Chapter 205: Soaring Popularity
In fact, the questions of foreign journalists are really sharp from a certain point of view. ~Top Novel, x.
However, it is not a problem for Chen to deal with these things on his own.
After the fusion of the two souls was completed, many things in Chen Xi's body had a huge improvement, especially that kind of learning ability, and there was a feeling of crazy inflation, so he actually didn't stay in the United States for long, but his English speaking level and some daily film professional conversations, he didn't need to translate at all.
For example, now, Chen Xi can also use English to perfectly express his meaning.
After foreign journalists, Chen Xi could not answer a single question from a Chinese reporter, so he designated a Chinese reporter to ask his own questions.
"Director Chen." The reporter's question was in Mandarin: "As the first director of a Chinese-language film to win an award at the Toronto Film Festival, how do you feel now?" There is about the first. ”
The first director, this is indeed not a small problem, and it is easy to hype it up.
At that moment, Chen Xi smiled slightly and said: "Actually, I am more excited, because this award represents a lot of things, of course, it is also an affirmation of me, an affirmation of the 'action movie fundamentalism' I envisioned before, and I hope that my exploration can bring a new inspiration to Chinese action movies......
Chen Xi's conversation has a bit of a sense of self-sacrifice, but seriously, his statement is not wrong, and this is indeed the case.
Chen Xi is indeed exploring the path of Chinese action films, exploring a path that may be different from before.
For now, this path is also feasible!
Of course, in terms of sustainable development, Chen Xi is not too good to say.
Many of the future trends may have to be explored by others on their own, looking for a path, after all, movies have been around for more than 100 years, but there are still many new things emerging one after another. These new things are slowly being explored.
…… Soon, on the Chinese side, Chen Xi's award in Toronto has completely appeared in front of everyone, this incident has caused a big response in the film industry and people who pay attention to the film, this time there are indeed a lot of people who pay attention to the Toronto Film Festival, they learned about this matter, at first they couldn't believe it, but then they were excited.
Finally, we have such a director and such a movie!
For everyone. It's really exciting.
"It's amazing! Chen Xi's "Raid" was silent before, but I didn't expect to make such a big move in Toronto, in Toronto, many directors who have become famous can't do it, Chen Xi, come on! Now among the new generation of directors, he is the most optimistic! His "Embroidered Spring Knife" is also very popular now, and I look forward to him being able to make his film career take off one after another. ”
"Chen Xi is worthy of being the director that many of us are looking forward to the most, and he is also the most promising of all the post-80s directors. Especially when other Chinese-language films have all failed, and he is the only one who succeeds...... Come on! ”
…… In China, there is a hustle and bustle!
In later generations, there was a relatively successful movie called "Fireworks in the Day", which actually did not sell in any way. The actors are ordinary, the directors are ordinary, and there is no particularly strong blockbuster atmosphere, this kind of literary film basically has no market in China. Don't look at Zhang Guoshi's "The Love of the Hawthorn Tree", which can hit nearly 200 million, but it is Zhang Yimou...... No one else could compare to him.
But at this time, "Fireworks in the Day" was at the 64th Berlin International Film Festival. Won the Golden Bear Award for Best Picture and the Silver Bear Award for Best Actor......
This kind of award not only made the European copyright of this film a big hit, but also after returning to China, the film company was actually not good at hype, but it still made the film get a box office of 100 million in China and made a lot of money, which is the power of winning awards!
Therefore, soon, Long Songyun in China began to ask Chen Xi if he wanted to take the opportunity to hype "Raid".
Chen regretted that this matter was a little tangled.
It's a waste of such an opportunity if it's not hyped, but if it's hyped...... It is likely that the cost will not be recovered, because it should be impossible for "Raid" to be released in China, even if it is really released, many things in the middle will have to be cut, which may make domestic audiences have some thoughts: It turns out that this film is just like that, I really don't know how it won the award! Therefore, on the whole, Chen Xi still thinks that China should not be on it.
