Chapter 114: The Final Sprint
After Warner's anniversary reception, Duke's focus returned to the post-production of Independence Day, and from mid-February to mid-April, he and McDonson basically completed the first cut and further fine editing of the film, but because the CGI effects were still too early to be completed, the cut version of the film without the added effects still looked extremely rough.
Lucasfilm's Skywalker sound effects also came up with the first version of the soundtrack, and after Duke listened to it, he discussed it with the person in charge and roughly determined the tone of the soundtrack, but this is only the initial version, and Skywalker sound effects need to be improved and expanded on this basis.
In addition, companies such as Morskus Brewing Company have also joined the advertising sponsorship of the film, and Duke has to consider adding them to the appropriate scenes in the post-production zuò.
At the end of April, Duke, who had been busy with post-production work, received the news that Warner Bros. and Twentieth Century Fox, after careful research and consideration, finally accepted his suggestion that "Independence Day" would be held without inviting any professional film critics, so that the large public relations expenses saved could be invested in advertising the film.
At the same time, according to the requirements of the producer, with the cooperation of the special effects production department, Duke edited the first official trailer of the film, which inherited Duke's consistent style, hot and exciting, and the aliens who invaded the earth were also a little grandiose at the end of the film.
Before the summer vacation, the trailer was used by Warner Bros. and Twentieth Century Fox to invest a lot of their resources in theater big screens and TV station commercials, many of which have aroused the attention of fans, especially the dialogue between the president and aliens at the end of the trailer.
"Can we live in peace?"
Aliens with hideous faces appear in the painting, "Peace? There is no peace! ”
"What do you want us to do?"
"Die! Dead ......"
This dialogue is full of contempt for lower beings by higher beings, and a light yì can resonate with people.
After the trailer fermented for a while, Warner and Fox's PR departments began to exert their efforts, and a large number of related reviews appeared in the media to win the public's attention.
As it appeared in the Los Angeles Times, the public is very interested in the war between aliens and humans.
"Although human beings continue to explore the universe in search of other possible life forms, their knowledge of the universe is still limited. Many movies depict visiting aliens as cute, kind, and intelligent creatures, such as E.T. But if one day, when the aliens who come to visit Earth are brutal and powerful, and treat earthlings as inferior beings who must be destroyed, will human civilization be rewritten? "Independence Day" shows that aliens and humans are finally facing off openly, rather than spreading terror to cover up! ”
The investigative companies hired by Warner Bros. and Twentieth Century Fox are also on the streets of major cities across the United States to conduct immediate investigations to obtain first-hand relevant information.
In Times Square, New York, James of TPP Research and Consulting stopped a young man in his twenties, and after a brief introduction of himself, he asked directly, "Do you know the movie "Independence Day"? ”
"You know, I've seen the trailer. A new film from Bomber Duke Rosenberg. ”
"What do you think of the trailer? Will you watch the film after it is released? ”
"It's more exciting than I expected." Young people seem to like this type of film, "I will definitely go to the theater to watch this movie as long as time permits." ”
Then, James stopped a boy who looked like a student and asked a similar question.
"I didn't watch the trailer, but my friends and classmates around me were talking about the movie, and most of them wanted to see it soon, and I think I'd watch it too."
In the afternoon, James asked more than 60 people, nearly 50 of whom had heard of or seen the "Independence Day" commercial, and more than half of them said that they would go into the theater at the right time to see how the earthlings fought against aliens, and how the bombing maniac director Duke Rosenberg destroyed the White House and major cities in North America, and a considerable number of people would choose to buy tickets depending on the situation.
In the days leading up to James' investigation, a similar scene was playing out in almost all major cities across the United States, where the computer network was now increasingly developed and quickly converged into the hands of Warner Bros., Twentieth Century Fox and Independence Day Studios.
After the results came out, Warner Bros. and Twentieth Century Fox held a joint meeting for this purpose.
"This is the latest market survey result."
As the leader of the project, Jeff Robinov personally stood behind the projector, switching materials, and said to the CEOs of the two companies, "In this random survey, 45,678 people were routinely asked, and the crowd was mainly 15 to 40 years old, of which 80 percent had heard or watched the news related to "Independence Day", 41 percent said they would go to the theater to watch the movie, and 19 percent said they would choose to buy tickets depending on the quality of the film. ”
"Very optimistic count."
