Chapter 576: The Rising Home Appliance Industry

In recent years, it is also the best period for the development of household appliance enterprises, fortunately, the domestic market has not been fully opened, and now it is the transition period from the planned economy to the market economy, and the purchase of household appliances such as TVs still has to be supplied with tickets, although it has brought great inconvenience to the lives of the people, but it is also a very effective way to protect the domestic market of national brands!

Due to the household appliances brought by the merchants, it is still supplied by tickets, although there are no imported household appliances here, but the scene is still hot, the visiting customers instantly become snappers, exhibitors have also become salesmen, and the warm atmosphere of on-site sales of household appliances has reached a crazy level.

Some manufacturers have already prepared the goods in advance, and have already prepared, such as peony, Venus color TV, snowflake, Wanbao refrigerator, Little Swan automatic washing machine, etc., such a domestic excellent home appliance brand, the sales scene is extremely hot, all the product sales were completed in one morning, and it was soon to reach the point where it was difficult to find one in the afternoon, and even the exhibits were booked out.

Although Lin Qiangsheng knows that the domestic home appliance market is like this, he is still a little surprised, as long as the product is good, it seems that it is really not worried about selling, and it is still the happiest seller's market for manufacturers!

The small venue was full of customers, and he and Lin Xiang had to end the visit early, but fortunately, the brands brought by the exhibitors on the scene, they had roughly finished reading, and the overall impression was good!

The two sisters and brothers really opened their eyes through this investment promotion, and the slightly disappointed mood of seeing daily necessities immediately changed.

It's understandable to think about it, Chinese people are practical, more careful in life, careful in budgeting, and would rather save money for many years. It's not uncommon to save money to buy a TV!

Daily consumer goods have been greatly curbed, and the people do not have such a large consumer demand for high-end daily products, so manufacturers naturally have no motivation to develop and develop!

In addition, the country has just opened up, and in the early 80s, there was no convenient information and the Internet for instant transmission, and the Chinese people could only know a thing or two about the outside world from traditional media such as newspapers and television. And most of them are what they want the people to know, for the way of life of foreigners, what is the level of consumption of the people, the Chinese people always have to rely on guessing, there is no specific concept in the clouds!

Moreover, people before the 80s were educated from an early age, foreigners lived in dire straits, foreign capitalists seriously exploited the working class, and the people did not have enough food and clothing. Looking at the whole world, only the people of this land are the happiest!

After the reform and opening up, the door of the country suddenly opened, and people saw a foreign appearance that was inconsistent with the previous description, and the world was very exciting!

In particular, the second-generation leaders took the lead in visiting the developed countries of the West, and the TV and newspapers followed up on the reports, and the Chinese people suddenly discovered that the Western society, and even the neighboring Japan, have become economically developed powers. Their people are prosperous and healthy, and their people live and work in peace and contentment. There is no so-called exploitation and no oppression, and the American workers on TV even live in villas and bungalows, drive cars, and the busy streets and tall skyscrapers seriously impact the eyes and world view of the Chinese people!

People suddenly realized that we were too far behind such developed countries, and they had never caught up. Not only is it not, but it is being left farther and farther away!

The living standards of foreigners, everything they use, are so advanced, and the degree of development is far beyond people's imagination. The ideology of admiring foreign countries has also laid the foundation in this era.

Seeing all this, some leading cadres in China did not understand, and they asked the personnel of the embassies stationed in foreign countries: Why is it that the news you have sent back to China over the years is different from the reality, which has caused us a miscalculation!

However, the staff of embassies abroad can only smile bitterly: Do we dare to report the real situation to China about the situation in China before!

In this way, the originally isolated communication was even more covered by a thick curtain, making it difficult for Chinese to understand the world!

Therefore, the low level of development of all walks of life in China is because there is no comparison, and the vision is always hovering between the countries of the socialist alliance.

After opening the country, the home appliance industry has developed rapidly in recent years, the introduction of a lot of advanced production lines, color TV, refrigerator industry has been large-scale development, and the country has now formulated a color TV one-stop project technology digestion strategy, color TV refrigerator as a national key project development, the introduction of domestic technology, technological transformation, scientific and technological development, from the policy and capital to give key support, in the rapid meeting of the urgent needs of the domestic people at the same time, so that the enterprise development and growth!

However, the blind expansion and the rapid introduction of large-scale production lines have made the domestic home appliance enterprises with weak technical strength unable to digest and absorb the introduced technology in time while expanding, and there is no advanced management team and mature front-line workers, resulting in an inevitable trend of increasing production capacity and declining quality.

There are more than 100 color TV manufacturers in China, many of which are small in scale, small in production capacity, and immature in the team of skilled workers. After the large-scale expansion of enterprises, in order to popularize the market, it is necessary to increase the number of workers in large numbers.

New products and new expectations, price adjustment in the market, but the premise of the adjustment is the technical guarantee, quality assurance, service guarantee, capacity scale guarantee, and these new requirements in the new era and new situation, in the blind expansion period, many companies can not grasp, difficult to achieve, many brands are defeated in this way!

Due to the introduction of too many TVs and refrigerator production lines, too fast, and blindly pursuing tall and complete, some manufacturers cannot digest and absorb the imported technology well, and the quality of TVs cannot be guaranteed, and even some TVs suddenly burn and explode in the process of watching!

So now people watching TV is still in danger of life,It's watching TV with their lives,Children who grew up in this era,I believe they all remember that their parents once warned themselves,Stay away from the TV at least three meters away,Turn off the TV after watching,And cut off the power supply,When you smell the smell of burnt paste or hear the sound of tripping,When these abnormal signs appear,You must stop watching and turn off the power immediately,This shows that this TV has quality problems,It must be sent to the maintenance department!

A few days later, Lin Qiangsheng received a test report, which has a large number of home appliance companies on the blacklist, and there are many brands that are simply substandard products, there are serious quality problems, such enterprise products can not be introduced into the supermarket, Lin Qiangsheng for the development of "Carrefour" supermarket, must reject these enterprises!

However,Peony color TV and snowflake refrigerator,Unfortunately, there is an unstable quality,In other words,These household appliances need to be used with life,This test report,It really makes Lin Qiangsheng a little crying and laughing,Although there are few opportunities to use life,But this may not be nothing!

"Alas, the blind expansion of these companies is really not worry-free!" Lin Qiangsheng patted the thick investigation report and said to Lin Xiang regretfully.

Lin Xiang said: "These companies have a great brand influence, we still can't refuse them, I think the door-to-door service service service launched by Feiyue and Kai Ge is quite innovative, why don't we talk to these companies, and let them implement this policy, how about it?" ”

Lin Qiangsheng thought about it, patted his forehead and said: "Simply, we can set up a repair department by ourselves, buy household appliances in our supermarket, and those who live in the city can have them delivered to their homes, and we contract the maintenance services of the enterprise for the convenience of consumers!" ”

In fact, Lin Qiangsheng wanted to say that the implementation of the three guarantees, but he still swallowed back the words that came to his mouth, this policy has not been stipulated by the state, so he will be strong, and the steps are a little too big, don't get to the egg!

Lin Xiang said with a smile: "This is okay, preferential people are satisfied with customers, this is the purpose of our establishment of 'Carrefour', 'home delivery, maintenance service' can become a good slogan for our supermarket chain!" (To be continued.) )