Section 542 Classic Cases in the Advertising Industry

Hopefully someone will pick up the bottle and give it back to me, because it's so much fun, and I'm going to pay him 28 US 76 cents, because I only have so much money, which is what I've saved up for 2 years.

John. Davis added, "The note sparked memories of years ago, and I may not even recognize my handwriting, and said that I was willing to pay the promised $287,600 on the note, compared to John. The $28 and 76 cents that Davis was going to pay was multiplied by 10,000 times. ”

The Coca-Cola Company also rewarded a man named Locke. Wei's netizens, because it was he who found John. Davis, Coca-Cola Company gave Locke. Dimension's reward is to drink Coke for free, for life.

In fact, Coca-Cola spent less than $3 million on this wave of planning, but it did hundreds of millions of dollars in advertising effects.

This plan has become the most classic case in the advertising industry.

What Chen Rui didn't know on the desert island was that Coca-Cola used the drifting bottle he picked up and a joke to hype up a good advertisement, and what he didn't know was that he received a check for $287,600.

Chen Rui collected some dry leaves, dead branches, firewood, and wooden boards.

"Now I'm going to make a fire, one of the oldest methods of making fire, which primitive people all over the world have used for more than 10,000 years, by sharpening a branch and drilling a hole in the plank, leaving a base under the plank to receive the sparks that fall, and the dry leaves to crumple and use as a firestarter. All right. Let's get to work. I'm cold, I'm wet, it's terrible. ”

It took Chen Rui more than an hour to build a fire.

"It's very ambiguous, now I'm going to dry my clothes."

Chen Rui took off his clothes and roasted them by the fire, leaving only a pair of boxers, revealing strong muscles and six-pack abs, full of strength and beauty.

"The fire has been lit, and now I need to find food to eat."

"God made a joke. The seashore is full of water, but, some people will die of thirst, the sea is full of food, but, some people will starve to death. ”

"If you don't have a proper way to survive, God will play a big joke on you, and if you have a proper way to survive, you will also be Robinson, who has lived on a desert island for 28 years. People should be very intelligent, and reasoning is the essence and principle of mathematics. If we can analyse and compare everything, and if we can make a clear decision, then everyone can master any skill, I made a speargun out of a rubber band and a piece of bamboo found on the beach, and I made a diving goggle out of a plastic bottle, which made it easy for me to catch fish in the sea. ”

"There are a lot of sharks in the shallow sea, I can even see the shark's fins breaking through the water, I try to be careful of the traces left by certain animals on the bottom of the sea, and avoid them, if I don't want to die, I do it, there are many more poisons in the sea than on land, and they are more deadly."

"I stabbed three fish with a javelin, which was enough to feed me, but it wasn't enough, 4 or 50 kilometers from the next desert island, I needed to collect as much food and fresh water as I could, eat at sea, and I set some fishing traps with the discarded fishing nets I picked up on the beach, hoping to catch something."

Chen Rui stayed on the desert island for a day and then continued to set off.

The raft was reinforced with discarded fishing nets picked up on the beach, making it more resistant to wind and waves.

A simple sail was made out of discarded plastic bags and nylon thread woven into fishing nets.

A few more plastic bottles were added to the raft filled with fresh water collected on a desert island.

There was also a plastic bag with grilled dried fish.

Maneuver the raft to the next desert island.

Thanks to the addition of sails, the raft drifted faster.

Two days later, arrive at Akun Island.

Three days later, arrive at Akutan Island.

The raft went along the coast of the Aleutian Islands.

Passing through a chain of islands, Nikolsky, Atka, and Edak, you will arrive at Attu Island, one of the westernmost islands of the Aleutian Islands.

Chen Rui landed on Attu Island and carried the raft to the island.

"I need fresh water and food on the island. ”

"One of the famous wars of World War II, known as the forgotten war in the Pacific, the battle of the Aleutian Islands took place mainly on this island, the desolate and mountainous island of Attu had only 46 inhabitants before the Japanese invasion, in 1942, a Japanese army of 1,100 soldiers landed and occupied the island, one resident was killed in the invasion, the remaining 45 people were transported to a prisoner of war camp near Okotaru City, Hokkaido, Japan, and Ben, and 16 died in captivity.

After the occupation of Attu Island, due to the remoteness and harsh weather and terrain of the island, it took almost a year for a large U.S. military unit to reoccupy the area, after which the island was converted into an air base by the U.S. military until it was abandoned in 2012. ”

"What we see now is an abandoned air base by the U.S. military, although the base has been abandoned, but the various infrastructure is still intact, there is plenty of fresh water and food on the island, and there are a lot of migratory salmon spawning in the island's rivers."

Chen Rui took a turn around the U.S. Air Force base to satisfy the curiosity of the audience.

Then, after collecting enough fresh water to drink for a week, he made dried salmon caught in the river, repaired the raft, and began to set off.

Four days later, the raft arrived on a desert island in Russia.

Two days later, they arrived at Bering Island, part of the Kamchatka California region of Russia.

Bering Island is the largest island in the Comandor Islands on the Pacific coast, in 1741, the famous Danish explorer Bering died on this island, descendants commemorate him, the island where he died named Bering Island, and he was named after the strait he discovered, the Bering Strait, and the Bering Sea.

After another 5 days.

Chen Rui arrived in Kamchatka on a raft.

It took 67 days for Chen Rui to complete the great feat of crossing the Pacific Ocean on only one raft.

After resting in Kamchatka for three days, Chen Rui continued his departure and crossed the Sea of Okhotsk to reach the island of Zechi.

Many Chinese know that China has the Diaoyu Dao problem with Japan, and Diaoyu Dao is China's inherent territory since the Ming Dynasty, and the Chinese Yang Zai first stopped at Diaoyu Dao in 1372, and in the eleventh year of Jiajing, Ming Chen Kan's "Ryukyu Record" called Diaoyu Dao Diaoyu Island, and in the middle of the Ming Dynasty, when Qi Jiguang and others fought against the Diaoyu Islands, they used Diaoyu Dao as a strategic defense line. (To be continued.) )