To be precise, it is not Jester who owns 70% of the shares of Mars Entertainment, but a holding company registered in the Cayman Islands that Jester is fully controlled by Jester Holdings, which is why Jester was officially established three days after returning to Costa Mesa, and he needs to spend time to find a professional agency to help him apply for a business in the Cayman Islands.

As for the well-known reason, it is tax exemption.

In this way, Mars Entertainment has become a subsidiary of Jester Holdings, a company located in the Cayman Islands, so that the federal government has no right to collect corporate tax from Jester Holdings, because Jester Holdings is not an American company, but can only collect the business tax and sales tax of Mars Entertainment under Jester Holdings, and even some other harsh taxes can avoid a considerable part of it.

According to the statistics made by later institutions, around 2014, according to the regulations, the original federal tax rate for a company was about 35 percent, but after the vast majority of enterprises used various tax avoidance methods, the federal government was able to collect only 12.5 percent of the tax.

Not to mention, high-tech companies in California can also get government tax breaks, the lowest of which is less than 10 percent.

Jester has no idea of tax evasion, because tax evasion in the United States is no different from death.

There is a well-known saying in the United States that there are only two things that are inevitable in the world, death and paying taxes. But tax avoidance, Jester thinks, should be something that a good capitalist must learn.

The first board meeting of Mars Entertainment was held at Jester's home – the living room was the conference room.

This is understandable, after all, there are only four shareholders of Mars Entertainment, of which the Jester family still controls 95% of the shares.

Essentially, Jester didn't even need to hold a board meeting to make any decisions, as it owned an absolute majority stake in the company, but to show respect for Mark Saini and to show that Mars Entertainment was a real company, not a casual workshop-style studio, he decided to convene the board.

Jester, Mark Saini, and Jester's parents sat together and talked casually about something, without the solemnity of holding a multimillion-dollar spoils conference.

Yes, the board of directors convened by Jester Tiyì is to discuss how to distribute the profits brought by the company's huge sales in the previous month, in fact, it is a little unreasonable to say that this is the company's sales in a month, this is just an advance payment from those agent sales companies in advance, and if you want to complete these production tasks, Jester estimates according to the current production capacity, probably until the end of August.

So, essentially, this should be about two and a half months to three months of sales.

But after all, it is a huge amount of nearly 100 million US dollars, after deducting taxes, previous recruitment, necessary expenses for the establishment of the company, funds paid to the OEM factory, and the necessary funds for the subsequent operation of the company, there is also a huge amount of more than 70 million US dollars.

According to the regulations, all this money can be used for dividends.

Of course, it is impossible for Jester to withdraw all the funds, and there is no doubt that the development of Mars Entertainment needs a lot of money to fill.

It's just that the two hardware development groups he set up are two bottomless pits that eat money, and now it's good to say that the products developed are some mature technologies in the market, and when they really start the research and development of products that are not on the market, such as 16-bit arcade substrates, 16-bit home computer circuit architecture, 8-bit handheld computers, the funds required will be extremely huge, for example, Capcom's research and development of CPS1 cost a full 50 million US dollars.

"Take out 50 million yuan for dividends, and the remaining more than 20 million yuan will be used as the company's operating funds." Jester simply said his opinion.

In fact, he himself doesn't want to withdraw so much money at one time, but the problem is that he needs too much money recently, such as acquiring Illusion Studios, establishing a display chip research and development company, investing in Michael Dell, who is still struggling in Texas warehouses, investing in China, building factories, and forming a distribution company, etc.

Yes, Jester didn't plan to count the publishing company on Mars Entertainment, in his heart, the art industry has a specialization, the game company only needs to concentrate on making games, and the publishing company only needs to sell the game.

His publishing company will not only release Mars Entertainment's games in the future, but also release a large number of games on third-party platforms.

The prospect of third-party games is extremely broad, otherwise it would not have given birth to third-party publishing giants such as EA, Ubisoft, and Activision.

