Chapter 463: Difficult
Yan Qingyu expected that those people would put a few stumbling blocks in his career, but he didn't expect it to be carried out in such a "tragic" way.
Some people may think that compared to hundreds of billions of figures, a few movies are nothing.
But these are two completely different concepts.
Because the fields of the two are different.
In fact, the influence of these films is definitely not to be underestimated.
The annual box office revenue in the United States is about 10 billion US dollars.
But this is only the pure box office, excluding other copyright income and movie merchandise.
If you add it all up, the annual benefits are around $800 to $100 billion.
Ten years have passed since the mainland's reform and opening up, and its foreign exchange reserves at its peak were only $10 billion.
Therefore, Yan Qingyu didn't expect those people to use such a tragic way to snipe him.
That's right, it's sniping at any cost.
A week after the release of "Dances with Wolves", word-of-mouth and praise will definitely spread, and the second week will definitely be an explosive period.
Americans have always longed for western style, not to mention that this is a film that overturns the case for the Indians, which is even more eye-catching.
After more than half a month, the momentum of "Dances with Wolves" was slightly weaker, and Paramount's "People and Ghosts Are Not Over" began to take over again, and at this time, "Forrest Gump" has become an old film......
Coupled with the addition of the other two big movie stars, it can be said that there is really no room for the rise of "Forrest Gump".
"Yan Sheng, this is not the end. Warner Bros. and Paramount were advertising on major TV stations and newspapers like crazy. I don't understand, how much does it cost for them to do this? Is the money not the right money? Our planning department contacted the TV station and could only get midnight advertisements. His mother's, midnight stall......"
Shi Nansheng burst into foul language, it is estimated that she has never suffered this kind of wretchedness. Especially in the years after mixing with Yan Qingyu, in Hong Kong, who is impatient and dares to compete with her?
The eldest sister pinched him to death without even bringing a clip on her big eyelids!
Maybe from now on, she really found out that this is Hollywood in Los Angeles, not Hong Kong.
When filming "Smelling Fragrance", because of the deliberate goodwill of the Jewish group, it was almost a smooth road, and even almost unspoken in the Oscars.
And yet now. Not to mention the thorns.
Yan Qingyu's face was also slightly solemn, the film career is a very critical and very important link in the career blueprint he conceived.
He may not need to rely on movies to make money, but he needs movies very much, and the influence that successful movies bring.
"Smelling Fragrance" is only a preliminary attempt, and the result is satisfactory.
But for "Forrest Gump", Yan Qingyu has very deep expectations for it.
Frowning slightly, Yan Qingyu said, "Can it be released in advance?" ”
Shi Nansheng smiled bitterly: "No, the theater doesn't give schedules." ”
Yan Qingyu continued: "How many canvases to give? ”
Shi Nansheng still smiled bitterly: "Fifteen hundred yuan." ”
Sounds like a lot. But that's just fifteen hundred canvases, not fifteen hundred theaters.
In general, an average theater has two to four canvases.
On average, it's three canvases. If you do the math, "Forrest Gump" can only be released in 500 theaters.
For a big cast that costs $20 million, this amount is too little.
"Yan Sheng, the key is not to give less canvas. It's that there are too few propaganda platforms. As the saying goes, good wine is afraid of deep alleys. The total investment in our film is 20 million US dollars, and the production cost is not even 10 million. The rest is almost entirely propaganda budgets.
If it's just a few canvases, it's not a big deal. We are confident in our films, and as long as the publicity keeps up, we will definitely be able to get up. But if the publicity platform is not strong and it really goes to midnight, it will be really bad.
No matter how good our film is, if the publicity can't keep up, the consequences will ......."
As Shi Nansheng, who has been immersed in the film and television industry for nearly 20 years, obviously knows the key points and influencing factors of film success well.
She did get to the point.
Hollywood's big productions, many times, the publicity costs are even higher than the production costs of the film.
And some films may not be so good, but as long as the publicity is in place, there is also the possibility of making a lot of money.
In the same way, some films may be very good, but if the publicity can't keep up, it will still hit the streets.
Because Hollywood has new films released almost every day, and there are countless movies that can't be on the big screen during the same period, and they are directly released on videotape.
If the publicity can't keep up and can't get the audience to take the initiative to walk into the screening room where your movie is playing, then you can basically announce that the movie is hitting the streets.
Yan Qingyu's face became more and more ugly, and she frowned: "What about paper media?" ”
Paper media is paper media such as newspapers and magazines.
Today, the United States has a daily circulation of 65 million newspapers, a terrifying number and an astonishing influence.
When Shi Nansheng heard this, he still shook his head with a wry smile and said: "There is no page for money, and even if there is, it will be arranged to the sixth or seventh edition, and the headlines will not even think about it." The newspaper we bought ourselves has too little circulation to think about it at the moment. The same is true for TV stations, whose viewing population barely exceeds 100,000, and it is ...... at all."
The situation seems to have entered a dead end.
After Yan Qingyu heard this, she put down her mentality, leaned back in the boss's chair, and looked at the ceiling.
After a while, I sat down, but when my eyes swept over the large-headed desktop computer in the corner of the desk, my eyes suddenly lit up.
Yan Qingyu looked at Shi Nansheng and said, "Sister Nansheng, you go and find me a report on the popularization of computers, especially personal computers, as detailed as possible." ”
Shi Nansheng glanced at Yan Qingyu puzzled, but seeing that he didn't mean to explain specifically, he didn't dare to ask more, and nodded and left with a stomach full of doubts.
After Shi Nansheng walked out of the door, Yan Qingyu suddenly laughed.
In fact, he is not blind to the development of American computers.
Because he controls a large number of shares in Apple, he is even the largest individual shareholder of Apple today.
Of course, this did not bring him much glory, because Apple is now in the red.
The departure of Steve Jobs has made Apple's situation increasingly difficult.
However, even so, the Apple II developed by Qiao's gang leader is still the first and most successful personal computer in this era.
It's a computer that's almost revolutionary.
The advent of Apple II has freed computers from bloated and bulky processors, and has entered the desks of thousands of ordinary families like pear blossoms after a night of blowing.
According to the report faxed by Apple that Yan Qingyu read a few days ago, Apple II has sold nearly five million units since the early eighties.
This number is already an achievement that cannot be ignored. (To be continued......)