“！”

On TV, William is like a savage? Wallace erupted in a heart-wrenching cry, the most popular slogan in North America, but it didn't resonate with the young people sitting in front of the televisions, two of whom pouted disdainfully.

"Everyone knows the importance of freedom, and his voice is really loud."

The young man, Christensen, was dismissive of the trailer shown on television, "What could be more ridiculous than a traitor and whistleblower who shouts freedom?" ”

"That's right, I read the media reports, and I went to the library to check the materials."

The man with the glasses was Evans, who accentuated his tone slightly, "Numerous historical sources show that William? Wallace is a very dishonorable character, a traitor! ”

"I hate this kind of traitor the most!" Someone chimed in.

As expressed in Hollywood movies, whistleblowers for whatever reason never end well, and in the mainstream culture of this land, traitors and whistleblowers are a kind of existence that is deeply hated.

A few people switched to ABC TV, and unlike the movie trailer just now, this is a historical analysis program, which introduces a piece of Scottish medieval history, which focuses on William? Wallace, who certainly wasn't a positive character in history.

In particular, the TV station also brought in experts.

"See? This is Professor Smith at Yale University, who specializes in British history. "Evans, who wears glasses, seems to know this man." He's an authority in academia, hear what he says? William? Wallace is a traitor! ”

"Call him William? Who is Wallace? ”

Atkinson, who had not spoken, turned off the TV directly and said with a big grin. "What does the history of those Europeans matter to us! his William? Wallace! ”

"yes, yes." Christensen agreed, "We weren't going to see a movie about Europeans anyway. ”

Not too far from them, a family sat around the TV, watching a show from Viacom's CBS TV station.

"Although 'Saving Private Ryan' has an R rating from the MPAA, the National Federation of Teachers and Parents is calling on parents across the United States not to take your children who are not officially adults to watch the film. Among them, the bloody and brutal footage ......"

While the TV show was still playing, the male host, Tyrese, turned his head to look at his wife. "Honey, this film is not suitable for us to watch as a family."

Before his wife could speak, his seventeen-year-old son, Tyrese Jr., was dissatisfied, and said, "Dad." Is this Duke? Rosenberg's film! It is a wonderful guarantee! Think of last year's Independence Day ......"

"I'm sorry," Tyrese shook his head directly, "Judging from the news released by the media, this film is not for you!" ”

The media industry can guide public opinion, and the media can influence many people, even in the era of the Internet explosion, this is still very obvious, not to mention the current era of the prosperity of the traditional media industry.

The summer season has kicked off, and the publicity work has entered the final sprint stage. Like all competing films, "Braveheart" and "Saving Private Ryan" promote themselves while constantly discrediting their competitors. to gain more potential viewers.

No one can deny that the middle and low-income classes are the main box office force of Hollywood movies, even if movies are relatively cheap entertainment, in this country where overdraft is strict, even the middle class has a limit on the entertainment budget set aside each month. Many people who watched one movie from the same period may not go to the other.

Viewers walking into a competitor's theater. It's the box office numbers that I lost.

Competition is also much more than publicity.

As ICM's chief film viewing expert, Lynch has been receiving calls from several companies since attending the preview screenings of "Braveheart" and "Saving Private Ryan", Paramount Pictures wants to win more theaters for "Braveheart" and squeeze the release scale of "Saving Private Ryan", and Warner Bros. and Twentieth Century Fox also have the same purpose, but squeeze the competitor "Braveheart".

"Lynch, where do you think our resources should be tilted?"

Sitting across from Lynch is the head of AMG's distribution department, who has a heavyweight say in theatrical distribution, "Both sides are now putting pressure on us. ”

"Paul, we don't talk about the subject matter, nor the appeal of the actors."

On issues directly related to his future earnings, Lynch did not hesitate, "Just talk about the director!" Duke? What has Rosenberg done in the past three summers? And Mel? What about Gibson? I believe you know better than me the importance of directing to movies! ”

Paul thought for a moment and nodded slightly, the resources of the theater side are also limited, and the two large-scale productions are released at the same time, and there will inevitably be a focus, and now the difference between the audience reputation of the test screening of the two films and the theater side is not particularly large, so the results of the past directors are an excellent reference, Duke? Rosenberg's "Independence Day" last year was a big harvest for theaters.

Although he has only participated in the CAA's hospitality party, when it comes to work involving his own duties and performance, Paul can only say sorry, let alone Duke? Rosenberg's ICM also held a special reception party, and no one could say anything.