Including the game CG company he will set up in the future, the company that makes toys around the game, etc., will be an independent individual, and will not belong to Mars Entertainment, all of these companies are dependent on Mars Entertainment, Mars Entertainment is the incubator, and these companies are the catalyst to earn the highest profits for Jester.

And in order to completely control these newly established companies, it is impossible for Jester to directly use the money of Mars Entertainment, if he does, then the ownership of the newly established company belongs to Mars Entertainment, not himself - the equity is clear, he must be clear at the beginning, not that he can't trust his parents, but - the future of Mars Entertainment cannot be just their four shareholders.

In the future, each of their shares will be diluted to attract the best of the best.

Jester, who knows the history of later generations, knows that these best producers are unlikely to be willing to work for a game company for a long time, and as long as they make a successful and sensational work, they will try their best to leave the game company and establish their own studio, leaving their best work here.

After all, making money for yourself is the most motivating.

Therefore, Sony's classic creation in later generations, the global studio plan to establish or acquire studios on a global scale, is the best choice for Jester.

This plan is completely different from EA's plan to buy whichever studio is popular when it sees it.

Sony is not doing this just to make money like EA, but for share and word of mouth, as well as a deeper meaning, as long as you don't let your enemies get it, then you will make money.

The biggest difference between Sony and EA is that Sony owns its own console and is the so-called first-party game publisher, that is, Sony owns the shares of this studio, but only takes a part of the profits, and they will never interfere with what their game studios want to do.

For the vast majority of good filmmakers, their thinking is not much different from that of Hollywood film directors, they all think that they are dream builders, they are creating a new world, they are telling a new story, and what they hate most is the fingers of a layman.

EA's favorite thing to do is do whatever I tell you to do until you've squeezed out all the remaining value of the studio and then threw it away like a broken shoe — like the famous Westwood Studios and the disbanded and reorganized Need for Speed design team.

Unlike Sony, they don't interfere with what games their studios want to make and how they operate, all they want is that you want to make a good game for my platform.

Although there are differences in the business philosophy of the two sides, the most important thing is that first-party games are not allowed to smash word of mouth.

First-party games are not allowed to sell well, but they must not be sprayed with bad hands, because this is the biggest weapon used by a console manufacturer to grab market share, and there is no room for error.

Why should gamers buy your console instead of another? It's not about third-party games, because third-party games are all platforms, and it's your exclusive attraction!

The biggest difference between Jester and Sony Games is that Sony Games itself is a publisher, and the game studio is controlled by the publisher, but the company that Jester wants to form not only wants to be a first-party publisher, but also wants to be a third-party publisher.

Mars Entertainment is the first party, and the other game companies are third parties.

The publishing company he wants to establish not only publishes his own games, but also publishes other people's games, even if it is not his own.

Jester does exclusive games because he is the owner of a game company, he has to do it, he is responsible for his company, but his idea about games is that all players should enjoy every game, that is, he essentially supports all platforms.

That's why he has this plan, those who make games only make games, and those who do publishing only do distribution, and the two form a symbiosis of interests, and the owner is still himself.

According to the shares, Jester, to be precise, Jester Holdings, which is fully controlled by Jester, will receive 70 percent of the 50 million US dollars, a total of 35 million US dollars, and because the main body of the dividend is a company, Jester does not even need to pay that large amount of personal income tax.

Jester's proposal was not objected to, his parents naturally needless to say, and the $2.5 million in five percent of Mark Saini's shares was a lot of money after taxes were removed, so he naturally had no reason to object.

In fact, Jester hasn't heard of a board member who would object to dividends.

The next mention is to move the fundamentals of Mars Entertainment, but now the board of directors is basically Jester's word, even if Mark Seney opposes it, it will not have the slightest impact on Jester, if Mars Entertainment is big in the future, there are more shareholders, and the interests are complicated, and it will be very difficult to do it again, after all, this is a naked cut from Mars Entertainment's body.