Twentieth Century Fox's Tim Fisher had a satisfied smile on his face, "Dukr Rosenberg, like Spielberg, is erecting his own directing brand, and our promotional work is in place. ”
"I build yì ......"
Charles Rowan, who attended the conference on behalf of the Independence Day studio, said, "Keep ramping up the pitch, and Duke's film won't let us down!" He didn't disappoint either. ”
The room was silent for a moment, then everyone nodded in agreement.
In Hollywood, everything is not counted and the results just achieved are convincing, just a few days ago, "Brave Island" finally ended all overseas screenings, and the final global box office reached 405.84 million US dollars, and among all the movies released last year, second only to the super hit "Jurassic Park", got the second best box office result in the world!
You must know that "Jurassic Park" is not only based on novel readers, but also Steven Spielberg, who has been famous for twenty years!
What about Duke Rosenberg? Even if you count this year, you are only twenty-four years old, and you have only been in Hollywood for three years, and the future in the field of commercial films is simply immeasurable.
And these executives here are very sure of one thing, Duke Rosenberg's explosion scene is very selling!
After some discussion, both Warner Bros. and Twentieth Century Fox made the decision to increase pre-release publicity efforts, and appropriately increase publicity funds depending on the market response after the release of "Independence Day".
A new summer file is coming, if you talk about publicity alone, the most frequent and frequent appearance in the media and the public eye is neither the all-age film "Stone Town Paradise" that was first released in May, nor the main inspirational and nostalgic "Forrest Gump", nor Disney Animation Studio's "The Lion King", which has been sharpened for five years, but "Independence Day" by Duke, director who is nicknamed the bomber by many fans.
Although the film will not be released for two months, it can always be seen in prominent positions on the four major television networks, the three major newspapers, major professional magazines and other influential media, and even on the computer networks that are gradually emerging, many people are talking about "Independence Day".
Time entered May, the summer file war in 1994 kicked off, and as the CGI special effects of the film were completed one after another, Duke also entered the busiest stage since the post-production zuò, temporarily throwing away all the idle chores and devoting himself to the post-production zuò, and even turned down Charlize Theron's party invitation.
Yes, with the accumulation of experience and getting used to working under pressure, Duke is indeed a little easier than before, but that does not mean that he can distract too much energy, this is a Hollywood where the competition is so fierce that it is eager to fight with knives, and if you indulge yourself too much, you are likely to fail.
He never thought that after one more life, all the qiē would be taken for granted success, and success was never a simple thing.
Adding special effects, determining the soundtrack, calling in the actors, and making appropriate sound effects edits, etc., although Duke does not have to do it himself, he must review them one by one, and any flaws will be redone by him.
Throughout the month of May, although not as exaggerated as Cameron's eating and living in the studio, by the end of the month, Duke found himself losing nearly ten pounds, and he didn't know whether to praise luck or misfortune.
However, he can also be satisfied with the results of his work, even if the later stage is not completed, it is nearing the end, and will never delay the test screening in June.
At the same time that Duke was busy, the new summer file was also fiercely fighting, and the first "Stone Paradise" won $29.68 million in the first week, and the North American box office accumulated as much as $60 million in ten days of release, making a good start for the summer file in 1994.
By June, Forrest Gump's first week of $24.45 million seemed very mediocre, but as time went on, a wave of sweeping North America had just begun, and the film had never exploded at the box office, but it was unusually stable, and even the first two weeks of release did not feel the decline in the first two weeks.
In mid-June, Disney Animation Studios ushered in the peak and final glorious moment, the pinnacle of 2D animation "The Lion King" came strongly, with a North American box office of more than $40 million in the first week, which also means that the box office will be neither high nor low but extremely stable "Forrest Gump" dominates the entire June schedule.
In the midst of this disturbance, "Independence Day" completed all the post-production work, including adding the opening and closing credits, and the preview screening was about to start, but what the outside world didn't expect was that Warner Bros. and Twentieth Century Fox, as co-producers, invited ordinary fans, theater representatives and media reporters to participate in the preview screening, but only the group of professional film critics was left behind! R1152