$1000.

If converted to RMB, it is 8,000 RMB.

8,000 yuan for a Meizu generation, as soon as this price came out, even the first-tier countries in Europe and the United States with relatively developed economic incomes were taken aback by this number.

No, $1,000, make no mistake, it's the most expensive of all electronics.

Yes, the average electronic product is only two or three hundred dollars, and even if the Meizu generation does well, it will be at most 500 dollars.

Penguin Company: This is a naked money grab.

The price of $1,000 for the Meizu generation, even without competitors participating, has attracted a lot of comments.

After all, this price really breaks people's original thinking.

It also breaks their perception of the price of electronic products.

There are some people, at this moment, who are really opposed to this $1,000 price.

In particular, some friends who are not interested in Penguin and the Meizu generation are constantly shouting.

For $1,000, you can buy two computers, which is too bad.

That is, although the Penguin Company is good, it can't take us for fools.

Look at the selling price in China, it is only more than 300 US dollars, a difference of 3 times, which is a clear bully.

Also, it remains to be seen whether the Meizu generation has the functions shown in the press conference, and it is recommended that you don't rush to buy, and follow up again after everyone evaluates the sales for a period of time.

In addition, a number of media outlets have also made lengthy reports on the sales price of the Meizu generation.

According to CNN's media evaluation, taking the United States as an example, most of the electronic products in the United States are between $200-300. Most Americans have always thought that electronic products should be sold at this price. Because, we know, electronic products are updated too quickly. If the price is too high, people will not be much interested. In addition, considering that the per capita income of the United States is taken as an example in 2004, the monthly salary is only about $2,000. This means that in order to buy a Meizu generation, you need to spend half of your salary. I think most people don't want to.

There are also media from Germany who analyze the consumption concept of people in European and American countries.

Perhaps, they commented, it would be feasible to buy a mobile phone in China with a month's or two months' salary. Because electronic products are still relatively scarce in China, he is not a necessity, and he even belongs to low-end luxury. However, in most countries in Europe and the United States, electronic products are a necessity. This also means that almost all people in Europe and the United States will choose to buy a large number of electronic products. Whether it's a home appliance, an office computer, or a mobile phone for calling. Moreover, people will also upgrade electronic products in a shorter cycle. For example, not many people in Europe and the United States will use a mobile phone for more than 2 years. However, in China, according to data surveys, the minimum period for Chinese people to use electronic products is only 2 years, or even 3 years.

In addition, they said: The consumption concept of European and American people is not only reflected in the upgrading of electronic products, but also in other aspects of consumption. Most people in Europe and the United States will spend their income in a month's time, they will eat, they will watch movies, they will watch football games, they will go to concerts and drink coffee when they have nothing to do...... And so on. This means that if there is a relatively large expense that occupies half or even more than half of his salary, then they will be very careful about whether they want to pay this expense.

Obviously, the price of $1,000 for the Meizu generation has accounted for more than half of the salary of most Europeans and Americans.

……

"Xiao Ning, Yahoo's official website did a data survey on the purchase of the Meizu generation."

Penguin Company, Chen Qingqing said to Zhang Ning with a piece of information.

"The number of people who participated in the survey reached 100,000, 30% of people will not consider buying, another 30% will consider buying, in addition, 10% have not considered buying for the time being, and have not considered whether to buy, and finally, only 30% of people choose to buy, what do you understand about this data."

Seeing this investigation report, Chen Qingqing said with some concern.

"Don't ask me yet, Qingqing, what do you think of this data."

"Only 3 out of 10 people would consider buying, which is a bit short of what I expected. At that time, after our press conference, I always felt that more than 50% of the people who would buy our Meizu generation should buy it. There are only 3 out of 10, which is really a little less. Xiao Ning, our price is not set too high. ”

"Nope."

Zhang Ning shook his head, "This has nothing to do with whether the price is high or not, Qingqing, think about it, if the price is set at 500 US dollars, even if 50% of people buy it, our profit may not be higher than now." ”

"That's just as well."

Chen Qingqing nodded.

After all, $1,000 a unit is very profitable, even if you sell a few less, it will make more money than a $500 unit.

This is also the reason why milk sellers are not willing to sell milk at a reduced price, even if they are willing to dump it.

"That's not what I'm talking about, though. I don't think this data is so pessimistic. ”

"Why?"