The female models and actresses that CAA found on Pai Duì are very beautiful, but they have not yet made him so motivated that he will lose his job, in fact, Paul knows very well that if he loses his job because of performance problems, then he will have to say goodbye to these public relations people in the future, beautiful women are everywhere, and they are not Sophie? Marceau!

Then again, the Sophie you saw on the pie? Marceau is really beautiful, no wonder has to be called the beloved of French men by the European media, if ......

Shaking his head, Paul gave up on his idea, famous actresses are not at the mercy of others, and it is too difficult to get close to them if there is no substantial benefit.

Los Angeles, the City of Angels, Paramount Pictures, the only Hollywood company still in the region, is making final pre-screening preparations for "Braveheart".

"The copy is in place."

"CAA said it would fully cooperate with our post-screening publicity plan......"

In the conference room, one good message after another was summarized to CEO Shelly? Lansing, but what the head of the distribution department said next cast a shadow over the conference room.

""Braveheart" only had 2,203 theaters in the first weekend! The cinema alliance is unwilling to invest more resources! ”

Shelley? Lan Sin's face was a little ugly, and he asked in a steady tone, "What about 'Saving Private Ryan'?" ”

"2542 homes!"

As soon as these words came out, the atmosphere in the conference room became more solemn, and "Braveheart" had not yet been released, so it lost first.

"And ......," the head of distribution added, "we have negotiated in many ways, but the British side is very adamant that they will not agree to the release of Valiant Heart in the UK market in the near future." ”

"They're interfering with free commerce!" Someone said in an atmospheric manner.

glanced at it coldly, and the director of distribution said, "The British side is not refusing to release the film, but it wants to delay it, and it does not violate the commercial agreement between Britain and the United States!" Also, it is said that there is a shadow of 10 Downing Street behind this incident! ”

The man obediently closed his mouth just now, although both sides belong to the country of capital, but if No. 10 Downing Street wants to intervene secretly, no one can ignore their power, and the theme of the film must make the bigwigs at No. 10 Downing Street very annoyed.

"The British side continues to PR, and it is impossible for us to give up this important market." Shelley? Lan Xin frowned tightly, "The North American side has increased its publicity efforts, as long as the box office table of the film is good enough, the follow-up theater chain will not be a problem." ”

"What about Saving Private Ryan?"

"If the suppression continues, I will seek help from the group company and mobilize more resources." Shirley? Lansing thought for a moment and said to the head of the publicity and public relations department, "Didn't CAA have a post-screening publicity plan for "Saving Private Ryan"? We support and cooperate with them. ”

As long as it can lower the box office of "Saving Private Ryan", those competitive methods are just trivial.

Similarly, if "Saving Private Ryan" wants to be a box office hit, it must squeeze the space of other films in the same schedule, and the publicity and public relations department of Twentieth Century Fox is not idle.

Liaising with media theaters, stirring up the sensitive nerves of some people, borrowing News Corp's channels, secretly communicating with the British side, using overseas markets to disperse Paramount Pictures' publicity and distribution power in North America, etc.

The number of North American theaters of "Braveheart" was firmly suppressed by "Saving Private Ryan", not only because of the subject matter, actors and directors, but also because Paramount Pictures was distracted by the British side of public relations resources.

This ubiquitous competition shows the cruelty of the most important schedule of the North American film industry - the summer file.

Not only that, but before the premiere was approaching, both sides had a bright or dark confrontation with the premiere guests from the premiere theater.

First, "Saving Private Ryan" broke the news that it was going to hold its premiere in the Holy Civic Auditorium, but Paramount Pictures came in and took away the right to use the theater that day.

Then, there were the premiere guests, the stars of the two brokerage companies ICM and CAA, who naturally became the first choice to be invited.

However, the CAA had to face the fact that they had a huge internal disagreement, Tom? Hanks and Eno? Martin has invited a number of CAA stars to help CAA's apparent opponents......

The internal contradictions of CAA are also gradually becoming public, and the competition between the two films has been completely made public.

"Saving Private Ryan" is finally scheduled to premiere at the Chinese Theater in Hollywood, and the two summer blockbusters are about to usher in the moment of official confrontation, and North America, from fans to critics, from the media to the Hollywood industry, are all keeping an eye on this fierce competition.

Duke has never been afraid of competition, and he is ready to wait for the GIs to break through the obstruction and ascend to the beachhead of the North American theater chain. (To be continued)

ps: Today's four watches! The last three watches are about 9 o'clock, 15 o'clock and 21 o'clock! Kneel and beg for your support! Tickets, subscriptions, tips and so on, the more the merrier......