Since the beginning of the project, the crew has had a major promotional event almost every month, with "Star Wars Day" in May and a large press conference in Dublin at the end of June with all the main actors. Pen, Fun, Pavilion www.biquge.info [Latest Chapter Reading]

Although the press conference was far away from the World Entertainment Center, there were still reporters from more than 500 media outlets on the day, who called it Star Wars.

Media reporters from different regions have different interview subjects, and the media from China almost threw all the questions to Daniel? Wu.

"Mr. Wu," a Chinese reporter asked aloud, "the IP of Star Wars has existed for many years, when did you first come into contact with it?" ”

Daniel? Wu is a smart guy who knows exactly why he was one of the stars of "Star Wars: The Force Awakens," and he answers questions from Chinese journalists in great detail.

"I actually got to know the world of Star Wars through Star Wars Episode I: The Phantom Menace. That movie was released in 1999, and a few years later I was suddenly replaced by Dars? Moore's dolls were intrigued, but I didn't know where he came from at the time, I just thought his look was cool. After a few more years, I finally saw the Phantom Menace, and then followed up with other prequels - sorry, don't blame me for being ignorant......"

Tidy up the language a bit, Daniel? Wu continued, "After that, I watched the original Star Wars trilogy again and read everything from the Star Wars series. But at the time, I thought the original trilogy was just a TV spin-off of the prequel trilogy, and I didn't know at the time that those were the original movies. I just love space dramas like this - pure good triumphs over evil. ”

By the same token, the British media have focused their problems on their English roses.

A reporter from The Times was the first to ask, "Daisy, can you talk about getting an audition for the role?" ”

"As an actress who is just starting out in my career, I usually do well when I audition. But competing for Star Wars was different from other movies, and I was really nervous, and I went to auditions a lot of times, and each time I had the opportunity to show the talent you didn't show last time, and I could also experience the feeling that you didn't experience last time. ”

Although a newcomer, Daisy? Ridley was generous, "I think I did a terrible job in a few rounds of auditions. I cried after the first audition, and I cried as I walked back because I thought I was completely screwed. It was only after the last audition that I felt like I was doing well, and I walked straight home after leaving and ate a whole pack of cookies. I sat on the couch and said, 'I think I've done my best'. ”

And those media from Latin countries, the main interview subjects are Oscar? Isaac.

A journalist from Brazil asked, "Can you tell us about your experience working with Star Wars and director Rosenberg?" ”

"It's a childhood dream come true! It's unbelievable, it's so joyful, it's so exciting to be a part of Star Wars. ”

Just like his words, Oscar? Isaac looked quite excited, "Director Rosenberg is fantastic, he is definitely the friendliest and most passionate director I have ever worked with. He's very smart, he's very responsive, he's optimistic, and that's what drives everything in the project. ”

However, more media is still focused on Harrison than the three new lead actors? Ford's body, and the crew also attaches more importance to his promotional packaging, he plays Han? Solo has also become a popular symbol for a long time.

Focus on promoting Harrison? Ford is also in line with the interests of the crew.

Symbolizing celebrities and making full use of their commercial value is an important means for Hollywood to obtain revenue and ensure profits. Therefore, how to better sell the "symbolic" meaning of stars is closely related to the development of Hollywood.

"Star" in the broad sense of the word is an unreliable word, because almost everyone who appears on screen can be labeled as a "star", and in Hollywood industry terminology, the word for a star is actually "talent". The use of words such as "talent" is not used to indicate that the star is talented, but is a categorical label of commercial value, like the Chinese word for "talent".

In the collective labor of film production, star talents are part of the creative labor force, and they use their bodies and voices to represent characters on the screen, playing a very special symbolic role in the production of films.

All movie stars are movie actors, but not all movie actors are stars, and the biggest difference between actors and stars, or the most important factor that determines the star level, is the circulation value of the "name".

A movie can have hundreds of actors, but only a few "names" can be used as selling points - of course, these "names" are basically the "stars" who are the protagonists, and when it comes to defining Hollywood stars, economic value always takes center stage, and the star group represents the high-level elite of blockbuster actors.

