Chapter 216: Game Independence
"Forming a group?" Su was slightly stunned when he heard Zhang Yan's construction, and when he looked back, it is true that now all tasks are managed centrally, and he is already a little inadequate, and it is imperative to establish a group.
"But now that there are too many things to do lately, we can set up a terminal game subsidiary first, and at the same time, we can also take the opportunity of setting up a company to publicize our plans to end this crisis." Zhang Yan said.
"Okay, let's gather everyone over right away and discuss the independence of the game department." Su listened to Zhang Yan's construction the most.
There are too many things to prepare and plan to spin off the game to set up an independent company, and it can't be completed without ten days and half a month, but now it is urgent to solve the public relations crisis it is facing, so it has to be established after it is announced.
Although the group has not been established, some personnel have to start to change, the chairman? CEO? It sounds a bit undeserved, Su only chose the name of president for himself in the end, and in legal affairs, he is the only sensible person in the end, the chairman is nondescript, and the CEO is also a position set up for the interests of the board of directors.
Deputy General Manager Ye was promoted to Vice President and acted as General Manager of Ultimate Games. There is no way to do this, and no new candidate has been found yet. There are a few good talents in the game company that I just acquired, but I don't know the roots, and I am worried that the employees below will have opinions about it, so I haven't reused them for the time being.
However, before the press conference, there is another very important thing to do, communicate with the Ministry of Culture.
If foreign games want to enter the Chinese market, they must be reviewed by the Ministry of Culture, which is an important obstacle for foreign high-quality games to enter China.
Different civilizations, different concepts, and the need to protect local games, as a regulatory authority, there are so many things to consider.
When it comes to violence, for example, it doesn't seem like much to young people. Your department is making a big fuss, but what do parents think? What do other seniors think? If the Ministry of Culture audits the case, who will be responsible for the accident? Just scold and don't fight back, just scold as you like......
In addition, the local games are not competitive, if they are let in, won't they all be finished?
And foreign game manufacturers are also relatively high, you don't let me pass guò, labor and management simply don't come, modify? There are no doors, anyway, when you come to China, you still play piracy. And why bother? I don't even have the heart to modify, and it's already the 'conscience of the industry' to have a Chinese traditional Chinese version.
The current embarrassing situation of Chinese games comes from various reasons such as humanities, politics and capital, and is not a consequence that can be caused by a certain person or department.
"In fact, this is not the first time we have discussed the issue of opening up overseas games, and the reason why we have not been able to pass guò is not that we are too decadent, one is the concern of local culture, and the other is the problem of national ideology and economic progress, which is something that young people can accept. The elderly may not be able to accept it. ”
"For example, if a TV shows a piece of breasts, some people think it's harmless, but some people think it's erotic, and it's argued on the Internet from time to time. If there are too many complaints, we can only block them with infamy, which is better than inaction. ”
"It's okay to introduce games, but it must not be erotic and reactionary, and the degree of freedom is too high for the time being. For example, killing a police officer in search of excitement and the like. Just because foreigners aren't confused by the content doesn't mean that our players, especially teenagers, are the same. The social environment is different. Education is different, it requires a process of adaptation, and in ten or eight years, it may be possible! ”
"In addition, foreign games must not be too proliferated, otherwise we will restrict. However, there is no specific quantity of this flood, it depends on the quantity and quality of domestic games. ”
The Ministry of Culture obviously received some instructions and received them warmly, and also directly pointed out the bottom line, so as to save the conflict between the end and the end in the future, and in the end, everyone put all the responsibility on them, and they also affected the official image.
In the afternoon of the same day, the Ministry of Culture issued the "Notice on Allowing Domestic and Foreign-funded Enterprises to Engage in the Production and Sales of Game and Amusement Equipment......
The 'notice' didn't mention much, but the attitude was very clear, and it also gave the final end a reassurance, and the press conference for the establishment of the game company that had been prepared was held with confidence, and many fans and media were invited to attend.