Chen Qingqing was a little puzzled, "Xiao Ning, isn't this data your surprise?" ”

"It's a bit of an accident."

Zhang Ning nodded, "But this is also normal." However, this does not count. After all, a data survey is a data survey, and the fact that the public will buy it does not mean that he will really buy it, he may not necessarily buy it, and the people refuse to buy it, maybe he will buy it first. ”

"Xiao Ning, although it is also possible, only a small number of people will do this, and most people are still within the results of this data survey."

"Not necessarily."

Zhang Ning shook his head.

"Qingqing, you must know that this product of our Meizu generation is very good. The reason why many people can't make this decision now, although it seems that it is because our price is too high, but the essence is that users have not really tried the Meizu generation. Once all users have someone around them who has used our Meizu generation, through word of mouth, those friends who do not want to buy 100% will also make up their minds to buy in the future. ”

"And, Qingqing, you may have missed a crucial point."

"Where?"

"Our Meizu generation is irreplaceable."

There is no substitute, proving that there is no substitute.

The Meizu generation is a completely innovative product, and before that, he did not have any competitors.

Again, before that, there is no product that can replace it.

This is a reward given by the market to innovators.

If your product is innovative enough, it will be innovative to the point that no product can be replaced.

Well, you won't have any competitors in the whole market.

The whole market, it's all yours.

Even if you don't monopolize, because of your innovation, your irreplaceable, completely monopolize this market.

"So, Qingqing, because our products are irreplaceable. They can choose not to buy it, but once they want to buy it, they must only buy our Meizu generation. ”

"I see. However, when it comes to the official sale, our marketing will also be further stimulated. ”

"Yes, Qingqing, advertising can not be saved, even if the whole world now knows about our products, we still have to increase advertising."

"Xiao Ning, I know, I won't save money with you. Okay, I'll go arrange it. ”

After discussing with Zhang Ning, Chen Qingqing withdrew from the office.

"$1,000, is it expensive?"

After Chen Qingqing left, Zhang Ning stared at the information form and said coldly.

"I don't think it's expensive, it's that some of you are really good at enjoying it."

Of course, Zhang Ning knows the consumption views of Europeans and Americans.

Although most Europeans and Americans can buy a Meizu generation with a month's salary, the long-term consumption concept of Europeans and Americans does not have enough funds to support the purchase of a Meizu generation, because they have to play other things. As a result, $1,000 has become synonymous with expensive in the eyes of some Europeans and Americans.

It's just that Zhang Ning doesn't have this evil surname.

He doesn't care about the consumption concepts of these Europeans and Americans, in Zhang Ning's eyes, Chinese people can buy a mobile phone with a salary of one month, two months, or even three months, why can't Americans. Whether it is American or Chinese, they are all the same. As long as they are the same, then, Zhang Ning thinks, $1,000 can be sold in the United States.

Of course, the premise is that your product is innovative and classic enough.

The Meizu generation has clearly met this standard.

If it is another company, they are so deliberately unhappy with consumers, or they do not consider the thoughts of consumers. Then, no matter how good their product is, it is likely to fail.

Zhang Ning also thought about this.

It's just that Zhang Ning thinks more, it's not that he doesn't think about consumers. What he cares more about is what he does: guide consumers.

It's complicated to say.

In China and even in the world, most of the companies, they are catering to the needs of consumers.

That is, what users like, the company produces.

There's nothing wrong with that.

And, if you cater well, you can also make a lot of money.

However, Zhang Ning's philosophy is different.

His philosophy is to guide users to what they like about what they produce.

That is, let users follow their own philosophy.

It is of course difficult, however, once successful.

In the future, even if Penguin launches any product, he can make a sensation in the world.

Because, he has successfully guided the user.

Even if this product is not really good, but through your guidance, let users like this simple beauty, like this special beauty, like this kind of things that everyone does not recognize.

Zhang Ning wants to make this concept of guiding users into a trend.

As long as it triggers a trend, then people who don't like it will also follow this trend and become liked.

What is the trend, that is, everyone follows this wind.

But the trend, he is just a neutral, he is not beautiful, nor is it bad.

He can be trendy with good things, and he can also be trendy with bad things.

The point is, you can lead.

As long as you guide correctly, then, once it becomes a trend, even if it is rotten, it will become a treasure in the eyes of others.

