When "Gravity" was finished, the whole world was paying attention.

In fact, all this is not the same as before, and now there are more people who pay attention to Chen Xi, and the aura on Chen Xi's body is even stronger.

Chen Xi's aura is even stronger, in fact, the main reason is not only because of the previous awards of "Gravity" but also the world box office, in fact, there is a very important reason that it was in March this year!

March 2013 is actually a relatively important day for Chinese fans, including Chen Xi, who also suspended the work of "Interstellar", because Chen Xi has something to do in the United States at this time, and this is still a good thing.

In fact, this has been happening for a long time.

At the end of 2012, China and the United States had already reported to the United States for the next year's Academy Award for Best Foreign Language Film: "Gravity".

Indeed, this is the most successful commercial film ever made in China, and it is also the highest-grossing and most influential Chinese film in the entire world.

Such a film is not only a commercial success, but also an unprecedented success in terms of literature and art.

The film still has a very good rating of 8.3 on IMDB so far, and it basically maintains a particularly high score on various other film review websites, and there are countless people around the world who like this movie.

In this case, China is obviously going to send "Gravity" to the Oscar competition.

Needless to say, the Oscars are actually quite an excellent award, and many things are not only famous but also have a lot of practical significance.

Many movies were originally unknown, but because they won awards at the Oscars, they soared to the sky and instantly attracted the attention of the whole world.

And many filmmakers, precisely because they won the Oscar, are called the darlings of fans around the world.

It's such an Oscar. It attracts too many people.

In fact, the Oscar award, some people have even calculated it specifically, all in all, getting an award at the Oscar, even if it is a little insignificant, can still bring a movie a much higher global box office and revenue.

The Academy Awards are also the most influential film awards in the world, and this is not a film festival, but a real film award.

This year's Academy Awards announced the final nominations for this award to the world on January 10.

Then a scene that surprised the Chinese audience quite a bit appeared:

"Gravity" occupies several positions on the Academy Awards nomination list:

The title of the best foreign language film, this is obvious. If "Gravity" had an Oscar title, this would have existed......

In fact, just such a nomination for Best Foreign Language Film is quite remarkable, and as a director of a film, it can be said that he has something to do.

In fact, there are a lot of Chinese-language films that have won the title of the most foreign language film, but in the end, they basically collapsed, only "Crouching Tiger, Hidden Dragon" at that time finally succeeded, and then swept away the box office of 128 million US dollars in North America, and now "Gravity" has been released, and the box office performance of this movie is quite good, I don't know if I can get the final award.

And then. "Gravity" was also nominated for Best Director, Best Visual Effects, Best Editing, and Best Sound Effects!

That's amazing!

Of course, in fact, the best visual effects and the best editing and so on are just nominations, some inconsequential awards. Even if they do get such an award, the ultimate impact is actually very limited: after watching a good movie, many moviegoers will always remember the starring and director of the movie in their hearts, and at most they can remember the screenwriter, but there are a few fans who can know the later stage of the movie. Know the makeup artist or something about this movie? Obviously this is impossible!

Therefore, these awards are destined to be obscure, at least most people will not remember.

But!

Top priority!

There is actually a nomination for Best Director this year!

This is really explosive news.

In fact, it's really rare for a film to be nominated for Best Director and Best Foreign Language Film at the same time.

In fact. After all, in this regard, as long as the Oscar can be released in commercial theaters in North America, it can basically qualify for the Oscar, and foreign language films can nominate one more Best Foreign Language Film in this regard, nominally, and there are no restrictions on other places......

But after all, theoretical things are always theoretical, and it is obviously quite difficult for foreign language films to get real awards, so even if these films get a few nominations, it is difficult to actually win awards in those places.

But "Gravity" was able to get a Best Director nomination, which is really great, in fact, it has completely exceeded Chen Xi's expectations, he didn't expect that he could be nominated for Best Director!

Don't look at just a nomination and think you didn't really win the award, in fact, that's it...... In fact, although this is only a nomination, the gold content contained in itself is too high.

Of course, Chen Xi himself also knows what the whole thing is, and he also knows what he should focus on, anyway, of course he should not be able to become the best director, and his main direction is still the best foreign language film in "Gravity".

In fact, this best foreign language film is still relatively difficult, which includes a lot of aspects.

First of all, because the box office performance of "Gravity" in the whole world can only be described as hanging the sky, and the Oscars have always had some tacit relationships with high-grossing movies, so at this point, the box office of "Gravity" is too high, but it has become a disadvantage.

Secondly, it is because the main competitor of this year's "Gravity", the Austrian film "Love", has a strong competitiveness, and in the original time and space orbit, the film finally won the Oscar for Best Foreign Language Film...... In fact, this film has competed with "Gravity" for the Cannes Film Festival award before. The schedules of the two movies are about the same, and this is really going to be a personal life......

But if many of the benefits of being able to get a best foreign language film are there, Chen Xi definitely doesn't care if he gets more such honors......

After the Oscars announced the nominations, many fans in the Chinese film industry are rejoicing, and everyone is expressing their opinions about this matter.