Even if it will be forcibly passed, it will make everyone deviate from morality.

What is the most important thing about a gaming company?

Anyone who knows anything about the game industry will tell you straight about the rights to publishing.

What Jester wants this time is the distribution rights of Mars Entertainment.

"I'm the second to mention that I want to sell the distribution rights of Mars Entertainment to Jester Holdings for a million dollars." As soon as Jester finished speaking, Mark Saini's face changed, but he didn't say anything against it, after all, he had just received a dividend of 2.5 million, which was basically equivalent to the entry fee Jester gave him, which also made him admire Jester in addition to designing games, but also had a kind of grace of understanding.

Before Jester, even himself, he didn't think he was worth millions of dollars.

Therefore, he unconditionally supports all of Jester's mentions.

Jester's parents are not stupid either, and after handing over the publishing rights of a game company, the company will become a complete vassal of Jester Holdings, but what does it matter.

After all, Jester Holdings is a company that is completely owned by his son.

Naturally, they also raised their hands in agreement.

As for some other small problems, Jester four people also discussed, but Jester's father is not very interested in how to manage the company, he is only interested in the development of a certain product, in the 8-digit arcade motherboard project to the end of now, the research and development of 16-bit substrates has also begun to formally establish the project, the entire arcade base version of the R & D team has no experience in the development of 16-bit substrates, so his work is very heavy now, seeing that there is nothing important to discuss, he directly proposed to return to the company.

Before his father left, Jester also specially told his father that he would continue to recruit more outstanding hardware designers and start the pre-development of a new product.

When Jester's father asks Jester what product it is.

Jester took out a game-watch that had been prepared long ago and handed it to his father.

"Handheld!" The moment he saw the GAME-WATCH, Jester's father exclaimed in surprise, he understood what Jester was referring to the new product.

GAME-WATCH is the world's first handheld computer, and it is also a cross-era work that established Gunpei Yokoi as the god of hardware, and its idea comes from Yokoi's whimsical idea of seeing office workers tinkering with electronic calculators because of boredom on the Shinkansen, and its name is derived from the video game GAME and the digital quartz watch respectively.

At that time, Ren Hell's situation was very bad, because Ren Hell invested everywhere before, making them lose money, especially with Mitsubishi Trading, a home machine called TV-GAME6, a copycat Atari 2600, although this much cheaper than Atari knock-off sold 350,000 units at the time of its debut, but the problem is that this is a console sold at a loss for possession, and the original plan was to use their own games to earn back the difference, but I didn't expect that the first few copycat Atari works were all on the street.

This has created a phenomenon that the more this game console is bought, the more Ren Hell loses, and when the plan for Yokoi Junpei's GAME-WATCH was submitted to Yamauchi Pu, Ren Hell was already on the verge of collapse with this TVGAME6 dragged down at that time.

After that, it was Pu Yamauchi who pressed the last weight on this GAME-WATCH of Yokoi Gunpei, and let Hell win the last battle and come back to life.

And Yokoi Junhei also established his position in Ren Hell, before he left Nintendo in the nineties because of the failure of VB, Yokoi Gunpei is undoubted, Ren Hell, Yamauchi Pu above everyone above the existence zài, even if it is the father of Mario, the head of Nintendo's intelligence development headquarters Miyamoto Shigeru, when he saw Yokoi Gunpei, he had to bow down respectfully ninety degrees and shout a master.

Because Shigeru Miyamoto had the opportunity to transform from an artist to make the palace-level game "Donkey Kong", thanks to Yokoi Junhei's recommendation to Yamauchi.

As for the lesson that Nintendo was almost dragged down by the TVGAME6 this time, Yamauchi Pu made a rule in Renhell that he would never break, and this rule was also hated by later players, but Jester couldn't agree with this rule - this is the biggest lesson that someone who has stood on the edge of a cliff has learned.

