Despite Jester's thoughts, he wouldn't say anything to Yuzu Suzuki.

Because according to his identity, no matter what he says, it is inappropriate.

Moreover, what he knows is also in his memory, and this world is a world that has changed after all, and how far Suzuki's "Shenmue" can be achieved may be something that only God knows.

Maybe this time Yu Suzuki will be able to turn decay into magic and make "Shenmue" a masterpiece that is not only word-of-mouth but also has good enough sales.

It's all a matter of course.

After all, Yu Suzuki started from scratch at the beginning, and now he is not.

Since the last time he missed West Wood, Jester had told his assistant that if there was such a medium-sized studio in the industry that was about to be acquired, he would notify him with special standards, so that he could find out in a pair of documents as soon as possible.

Because Jester usually has so many things to deal with.

Some less important documents, he usually does not personally look at them, and they are handled very well by handing them over to the following departments.

When Jester was looking through the documents provided to him by his assistant today, he found several documents marked by his assistant, most of which were normal, and they were all documents submitted by subsidiaries that needed to be approved by themselves.

But one of them is really about the acquisition of a game company.

It's not that Mars Entertainment is going to make an acquisition, it's a new game company called Take-two that wants to buy a game company called DMA, which is a well-known game in the UK, which is very famous in Scotland, and they have previously released a game that sold well in England called Chase and Run. It can be a 2D sandbox game, and the gameplay is still very rich.

Of course, this is only their first famous work.

If it is only based on such a work, then the acquisition of such a company is not qualified to enter Jester's eyes, and the reason why their acquisition will be selected by Jester's assistant and presented to Jester. That's because this company has a game that's selling well right now - GTA.

Jester told his assistant to keep an eye on all the movements of the GTA game, especially the game company.

If there is any movement, be sure to report it to yourself as soon as possible.

Jester's report is very thick, about twenty pages long, and it contains not only a detailed description of the Scottish game company called DMA, but also a detailed description of the company called Take-two that wants to buy DMA.

Compared to DMA, which is somewhat well-known in Scotland and even in the entire European gaming industry, this game company is called Take-two. In the United States, it is a bit of a little-known.

The company was founded last year, and it hasn't even been around for more than a year, and the owner of the game is a young man named Ryan, who is not yet thirty years old, a rich second generation, and his father is a well-known publisher with several well-known publishing houses and is also a founding member and major shareholder of a famous large polo club.

But Ryan's father, Pete. was arrested because of the previous tax arrears.

Ryan had spent all his money and paid off his taxes and decided he should do something instead of spending as much as he normally would, plus he was interested in video games. So I created a game company.

It's called Take-two.

However, this company does not have a good reputation in the industry, because the games they make are all restricted.

The games they produce and produce are known in the gaming industry for their violence, gore, and pornography, and are not accepted by the mainstream gaming industry, whether it is game production companies or gamers.

And DMA's GTA series is precisely this style of game. Therefore, this time, this rich second generation wants to acquire the GTA brand and the very good development team under DMA through the acquisition of DMA.

And at this time, the parent company of DMA is called BGM. DMA was just an interactive entertainment division for him at the beginning, and because BGM's current situation is relatively bleak, they also have the idea of selling DMA for some money to save the parent company, so they got in touch with Ryan from Take-two.

It can be said that Lang is affectionate and the concubine is intentional.

It took nearly two hours for Jester to carefully read the twenty or thirty pages of documents from beginning to end, and gave a very detailed understanding of these two companies in this era.

Of course, Jester had heard of Take-two, but that was in the future.

At that time, T2 was not at all the same magnitude as T2 now.

After more than ten or twenty years, T2 has basically become one of the top three game companies in the entire United States, second only to Activision Blizzard and EA.

T2 in this era is just a small character that has just been established and has a bad reputation, and even ~ the distribution channel is not perfect, if it weren't for Ryan's father having his own publishing channel before, maybe their games would be difficult to find even a reliable publisher, and even if they did, according to the style of their games, there would not be many publishers who would treat their games as heavyweight products.

However, in this era, in the triangular relationship between developers, platforms, and publishers, the most bullish is naturally the platform provider, because without the platform, there is no game, and secondly, the publisher, because only the publisher can exchange the game for real dollars, and the lowest status may be the developer.

Because the developer made the game, he first asked his grandfather to tell his grandmother to find a publisher, and if the publisher was willing to release their game, then their game would have to be sold, otherwise they would have to figure out how to sell it themselves.

After the Russian and Japanese publishers want to release the game, they will naturally give the above discounts to those partners they value, for example, after deducting the platform's royalty, they will share four or six points with the developer. They only take four copies, but if it's a developer they don't value, and this game is a dispensable work for this publisher.

Then the proportion of the share may be very harsh.

It may be up to five or five points, and even the publisher will directly give a buyout price to directly take the game's hairstyle rights, which is also possible.