"Chen Xi is amazing! "Gravity" only won the award in Cannes before, and then got such a high global box office, and now this movie is going to participate in the Oscars again, I really hope that Chen Xi can bring us back an Oscar statuette! Having said that, I don't know how competitive this movie is at Cannes, it's really worrying! ”

"Great! The title of a foreign-language film in "Gravity", the title of a best director. It's really exciting! Hopefully, the film will also have a pretty good ending at the Oscars as a finale......"

…… Among many people's comments, the Oscar PR of "Gravity" has been unfolding, and Chen Xizai has been busy with this matter except for the filming of "Interstellar".

It's really not that the Oscars can't be publicized.

In fact, these things have been unfolding, and Deep Space Film and Television has been operating some relationship networks in the United States since "The Raid" and has a certain amount of publicity ability, so by now, these things can provide them with a pretty good PR situation......

Chen Xi occasionally participates in this public relations. After all, this kind of PR will also bring him closer to many other people.

Celebrities, good food, a cozy environment, pleasant conversations, these are just the "opening words" of the Oscar PR campaign to win votes. In fact, as long as there are ambitious film companies, including the current Deep Space Film and Television and the branch in the United States, they will know. These investments make sense because having the favor of the Academy and the jury, a nomination or even an Oscar for a work can be a big financial return. A re-release of the film. DVD sales, reprints, merchandising, and even investment in other films of the company. It seems to have become a matter of course, and this is the "reputation" effect......

Of course, the current Gravity business is successful enough that they don't have to think too much about it.

However, in this "Game of Thrones" of the American Oscars, both the stars and the judges have become pawns in this highly competitive game of power.

Public relations, 2014's "12 Years a Slave" is a good performance, Brad. Pitt's PlanB company, they used a fairly cheap and grassroots way to send "12 Years a Slave", which cost only $20 million, to the top of the Oscar throne, breaking a bloody path for literary films.

For the behind-the-scenes of the Oscars, some people have even pessimistically said that "no award is real and credible", "everything has a price and reward", "in order to win, anything can be paid", "Harvey. Weinstein revolutionized the game for film awards"...... The escalating PR campaign has completely changed the way the film is promoted during awards season, becoming more "active", "effective" and looking more like a political campaign......

From this point of view, Chen regrets that they have no shortage of opportunities, not to mention, the quality of "Gravity" itself is quite good.

After the public relations of "Gravity" officially began, many things needed Chen Xi to worry about, and he really began to get busy, plus the matter of "Interstellar", he was quite busy, but during this time, Chen Xi also began to be busy and happy, after all, he looked very busy now, this is better than anything else.

There is also a very important thing in the middle of "Gravity" is the Oscar nomination banquet, this banquet Chen Xi also participated, and it can be regarded as knowing a lot of people in the American film industry and also building a good relationship, which makes Chen Xi more complacent and a little happy, it is at this banquet that Chen Xi not only was not left out, but was also recognized by many American filmmakers, and then took the initiative to come over to talk, and even many actors expressed their hope to participate in Chen Xi's next movie, Chen Xi can also feel it, Although most of them are just a kind of courtesy greetings, there are really some people who really like Chen Xi's movies.

This also made Chen Xi breathe a sigh of relief, but fortunately, some of his fame and other things here now can be regarded as really established!

The clock is ticking.

Soon, March arrived, and so did the Oscars!

This year's Oscars have a considerable broadcast rate in the whole world, and the global economy has been in a downturn in the past two years, and the organizers of the Oscars have been very troubled in order to make the award recover its costs and even make a fortune, so they have spared no effort in broadcasting and other things, and there are also several online video websites in China that have begun to broadcast the Oscars, which of course also includes deep space video.

In fact, this year's Chinese people's attention to the Oscar can be said to be quite strong, in some people's words, they feel that the Oscar has never been so popular in China, and the reason is actually everyone can figure it out: obviously because of Chen Xi!

Chen Xi's "Gravity" was too well-known and influential before, and the psychological impact on Chinese fans was also great.

So at this time, everyone's attention to the Oscar journey of "Gravity" is also a matter of course.

In the eyes of many Chinese fans, Chen Xi also appeared on the red carpet, and what made them even happier was that although China's video websites were only broadcasting and not broadcasting, the American TV station on the live broadcast still pointed the camera at Chen Xi for a long time.

Chen Xi is also dressed decently today, and her well-proportioned figure and handsome appearance soon became the object of some people's impulses to lick the screen when they look at the computer screen.

Chen Xi himself also met some reporters, some Chinese and some foreign, of course, asked him about his expectations for the Oscars, Chen Xi said a few words casually, and then went inside, here Chen Xi was a little surprised, because he saw a heavyweight in the Chinese film industry: Ang Lee.

Ang Lee naturally doesn't need much introduction, this person is very talented, he represents the film of Eastern culture or the film of Western culture or the fusion of the two, which is quite good.

This year, he mainly came with "Life of Pi".

When the two people met together, they were actually followed by the live broadcast camera here for more than twenty seconds, and the meeting of the two outstanding Chinese filmmakers seems to be not only Chinese like to watch. (To be continued......)