The hierarchical structure of Hollywood actors is very evident in various occasions, such as on movie posters, where the names of stars appear near the title of the movie, which is quite eye-catching.

Highlighting certain actors in this way is the most obvious symbolic quality, representing that the "star" is a "name" used to generate sales, and the communication value of this "name" makes the "star" a recognizable value symbol and circulating currency.

When predicting profits, a star's box office appeal can not only be calculated and estimated, but also used for transaction circulation in the film market.

Hollywood often defines box office appeal in this way – the proportion of financing and box office that an individual actor or director can attract to a film, regardless of other factors in the project.

The hierarchy of Hollywood stars is entirely based on box office appeal, that is, commercial ability, rather than acting skills.

It can be said that in the past 30 years, the level of Hollywood stars is basically not directly related to acting skills or artistic contributions.

In the case of Duke's former Duke Studios and now Lucasfilm, this is how Hollywood stars are usually divided.

Super A-class superstars, they are able to guarantee pre-sales, as well as a sizable premiere box office.

A-list stars, they don't automatically trigger a crazy following, but as long as the director and budget are right, and the film genre is consistent with the star's past work, they are a sure bet for the producers.

High-quality second-tier stars are actors who claim to have about the same influence as first-line stars, but in fact, their commercial value is not stable, and they will be affected by factors such as budget and co-stars.

Second-tier stars can sometimes attract the attention of distribution companies, but other elements of the film are relatively more important, such as the completion of the script and the level of budget.

Third-tier stars, whose names alone can hardly have any impact on the market, however they can occasionally boost the box office in local markets if they have the right co-actors, directors, and budget.

At the same time, there are some special groups of people in the camp of celebrities.

Some actors are not A-list stars, but they become genre stars by repeatedly participating in certain types of commercially successful films, and generally speaking, the main stage of genre stars is in "cult films" and "comedy films".

In addition, there are actors who appear in films that are not part of the popular market, interrupting the consistent continuity of film roles and genres.

Again and again, they challenge themselves to roles that are completely different from their previous ones, and they are called "acting schools".

But, after all, they are not the "mainstream" of Hollywood stars, like Daniel? Wear? Like Lewis and others, they don't have much box office appeal, and the mainstream Hollywood film industry is not too interested in these acting schools.

As a symbolic image, the star has a special significance for the film industry, and even directors, producers and investors at the level of Duke never ignore the appeal that superstars may bring.

The most striking feature of a movie as a commodity is its "uniqueness", there will be similarities, but no two movies will be exactly the same.

But such characteristics are an obstacle for consumers and producers.

Most of the movie transactions come from consumers who are willing to spend money to watch unknown content, and the mentality of consumers who "want to watch" depends precisely on those parts of the movie that are not fully understood.

Consumers can't be sure what they're paying for until they see a movie, and at the same time, producers can't be entirely sure what consumers will like.

There's a famous saying in Hollywood: "Probably the most important fact in the entire film industry is that no one knows anything." To deal with this "symmetrical ignorance", the only way to deal with this "symmetrical ignorance" is to rely on similarities or coherence between films.

Genre films, series are one way to cope, and the broader way is to use stars.

The reason why stars have an important place in the film business is because they provide a way to maintain a balance between uncertainty and certainty, difference and coherence, uniqueness and familiarity.

Therefore, the star must have a unique advantage, with a familiar entity, the participation of a certain star will remind people of the series of familiar known meanings that he appeared in the movie, this knowledge can make the audience better understand the unknown parts of the newly released movie, such as "Kim? Carey or Ben? Stiller starring in the comedy film", or "Julia? Roberts starred in a romantic movie".

Hollywood producers describe stars as "a monopoly of personality", referring to the star's prominent personality, which provides the film industry with product differentiation and product quality guarantees.

However, celebrities are not a direct commodity, and it is impossible to buy a certain star when you go into any theater.