganda methods of Bang Bei in the past, and the more fiercely he quarrels with film critics, the more audiences will enter the theater.

Although the Internet cannot be applied to actual propaganda for the time being, the media platform behind Warner and Fox is powerful enough to detonate the topic with a light yì.

As for the actual effect, the most reflective of this is the statistical jù.

On Tuesday, July 5th, with the end of the Independence Day holiday, all released films will inevitably usher in a box office decline, and the single-day box office of "Independence Day" will drop directly to $9.27 million!

Duke's appearance on Fox was Tuesday night, and the show not only reached the homes of Guò, the fourth largest television network in the United States, but was also hyped up by Time Warner and News Corp. the next day, and went straight to war with the critics who still attacked him and "Independence Day," attracting the attention of a large number of enthusiasts, and many curious people also went into theaters to see what the film that caused such a heated brawl was like.

On Wednesday, although it was still a working day, the box office of "Independence Day" ushered in a slight increase, collecting $12.53 million in a single day! By Thursday, that number had climbed slightly again, reaching $13.49 million!

Later, a survey was transferred to Duke, and nearly 20 percent of the audience surveyed had no plans to watch "Independence Day" and walked into the theater out of curiosity.

The hype was exactly what Duke wanted.

The film has received a total of $116.93 million in North America in the first week of its release, and while successfully breaking 100 million, it has also set a new film history record - becoming the fastest film in North America to break 100 million in six days.

The box office of "Independence Day" is strong, and the studios and distributors of Independence Day also have the capital to ask the theater side for additional screenings, and the three major theater chains of AMG, Emperor Entertainment and National Artists have also promised that some of the screens vacated this week will be scheduled for "Independence Day".

The theater side is not stupid, "Independence Day" has rebounded strongly in the past two days, and the topic has been hyped to a strong point, and Duke and film critics are almost at a meeting, and it would be stupid for such a popular film not to continue to expand its screening and increase revenue.

The nearly 200 new cinemas are enough to make Independence Day Studios laugh, while other films, especially this week's new ones, are inevitably affected.

"This is Colombia, I'm Ralph ......"

In the office of Sony Columbia Pictures, Ralph, the deputy director of distribution, was yelling into the phone, "Why has the number of theaters promised by AMG Cinemas to "The Shawshank Redemption" by forty? We have an agreement! Yes, it was a floating agreement, but we were in the first week of release, and they were already in their second week......"

Hearing the apology from the other side, Ralph hung up the phone unwillingly, dialed the number of the Imperial Cinema Company, and after another dispute, he finally returned in vain.

After calling several theater companies in a row, Ralph didn't get the results he wanted, and the chain reaction brought by the super hit of "Independence Day" was unmistakable.

Although everyone thought it would be one of the biggest hits of the summer, the popularity far exceeded expectations, breaking the North American record in the first week, and even exceeding Sony Columbia's highest estimate of $45 million.

It's hard to say now, between Dukr Rosenberg and the film critics, because "Independence Day" ignited the war, the two sides rely on their respective supporting media, and are engaged in an extremely eye-catching public opinion war, resulting in many people who were not potential viewers of "Independence Day" also buying tickets and entering theaters, and the momentum has continued to the present, which is bound to impact all films in the same period this weekend.

Because of the "Independence Day" robbed of nearly 200 theaters, "The Shawshank Redemption" can only be opened in North America with 1900 theaters, although I don't feel too second in my heart, and I don't think that his company's films can compete with even the second week of "Independence Day", but Ralph believes that "The Shawshank Redemption" is not a problem to overpower "Forrest Gump" and "The Lion King" for three weeks.

After all, the film critics' special session got an unprecedented high score, and the audience reputation for the test screening in June was not bad......

After several large-scale publicity in a row, and the film critics fired in the air, Duke felt more tired than when he was making a movie, but he was in a very good mood, after all, it was quite good that someone sprayed him and he could spray it back, and the publicity effect brought by the spray was also excellent, and the box office that rose against the trend on weekdays is the best proof.

