A lot of movie reviews are starting to appear now.

Among these movie reviews, most of them still praise "Journey to the West", and most people think that this is a pretty good film, even if it is not from the perspective of the various artistic cores of the movie, just talking about the commercial value of the movie, from this point of view, "Journey to the West" is quite good.

As a result, "Journey to the West" is now more and more expected as an upcoming movie.

The release date of the second day of the Lunar New Year is a relatively new period for most people, at least although there are previous movies, but there are few movies with such a large volume, high expectations, and basically a movie with a feeling of a Chinese New Year movie will be released on the second day of the Lunar New Year.

On the second day of the Lunar New Year, this is indeed a strange time.

In everyone's expectation, the official release of "Journey to the West" began.

On the second day of the Lunar New Year.

In recent years, as the pace of social life in China has become faster and faster, the whole country has been running like a gear, and with the destruction of the old society and the establishment of a new society, the seriously Westernized society is no longer as happy about the Chinese New Year as before.

Of course, this also has the credit of the changes of the times, if you push forward a little, even if it is pushed to the seventies and eighties, the New Year is still the best thing in people's hearts, because at this time the family will eat something good, but in the past two years, no matter how life is, at least do not worry about food and clothing.

At this time, the New Year has become a festival for some people who don't know what to do except for socializing, and many people also want to re-find the taste of the New Year, but unfortunately the problem of the New Year's flavor is to be operated together, so many people still feel that there is not much to do.

At this time, many of them found that Chen Xi's choice to release "Journey to the West" on the second day of the Lunar New Year was really a wonderful decision!

Because in the cinemas of previous years, there were very few movies that were really in the limelight. First of all, after all, this is also a traditional festival, and there are not so many movie theaters open, and secondly, many movies in these movie theaters dare not take risks.

Of course, there may be one or two good movies in this schedule, but they are only limited to a few, and most of them are not well-known, and few people are willing to watch them.

But this year, they saw "Journey to the West", and many people began to flock to the cinema.

Watching movies is also a means of doing so. And Xing Ye's film will be able to make a family carnival to some extent......

So, since the morning, there have been a lot of audiences in the major movie theaters, originally, many people thought that the movie was released on the second day of the Lunar New Year, and there might be no one at that time, but now they are really seeing crazy audiences, and some movie theaters have basically been sold out since the early morning.

By noon, the number of people walking into the cinema increased. Especially in some deep-space movie theaters, they are even more overcrowded.

In fact, there are really not a few movie theaters that have a New Year's holiday like this, but the movie theaters under the Deep Space Cinema Line naturally can't have a holiday, after all, what is played is Deep Space Film and Television's own film works.

It's time for the evening. Such a crowd has become even more turbulent, although it is a big New Year, but the movie theater has also become a pastime that many people did not have before, for a while. There are people everywhere.

In fact, for using "Journey to the West" to open the Spring Festival file, Chen Xi is not completely confident in his heart.

He is also worried that this decision will instead reduce the box office of "Journey to the West...... But in any case, Chen Xi has already boasted of 1 billion Haikou before. In this regard, Chen Xi is also worried that he will fail.

After a long wait, the box office figures for the first day of "Journey to the West" finally officially appeared at more than 11 o'clock in the evening.

This movie of Chen Xi and Xing Ye combining makes everyone have quite strong feelings, and many people pay attention to this movie through various channels.

Then they saw a first-day box office figure of 82 million!

In an instant, countless records were broken in China, and this first-day box office figure made "Journey to the West" begin to stand on a peak.

For a while, many people's eyes were staring out: God, is the Spring Festival really coming?

In fact, there will be more and more schedules for Chinese films, and the Spring Festival file is completely new in this year, but in 2016, this is a terrible existence that can bombard four or five billion yuan a day.

It seems that two of the troika of "People in Embarrassment", "Journey to the West", and "Gravity", which were conceived before Deep Space Film and Television, have been successful.

Because of the next "Journey to the West", Chen Xi is very confident that since the premiere results of this movie are already so terrifying, coupled with the fermentation of the movie's word-of-mouth, the box office of the movie will show a form of long-term growth. In fact, "Journey to the West" is obviously stronger in some competitiveness than the version of the pure star master, this movie first has the existence of Chen Xi, and secondly, Chen Xi has added 10 million investment in it to increase the 3D effect of the movie, which obviously makes the audience like it quite much.

"That's how 3D movies should be!"

"This is the real 3D effect, and a lot of others are too deceiving!"

…… All kinds of voices are noisy, Chen Xi saw such comments from this group, and he was a little funny in his heart, these guys didn't know that in fact, they didn't really do much good in "Journey to the West", but they just made it a little better in some places that could stimulate the audience.

But in any case, Chen Xi's strategy is quite successful, and now, the reputation and box office of "Journey to the West" have begun to soar.

On the third day of the Lunar New Year, "Journey to the West" still got a box office of 81 million in a single day.

According to Chen Xi's previous experience, "Journey to the West: Havoc in Heaven" is a clear proof of this, if a movie chooses to be released during the Spring Festival, basically from the first day of the Lunar New Year to the tenth day of the Lunar New Year and even to the Lantern Festival, the box office of the movie will soar.

"Journey to the West" is facing an almost smooth road, after all, this movie is the first to eat crabs, and no movie will participate in the competition for this schedule during the entire Spring Festival. Therefore, "Journey to the West" is facing a smooth road.

Now many people have seen the terrifying capacity of the Spring Festival file, which is beyond their imagination, but it is obviously impossible for them to change the schedule temporarily, and if they have to forcibly join the big schedule of "Journey to the West", it is estimated that they will not be able to get anything to eat.