In a nutshell. The platform side is the best, but it is also the most difficult to make a platform, and now it has passed the pioneering years of video games, in this period, if you want to make a new platform, and make this platform competitive enough, the money you have to spend is in the sea of drugs, and three years later, Sega collapsed, and Microsoft officially entered the video game industry. Losses of more than $1 billion for several years in a row, and losses of more than $2 billion in the first year.

What does this mean?

This means that if you want to enter the game and participate in the platform, which has the most right to speak, you must have at least 10 billion US dollars as capital to be qualified.

And what about being a publisher?

It's a bit simpler, but it's basically a billion dollars or more to build a distribution network.

It's all a foundational investment. It's real, and you can't deceive.

That's why platform providers are bullish with publishers. Because games can be done by everyone, according to Carmack, don't complain that you're not successful, success couldn't be easier in this day and age, a coke and pizza in the refrigerator, a computer. One network cable is enough.

In other words, anyone can do the game, as long as you want.

And the platform, as well as the distribution channel, is not the case, which is why a game is released after the release. The reason why developers take up to one-third.

And T2 because of the relationship between the predecessor and several publishing companies, so, for them, the distribution channel of the game is ready-made, which also makes Ryan, the rich second generation, pick up a big bargain, so, although their game style is vulgar, but this year has been good, after all, all genres are supported by players, some people like games that are forced to be high, and some people will like vulgar games.

There's nothing wrong with that.

But Jester doesn't want T2 to get DMA, which is the future R-star - Rock Star.

Jester is a big fan of R Stars, not because of the GTA series, in fact, Jester doesn't like GTA games very much, and he became a fan of R Stars because of another of their games that can be called great - Red Dead Redemption.

The game is so good that it goes without saying.

Jester is not familiar with the history of R-star, but he knows a little about it.

He knows that in the original history, it was this year that T2 successfully acquired DMA, and then the two founders of R Star came to New York and established a game studio called R Star, while the other part of DMA members who stayed in Edinburgh, the capital of Scotland, were called Northern R Stars.

To be honest, GTA3, a game that makes R Star truly a palace-level game development studio, is also a difficult work.

In the beginning, in the early days of GTA3's development, it was actually very difficult.

The House brothers also knew that in order to make a game that Americans could accept, they had to be very familiar with the American underclass, and they were British, native-born Britons - born in Britain, educated in Britain, raised in Britain, got a job in Britain, and started developing games in Britain.

The difference between Britain and the United States is very big, and people in our country like to talk about Europe, America, Europe and the United States, but in fact, there are more than ten or twenty countries in Europe and the United States, and there are great differences between different countries.

It's like the style that Europe and the United States often say Asia, and generally refers to the three East Asian countries.

However, although the three East Asian countries are all Confucian cultures, their respective styles are also very different.

The Chinese-national style is the Chinese-national style, and the Japanese-national style is the Japanese-wind.

Ink is ink.

It's all completely different.

The same is true of Britain and the United States.

Therefore, before the House brothers developed the game, the first thing they had to do was to understand what the dark side of the American underclass society and the bright society was like.

So, they watched a lot of countless documentaries and related films, greedily absorbing everything about it.

How hard are they trying to do all this?

Later, when the House brothers came out to do the show, they said this, at that time, in order to save time, the two of them took turns, and each of them worked 12 hours a shift, and when they thought they wanted to sleep, the other one immediately continued to watch.

Moreover, in order to let both parties know what they were looking at and, for later reference, they forced themselves to take notes.

And how many notes did they actually take?

Isn't it terrifying that these later notes are still kept in the R-Star headquarters, and if all their notes are piled up together and can fill a ten-square-meter room, isn't it much more than all the books that many people have read from birth to death?

However, extraordinary people are those who do extraordinary things, and if they have great achievements, they must do great deeds, which is an inevitable thing.

For the GTA series, Jester doesn't want to comment too much.

But for these two brothers, Jester is extremely admired, although it is said that after 100,000 copies of hard work, it may not be able to succeed, but if 100,000 copies of hard work is successful, then this success is definitely worthy of everyone's admiration.

Thinking of this, Jester immediately called his assistant.

"Reach out to BGM and DMA, I'd like to talk to them in detail about selling DMA, and if that's convenient, I'd like to meet with some of the main developers of DMA - the House brothers and their programmer, Mr. Donovan, if they don't have time or time to come to the United States, I'll be going to England in a few days, and I'll be sure to visit in person."

Jester briefly gave his assistant his instructions, and Jester was confident that his assistant would be able to do the job.

And the full name of the Donovan mentioned by Jester on the phone is Terry. Donovan.

He is a middle school classmate of the House brothers, and he is also a genius in computing, if the House brothers have an extraordinary talent and amazing perseverance and perseverance in game design, then Novan has the ability to transform the amazing electronics of these two brothers into reality, such a talent is also extremely rare.

And Jester also believes that he has the ability to convince the other party to join Mars Entertainment and not any other company.

Because Mars Entertainment has such a unique attraction in the current industry.

Jester is extremely confident in this. (To be continued......)