Why are smartphones selling so hot?

In addition to the more functions of the smartphone, it is more creative.

More often than not, it's the use of smartphones.

In later generations, if a young person does not use a smartphone, others may treat you as old-fashioned.

Speaking of which, touch operations also need this kind of guidance.

Because touch has existed for a long time, and, before that, people have not been very clear about touch, and even more so, they think that touch is not as convenient as buttons. Then, at this time, Zhang Ning must guide the user to accept touch, and then slowly like touch, and finally can't do without touch.

The guidance model of the Meizu generation, in terms of product prices, Zhang Ning also used it to deal with these European and American people.

He's not afraid that these users won't buy.

As long as he guides slowly, not to mention the $1,000 Meizu generation in the future, even if it is a $2,000, $3,000, or even $10,000 Meizu generation, it may be sold.

It's not impossible.

Zhang Ning believes that he can definitely do it.

And, you don't have to wait too long to get to your next smartphone.

……

The first step in guiding consumers is naturally advertising.

Overwhelming advertising.

Zhang Ning has always believed in the concept that as long as the advertising is done well, **** can be sold at sky-high prices.

And how to evaluate whether the advertisement is good or not, that is, to spend a lot of money.

At the previous Penguin press conference, Zhang Ning spent $100 million.

This time, Zhang Ning is ready to spend 1 billion, which is still dollars.

You may not be able to describe how big this sum of money is.

However, when this amount of money is smashed in, only the Meizu generation is left in the whole world.

TV stations, newspapers, Internet, billboards, office buildings...... Even if you take a random step, somewhere in front of you, there is an advertisement about the Meizu generation. Not to mention, there are a lot of advertorials about the sales of the Meizu generation.

$1,000 is indeed expensive, but no matter how expensive it is, I bought such an innovative product.

So what do you compare the computer with the Meizu generation, the Meizu generation is far more innovative than the computer.

Yes, can the computer take the outside to take pictures? Can the computer be operated by touch, and can the computer play games with the body? Can a computer read books like a book, no, neither. More importantly, can a computer fit in your pocket?

Knowing why the Meizu generation is so expensive, tell you that his innovation alone is worth the price.

Let's talk about the electronic components of the entire product in the Meizu generation, such as the camera head, flash, LCD screen, glass screen, sensor, gravity sensor, Bluetooth, super battery, CPU, memory, motherboard, metal frame, and operating system...... These electronic components, even computers, can't be spelled.

Friends who don't buy it flash aside, and then you will be jealous of what we bought.

Oh, brothers, you have been fooled. Those guys they don't buy at all, they actually want to buy. It's because they really want to buy it, so they trick us into thinking that they really don't buy. And on the day of sale, they will be the first to go and buy. As for us, sorry, it's already sold out.

Well? How do you say it will be sold out. Damn, why not, do you think the Meizu generation is a radish and is inexhaustible? The Meizu generation has just been developed, and it is absolutely impossible for him to produce too much at once. Now the Meizu generation is so sensational, and it has to be sold worldwide. Oh, within a month, it will definitely be sold out.

No, it will be sold out in half a month.

I said, this was also discovered by you. Well, I'll admit, I'm lying to you guys.

Oh my God, I didn't expect it to be true, so it seems that the Meizu generation of Meizu is really unavailable.

That is, without looking at the innovation of the Meizu generation, I think, there is no one who does not want to buy this product. Unless, can't afford it. No, even if I can't afford it, I'll buy it if I borrow money.

It's over, I already feel that when the time comes to sell, I will not be able to buy the Meizu generation.

I also feel that so many people want to buy, even if Penguin's processing capacity is first-class, there are some that can't keep up.

Ladies and gentlemen, if you want to buy the Meizu generation, it is recommended that you go as soon as possible on the day of sale, if you miss the first time, you may not be able to buy it.

This is not insured, we are definitely not the only ones who go for the first time, and if you want to buy the Meizu generation, you can only queue up in advance.

I'm ready to get in line by 6am, wakaka, I'm so smart.

Clever? Smart sister, I'll tell you, I've got the quilt ready and I'm going to line up by 12 o'clock that night?

God, don't be so ruthless. Fight, Lao Tzu also brought a quilt.

PS: I wish you all a happy National Day.