Such publicity and hype also brought high attention, he was at the door of his apartment community in North Hollywood, there were paparazzi squatting, fortunately he was just a director, not a star actor who attracted much attention, and the number of paparazzi was extremely limited.

"Independence Day" is about to enter its second weekend, and Duke is no longer worried about the box office trend, and this week's biggest investment and promotion of the film will not have an impact on "Independence Day" at all.

With his busy work at an end, Duke plans to relax this weekend, he's been on the tight for too long.

I looked through the phone's address book and found a number from it, and as soon as Duke dialed it, a surprise sound sounded in the earpiece.

"Is that you? Duke? ”

"Hi Sally, it's been a long time since I've seen you, do you have time? Eat together in the evening. ”

"Okay."

"Where are you? I'm going to pick you up? ”

"I'm in acting class...... It's over soon, come over here, at Andrew Acting School in Burbank. ”

It seems to be the one where Scarlett Johansson is? With that in mind, Duke left the studio.

Half an hour later, the black Bentley stopped in the open space in front of the school gate, looked at the time, Duke pushed the door and got out of the car, stood aside and looked in the direction of the school gate, waiting for Charlize Theron to come out.

This place is not unfamiliar, he has been here a few times before, and Scarlett Johansson is also taking acting classes here.

As soon as he thought of this, Duke suddenly heard the sound of someone kicking the tire on the other side of the car, and the other party seemed to have a grudge against him, kicking one after another, making a soft 'dong dong' sound.

"Scarlett!"

Duke turned his head, and even though he could only see the blonde hair on the top of his head, he recognized who it was, "What are you doing?" ”

"What are you doing here?"

The little blonde girl walked around from the front of the car and looked straight at Duke, as if she was not in a good mood, "Are you here to pick me up?" ”

After saying that, she blinked her eyes and seemed to become a lot happier.

"I have a date with a friend." Duke looked at Scarlett and turned his gaze back to the school gate, "She's also taking acting classes here." ”

"Who? Do I know each other? She turned to Duke.

"You don't know." Duke had already seen Charlize Theron's tall figure, "Scarlett, who's going to pick you up today?" ”

"Daddy said he'd pick me up."

The little girl pointed to her children's watch, "But I waited outside for half an hour and didn't come, and he was late again!" ”

Probably hearing the sound of high heels behind her, Scarlett looked back and asked weakly, "Can I go with you?" ”

"My dear, your father is here and you won't be able to find you."

Hearing Duke's euphemistic refusal, Scarlett pursed her lips and muttered, "He won't!" I haven't seen him in a week except this morning! ”

"Hi, Sally."

Seeing Charlize Theron coming over, Duke beckoned to her, looked at Scarlett standing in front of her, and couldn't help but have a headache.

"It's ......"

Coming to the Bentley, Charlize Theron looked at the little girl with some curiosity, and just when Duke wanted to introduce him, Scarlett's eyes flashed, and she directly grabbed Duke's sleeve.

"Dad, let's go home." She didn't look like she was acting at all, "Mom is still waiting for us at home." ”

"Dad...... Father? ”

Charlize looked at him with a look that could only be described as shock, and Duke tilted his nose in anger.

"Scarlett, stop messing around!" Duke tilted his head to look at her.

"I'm not messing around, what I said is true." The little girl tilted her head, avoiding Duke's sharp gaze, "Mom is really waiting for me to eat at home." ”

She ...... It can't really be your daughter, right? Charlize Theron seemed to see a little bit of an eyebrow.

"This is my mother's goddaughter." Duke explained helplessly, "Her name is Scarlett Johansson, you can call her Scarlett." ”

Duke couldn't have left her here either, and asked, "Scarlett, do you have your dad's phone?" ”

"Here you go."

Scarlett took out a sign from her body and handed it to Duke, Duke took out his mobile phone and dialed the phone number on it, and after connecting, he said a few words about the situation here, and at the same time his eyebrows were furrowed.

"Well, Mr. Johnson, I'll send Scarlett home."

After hanging up the phone, Duke's brows furrowed even tighter, and the other party agreed without even asking who he was! R1152