"Every piece of hardware that goes on sale must also be profitable!" This is also why in later generations, Sony and Sega, Sony and Microsoft continued to reduce the price of the console in order to fight for the platform share, and would rather sell at a loss, while Nintendo will never buy hardware at a loss no matter how low its share is.

They had already played this hand decades ago.

This is also the belief that Jester has always followed, and he has always believed that the platform share of game consoles is related to price, but the most important thing is to monopolize the quality of games on this platform.

And every piece of hardware sold is profitable, which is a responsibility to the company, and it is also a respect for the hardware R&D team.

No one wants to be a vassal of something else that they've worked so hard to develop for years.

Even if it's for the sake of the bigger picture.

Ren Hell was able to rely on the hardware level of two eras behind Sony and Microsoft to maintain a not too ugly market share, and even took the lead in making innovations on body sensation on WII, so that at the beginning of the console era at that time, the sum of PS3 and XBOX360 in sales was complete, although it was weak in the later period, but in the statistics of console sales in the previous era after the release of PS4 and XBO, WII still beat PS3 and ranked first.

IT'S WORTH MENTIONING THAT THE BEST-SELLING SINGLE-PLATFORM GAME IN HISTORY IS WII SPORTS, WITH A TOTAL OF 80 MILLION UNITS SHIPPED, WHICH, OF COURSE, IS BUNDLED WITH WII SALES.

IT'S ALSO WORTH MENTIONING THAT ONE OF THE MOST IMPORTANT AND GREATEST DESIGNS IN GAME-WATCH IS THE CROSS KEY.

This design spanned almost the entire history of the game, influencing almost all manufacturers and players, and from the moment it was born, it laid down the rules of D-pad design, making people feel that the D-pad should be set that way, and it is predictable that before the appearance of the so-called virtual helmet in the novel, the D-pad design remained unique and irreplaceable.

And not only that, but Yokoi is not only a god of hardware, but also a very good game designer, and when he designed GAME-WATCH, he also made a game specifically for this work, which is "Fire Brigade", which was later selected by IGM as one of the 100 greatest works in the history of video games in the last century.

The gameplay is that two firefighters carry rope nets to continuously carry the residents who jump from the burning building, and the jumping residents are of different heights and speeds, which requires the player's reflexes to be highly concentrated.

Although the graphics of Fire Squad are simply unsightly from today's perspective, they already contain all the basic elements of a modern action game, and the subtle tweaks of the operating system to make it fun to the extreme have become the consistent concept of any hell's game system.

In the decades-long history of the video game industry, there is no other person like Gunhei Yokoi who has made such a significant contribution to both hardware and software.

GAME-WATCH was released in the 80s, and it was built into a simple game, as small as the palm of your hand, and you can play it in a posture like holding a book in your hand, because of its small size, light weight and adaptability to the customer base, it was once well received by office workers and children at the time, and after it was introduced in the United States, it caused a sales frenzy.

However, the shortcomings of GAME-WATCH are also very big, that is, because the technology was immature at that time, its games were carried in the handheld, so buying a handheld can only play one game, and if you want to play other games, you have to spend a sum of money to buy a new one, so the popularity of GAME-WATCH is only maintained in the early days of sale.

But the prototype of this modern handheld still has a large number of fans, and Jester remembers that when he watched the video of JAMES in his last life, JAMES admired GW handhelds, saying that when he was a child, GW was almost one person.

"It's not just a knockoff version of a simple GAME-WATCH." Jester said to his father about his idea, "I have a little idea about the handheld, I think the handheld, the name has clearly reflected the characteristics of this kind of game console, that is, to play in the hand." ”

Hearing Jester's words, his father couldn't stop nodding his head.

"Therefore, there are four conditions that must be met for this type of game machine." Jester spoke eloquently and directly said the four basic characteristics that the design of the handheld should meet that Junhei Yokoi said in an interview in later generations, "That is, the handheld we design must be as short as possible, as small as possible, as light as possible, and as thin as possible." ”

Short, small, light, thin This is the design experience summed up by Yokoi Junhei for more than 20 years, perhaps it seems that this is a matter of course for people in the future, but in this era, those hardware engineers who still don't know anything about handhelds, these four words are the classic creation of heavy dà guidance with Daigo empowerment, these four words do not know how many mistakes and painstaking efforts are condensed in Yokoi Junhei's more than 20 years of research and development career.