Vice President Ye presided over the press conference, describing the composition of the final game, and future planning.
But the reporters were obviously not interested in these, and asked directly when they found an opportunity: "Mr. Ye, some media on the Internet said that the final end company used anti-theft technology in exchange for the monopoly agency of more than a dozen foreign game companies, I don't know if it is true?" ”
"The end-end does reach technical cooperation with some game companies, but the reason why the business in Chinese mainland is handed over to the end-end agent is mainly because they trust our capabilities and do not have mandatory requirements in the contract and do not constitute a monopoly." Vice President Ye said without thinking, these statements have already been arranged by the public relations department, and they are not something he can say casually.
"There are rumors on the Internet that there will be no pirated games in China in the future, is this true?"
"It depends on the ability of the cracker, it has nothing to do with us. Moreover, piracy is not good for the industry, and it is not a good consumption habit, I hope everyone can support genuine content. Vice President Ye said expressionlessly.
After a pause, he added: "In addition, we will provide some free old games on the official website for everyone to download, reorganize, and all of them are sinicized, to ensure that we provide you with the best quality experience." If the opportunity is right, we will also use the guò end-end game proxy to install it at a low price or even for free. ”
These games were all temporarily asked by Su from those game manufacturers, and he only gave some copyright fees casually, which can be called a cheap sale.
Of course, it must be some games from three years ago, and they all need to be put on sale within three years, but the price is not expensive, the highest is 100 yuan, the minimum is 10 yuan, and even the manufacturer will try to cooperate with the props to charge the model, not just to eliminate piracy and turn to charge.
The reporter who still wanted to find fault was very surprised and dumbfounded. Perhaps, there will be no piracy in China in the future, but there are still free games, or high-quality genuine games provided by the end, if this plan is implemented, it can be called the end of piracy.
"Will the sharing of anti-theft technology at the end increase the entertainment cost for gamers?"
"Eventual games recognize the domestic economic situation, and believe that the pricing of foreign game masterpieces in the past is too high, exceeding the mental standards of domestic consumers, and we will greatly reduce the pricing in the future, promising that the price of the same game will not exceed half of the price in developed countries, or even lower."
After a pause, Vice President Ye gave an example: "For example, "The Witcher 3", the current price is about 300 yuan, and after we successfully introduce and sell, it will also be the same price as "Star War God 2", and the digital version starts at 108. Therefore, there is no way to talk about increasing the cost of the game, we will only reduce the price and provide you with a better service. As with other imported games, the price of the digital version is up to 108 RMB, and it will be reduced depending on the quality of the game. ”
Some game fans in the "......uproar" field have cheered, who doesn't want to support the genuine version, and when the genuine version is not happy to play, the scolding can be more reasonable, and the game is not fun and scolded. But a 3A game abroad can easily cost three or four hundred yuan, and everyone can't afford it, and now the price will be reduced to more than half at the end of the end, which is a merit.
The reporter was also very surprised, but soon someone asked: "What kind of game masterpieces will be introduced this year?" ”
"This year we will be actively introducing the latest versions of Mortal Kombat X, Tomb Raider. Rise of the Metal Gear", "Batman", "Star Wars" and other excellent foreign games, and foreign simultaneous listing, and specially equipped with Chinese, Chinese versions. ”
"Can all of these games you mentioned be approved to enter the Chinese market?" Some reporters questioned that although these are not as violent and bloody as savage games like Grand Theft Auto, they are also a challenge to China's censorship system.
"We've communicated with the relevant departments, and probably yes, some will make slight changes, but it won't affect the game experience......"
The press conference was a success, not only extinguishing the anger of everyone, but also showing that an ambitious gaming empire is gradually taking shape.
Genuine games are cheaper, more excellent foreign games will enter the Chinese market for everyone to choose, and even free Chinese games that are remade can enrich everyone's spiritual life, everyone can see the sincerity of the final end, and anger has turned into expectation
(To be continued......)