72_72291 "Hugo Lancaster Invades Britain!" ”

This is the "Times. times)" The next day's front page headline, under the headline, Hugo stood at the entrance of the cabin smiling and waving a large photograph, clearly visible, as if the supreme leader was coming.

There is no doubt that many media have reported the news of the arrival of the "Independence Day" crew in the UK in the most conspicuous, exciting and grand way today, and even the countries on the main European continent are not willing to miss such an opportunity, Germany, France, Italy, Switzerland, Spain, the Netherlands, Belgium, Poland and other countries have reported the unparalleled welcome at Heathrow Airport for the first time, which also makes the "Independence Day" crew's publicity in Europe the most sensational news in the third week of July. And among them, the headline of the "Times" is undoubtedly the most eye-catching.

It's not about how unconventional the title itself is, it's about the heritage of history.

In 1964, the Beatles set foot on American soil for the first time and received an unprecedented welcome at JFK International Airport, a crowd that continues to be talked about today, 30 years later. At that time, the Beatles set foot on American soil and set off a frenzy, which was not only the achievement of a rock band, but also the collision and exchange of British culture and American culture, and thus opened an era of mutual influence, communication and integration of popular culture around the world, which is a moment worthy of going down in history.

The New York Times reported the incident with a nationwide headline, "The Beatles invade America!" ”

Now, thirty-two years later, The Times has once again copied the headline, "Hugo Lancaster Invades England!" "This is not only a tribute to the Beatles, nor is it just an affirmation of Hugo, but also an interpretation of the entire history and culture.

Hugo's visit to Britain with "Independence Day" this time is obviously not just as simple as promoting a movie, which marks that after years of hard work and attempts, Hollywood commercial films led by commerce and oriented interests have finally begun to break down the cultural barriers in Europe, so that the European literary film market has gradually opened its mind to Hollywood - and it can even be said that it has opened the door to the capital of Wall Street. The "Independence Day" in the European market can be seen as Europe's attitude towards Hollywood commercial films in the next decade.

In addition, the controversy that "Independence Day" sparked in North America -- about cost, about investment, about computer special effects, -- actually went deep into the marrow of the European continent. Although the European land has always been the best soil for art films, commercial films have always existed here, and with the characteristics of each country and region, it has developed its own special path. Now, Europe, like North America, is facing a technological revolution. The impact of life.

The birth of the computer industry and the Internet has become the focus of heated discussions in the whole society in the past few years, and many authoritative figures believe that vigorously developing the digital industry will bring the earth to the end of the world, and computers will destroy mankind without much effort. But even so, the development of science and technology has come to this day inexorably.

The impact of computer special effects on the film industry is actually a microcosm of the background of the entire technological process - this is a proposition with the significance of opinion leaders. Just like the influence of opinion leaders on social opinion, the strong influence of the film industry has made "movies" become opinion leaders, and the significance of technology to movies will inevitably have an impact on the significance of technology to society.

As a film, "Independence Day" cannot represent the entire film industry, but it appeared in a special period and became a prelude to unveiling the blueprint for the future with a special attitude, so the "Independence Day" movie carries more than the success or failure of a commercial film, and the "Independence Day" entered Europe to publicize, and it is not just a Hollywood movie released in Europe. This is one of the microcosms of the whole era, the whole history, the whole society, and it is precisely the epitome that attracts the most attention.

"Hugo Lancaster invaded Britain", this sentence shouted by the "Times", undoubtedly truly echoes the turbulent waves set off by the Beatles back then. From the United States to the United Kingdom, from the New York Times to The Times, 32 years of echoes have imprinted the imprint of time on this slogan.

It's just that no one can answer how much impact this "invasion" can have and how much changes it can have on the course of history, and only wait for time to give the final answer. But what is certain is that this time Hugo actually invaded England.

The next day, the first official press conference of the "Independence Day" crew in London attracted more than 500 reporters from as many as 300 media, not only the whole of the United Kingdom, almost half of Europe was mobilized, and reporters from various countries flocked to London, so that this city that has suffered from history once again bears the weight of history, and the whole press conference scene is extremely lively, making London the focus of global attention.