Based on these thoughts, at this moment, this group of people could only watch Chen Xi swallow their saliva.

In fact, it is still very helpful to get the box office by being dominant on the schedule, which is like the summer file of 2015, in this schedule. "Monster Hunt", "Journey to the West: The Return of the Great Sage", and "Pancake Man" basically monopolized the entire summer file...... Of course, this year's summer vacation is extraordinarily long, because there is fucking domestic film protection, and this year's domestic film protection is long, long.

In fact, domestic films do need to have time to be protected, but it is too outrageous to be protected like this.

Everyone in the Domestic Film Protection Month knows it, although they have not seen the express regulations of this thing in any system regulations, but many unspoken rules are like this, although they can't see it, it doesn't mean that it doesn't exist.

Now it's the same reason, "Journey to the West" catches up with an open and unobstructed schedule.

A bad movie like "Journey to the West: Havoc in the Heavenly Palace" in later generations is dominated by one family in such a schedule. also got quite a terrifying box office, and finally broke through one billion!

The current "Journey to the West" itself is a pretty good movie, even if it is placed in 2012, but the key is that many things in this movie are still there. So the future of "Journey to the West" is obviously very clear.

Sure enough, the fourth, fifth, and sixth days of the Lunar New Year......

Time is ticking day by day. And "Journey to the West", the box office of "Journey to the West" has not been less than 65 million every day in the past few days.

By the tenth day of the Lunar New Year, the box office of "Journey to the West" had reached 795 million yuan. The box office exceeded 700 million in ten days, close to 800 million, and this number is also quite terrifying......

In the years that followed, the box office of the movie continued to grow.

By the fifteenth day of the first month, the box office of "Journey to the West" reached 1.034 billion, becoming the second Chinese-language film in Chinese history to exceed one billion yuan at the box office, and also the third film in the history of Chinese mainland to exceed one billion yuan at the box office.

Moreover, what is relatively rare is that the reputation of "Journey to the West" so far is quite good, and the score on Douban can be maintained at about 7.7 points, and there is also a score of almost 7.6 points on Time.com, and the score on the two major websites is more than 7.5, which can basically ensure the continuity of a movie.

The Chinese market has long been not in a state of chaos, and if a movie wants to get a good box office, it needs to make achievements in word-of-mouth.

In the Chinese film market, a good reputation and a good movie may not be able to turn over, but if the reputation is too bad, there will definitely be no reversal......

There are already a lot of movies in the Chinese market that have achieved a big curve reversal because of word of mouth, including "Journey to the West: The Return of the Great Sage", as well as "Charlotte's Troubles", etc., and although some movies started amazingly, because the reputation of the movie was really not good, the box office also fell sharply, and the final box office was far inferior to those movies that were far less powerful than them at the beginning, there are more examples, what "Little Times" and "Fuchun Mountain Residence"......

Therefore, the reputation of "Journey to the West" is enough to continue the pretty good box office trend, at least it won't fall too far.

After the Lantern Festival, many movies joined the battle group, including Hollywood blockbusters, and the space of "Journey to the West" was also crushed, but everyone saw a new scene at this time.

At this time, although many other movies began to join the battle group, the space of "Journey to the West" was constantly compressed and dissolved, and the daily schedule gradually dropped from more than 40% to about 15-20% now, but in this case, the box office of "Journey to the West" still maintained at the level of 20 million to 50 million per day......

This is really surprising, but it also makes many people understand one thing: it seems that several strong films on the market can coexist, and these strong films can also promote each other's box office, in fact, this has been vividly staged after 2014.

Including the 2015 Spring Festival "Wolf Totem", "Heavenly Lion", "Macau Fengyun 2" and other major movies with a box office against the sky, as well as the 2015 summer file "Journey to the West: The Return of the Great Sage", "Monster Hunt", "Pancake Man" The three major movies maintain a box office market of more than 200 million per day......

In fact, this is the current situation in the Chinese market: as long as you can't think of it, you can't do it, and the box office growth sometimes makes people feel like they are reading a YY novel, everything is amazing.

Under such box office growth, the box office figure of "Journey to the West" has exceeded 1.3 billion, and many people are now starting to wait, waiting for the box office of "Journey to the West" to directly break through the shackles of "Avatar" and reach a new level.

Now many people's eyes are fixed on the box office figures of "Journey to the West", and the daily box office every day is followed by countless fans.

Because they may be witnessing the birth of a new history.

In fact, if other bad movies break through the blockade of "Avatar", many people may feel that it is not worth it, but "Journey to the West" has been very good so far, so many fans don't have anything to say, they feel that the quality of this movie is worthy of this box office.

At the time of "People in Embarrassment in Thailand", the final box office of this film was already very close to "Avatar", but Chen Xi, who was high in wind and brightness at that time, did not extend the release period of too many movies, and even the final box office of "People in Embarrassment in Thailand" was still a little worse.

And now "Journey to the West" is quite close to this box office figure, and it is very likely that it will be surpassed again! Put the glory of "Source Code" back into the hands of Chinese films.

Chen Xi himself also feels a little incredible about the box office of "Journey to the West": this movie was released a year ahead of schedule, and the overall box office capacity is obviously cultivated, but why is the single film of "Journey to the West" higher at the box office?

It should be because of himself that this movie has increased the attractiveness of being watched, and in addition, the 3D effect he created has enhanced the word-of-mouth power of "Journey to the West", which may have brought these results now. (To be continued......)