But after careful consideration, Chen Xi still decided to hype it, but not from the perspective of "Raid" but from his own point of view, hype him as a person, Chen Xi is now a little happy about this hype of himself, of course, if the hype has no works, it will become some blanket stars in later generations, and it is easy to be caught in the weakness, but Chen Xi is different...... He has works!
"People in Embarrassment", "Embroidered Spring Knife", and "Raid" are relatively commercial films, not works, but Chen Xi still has many films in his head that can be called masterpieces, which will allow him to gain strength that matches his fame and status.
And now that "Embroidered Spring Knife" is being released in China, "Thirty-three Days of Broken Love" will be released in a month or two, the greater Chen Xi's fame, the greater the help for these two movies, so now Chen Xi still asks Long Songyun to invest 50-1 million yuan to implement it, and maximize the influence of this matter.
500,000 to 1 million funds, if put in a few years is nothing, put into the Internet speculation market may be very short time...... But in this year, if it is purely used for hype, this can almost be said to be a huge amount of money, and the effect it can bring is also amazing.
After all, it's hard to see a real and quantifiable return on this thing, and it's hard to get a response that can be put on the surface whether it's useful or not.
So there aren't too many companies and individuals who are really willing to plunge into the hype in this way.
In this kind of online hype, deep space film and television are becoming more and more familiar, so Chen Xi does not have any doubts about the influence of this matter, and he believes that it will not be long before these things will show their energy.
After "Raid" won the award at the Toronto Film Festival, Chen Xi's affairs in the United States are over for the time being, and the next release and release will be handed over to Xiguang and the staff sent by Deep Space Film and Television to solve it together.
At that time, Chen Xi will only play a gatekeeping role, and there is no need to really participate in it, and many things can be left to everyone.
After "The Raid" won the Toronto award, the film's highest copyright offer in North America has reached $1.14 million! This is a pretty good number, if you follow this transaction price, the cost of "Raid" will also be recovered by nearly half, and when the time comes, if you sell some more overseas, you should be able to barely recover the cost, and Chen Xi's fame has also stayed, but Chen Xi doesn't want this, he needs to let this movie be released in theaters in North America, and show its value in the real collision of knives and guns.
In the past two days, because of the Toronto Film Festival, the popularity of "Raid" has also soared, originally Chen Xi They were hyped up the movie "Raid" in North America, because of this award in the past two days, the hype has become much easier, and the theaters that may not accept such a movie have now even begun to call and take the initiative to negotiate.
However, this kind of hype requires a large amount of money, but after all this money is invested, Chen regrets that they have spent a total investment of 20.47 million yuan on "Raid...... This is an astonishing number, and it has become the film that Deep Space Film and Television has invested the most so far, which also means that it is already difficult for "Raid" to recover its costs.
But there are still things that have to be done......
After arranging these things, Chen Xi returned to China and set foot on this land again, Chen Xi felt a little like he had returned home, or it was comfortable here, and it was okay to hunt for curiosities in those places abroad, but it was definitely not okay to live for a long time.
Chen Xi has just returned to China, and now "Embroidered Spring Knife" has been released in all major theaters! After all, although "Raid" won awards abroad, and they have also seen a lot of praise, they have not seen it in China, so everyone can only shift their attention to another action movie that Chen Xi, not to mention, "Embroidered Spring Knife" was actually very popular in China before......
In this way, on the first day of the release of "Embroidered Spring Knife", the number of films has reached a very good 31.7%, this scheduling rate is simply overwhelming, of course, in addition to the reason for the movie and Chen Xi itself, another reason is because there are basically not too many good movies in September, which is a relatively sluggish period for the theater chain, plus the Olympics have not been too long, so the number of films in "Embroidered Spring Knife" will be so high.
With such a film schedule, counting this September's schedule, everyone estimates that "Embroidered Spring Knife" may get more than 5 million first-day box office on the first day! This is also a very good number, although it doesn't seem too high compared to the number of films, but in this year, the first day of five million is already a number that only big directors have, and many directors can only dream of this kind of number! (To be continued......)
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