Jester's father still nodded.

"Moreover, we should use mature technology as much as possible, even if the immature technology is good, it is also immature, immature means that the price is expensive, and our handheld is to take the cheap route, if a handheld is the same as a home machine, then what handheld do others buy? Moreover, immature technology is also unsafe and untrustworthy. ”

"Technological innovation is never as important as design innovation."

Jester continued, saying in his own way that he was talking about Yokoi's guiding ideas for hardware development, "We need to think in parallel with mature technology. And this design idea of Yokoi Junhei has influenced many designers and countless hardware manufacturers, the most famous of which is Steve Jobs and his Apple.

At the same time, this is also the hardware research and development idea that Jester most agrees with.

"Think in parallel with proven technology!" Jester's father's eyes suddenly lit up when he heard this sentence for the first time, which may be a very common sentence for ordinary people, but in the eyes of a very good hardware engineer, it is more than that—it is like the piece of paper in front of him that cut off his vision and blocked him from seeing the scene outside the window has been stabbed suddenly.

Jester's father looked at Jester with some excitement, his face was full of excitement, and he even danced a little: "What you said is very reasonable, I didn't know how to make trade-offs in design before, but I seem to know what the problem is...... Think in parallel with proven technology...... Good, good! ”

Jester just smiled and didn't speak, he was too far behind his father in hardware development, he was just talking about the summary of the life experience of the previous masters of hardware design he had seen, and he didn't feel proud or excited about it, just like he felt when he talked about game design theory in front of his own employees and even Mark Saini, these things were not his things.

Since it's not his, why would he be excited?

"Father,I generally need the newly established handheld R&D team of your hardware R&D department to develop two handhelds for me,One is 8-bit,Black and white LCD screen,Pluggable cassette handheld,I will give you the collective parameters later,The research and development of this handheld may be very difficult,I'm not in a hurry,So there's plenty of time。

"But the second one,My request is to do my best,This research and development should be for the first handheld to accumulate experience,You refer to GAME-WATCH to design a handheld as small as possible,It is best to design to the volume of less than half of GW,No need for replaceable cartridges,I have a very interesting idea about handheld games during this time。

Before his father left, Jester made his last request.

Tuoma Gezi's idea,In fact, it has been hidden in Jester's heart for a long time,Jester clearly knows,How lethal this game will be to these current child players,And Tuoma Gezi requires a low level of technology,Just GW's hardware conditions are enough。

Game consoles are essentially toys, and now their main buyers are different from those of later generations, and their main buyers are still children.

Moreover, Jester doesn't just want to simply go to the cottage for a tuoma songzi, what is there worth copying about a simple pet machine?

He thought of another handheld masterpiece, and he felt in his last life that Takuma Geko was a perfect match for this game.

This game is the legendary PM - Pokemon.

Think about it, who doesn't want a Poké Ball that they can carry around with them and have a self-cultivated Pokemon inside?

Jester thought so, naturally it was not the time to launch the PM, but the palm toy machine that was originally just a simple pet machine was changed to a Pokemon training machine, so that the current players began to develop the fun of this kind of training.

Even, when PM was released, every player who had a Pokemon training machine could import the Pokemon they had cultivated for several years into the game as a player's starting monster!

Just thinking about this setting makes me feel emotional.

So when you launch a real PM handheld, will it be even more popular than in the previous life?

Isn't that exact?

If you can't say for sure, why not give it a try?

Jester thought as he smiled confidently.

As a diehard PM loyalist, he knows too well the psychological needs of those PM players, and such a setting is simply irresistible to them!

PS: Ask for a recommendation ticket!!