The "Independence Day" publicity event in London was in full swing, and then, the entire crew members attended the grand premiere of the film in London, and more than 1,500 spectators arrived at the scene that night, and the premiere that lasted for two hours was even more joyful......

Following the premiere of the film in Los Angeles, London once again gave the premiere a new meaning, making people deeply feel the power of the "Independence Day" film, and more deeply feel the powerful appeal of Hugo now.

At this moment, the only thing that can be compared to the bustling London is estimated to be the North American box office. While the crew of "Independence Day" was working hard in London, the North American weekend box office figures for the third week of July were already about to be released.

Briefly, only briefly, people shifted their attention from the British Isles to the continental United States, hoping that the box office of "Independence Day" would be a miracle again.

Before the release of "Independence Day", major film companies more or less avoided this work when arranging schedules, regardless of whether they were not optimistic about the box office progress of this film, but it is undeniable that as a work with an investment of more than 100 million, no one can judge that this is a work that is doomed to failure, not to mention, Hugo's box office appeal is still feared by everyone. Therefore, in the first week of July and the second week of July, the released works are relatively weak.

But in the third week of July, it is already the third week of "Independence Day" release, especially with the Independence Day holiday, the box office of the film will definitely decline significantly by the third week, especially commercial films. Therefore, many film companies have scheduled their schedules to this week, which is a correct concept and understandable. It's just that no one expected the strong explosion of "Independence Day" in the first two weeks, so this week's North American film market became extremely interesting.

There are four new movies released this week, and the energy accumulated in the previous two weeks exploded this week, but it is unknown whether this energy will soar or plummet.

Universal's "Horror Spectre" (the. Frighteners" is one of the new releases this week, and this fantasy horror movie doesn't match the attributes of the summer season, but Universal Pictures still has a lot of high hopes that the movie is made by relying on the "birth of a family." ties) "TV series," "Back to the Future. to。 the。 Future)" series of movies that are popular all over the world: Michael J. Fox. j。 fox), and investing $30 million is sky-high for a horror movie, so Universal Pictures decided to take a go and put the movie in the summer.

Also, it is worth mentioning that "Horror Ghost" was created by Peter Jackson (Peter). JA) wrote and directed by himself, and the great director who later relied on the "Lord of the Rings" series to become popular all over the world is still a nobody.

MGM's "Fled," Sony Columbia's "Multiplicity," and Disney's Kazaam are three other films to be released this week, all of which are one-water comedy movies — "Outlaw" is an action comedy, "Husband is a basket" romantic comedy, and "Fantasy Scumbag" is a family comedy.

Interestingly, the male protagonist of "Dream Scumbag" is Shaquille O'Neal. O'Neal), the same O'Neal of NBA basketball players, and later teamed up with a group of teammates to create the Los Angeles Lakers dynasty. Today, O'Neal is still a rookie who has just entered the league for less than four years.

It can be seen from the types of these four movies that there are no works that really have the strength to sweep thousands of troops in the third week of July, it is more of a big scuffle, and the fact is that the release scale of these four movies is more than 2,000, whether it is investment or cast, the strength is between the best, and it is difficult to judge the final victory or defeat.

In addition to these four films, Danny Ball's British film "Trainspotting" will also arrive in North America this week with screenings in eight cinemas. Unfortunately, it didn't attract much attention.

Because the performance of the first two weeks of "Independence Day" is too strong, the ownership of this week's champion is not the biggest suspense, the real suspense is: what kind of box office decline will "Independence Day" hand over in the third week, and what kind of answer sheet will continue to write its own miracle journey; And what kind of performance will the four newly released films have, how much market can they seize in the entire North American box office, and how many Cheng dù audiences can be diverted by the four works together on "Independence Day".

In the face of these problems, "Independence Day" delivered a perfect answer, stretching its sweep from the first week of July to the third week, and together with Britain across the Atlantic, the box office trend of this commercial film was pushed to almost unsurpassed heights!